Applied marketing
•Download as PPTX, PDF•
0 likes•278 views
The document discusses developing a conceptual framework for brand loyalty from a Euro-Mediterranean perspective. It examines the attitudinal and behavioral aspects of true and spurious loyalty, and applies this concept to the Euro-Mediterranean region. A literature review establishes the difference between loyalty and satisfaction, and high vs low involvement consumers. Limited primary research on consumer types in the region found luxury brands are preferred for emotional over functional reasons.
Report
Share
Report
Share
Recommended
Product involvement
This document defines product involvement as the feelings of interest and enthusiasm consumers hold for specific product categories. It can be evidenced by how important consumers view products, their product knowledge, and attention to related information. Product involvement is important for advertising strategies. There are three types of involvement: enduring, based on long-term relevance to self; situational, triggered by specific causes; and response, reflecting behavioral orientation like time spent. Higher involvement occurs for high-priced, important, or beneficial products lacking substitutes or information. Highly involved consumers extensively research using multiple attributes and express identity through brands. Low involvement products have low prices and importance with consumers having little knowledge. Involvement is measured indirectly using profiles of factors like hedon
Consumer Involvement Theory
The document discusses Consumer Involvement Theory, which holds that consumer involvement is based on the importance of a product to the consumer and is influenced by two aspects: the time and effort a consumer spends making a purchase decision and whether emotion or reason has a greater influence. It divides consumer involvement into four segments based on these aspects: high involvement/emotional, high involvement/rational, low involvement/emotional, and low involvement/rational. Examples are provided of types of products and services that would fall into each category.
The Relationship between Consumer Product Involvement, Product Knowledge and ...
Ying-Ping Liang a*
Department of Tourism Management, Ta Hwa Institue of Technology, No.1, Dahua Rd., Qionglin Shiang Hsinchu County 307,
Taiwan (R.O.C.)
In what ways do consumers stray from a deliberative, rational decision proces...
In what ways do consumers stray from a deliberative, rational decision proces...Vaishnavi Ketharnathan
The document discusses how consumers sometimes make irrational purchase decisions based on factors other than a rational thought process. It explains that decision making can occur through a central or peripheral route, depending on a consumer's level of involvement. Some reasons for irrational decisions include variety seeking behavior, decision heuristics like availability and anchoring biases, decision framing effects, and prospect theory where choices are evaluated based on potential gains or losses.Product Knowledge E-Learning
The document discusses the need for quick and effective product knowledge e-learning modules. It notes that products change frequently, requiring updates to training. Short, focused e-learning of 10-20 minutes is recommended to train busy learners. Scenario-based learning that simulates real-life customer interactions is emphasized to teach understanding of benefits and handling objections. Fast prototypes help refine designs and get feedback before full development.
Why do Consumers stray from a deliberative, rational decision process
Consumers do not always make rational, deliberative decisions. They sometimes use mental shortcuts or heuristics that can lead to biases. These heuristics include availability heuristics where consumers judge likelihood based on how easily examples come to mind, anchoring and adjustment heuristics where consumers rely too heavily on initial values and adjust predictions insufficiently based on new information, and representative heuristics where likelihood is judged by similarity to familiar examples rather than objective probabilities. Low involvement consumers also rely more on peripheral cues rather than central product information.
Consumer Resarch
Consumer research involves both qualitative and quantitative methods to understand consumer insights. The consumer research process has six steps: defining objectives, collecting secondary data, designing primary research, collecting primary data, analyzing data, and preparing a report. Research methods can be qualitative like interviews and focus groups, or quantitative like surveys and experiments. Both positivist and interpretivist approaches are used to understand consumer actions and consumption practices.
The Consumer Research Process
The Consumer
Research Process
The Importance of the Consumer
Research Process
Largely Influenced by Psychology, sociology, and anthropology
Developing Research Objectives
Secondary Data
Designing Primary research
Qualitative Collection Method
Depth Interview
Recommended
Product involvement
This document defines product involvement as the feelings of interest and enthusiasm consumers hold for specific product categories. It can be evidenced by how important consumers view products, their product knowledge, and attention to related information. Product involvement is important for advertising strategies. There are three types of involvement: enduring, based on long-term relevance to self; situational, triggered by specific causes; and response, reflecting behavioral orientation like time spent. Higher involvement occurs for high-priced, important, or beneficial products lacking substitutes or information. Highly involved consumers extensively research using multiple attributes and express identity through brands. Low involvement products have low prices and importance with consumers having little knowledge. Involvement is measured indirectly using profiles of factors like hedon
Consumer Involvement Theory
The document discusses Consumer Involvement Theory, which holds that consumer involvement is based on the importance of a product to the consumer and is influenced by two aspects: the time and effort a consumer spends making a purchase decision and whether emotion or reason has a greater influence. It divides consumer involvement into four segments based on these aspects: high involvement/emotional, high involvement/rational, low involvement/emotional, and low involvement/rational. Examples are provided of types of products and services that would fall into each category.
The Relationship between Consumer Product Involvement, Product Knowledge and ...
Ying-Ping Liang a*
Department of Tourism Management, Ta Hwa Institue of Technology, No.1, Dahua Rd., Qionglin Shiang Hsinchu County 307,
Taiwan (R.O.C.)
In what ways do consumers stray from a deliberative, rational decision proces...
In what ways do consumers stray from a deliberative, rational decision proces...Vaishnavi Ketharnathan
The document discusses how consumers sometimes make irrational purchase decisions based on factors other than a rational thought process. It explains that decision making can occur through a central or peripheral route, depending on a consumer's level of involvement. Some reasons for irrational decisions include variety seeking behavior, decision heuristics like availability and anchoring biases, decision framing effects, and prospect theory where choices are evaluated based on potential gains or losses.Product Knowledge E-Learning
The document discusses the need for quick and effective product knowledge e-learning modules. It notes that products change frequently, requiring updates to training. Short, focused e-learning of 10-20 minutes is recommended to train busy learners. Scenario-based learning that simulates real-life customer interactions is emphasized to teach understanding of benefits and handling objections. Fast prototypes help refine designs and get feedback before full development.
Why do Consumers stray from a deliberative, rational decision process
Consumers do not always make rational, deliberative decisions. They sometimes use mental shortcuts or heuristics that can lead to biases. These heuristics include availability heuristics where consumers judge likelihood based on how easily examples come to mind, anchoring and adjustment heuristics where consumers rely too heavily on initial values and adjust predictions insufficiently based on new information, and representative heuristics where likelihood is judged by similarity to familiar examples rather than objective probabilities. Low involvement consumers also rely more on peripheral cues rather than central product information.
Consumer Resarch
Consumer research involves both qualitative and quantitative methods to understand consumer insights. The consumer research process has six steps: defining objectives, collecting secondary data, designing primary research, collecting primary data, analyzing data, and preparing a report. Research methods can be qualitative like interviews and focus groups, or quantitative like surveys and experiments. Both positivist and interpretivist approaches are used to understand consumer actions and consumption practices.
The Consumer Research Process
The Consumer
Research Process
The Importance of the Consumer
Research Process
Largely Influenced by Psychology, sociology, and anthropology
Developing Research Objectives
Secondary Data
Designing Primary research
Qualitative Collection Method
Depth Interview
In what ways do consumer stray away from deliberative, rational decision making
Based on chapter " Analyzing consumer markets" from the book "A South Asian Perspective of Marketing Management."
Presentation: The academic perspective (Boerman)
Behavioral Advertising Research Agenda, the Academic Perspective. Based on the Research Paper on Behavioral Advertising.
Ch 4 product knowledge & involvement
This chapter discusses consumers' product knowledge and involvement. It covers levels of product knowledge from abstract to concrete, as well as types of knowledge including attributes, consequences, values, and means-end chains. Means-end chains connect product attributes to consequences and personal values. Involvement is influenced by both personal and situational factors, and refers to the perceived importance of a product. High involvement indicates more complex decision making.
Consumer behaviour
This document provides an overview of key concepts from Chapter 1 of a textbook on consumer behavior and marketing management. It discusses consumer benefits, the total product concept, market segmentation strategies, positioning, consumer decision-making models including the EKB model, and external influences on consumer behavior. The overall objectives are to understand why consumers make purchasing decisions and how marketers can improve their understanding of consumers.
Howard sheth model & nicosia model
The Howard-Sheth model from 1969 proposes that consumer purchase decisions are influenced by stimulus inputs, hypothetical constructs, and response outputs. Stimulus inputs include significative, symbolic, and social cues about products. Hypothetical constructs include perceptual constructs like ambiguity and learning constructs like motives and attitudes. Response outputs progress from attention to comprehension, attitude, intention, and finally purchase. The model explains how consumers process information to make rational purchase decisions even with incomplete information. It remains an influential early framework for understanding consumer behavior.
