Helen Schick, head of internal comms at Alzheimer's Society on how they've aligned the five-year internal comms strategy to the corporate and people strategies, to boost engagement and results Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. From
engagement to
ambassadorship Helen Schick
Head of Internal
Communications
and Engagement

2. One million people are living with dementia in the UK. This is
expected to reach two million in only 30 years.
Number one cause of death in the UK.
Every three minutes someone in the UK develops dementia.
Every year, it costs the UK £26.3 billion – nearly twice that of cancer.
We know there is a crisis in social care funding, we want to
ensure the money spent on Dementia has the greatest impact.

3. 3

4. Alzheimer’s Society
So what was
our challenge
◼ New five year strategy, brand,
values and behaviours
◼ And then embedding it…..
4

12. Our values
• Our values
• Always informed by the needs and experiences of people affected by dementia, we:
• are inclusive, making sure that we reach out to and involve people from every group and
community.
• challenge ourselves and others to question the status quo, be pioneering, and embrace
change
• aspire to excellence in everything we do
• always act with integrity and treat everyone with respect, dignity and fairness
• enable others to make a meaningful contribution and realise their potential.

13. Our values

14. Alzheimer’s Society

18. Alzheimer’s Society
TELL ME, I’LL FORGET
SHOW ME, I’LL REMEMBER
INVOLVE ME, I’LL UNDERSTAND.

19. Alzheimer’s Society19

20. The results
93% are aware of our strategy
71% feel confident to explain the strategy to others
75% can see the role I play in making our strategy a success

21. …AND THEN THE
HONEYMOON
ENDS… AND YOU
ACTUALLY HAVE
TO DELIVER IT

22. Alzheimer’s Society
Do Enable Influence

24. Alzheimer’s Society24

25. Alzheimer’s Society
AT THE END OF THE DAY, PEOPLE
WON’T REMEMBER WHAT YOU
SAID OR DID, BUT THEY WILL
REMEMBER HOW YOU MADE
THEM FEEL.

26. Strategic narrative
Employee and volunteer voice
Strategic narrative
Internal engagement framework
Digital
collaboration
channels
Print and
one-way
channels
Events
Enabling
engaging
leaders

27. Alzheimer’s Society
KNOW FEEL DO

28. Alzheimer’s Society
CONTENT CHANNEL DELIVERY

30. The results
100% are aware of our strategy
72% feel confident to explain the strategy to others
77% can see the role I play in making our strategy a success

31. Strategic narrativeStrategic narrative
Embedding
▪ Influence others
▪ Know, Feel, Do
▪ Content, Channel, Delivery
▪ Use a longer term framework to balance Listen and respond

32. Alzheimer’s Society
THANK YOU

33. Internal comms
strategy
9 May 2018
Internal Comms Group
London
#CCinternalcomms
Supported by

34. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk