3. THE TITTLE PAGE
- Creating the title page for your social media marketing plan is
crucial. Pay attention to detail and use interesting fonts and
graphics to highlight important information.
What To Include
1.) Start with a descriptive name for the document.
2.) Include company contact information.
3.) Be sure to give the authors credit.
4.) List the publication date.
4.
5. WHAT INFORMATION TO INCLUDE YOUR
SOCIAL MEDIA MARKETING PLAN
-Executive Summary
-Brief Overview
-Social Media Presence
-Competitive Analysis
-Goals
-Strategies
-Target Market
-Tools
-Implementation
-Platform-Specific Tactics Tools (Facebook, Twitter, Instagram, ETC)
-Content Development
-Assignments
-Monitoring
-Tracking
-Measuring
-Quantitative KPIs
-Qualitative KPIs
-Evaluating
-Social Media Monitoring Tools
-Tuning
-Budget
-Return on Investment
6. Observing Social Media Presence
-listen to what people are saying about a
company.
5 key metrics for auditing a companies Social Media presence
on different Social Media platforms.
Sentiment Analysis
Reach
Company Post
Feedback
Average Response Time
