A Case StudyonShimla Dairy ProductsbyAarthiPriyankha<br />
Shimla Dairy – Brief Introduction<br />Dineshkhanna the TD of Shimla diary products realized that the cheese industry in I...
Contd..<br />Shimla had two plants with a total 10,000 litre throughput per day, with a 30 employees working in 2 shifts t...
Sales – Consumptions wise<br />
 Sales – Taste Bud wise<br />
Who moved my Cheese?!<br />According to Khanna, its explicit that Dynamix - Britannia was set to become Shimla&apos;s bigg...
Now what?!<br />
Brand Awareness<br />Shimla marketing strategy – Word of mouth<br />Surprising  0 % revenue used for marketing!<br />But…<...
Increasing Nutri-Factor<br />Shimla seems to focus on processed Cheese, Butter  and Ghee which infact is works great with ...
Operations<br />Shimla can find a way to help the farmers deliver the milk on time by helping with transport , thus saving...
THANK YOU<br />
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Shimla Dairy Products

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Shimla Dairy Products

  1. 1. A Case StudyonShimla Dairy ProductsbyAarthiPriyankha<br />
  2. 2. Shimla Dairy – Brief Introduction<br />Dineshkhanna the TD of Shimla diary products realized that the cheese industry in India is getting out of its nascent stage and expecting a boom.<br />Cheese had started playing a predominant role in Indian cuisines in recent years, with the urban crowd being the major consumers<br />Its apparent that Britannia and Amul are the big players in the cheese market with around 70% of share.<br />Heavy advertising and promotions by Britannia and Amul, along with varieties of cheese had also played a key role in their success rate.<br />
  3. 3. Contd..<br />Shimla had two plants with a total 10,000 litre throughput per day, with a 30 employees working in 2 shifts throughout 365 days.<br /> Shimla predominantly seems to focus on Cheese, processed Ghee and butter.<br />Major retailers being Nilgiris, Food world, D mart and F mart.<br />
  4. 4. Sales – Consumptions wise<br />
  5. 5. Sales – Taste Bud wise<br />
  6. 6. Who moved my Cheese?!<br />According to Khanna, its explicit that Dynamix - Britannia was set to become Shimla&apos;s biggest competitor, as it supplied most leading pizza chains where Shimla expected to venture.<br />
  7. 7. Now what?!<br />
  8. 8. Brand Awareness<br />Shimla marketing strategy – Word of mouth<br />Surprising 0 % revenue used for marketing!<br />But…<br />
  9. 9. Increasing Nutri-Factor<br />Shimla seems to focus on processed Cheese, Butter and Ghee which infact is works great with junk food may NOT be preferred by the health Conscious genX<br />So…<br />
  10. 10. Operations<br />Shimla can find a way to help the farmers deliver the milk on time by helping with transport , thus saving time and earning the goodwill of farmers.<br />Khanna must ensure that Shimla is certified with HACCP and ISO 9002<br /> at the earliest to have a better brand.<br />Shimla must focus on both high end cheese and try to improvise on it, as low end cheese is Not certified and doesn’t assure safety of products.<br />
  11. 11. THANK YOU<br />

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