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1. Amira Foods campaign
The Union Budget is a much anticipated event in the annual calendar. It is aired on major TV
channels and attracts attention from all segments of society – from captains of industry to
housewives as well as the ‘aam aadmi’,
Amira Foods cashed in on the opportunity by splashing its campaign on prime news channels
including NDTV 24*7, NDTV India and NDTV Profit. The TVC was aired right through the
budget week commencing 5th July ’09, thus ensuring maximum eyeballs. It surely was a case of
news that received plenty of views.