1. AMIRA NOW @ AL AIN CO-OPERATIVE, UAE
AMIRA Basmati rice now is available in AL AIN COOPERATIVE stores in UAE. Amira Basmati that made
presence in UAE Market last year, had grained its presence across all major retail formats; AL AIN Stores
adds other milestones in its placement coverage.
AMIRA @ LuLu AND SHOP RITE, ESAIEED - QATAR
AMIRA Foods launched its top gourmet basmati range namely AMIRA PURE TRADITIONAL BASMATI,
AMIRA INDIGO EXTRA LONG GRAIN BASMATI RICE AND AMIRA GOODLENGTH BASMATI RICE in pack
sizes of 1, 2, 5 and 20 kgs in premier retail chains like Shoprite and lulu's Qatar.
LuLu QATAR GETS TASTE OF AMIRA BASMATI RICE
SAMPLING INITIATIVE IN LULU QATAR-Extending our vision of Food Connect in our on ground
implementation activity is Brand sampling -a great marketing tool for a new product. It gives the
customer enough of a preview to decide wheather to like or dislike the product.
While product sample introduces the consumer to the new product, it also makes them "want more"
because it is such a small or limited sample, that the yearning grows more.
The Brand sampling of AMIRA PURE TRADITIONAL BASMATI RICE at Lulu's was carried ut in same spirit in
August 2011.