1. Presented By-
Karan kashyap(13)
Jagdish Singh(09)
Debasish Baj(01)

2. CONTENTS
 Company profile
 Products line
 Competitors
 Competitive advantage
 Product introduction
 Price &Promotion
 Distribution
 Conclusion
 References

3. Company profile
 The story of one of India's favourite brands reads
almost like a fairy tale. Once upon a time, in
1892 to be precise, a biscuit company was
started in a nondescript house in Calcutta (now
Kolkata) with an initial investment of Rs. 295.
The company we all know as Britannia today.
 300 stores,chairman is Nusli wadia,Revenue is
4670cr. In 2011,Profit is 134 cr.in 2011.

4. Products line
 Biscuits
 Bakery products including cakes and breads
 Dairy products including butter,cheese,ghee
and dahi.

5. Competitors
 Cadbury
 Nestle
 Amul
 Choco house (sugar free)
 Ferrero rocher

6. Competitive advantage
 Brand image
 Established customer base
 Positioning strategies(green choco, fat free)
 Ingredients

7. Product Introduction
 Brand: Britannia green Chocó ,Britannia fat
free
 Features: cholesterol free, sugar free, low
carbs, light and easy to digest without any
dental problems.
 Differentiation: Ingredients like isomalt,
Polydextrose, flaxseeds and positioning
strategies

8.  Target group : Aged people and health conscious
people.
 Positioning: Brand names , Price, Special offers
in festive season and a tour package for aged
couple through scratch coupon system.
Packaging and labeling of the product.

9. Price
Green choco
20g – Rs 15
40g- Rs 27
100g –Rs 60
Gift pack (250g)- Rs 180

10. Contd…
Fat free
20 g – Rs 14
40 g – Rs 25
100 g – Rs 55
Gift pack (250 g)- Rs 160

11. Promotion
 Advertisement in TV, social media, health
magazines and news paper.
 Event promotion by organizing a event for
aged people .
 Banners and hoardings near fitness centers
and health care units ex. hospitals.
 Word of mouth through our own customer
base.

12. Distribution
 Our own 300 stores all over country , choose
50 in top cities .
 In retail stores like spencers, reliance fresh
etc.
 Occaisionally during festive season through
sweet shops.

13. Conclusion
 Britannia is well established brand in biscuits
market , hence it has a wide range of
customer across the country. Now it is
entering into a new product line chocolates
with a special target group, though market is
full of competitors like Cadbury, nestle etc.
Britannia through its brand image and
strategies will definitely turn the tables .

14. References
 Wikipedia.com
 Britannia .co.in
 Chocohouse.com

15. Thank You