Music videos provide promotional, financial, and strategic benefits for artists, record labels, and audiences. They promote artists by featuring their songs, extending their income through merchandise sales and concerts linked to the videos. Record labels utilize music videos to create synergies between artists' music, visual content, and merchandise to increase profits. Producers employ strategies like Arctic Monkeys' integration of music, tour dates, and store sales across their websites and videos to benefit both the label and band financially and promotionally.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Arctic Monkeys is promoted by their own
singles, his merchandise and when their songs
are played on the radio.
http://www.arcticmonkeys.com/
Extension of income Another way the band/artist makes money. http://www.arcticmonkeys.com/gigs.php
http://www.arcticmonkeys.com/releases.php
Extension of outlets Things a band/artist sells. http://www.arcticmonkeys-store.co.uk/
Synergy Merchandise the band/artist sells. http://www.arcticmonkeys-store.co.uk/
Producers strategies Arctic Monkeys strategies are selling CDs,
tickets and merchandise
http://www.arcticmonkeys-store.co.uk/
http://www.arcticmonkeys.com/releases.php

2. Music Video Purposes Analysis