Cb1
The document discusses consumer behavior and provides definitions and explanations of key concepts. It defines a consumer as a person who makes purchase decisions for personal use based on preferences, beliefs, and needs. Understanding consumer behavior allows firms to develop products that meet consumer needs and wants, thereby increasing sales and profits. The document also outlines the consumer research process and different methods used, including secondary research, qualitative and quantitative primary research, and different data collection tools.
Market research and Consumer behaviour
What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
Amit rastogi synopsis
Amit Rastogi is conducting research under the guidance of Ankita Mam on the topic of the impact of brand awareness on consumer loyalty using packaged milk brands as a case study. The research objectives are to study consumer buying behavior, sources of brand awareness, and factors influencing usage of particular brands. The research design involves collecting both primary and secondary data using a convenience sampling method of 50 respondents. Data will be analyzed and interpreted with the goal of making conclusions and recommendations.
Consumer behaviour: Word of Mouth Communication
Consumer behaviour: Word of Mouth Communication
Research have shown word of mouth communication to be a powerful influence on consumers brand attitudes, judgments and purchase intentions.
WOMC is more influential than advertising due to its credibility and more interactive nature.
Consumers may actively seek out product advice from an expert(solicited WOMC).
CONCEPTUAL FRAMEWORK AND HYPOTHESES
DISCUSSION AND IMPLICATIONS
Consumer behavior models
The document discusses two consumer behavior models: the Howard Sheth model and the Engel Kollat Blackwell model. The Howard Sheth model focuses on how consumers make choices with incomplete information and limited criteria. It identifies four types of consumer problem solving and decision making behaviors: extensive problem solving, limited problem solving, routine response behavior, and limited involvement. The model also examines the inputs that influence consumer behavior and the constructs and variables that determine the outputs.
Consumer Involvement and Shopping Behaviour
The following report is a literature review on the involvement of the consumers in the marketing activities and what are the myriads of Shopping Behavior they possess while being involved. The customer Behavior study is based on consumer buying behavior and in this these Kings of markets plays three crucial roles of a user, a payer and a buyer (Brosekhan & Velayutham, 2008). To get literature review or research paper like this please visit: www.assignmentworkhelp.com and get attractive discounts.
Consumer Involvement 1
Consumer involvement refers to the level of importance and information processing a consumer applies to a product. The degree of involvement significantly impacts consumer behavior. High involvement occurs for expensive, important, or complex purchases and requires extensive research. Some involvement is needed for moderately important items. Low involvement is for unimportant purchases requiring minimal research. Factors like personal interests, product characteristics, and the situation influence a consumer's level of involvement.
Ramayan
Rama was the eldest son of Dasharatha, king of Ayodhya. He was considered an avatar of the Hindu god Vishnu. Rama was married to Sita and had three brothers. Though a virtuous king, he agreed to exile himself for 14 years after his father promised his stepmother Kaikeyi he would banish Rama. During his exile, Rama rescued Sita when she was kidnapped by Ravana. He later killed Ravana and returned to Ayodhya with Sita at the end of their exile.
Ramayan
Rama exemplifies strong moral leadership and ethical values that lead to long term success. He motivates his unconventional army to succeed against greater resources through high motivation. Alliances like his friendship with Sugriva demonstrate the benefits of cooperation. Succession planning ensured continuity of governance. Excellence and concern for the environment are shown in the search for Sita and building a causeway. Dependence on honest counsel rather than flattery is important, as Ravana's downfall resulted from ignoring nay-sayers. Bharata and the power of attorney concept illustrate effectively governing in someone's absence. Overall Rama models virtues like treating people with respect that managers would do well to emulate.
Ramayana.ppt
The document provides an introduction to the Hindu epic Ramayana. It summarizes the main characters and plot points of the story. Key details include: Rama is a prince of Ayodhya who must go into exile in the forest for 14 years, during which his wife Sita is kidnapped by Ravana, the demon king of Lanka. Rama builds an army of monkeys and crosses to Lanka to battle Ravana and rescue Sita. After a climactic fight, Rama slays Ravana and saves Sita, then returns triumphantly to Ayodhya to begin his reign as king.
RAMAYANA
The story of the Ramayana is summarized in three sentences:
Dasaratha was the king of Ayodhya who had four sons, with Rama as the eldest. Rama's wife Sita was abducted by Ravana, the king of Lanka, but Rama allied with monkeys and built a bridge to Lanka to defeat Ravana in battle and rescue Sita. The ideals of dharma, loyalty, devotion and the importance of one's duty are key themes exemplified through the characters and their actions in the epic.
