This assignment brief outlines tasks for students to complete research and pre-production work for a music video. It includes 5 tasks: 1) Analyzing 3 existing music videos and commenting on their styles, techniques and target audiences; 2) Generating ideas for an original music video; 3) Producing a budget and staffing plan; 4) Writing a proposal and treatment; and 5) Drafting a script. The assignment aims to develop students' technical analysis, idea generation, research, and script writing skills for music video production. It will assess learners' understanding of how conventions appeal to audiences and their ability to plan pre-production documentation to professional standards.

1. 1
Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
Unit 1: Pre-Production Techniques for the Creative Media Industries - Partial
Unit 22: Single Camera Techniques - Partial
Unit 29: Music Video Production - Partial
Start date Monday 9/09/2013
Deadline Friday 15/11/2013
Assessor name Iain Goodyear
Assignment title IG1 – MUSIC VIDEO RESEARCH AND PRE-PRODUCTION
The purpose of this assignment is to:
Develop your skills and technical code analysis of music videos.
Develop your ideas generation and research skills.
Familiarise you with script writing format and script drafting.
Scenario
A crucial aspect of any media production is the understanding of how codes and conventions are used to
appeal to target audiences. For codes and conventions to be applied to the development/production of a
media product research must first be undertaken.
This process takes place early in the life cycle of a production and requires the development of a
detailed understanding of audio and visual conventions specific to genre or type, understanding of how
conventions appeal to target audiences and careful, detailed planning and careful consideration of
specific media production needs.
This assignment will require you to work individually and demonstrate that you understand how music
video styles, codes and conventions are used by media producers to appeal to the needs of specific
target audiences.
This assignment will also require you to generate detailed and varied ideas for a music video production
and produce pre-production documentation in the form of proposals, treatments, budgets and music
video scripts.

2. 2
Tasks Grading Criteria Mapping
Task 1
Produce a comprehensive word-processed or voice recorded analysis of three
music videos.
Using subject specific terminology, you must gather moving images examples by
music genre (type of music video) and comment on how styles, techniques and
conventions have been used to appeal to target audiences.
You must also comprehensively explain in your analysis what purpose(s) your music
video examples will serve for artists and audiences.
Your examples must be from a range of music genres.
You must include video examples AND still images from your chosen films to
help illustrate your observations.
*Your examples and analysis must be uploaded to your IG1 assignment blog.
Unit 22: P1/M1/D1
Unit 29: P1/M1/D1
Unit 29: P2/M2/D2
Task 2
Showing creativity and flair generate ideas for a music video production.
These ideas can be presented in the form of sketches, hand drawn and digitally
produced mind maps, mood boards, images you have gathered or found
*All ideas generation must be uploaded to your IG1 assignment blog.
Unit 1: P2/M2/D2
Unit 22: P2/M2/D2
Unit 29: P3/M3/D3
Task 3
Produce a report & a budget that outlines the specific requirements for a music
video production with supporting research & staff and equipment costs:
 Describe what job roles will need staffing (director, camera person, sound
recording, lighting) and be able to define the job responsibilities of that
role.
 Equipment needed and daily costs (researched with links and equipment hire
company quotes)
Produce a budget expenditure spread sheet in Excel that outlines expenditure to a
budget of £4000 and what this will be spent on.
*Your budget and any company quotes & links must be evidenced on your IG1
blog
Unit 1: P1/M1/D1
Task 4
Showing creativity and flair produce a half a page proposal and 1 – 2 page
treatment of your music video idea.
This must be based on, and further develop some aspects of your ideas generation.
Your treatment must include information of:
 Chosen music genre,
 Target audience,
 Target audience needs,
 How you plan to meet target audience needs through style,
 Comments relating to visual aesthetic and
 Reference to influences with clear explanation of why they are an influence
Unit 1: P2/M2/D2
Unit 22: P2/M2/D2
Unit 29: P3/M3/D3

3. 3
to your idea.
*Your word-processed proposal and treatment must be uploaded to your IG1
assignment blog.
Task 5
Produce a music video script based on your developed music video idea to near
professional standards.
Your script must be a 3 to 5 page document.
Your script must contain clear scene headings, make specific reference to camera
shots and feature detailed action description with reference to person(s)
movements and setting.
*Your word-processed scripts must be uploaded to your IG1 assignment blog.
Unit 22: P2/M2/D2
Unit 29: P3/M3/D3
Sources of information
This brief has been verified as being fit for purpose
Assessor Iain Goodyear
Signature Date
Internal verifier
Signature Date

4. 4
Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3)
P1: outline requirements and sources
of requirements for a specific media
production [IE]
M1: explain in some detail
and competently present
requirements and sources of
requirements for a specific media
production
D1: comprehensively explain and
present to a quality that reflects
near-professional standards fully
detailed requirements and sources of
requirements for a specific media
production
P2: generate outline preproduction
documentation for a specific media
production with some assistance
M2: generate competent, carefully
presented and detailed pre-
production documentation for a
specific media production with only
occasional assistance
D2: generate thorough and
comprehensively detailed pre-
production documentation for a
specific media production, working
independently to professional
expectations
P3: apply pre-production
planning to a specific media
production working with some
assistance. [TW, SM]
M3: apply pre-production planning to
a specific media production
competently with only occasional
assistance.
D3: apply pre-production planning to
a specific media production to a
quality that reflects near-professional
standards, working independently to
professional expectations.
Unit 22 Single Camera Techniques (Level 3)
P1: describe the features of single
camera production with some
appropriate use of subject
terminology
M1: explain the features of
single camera production with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D1: comprehensively explain the
features of single camera production
with reference to elucidated
examples and consistently using
subject terminology correctly
P2: generate outline plans for a
single camera production working
within appropriate conventions and
with some assistance [CT]
M2: generate detailed ideas for a
single camera production showing
some imagination and with only
occasional assistance
D2: generate thoroughly thought
through ideas for a single camera
production showing creativity and
flair and working independently to
professional expectations
P3: produce a single camera
production working within
appropriate conventions and with
some assistance [SM]
M3: produce a single camera
production to a good technical
standard showing some imagination
and with only occasional assistance
D3: produce a single camera
production to a technical quality that
reflects near professional standards
showing creativity and flair
and working independently
to professional expectations
Unit 29 Music Video Production (Level 3)
P1: describe the purposes of music
videos with some appropriate use of
subject terminology
[IE]
M1: explain the purposes of music
videos with reference to detailed
illustrative examples and with
generally correct use of subject
terminology
D1: comprehensively explain the
purposes of music videos with
elucidated examples and consistently
using subject terminology correctly
P2: describe the styles, conventions
and techniques of music videos with
some appropriate use of subject
Terminology
[CT]
M2: explain the styles, conventions
and techniques of music videos with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D2: comprehensively explain the
styles, conventions and
techniques of music videos with
elucidated examples and consistently
using subject terminology correctly
P3: originate and plan a music video
production for a specific music track
working within appropriate
conventions with some assistance
[CT]
M3: originate and plan a music video
production for a specific music track
effectively showing some imagination
and with only occasional assistance
D3: originate and plan a music video
production for a
specific music track to a technical
quality that reflects near-professional
standards, showing creativity and flair
and working independently to
professional expectations
P4: work to complete production of a
music video working within
appropriate conventions and with
some assistance
M4: work competently to complete
production of a music video showing
some imagination and with only
occasional assistance
D4: work to a technical quality that
reflects near-professional standards to
complete production of a music video,
showing creativity and flair and
working independently to professional
expectations
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in
the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.