This presentation provides an overview of academic publishing and outlines a publishing campaign. It defines publishing and its goals of raising the visibility of students and messaging the importance of publishing. The presentation covers various types of publishing venues, the importance of document design and development, implementing a publishing plan, and evaluating published works. It aims to widen understanding of publishing and encourage involvement in strategic publishing opportunities.

1. Uncovering the Multi-Faceted World of
Publishing and Understanding its Benefits
Sharon L. Burton, ABD, HCS, ACG
Director of AMU Professional Publishing Initiative
sharon.burton@amu-edu.com
Sharon L. Burton, ABD v1Publishing Presentation

2. Publishing Defined
Goals:
• Raise the visibility of students at American Meridian
University within the business and academic worlds
• Message the importance and basics of publishing in
academia and the business world
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3. Opening
Review this presentation in slide show mode
• Select Slide Show
• Select either From Beginning or From Current Slide
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4. Publishing Defined
Objectives:
• Widen learners’ understanding of publishing and
publishing plans
• Employ and maintain an on going program of new‐
publications
• Encourage the involvement of the best-in- level
collaborators in publishing
• Deepen learners’ comprehension of where to locate
publishing venues
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5. Publishing Defined
Student Learning Objectives:
• Explain the avenues for academic publishing
• Develop individual academic publishing plans
• Determine the headings for different academic writing
templates
• Know how to find, read, and process through a
publishing call
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6. Publishing Defined
Timeframe:
• This presentation is 2.5 hours and then Q & A period
• Remember to review this document in slideshow
mode
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7. Agenda
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1. Publishing Campaign
2. Publishing Analyzed
3. Publishing Design
4. Publishing Development
5. Publishing Implementation
6. Publishing Evaluation
7. Q & A Session

8. Publishing Campaign
Publishing is a campaign at AMU:
•Develop a yearly plan
•Prepare a list of strategic publishing venues
• Prepare a writing plan – (i.e., 15 minutes per day)
• Allow publications to support key academic writings
• Join research sites (e.g., Academia.edu, and
Researchgate.net)
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9. Publishing Analysis
Publishing Defined:
•Publishing, the business of a publisher, and the goal of a writer,
is to prepare materials for public attention and distribution
•Publishing includes printed and digital works
•Publish in the academic and business worlds
Why not wear two hats
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10. Publishing Analysis
Academic writing should be peer-reviewed:
•Peer review - the process of involving fundamental experts to
read, review, and comment on recent research in the fields they
study so as to validate and certify that research
•Peer review - a significant line of differentiation for judging the
factual and the speculative. The procedure necessitates that
writers meet the standards of their disciplines and attain
academic objectivity. The understanding is that academics is
more than simply an extra judgment
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11. Publishing Analysis
• Academic:
 Books
 Blogs
 Conferences
 Journals
 Wikis
 Web-sites
 Videos
• Professional:
 Blogs
 Conferences
 Journals
 Videos
 Web-sites
Seminal and Contemporary
Books
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Types of Publishing Venues:
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12. Publishing Analysis
• Open Access Journals:
 Scholarly Journal
 Available to online readers
 No financial barrier
• Hybrid Open Access Journals:
 Scholarly Journal
Available to online readers
Requires an article processing charge
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Types of Journal Venues:
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AMU