Ramayana.ppt
The document provides an overview of the Hindu epic Ramayana, including a brief synopsis of the story and descriptions of the main characters. It discusses how Rama is seen as an incarnation of Vishnu who takes a human form to defeat the demon Ravana. His wife Sita is abducted by Ravana, leading Rama to undertake a search and rescue mission. The epic explores themes of dharma and righteousness through its allegorical narrative.
CSR
The document summarizes the corporate social responsibility initiatives of Aditya Birla Group and ICICI. It describes Aditya Birla Group's focus areas as education, health care, sustainable livelihood, and infrastructure development. It also discusses ICICI's initiatives in employee volunteering, mother and child care, health clinics for truck drivers, and education programs. Both companies aim to contribute to the social and economic development of underserved communities.
Ramayanalessons
The document discusses 14 life lessons that can be learned from reading the Hindu epic Ramayana. Some of the key lessons mentioned include: 1) the importance of dharma (righteousness) over materialism and pleasure; 2) being loyal to only one wife; 3) honoring one's word; 4) respecting a father's promises; 5) not accepting unjust gains; 6) the dangers of distraction from duty; 7) fighting injustice against women; 8) displaying humility despite greatness; and 9) showing mercy even to enemies. The Ramayana teaches high moral and ethical standards through its stories and continues to inspire people across religions and languages with its lessons on righteous living.
A Brief History Of Time Stephen Hawkings
This document is a table of contents for Stephen Hawking's book "A Brief History of Time" which explores our understanding of the universe. It contains 11 chapters that cover topics like the expanding universe, the uncertainty principle, black holes, the origin and fate of the universe, and attempts to unify physics. The final chapter is a conclusion to the exploration of these topics regarding our picture of the universe.
India ..... facts + history
The document summarizes key aspects of Indian culture, history, and achievements. It describes the colors in the Indian flag and what they represent. It then briefly outlines India's long history and cultural contributions like being home to one of the earliest civilizations, developing many languages and epics, and making early advances in fields like medicine, martial arts, mathematics, and science.
Ramayana
The Ramayana is an influential Hindu religious text that tells the story of Rama, his wife Sita, and his brother Lakshmana. It introduces the key characters including Rama and Sita, who are models of virtue, Lakshmana who serves Rama, Ravana the villainous king who kidnaps Sita, and Hanuman the monkey king who helps rescue her. The story follows Rama's exile to the forest with Sita and Lakshmana, Ravana's kidnapping of Sita, and the war between Rama and Ravana's armies that ultimately results in Ravana's death and Sita's rescue.
More Related Content
What's hot
In what ways do consumer stray away from deliberative, rational decision making
Based on chapter " Analyzing consumer markets" from the book "A South Asian Perspective of Marketing Management."
Presentation: The academic perspective (Boerman)
Behavioral Advertising Research Agenda, the Academic Perspective. Based on the Research Paper on Behavioral Advertising.
Ch 4 product knowledge & involvement
This chapter discusses consumers' product knowledge and involvement. It covers levels of product knowledge from abstract to concrete, as well as types of knowledge including attributes, consequences, values, and means-end chains. Means-end chains connect product attributes to consequences and personal values. Involvement is influenced by both personal and situational factors, and refers to the perceived importance of a product. High involvement indicates more complex decision making.
Consumer behaviour
This document provides an overview of key concepts from Chapter 1 of a textbook on consumer behavior and marketing management. It discusses consumer benefits, the total product concept, market segmentation strategies, positioning, consumer decision-making models including the EKB model, and external influences on consumer behavior. The overall objectives are to understand why consumers make purchasing decisions and how marketers can improve their understanding of consumers.
Howard sheth model & nicosia model
The Howard-Sheth model from 1969 proposes that consumer purchase decisions are influenced by stimulus inputs, hypothetical constructs, and response outputs. Stimulus inputs include significative, symbolic, and social cues about products. Hypothetical constructs include perceptual constructs like ambiguity and learning constructs like motives and attitudes. Response outputs progress from attention to comprehension, attitude, intention, and finally purchase. The model explains how consumers process information to make rational purchase decisions even with incomplete information. It remains an influential early framework for understanding consumer behavior.
Cb1
The document discusses consumer behavior and provides definitions and explanations of key concepts. It defines a consumer as a person who makes purchase decisions for personal use based on preferences, beliefs, and needs. Understanding consumer behavior allows firms to develop products that meet consumer needs and wants, thereby increasing sales and profits. The document also outlines the consumer research process and different methods used, including secondary research, qualitative and quantitative primary research, and different data collection tools.
