This infographic is based on a mobile survey of 300 allergy sufferers, conducted via smart devices on March 1, 2016. Respondents were identified through a screener of over 5,000 consumers. Field Agent, the pioneer in mobile audits and research, is changing the way the world collects location-specific information and insights. See the complete blog post here: http://blog.fieldagent.net/allergy-sufferers-how-they-shop-and-what-they-buy-infographic

1. “
ALLERGY SEASONShopper Insights Reveal
Healthiest Brands, Retailers
ANTIHISTAMINES
(E.G., ALLEGRA, CLARITIN)
DECONGESTANTS
(E.G., SUDAFED, MUCINEX)
PAIN RELIEVERS
(E.G., TYLENOL, BAYER)
SORE THROAT/COUGH
MEDICATIONS
EYE DROPS
NATURAL REMEDIES
(E.G., HONEY, HOT TEAS)
AIR PURIFIER/HUMIDIFIER
SUPPLEMENTS/HERBS
OTHER
87%
66%
62%
61%
56%
55%
50%
31%
7%
PRODUCTS PURCHASED TO
PREVENT OR TREAT
SPRINGTIME ALLERGIES
Walmart Target CVS Walgreens Kroger Rite CostCo Sam’s Amazon Whole Meijer Publix Kmart ShopRite Safeway
Aid Club Foods
74%
63%
54%
51%
22%
19% 18% 16% 15%
12% 8% 8% 7% 6% 6%
"Claritin because it
addressed the symptoms
I have when I get them."
Albertson’s 5%, HEB 4%, Giant Eagle 3%, Stop & Shop 3%, BJ’s Whoelsale Club 3%, Food Lion 3%, Hy-Vee 2%, Hannaford 2%,
Medicine Shoppe 2%, Fred’s 1%, Ahold 1%
CLARITIN
BENADRYL
ZYRTEC
ALLEGRA
FLONASE
TYLENOL
MUCINEX
ADVIL
VISINE
ALEVE
57%
47%
45%
36%
32%
31%
30%
30%
27%
19%
87%of shoppers buy
Antihistamines to
prevent or treat
springtime allergies
74%of shoppers go to
Walmart to make
allergy purchases
63%of shoppers go to
Target to make
allergy purchases
57%of shoppers buy
Claritin to prevent
springtime allergies
47%of shoppers buy
Benadryl to treat
springtime allergies
45%of shoppers buy
Zyrtec to prevent
springtime allergies
1 2 3 4 5
RANKINGS
35%
23%
31%
ranked
Cost #1
11%
13%
16%
29%
30%
6%
10%
16%
30%
38%
42%
ranked
Quality
#1
32%
20%
43%
25%
11%
11%
10%
QUALITY COST/ BRAND PRESCRIPTION NATURAL
VALUE NAME REMEDY
PRICE &
QUALITYare most important to
allergy sufferers
LowHigh
RETAILERS VISITED
TO MAKE ALLERGY
PURCHASES
BRANDS USED TO
TREAT ALLERGIES
RANKING SHOPPING PRIORITIES
BY IMPORTANCE
55%During Peak
Seasons
45%All Year Round
DO YOU TREAT ALLERGIES
SEASONALLY OR ALL YEAR?
67%Said No
33%Said Yes
HAVE YOU BEEN INFLUENCED
BY ADVERTISEMENTS TO
BUY ALLERGY MEDS?
@FieldAgentInc | marketing@fieldagent.net
This infographic is based on a mobile survey of 300 allergy sufferers,
conducted via smart devices on March 1, 2016. Respondents were identified
through a screener of over 5,000 consumers.
Field Agent, the pioneer in mobile audits and research, is changing the way
the world collects location-specific information and insights.
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