The document discusses how the virtual and real worlds are converging through technologies like augmented reality, sensors, and an "internet of things" where everyday objects are connected. It provides examples of how augmented reality overlays information about the real world using smartphone cameras and apps. Publishers will need to consider how to publish and provide information in these new augmented contexts where readers can access location-specific data overlaid on the real world.

1. Web Squared The collision of the web and the real world Will Russell Web 2.0: Online communities and social media ALPSP Training Course – February 2010

2. Objective: What has been happening in Virtual Worlds - and as more items in the real world start to feed information to the internet how do the virtual world and real world start to interact. As we slowly become more cyborg how do we as publishers need to rethink publishing?

3. Web Squared Virtual Worlds World Maps Web Squared Augmented Reality

4. Virtual Worlds What are they? Worlds in consistent existence Avatars roaming in a simulated space Real time communicating and interacting Similar to games – but virtual worlds don’t have the predefined goals.

5. Virtual Worlds Several out there - we’re going to have a look at Second Life. http://blip.tv/file/242816 Great concepts that apply beyond just virtual worlds

6. Nature’s Island http://www.nature.com/secondnature/index.html

10. Online Gaming The new golf? Can we ignore it?

11. Gaming 5 hours a night Socialising with and leading people you’ve never met “ If you want to see what business leadership may look like in three to five years, look at what’s happening in online games” Dr Bryon Reeves, Professor Paul Edwards – Stanford University. http://www-07.ibm.com/innovation/au/ideas/giogaming/pdf/ibm_gio_gaming_report.pdf

12. Scientific Conference in World of Warcraft http://www.sciencemag.org/cgi/content/full/320/5883/1592c#section3 “By the end of the third day, a real scientific exchange took place, I married one of the conference participants, and within an hour of the wedding, we were all dead. “

13. Web Squared Virtual Worlds World Maps Web Squared Augmented Reality

14. World Maps Maps you can embed Aggregated information maps Geotagged Maps

15. Google Maps Maps that you can embed on your site - http://maps.google.co.uk/ Add items of interest. Exercise – find your business and produce the code for an map that you can embed.

16. Google Earth Interactive map of the world Downloadable application from http://earth.google.com/ You can then add and share information Nature Avian Flu mashup http://www.nature.com/nature/multimedia/googleearth/#flu

18. Health Map http://healthmap.org/en Uses news reports and curated user submissions and official alerts to provide a comprehensive state of infectious diseases around the world.

19. Map Sharing Schmap Geotweet Take a snap, then tweet with location information

20. Web Squared Virtual Worlds World Maps Web Squared Augmented Reality

21. Web Squared What if all technology was internet technology? An internet of things where everything is connected and feeding real time data.

22. Web 2.0 utilised the collective intelligence of all of us Web Squared will utilise the collective intelligence of everything Sensors providing real time information for the web to learn The whitepaper – http://www.web2summit.com/web2009/public/schedule/detail/10194

23. How will machines add data? Sensors in electrical items Bar codes on physical items Photos from mobile phones for everything else

24. What could be connected? Light switches Household appliances Temperature gauges Your GPS system Your mobile phone Your calendar You

25. Seeds The Trojan Room Coffee Machine Click here for an up to date picture of the Trojan Room coffee machine (2001). Hairdresser with web cam to see availability http://www.barbercam.co.uk/view.php?id=4

26. The Smartphone Camera (eyes) Microphone (ears) Positioning system Motion Sensor and Compass Web browser And a phone

27. Map Sharing Schmap Geotweet Take a snap, then tweet with location information

28. What will web squared bring More information More up to date information See what’s happening right now Votes on everything

29. Web Squared Virtual Worlds World Maps Web Squared Augmented Reality

30. Augmented Reality Viewing the real world Merging with the virtual world Enhancing the real world Mixing layers of Geographic location User data Published information

31. How is it viewed Via mobile phones Via headsets and special glasses Maybe one day via contact lenses - http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens/0

32. Virtual Reality? Virtual reality is a world within the computer Augmented reality models a world within the computer with the real world via positioning and camera sensors.

33. Example - Wikitude http://www.wikitude.org/ WIKITUDE World Browser presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of a smart-phone.

34. Example - Cyclopedia http://www.chemicalwedding.tv/cyclopedia.html Cyclopedia uses the iPhone camera, compass and GPS together to created an augmented reality of the world by overlaying Wikipedia information over the viewfinder.

35. Example - Layar http://www.youtube.com/watch?v=b64_16K2e08

36. Delphi Optics Navigation with weather reports in glasses http://blip.tv/file/3103287/

37. Google Mobile Detects your voice Detects where you are Returns search results

38. What will it bring Enhanced vision of the world Up to date information Interactive brochures and books Location specific publishers information An addition to our own brains – how can we as publishers publish to this new augmented world?

39. Terminator 2 August 1991 - Overlaid real world vision with information on the surroundings. Is Science Fiction now becoming a reality? Will this be the way that information is accessed in the future? How can we publish to this space? For information access what you saw in the Terminator is becoming a reality

40. Firepower -

41. For Publishing? Interactive brochures and books Changes in the way we search Location specific information How do you as publishers think this might change how your readers want to interact?