Market research and Consumer behaviour
What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
Amit rastogi synopsis
Amit Rastogi is conducting research under the guidance of Ankita Mam on the topic of the impact of brand awareness on consumer loyalty using packaged milk brands as a case study. The research objectives are to study consumer buying behavior, sources of brand awareness, and factors influencing usage of particular brands. The research design involves collecting both primary and secondary data using a convenience sampling method of 50 respondents. Data will be analyzed and interpreted with the goal of making conclusions and recommendations.
Consumer behaviour: Word of Mouth Communication
Consumer behaviour: Word of Mouth Communication
Research have shown word of mouth communication to be a powerful influence on consumers brand attitudes, judgments and purchase intentions.
WOMC is more influential than advertising due to its credibility and more interactive nature.
Consumers may actively seek out product advice from an expert(solicited WOMC).
CONCEPTUAL FRAMEWORK AND HYPOTHESES
DISCUSSION AND IMPLICATIONS
Consumer behavior models
The document discusses two consumer behavior models: the Howard Sheth model and the Engel Kollat Blackwell model. The Howard Sheth model focuses on how consumers make choices with incomplete information and limited criteria. It identifies four types of consumer problem solving and decision making behaviors: extensive problem solving, limited problem solving, routine response behavior, and limited involvement. The model also examines the inputs that influence consumer behavior and the constructs and variables that determine the outputs.
Consumer Involvement and Shopping Behaviour
The following report is a literature review on the involvement of the consumers in the marketing activities and what are the myriads of Shopping Behavior they possess while being involved. The customer Behavior study is based on consumer buying behavior and in this these Kings of markets plays three crucial roles of a user, a payer and a buyer (Brosekhan & Velayutham, 2008). To get literature review or research paper like this please visit: www.assignmentworkhelp.com and get attractive discounts.
Consumer Involvement 1
Consumer involvement refers to the level of importance and information processing a consumer applies to a product. The degree of involvement significantly impacts consumer behavior. High involvement occurs for expensive, important, or complex purchases and requires extensive research. Some involvement is needed for moderately important items. Low involvement is for unimportant purchases requiring minimal research. Factors like personal interests, product characteristics, and the situation influence a consumer's level of involvement.
What's hot (12)
In what ways do consumer stray away from deliberative, rational decision making
In what ways do consumer stray away from deliberative, rational decision making
Viewers also liked
Ramayan
Rama was the eldest son of Dasharatha, king of Ayodhya. He was considered an avatar of the Hindu god Vishnu. Rama was married to Sita and had three brothers. Though a virtuous king, he agreed to exile himself for 14 years after his father promised his stepmother Kaikeyi he would banish Rama. During his exile, Rama rescued Sita when she was kidnapped by Ravana. He later killed Ravana and returned to Ayodhya with Sita at the end of their exile.
Ramayan
Rama exemplifies strong moral leadership and ethical values that lead to long term success. He motivates his unconventional army to succeed against greater resources through high motivation. Alliances like his friendship with Sugriva demonstrate the benefits of cooperation. Succession planning ensured continuity of governance. Excellence and concern for the environment are shown in the search for Sita and building a causeway. Dependence on honest counsel rather than flattery is important, as Ravana's downfall resulted from ignoring nay-sayers. Bharata and the power of attorney concept illustrate effectively governing in someone's absence. Overall Rama models virtues like treating people with respect that managers would do well to emulate.
Ramayana.ppt
The document provides an introduction to the Hindu epic Ramayana. It summarizes the main characters and plot points of the story. Key details include: Rama is a prince of Ayodhya who must go into exile in the forest for 14 years, during which his wife Sita is kidnapped by Ravana, the demon king of Lanka. Rama builds an army of monkeys and crosses to Lanka to battle Ravana and rescue Sita. After a climactic fight, Rama slays Ravana and saves Sita, then returns triumphantly to Ayodhya to begin his reign as king.
RAMAYANA
The story of the Ramayana is summarized in three sentences:
Dasaratha was the king of Ayodhya who had four sons, with Rama as the eldest. Rama's wife Sita was abducted by Ravana, the king of Lanka, but Rama allied with monkeys and built a bridge to Lanka to defeat Ravana in battle and rescue Sita. The ideals of dharma, loyalty, devotion and the importance of one's duty are key themes exemplified through the characters and their actions in the epic.
Ramayana.ppt
The document provides an overview of the Hindu epic Ramayana, including a brief synopsis of the story and descriptions of the main characters. It discusses how Rama is seen as an incarnation of Vishnu who takes a human form to defeat the demon Ravana. His wife Sita is abducted by Ravana, leading Rama to undertake a search and rescue mission. The epic explores themes of dharma and righteousness through its allegorical narrative.
