Project plan
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The project plan outlines marketing research techniques to study customer behavior including analysis of records from TNPL and the internet, observation, interviews with students, and controlled experimentation. The research will examine purchase decision makers, frequency and mode of purchase, payment methods, purchase locations and layouts, and delivery times. It will also analyze brand preferences, competitiveness, and perceptions. Additionally, the research will study product cover designs, product ranges, consumption levels, and preferences regarding features such as quality, size, design, brand, cost, availability, smell, eco-friendliness, and printings.
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Project plan
- 1. PROJECTPLAN TECHNIQUES TO BE USED IN MARKET RESEARCH The marketingresearchtechniquesusedinstudyingcustomer behaviourare: 1. Analysisof Records thatare givenbyTNPL andfrom internet. 2. Observation 3. Interviewingwithschool andcollegestudents 4. ControlledExperimentation variables PURCHASE decision maker frequency and mode of purchase Mode of payments PurchasePoints/Sites Layouts of sites Delivery Time BRAND preferences of brands Competitiveness of brand perception, and likeliness of the brand PRODUCT Cover designs range of products Averageconsumption of notebooks
- 2. Preferenceof Features(Quality,Size,Design,Brand,Cost,Availability,Smell,eco- friendly,Printings such as facts,proverb,etc)