13. Publishing Analysis
Impact Factor:
•Average number of citations received per document
published in a particular venue during the two preceding
years
•Each venue’s impact factor can be different; therefore,
cannot be used to compare venues across disciplines
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14. Publishing Design
Document design is important for look and
feel of the submission:
•Employ assessing tools (i.e., arrows, color coding, cross-
reference tables and charts, headers, icons, dividers/ tabs, and
page numbers)
•Divide the design in terms of the whole document
•Apportion features per chapter and page employing key design
features
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15. Publishing Design
Key Design Features:
• Use straight lines to division data in the document
• Box information for emphasis and segregation of
information
• Employ background shading behind graphics and texts
to highlight data
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16. Publishing Development
Document development is important for final
publishing product:
•Research
 Locate
 Review
 Organize
 Write
 Cite
 Reference
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17. Publishing Development
• Introduction
• Keywords
• Audience
• Methodology
• Framework(s)
• Frameworks and Research
• Limitations
• Delimitations
• Background of the Study
• State of the Problem
• Significance of the Study
• Research Methodology
• Data Collection and Results
• Analysis and Conclusion
• Recommendations
• References
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Key sections of a document:
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18. Publishing Development
Diversity in the development phase:
•Publishing avenues may require different sections:
Choose sections pertinent to the document
Length of document will determine the number of categories
Sections may be determine by the “call for publication”
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19. Publishing Development
Understanding the required writing style:
American Psychological Association (APA)
Example of a Reference
Predatory Scholarly Publishing. (2012). Communications of the ACM,
55(7), 5. doi:10.1145/2209249.2209250
Journal Article - Pattern:
[Author last name], [First initial]. [Middle initial]. ([Publication
year]). [Title of article]. [Title of journal], [Volume number]([Issue
number]), [Page number starts]- [ends]. [Document Object
Identifier]
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20. Publishing Development
Understanding the required writing style:
 Chicago/Turabian - Author/Date:
 Example of a Reference
Crainer, Stuart, and Des Dearlove. 2003. "Windfall economics."
Business Strategy Review 14, no. 4: 68-72. Business Source
Premier, EBSCOhost (accessed November 5, 2005).
 Journal Article - Pattern:
First Author Last Name, First Author First Name, and Second Author First Name
Second Author Last Name. Publication Year. Journal Title Volume Number, no.
Issue Number: Start Page-End Page. Database Name, EBSCOhost (accessed
Month Day, Year).
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21. Publishing Development
Understanding the required writing style:
 American Medical Association (AMA)
 Example of a Reference
Predatory Scholarly Publishing. Communications Of The ACM [serial online]. July
2012;55(7):5. Available from: Business Source Premier, Ipswich, MA. Accessed
January 18, 2014.
Journal Article - Pattern:
First Author Last Name FN, Second Author Last Name FN. Title of the article.
Abbreviated Journal Title [serial online]. Publication Year; Volume Number: Start
Page-End Page. Available from: Database Name, Ipswich, MA. Accessed Month
Day, Year.
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22. Publishing Development
Understanding the required writing style:
 Harvard
 Example of a Reference
Maynard, W 1999 'Thoreau's House at Walden', Art Bulletin, 81, 2, pp. 303,
Academic Search Premier, EBSCOhost, viewed 6 December 2010
Journal Article - Pattern:
[Author last name], [Author first initial] [Year], ‘[Title of article]’, [Journal Name],
[Volume number], [issue number], pp. [page number start]-[end], [URL or
Database Name], [EBSCOhost], viewed [day month year].
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23. Publishing Development
Proof-reading:
•Read the document to be sure it communicates the intended
message
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24. Publishing Implementation
Implementation, the actual publishing phase is
as important as the first three phases/stages:
•Follow the guidelines of the publishing venue
•Sections may be determine by the “call for publication”
•Proof-read the publication before it is submitted
 Read the document aloud to find any errors
• Review charts and graphs carefully
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25. Publishing Evaluation
Evaluation of a published works is essential to
improving documents:
•Was the document published?
•What comments were received from the reviewer(s) about the
publication?
• Document best practices in all phases of a publishing
project?
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26. Publishing
Publish with American Meridian University
http://www.amu-edu.com/
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27. Questions and Answers
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28. Bio
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• “Quality Customer Service: Rekindling the Art of Service to Customers,” and “Diversity: Just
What Is It And Why Does It Keep Changing?” Her professional background includes leading
change management initiatives, standing up the Operations Training, and the Quality
Assurance and Compliance departments for a major financial institution.
• Academically, Burton is presently a doctoral student with the National Graduate School of
Quality Management. Burton holds two Masters of Business Administration degrees (Human
Resources Management, and Management) from the American InterContinental University.
She received a B.S. degree from Florida State University in Criminology where she
concentrated and interned in forensics.
• Burton holds two earned certifications Human Capital Strategy, and Kirkpatrick Four Levels
Evaluation. Also, she has a certificated in training through Langevin Learning Services.
Sharon L. Burton, Director of American Meridian University
Professional Publishing Initiatives is a published author with a
global intellectual capital presence. She leads human capital,
quality, training, leadership, customer service, and diversity
initiatives in consulting, and published two books,