CSR
The document summarizes the corporate social responsibility initiatives of Aditya Birla Group and ICICI. It describes Aditya Birla Group's focus areas as education, health care, sustainable livelihood, and infrastructure development. It also discusses ICICI's initiatives in employee volunteering, mother and child care, health clinics for truck drivers, and education programs. Both companies aim to contribute to the social and economic development of underserved communities.
Ramayanalessons
The document discusses 14 life lessons that can be learned from reading the Hindu epic Ramayana. Some of the key lessons mentioned include: 1) the importance of dharma (righteousness) over materialism and pleasure; 2) being loyal to only one wife; 3) honoring one's word; 4) respecting a father's promises; 5) not accepting unjust gains; 6) the dangers of distraction from duty; 7) fighting injustice against women; 8) displaying humility despite greatness; and 9) showing mercy even to enemies. The Ramayana teaches high moral and ethical standards through its stories and continues to inspire people across religions and languages with its lessons on righteous living.
A Brief History Of Time Stephen Hawkings
This document is a table of contents for Stephen Hawking's book "A Brief History of Time" which explores our understanding of the universe. It contains 11 chapters that cover topics like the expanding universe, the uncertainty principle, black holes, the origin and fate of the universe, and attempts to unify physics. The final chapter is a conclusion to the exploration of these topics regarding our picture of the universe.
India ..... facts + history
The document summarizes key aspects of Indian culture, history, and achievements. It describes the colors in the Indian flag and what they represent. It then briefly outlines India's long history and cultural contributions like being home to one of the earliest civilizations, developing many languages and epics, and making early advances in fields like medicine, martial arts, mathematics, and science.
Ramayana
The Ramayana is an influential Hindu religious text that tells the story of Rama, his wife Sita, and his brother Lakshmana. It introduces the key characters including Rama and Sita, who are models of virtue, Lakshmana who serves Rama, Ravana the villainous king who kidnaps Sita, and Hanuman the monkey king who helps rescue her. The story follows Rama's exile to the forest with Sita and Lakshmana, Ravana's kidnapping of Sita, and the war between Rama and Ravana's armies that ultimately results in Ravana's death and Sita's rescue.
Ramayana
1. The Ramayana tells the story of Rama, the ideal man who always followed dharma (duty). He is exiled to the forest for 14 years after his stepmother schemes to make her son king instead.
2. While in exile, Rama's wife Sita is kidnapped by the demon king Ravana.
3. Rama builds an army of monkeys and crosses into Ravana's kingdom of Lanka to battle him and rescue Sita. He defeats Ravana and brings Sita safely back home.
Viewers also liked (11)
Similar to Applied marketing
UG PROJEC REPORT BRAND LOYALITY
The document discusses brand loyalty of curry powder brands in Angadippuram, Kerala, India. It analyzes brand loyalty among customers of four major brands - Eastern, Nirapara, Malayil, and Supernova. The study aims to understand factors influencing customers' buying decisions such as quality, price, and taste. It finds that 50% of respondents select brands based on quality, while 30% choose based on taste and 8% based on variety of products. Customers become aware of brands mainly through television (40%) and friends/relatives (30%).
Consumer research
Consumer research aims to understand consumer preferences, attitudes, and behaviors. It uses both quantitative methods like surveys and experiments as well as qualitative methods like interviews and focus groups. The findings from consumer research help companies design effective marketing strategies by providing insights into product development, advertising, pricing, and market trends. While consumer research benefits both consumers and businesses, it also faces challenges in areas like respecting cultural differences, managing costs, protecting privacy, and preventing deceptive practices.
Enu consumer behaviour 260812
This document provides an overview of consumer behaviour and culture in a global economic environment. It discusses topics like consumer behaviour and motivation, the consumer decision making process, and the influence of culture on global marketing. The learning objectives are to explain the significance of marketing communications and consumer decision making, identify factors influencing consumer behaviour, and understand the implications of culture on global marketing.
555
This article discusses Asian Paints' use of technology to improve business operations and customer service. Some key points:
- Asian Paints has deployed technologies like SAP, i2 supply chain software, and mobile devices for salespeople to increase productivity and connectivity across offices in India and globally.
- Around 0.8% of annual revenue is invested in IT/telecom infrastructure each year, less than the typical 1.6% for global companies.
- Initiatives to improve customer service include allowing customers to customize paint colors online and expanding this service nationwide, as well as improving customer complaint management.
