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1. Synopsis
Name –AmitRastogi
Faculty Guide –Ankita Mam
Topic - Impact of brand awareness on consumer loyalty,
A study of packaged milk brand .
Introduction of the topic :
Brand awareness means the ability of a consumer can recognize and recall a brand in
different situations . Brand awareness consists of brand recall and brand recognition.
Brand recall means when consumers see a product category, they can recall a brand
name exactly, and brand recognition means consumers has ability to identify a brand
when there is a brand cue.
Objective of the Research:
To study the buying behavior of consumer.
To study the relevant source/medium to get awarenss about a particular brand.
To study the perception of consumer towards different brand and factor responsible for
creating the useage of a particular brand.
Research Design:
•Types of data required- Primary and Secondary
• Types of Research- Descriptive
Type of Research:
Exploratory Research
Type of Data Required:
Primary data
Secondary data
Sampling Method to be used:

2. Convenience Method
Sample Size :
50 responded
Proposed Chapter Schemes:
Introduction, scope, objectives
Literature review
Research design
Data analysis and intrepretation
Conclusion and recommendations
References