- Vendor selection focuses on long-term strategic partnerships that can support Asian Paints' road
Intro to cb
The document discusses consumer behavior in the cinema industry, noting that moviegoers can be classified based on how often they visit cinemas and that teens and young adults ages 14-24 are the most frequent moviegoers. Younger moviegoers tend to go to the movies as part of a social activity with friends, while older moviegoers over age 18 often go with a romantic partner.
consumer behaviour- Unit IV
Customer Loyalty Outcomes
Characteristic Features of Behavioral Loyalty, Attitudinal Loyalty and Cognitive Loyalty, Role of Customer
Loyalty outcomes in business decisions, Significance of Customer Loyalty for Marketers, Relationship
Influencers of Customer Loyalty including factors mediating customer loyalty relationship with other relationship influencers, Customer Affinity, Customer Engagement.
Insight Generation Framework V 5 Value Insights India
The document describes Value Insights India's Insight Generation Framework, which provides organizations with tools and research methods to better understand consumers. The framework uses both qualitative and quantitative research including interviews, surveys, and testing to gain insights on topics like consumer segments, categories, channels, products, brands, and communications. It aims to help organizations optimize strategies and uncover real consumer needs, behaviors, and motivations.
Mkt304ch5and6
The document discusses consumer buyer behavior and business buyer behavior. It describes the factors that influence consumer behavior, such as cultural, social, personal and psychological factors. It also outlines the consumer decision making process of need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior. For business buyers, it notes that the buying process is more formalized and complex due to organizational influences. It also outlines the business buying process and key differences in business-to-business markets compared to consumer markets.
Consumer behaviour
1. The document discusses various aspects of consumer behavior including the buying process, perceived risk, influence of family life cycle, new urban families, industrial consumer behavior, and differences between individual and industrial consumer behavior.
2. Key aspects of marketing research are covered such as the research process, design, analysis methods, and preparing the marketing research report. Different types of marketing research are also discussed including new product launch research, advertising research, customer satisfaction research, and competitor analysis research.
3. Distribution and retail store image research methods are summarized as well as how to understand results, draw conclusions and communicate findings in a marketing research report. The document provides an overview of important consumer behavior and marketing research concepts.
Kotler and London Business School's views on Brand equity, brand loyalty !
Kotler and London Business School's views on Brand equity, brand loyalty !sanjeeev bahadur, m.tech,mba
This document discusses brand equity and brand loyalty. It covers several topics related to measuring and building brand equity and loyalty, including:
- Defining brand equity as the financial value a well-known brand name generates over an unknown name.
- Methods for measuring brand equity, including examining factors like market share, profit margins, and consumer perceptions.
- The importance of brand loyalty for manufacturers and how it is defined.
- Key factors that influence brand loyalty, such as perceived value, satisfaction, trust, and commitment.
- Challenges in valuing brands and calculating true brand equity. The document provides an overview of various approaches and considerations for valuing brands.Marketing Management Chapter 2 Customer Behavior
1. The document discusses how the classic economic model of consumer behavior as rational actors seeking to maximize benefits is an oversimplification and does not account for variability and irrationality in consumer decision making.
2. It then outlines the traditional linear consumer purchase process model involving problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
3. However, it notes that the modern consumer decision journey is non-linear with multiple touchpoints of influence from various sources, requiring marketers to engage consumers throughout the process through two-way conversations to build loyalty.
Unit 2 types of Marketing Research notes.pdf
The document discusses different types of marketing research including consumer research, sales research, product research, and advertising research. It focuses on consumer research, explaining that the goals are to understand customer psychology, purchasing behaviors, and needs in order to create more customer-centric products and services. The consumer research process involves developing objectives, collecting secondary data, conducting primary research such as surveys, analyzing the data, and preparing a report of findings to inform business decisions. Sales research also aims to provide sales intelligence by researching the right prospects and preparing salespeople for meetings.
What is Brand Loyalty in Marketing Management
The PGDM Marketing Management course aims to empower students with the expertise and
capabilities needed for proficiently devising, executing, and evaluating marketing plans.
Marketing_Module_6.pptx
This document summarizes consumer buying behavior and the consumer decision-making process. It discusses that consumers go through similar mental processes when deciding what products or brands to purchase. The consumer decision process involves problem identification, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Consumers use different criteria like cost, performance, and social attributes to evaluate alternatives. The level of involvement and analysis can range from extensive research for high involvement purchases to low involvement purchases made through impulse or variety seeking. Marketers must understand these psychological factors that influence consumer decisions.
Rediscovering Ma
This document discusses market segmentation strategies. It begins by outlining elements of an effective segmentation strategy, including being specific in selecting discriminations according to objectives and needs. It then introduces the "gravity of decision spectrum" tool, which focuses on the relationship between consumer behavior and products based on how deeply consumers' values and emotions are engaged in purchase decisions. The document emphasizes that meaningful segmentation depends on understanding patterns in actual customer purchasing behavior through relevant data collection and analysis. It stresses tailoring segments to address specific strategic questions and accommodate changes in markets and consumer behavior over time.
K498488.pdf
This document summarizes a research paper on developing strategies to increase customer loyalty for the clothing brand Wlack&Bhite through customer engagement. The paper conducted an analysis of Wlack&Bhite's external environment using PESTLE, Porter's Five Forces, and competitor analysis. An internal analysis using the resource-based view, VRIO, segmentation/targeting/positioning, and the marketing mix was also done. Research found that customer engagement, particularly attention, has a significant impact on behavioral loyalty. The paper proposes using customer engagement strategies like identification, attention, enthusiasm, absorption, and interaction to strengthen loyalty.
Consumer Behavior: The Psychology of Consumption
Without an understanding of consumers, how they think, and the reasons for how they behave, it is very difficult for a business to give them exactly what they want.
The study of consumer behaviour improves decision-making as some of the guesswork is removed.
Through a better understanding of consumer behaviour, businesses can make better choices with their marketing to attract more of their target customers.
What is Consumer Behaviour?
Consumer behaviour is the study of consumption. It aims to have a better understanding of consumer actions and processes used in their purchase decisions, as well as the usage of products and services and how they are disposed of.
Exploring how the consumer’s emotions, attitudes and preferences affect buying behaviour, consumer behaviour draws upon ideas from several fields including psychology, sociology, anthropology, biology, marketing and economics.
An underlying motivation drives a consumer to act and purchase. These motivations fit under the problem recognition phase discussed above.
This motivation can be either positive or negative. A positive motivation could be a pleasure – having dinner a nice restaurant or a night on the town. A negative motivation could be the avoidance of unpleasantness such as purchasing toothpaste to minimise tooth decay, getting toothaches and having to visit a dentist.
3. Consumer And Business Buyer Behavior1
The document discusses consumer and business buyer behavior. It describes the buyer decision process as having 5 steps - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It also discusses the adoption process for new products as having 5 stages - awareness, interest, evaluation, trial, and adoption. Finally, it outlines the business buying process and key differences between consumer and business markets.
What impacts customer loyalty
This document proposes a research study on customer loyalty within the retail sector. The study will use both secondary and primary research to explore the factors that influence customer loyalty for fast moving consumer goods. A survey and interviews will be conducted to understand customer purchase patterns, attitudes, and perceptions regarding brand loyalty. The research aims to identify the key determinants of customer loyalty and how it can be measured and improved within the retail context.
Similar to Applied marketing (20)
Insight Generation Framework V 5 Value Insights India
Insight Generation Framework V 5 Value Insights India
Kotler and London Business School's views on Brand equity, brand loyalty !
Kotler and London Business School's views on Brand equity, brand loyalty !
Recently uploaded
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSDigital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
IMG_20240615_091110.pdf dpboss guessing
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta 欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
Call8328958814 satta matka Kalyan result satta guessing
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Recently uploaded (20)
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Applied marketing
- 1. Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective
- 2. Brand loyalty Misunderstood by marketers Attitudinal and behavioral aspect True loyalty and spurious loyalty Application of this concept in Euro Mediterranean region
- 3. Industry Relevance: - Targets Euro Mediterranean region - Establishes a link between consumers and the factors contributing towards brand loyalty Academic Relevance: - Attitude and behavioral components of brand loyalty - Difference between true and spurious loyalty
- 4. Secondary data: Extensive literature review - Most of the findings have been obtained from the literature review. Primary data: Limited primary research. - Types of consumers in the Euro Mediterranean region.
- 5. From Secondary data: - Loyalty vs. satisfaction - Repeated purchase does not necessarily indicate brand loyalty - High involvement vs. low involvement - Both attitude and behavior have to be favorable - Spurious loyalty – inertia, monopoly, situational conditions; True loyalty- positive attitude
- 6. Findings from primary research: - Luxury consumers - Aspirational group - Brand preferred more for emotional factor rather than functional utility.
- 7. Short term vs. long term Latent loyalty
- 8. Most findings are from the secondary research No mention of primary research tools Credibility? Target group
- 9. Emerging economies Targeting Re-design the study by including more primary research.
- 10. THANK YOU!