To understand shopper perceptions toward recent changes to Walmart produce sections, retail-auditing firm Field Agent conducted in-store surveys with shoppers inside 105 Walmart Supercenters.
The C.A.R.P. TestThe quality of your final research project is.docxmehek4
The C.A.R.P. Test
The quality of your final research project is related to the quality of the sources you use.
As one professor put it, “garbage in, garbage out.” Applying the C.A.R. P. Test is one way to evaluate the quality and value of a source (book, article, website, etc.) before you start writing. Ask yourself these questions to determine if the source is one you should use….
C
Currency
_ How recent is the information?
_ Can you locate a date when the resource was written/created/updated?
_ Based on your topic, is this current enough?
_ Why might the date matter for your topic?
A
Authority
_ Can you determine who the author/creator is?
_ What are their credentials (education, affiliation, experience, etc.)?
_ Who is the publisher or sponsor of the work/site?
_ Is this publisher/sponsor reputable / academic / scholarly?
R
Reliability
_ What kind of information is included in the resource?
_ Is the content primarily opinion?
_ Is the information balanced or biased?
_ Does the author provide citations & references for quotations & research data?
P
Purpose / Point of View
_ What’s the intent of the article (to persuade you, to sell something, etc.)?
_ For Web resources, what is the domain (.edu, .com, etc.)? How might
that influence the purpose/point of view?
_ Are there ads on the Web site or in the resource? How do they relate to
the topic being covered (e.g., an ad for ammunition next to an article
about firearm legislation) ?
_ Is the author presenting fact or opinion?
*Based on the original CRAP TEST created by
Librarian Molly Beestrum, Dominican University
1
2
Running head: Training Needs Assessment
Training Needs Assessment Proposal
Introduction:
I had my interview with a manager of a local Mediterranean grocery store and a restaurant combined. The interview was in person and it lasted for about 20 minutes. This small business has about 10 employees, the grocery store offers the basic grocery needs for families from Mediterranean origins and who live in the U.S. also it has a poultry section. At the same time, there is a middle door that connects between the grocery store and the restaurant. There are about 8 employees working in this place, however, the restaurant and the grocery store are running separately. Meanwhile, the interviewee mentioned that he manages this store besides other nine grocery stores, and sometimes it is hard to keep up with the demands for all the nine stores. Also, he mentioned that the biggest concerns he faces are competition with other local Mediterranean grocery stores, make the customer from different origins satisfied with the quality of the products and the prices. As a matter of fact, he stated that honesty and trust is more valuable for us than having a quick income.
Area of Need:
During this short interview, the interviewee mentioned several issues and he presented a few examples about the current ...
ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
New Product Analysis PowerPoint Presentation Slides SlideTeam
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation.
New Product Analysis Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation. https://bit.ly/3GzCqmT
Design Driven User Path and Conversion Strategies - Interactive Day San Diego...Jeremy Duimstra
Join Professor Duimstra as he explains how user experience design is shaping the digital world around us. In this presentation he will cover Lean UX Principals, expanding on recent research showing that UX deliverables have lost value, and concentrating on outcomes and conversions is vastly more important.
From there he will cover a variety of UX principals including:
• Problem Statements
• User-Centric Design
• Mind Mapping
• Stakeholder Interviews and Research
• User Testing
• Personas
• Sitemaps & Information Architecture
• Wireframes
• Prototypes
• Responsive Design
• Design Patterns
The focus of these topics will be on how well thought out user experience principals can create clearer paths to your chosen conversion goals.
Guidebook: 9 coronavirus challenges at retail - field agentField Agent
How specifically is COVID-19 disrupting the retail industry, and what can companies do to fight back? The guidebook, “9 Coronavirus Challenges At-Retail…and How to Overcome Them,” explores both questions.
The C.A.R.P. TestThe quality of your final research project is.docxmehek4
The C.A.R.P. Test
The quality of your final research project is related to the quality of the sources you use.
As one professor put it, “garbage in, garbage out.” Applying the C.A.R. P. Test is one way to evaluate the quality and value of a source (book, article, website, etc.) before you start writing. Ask yourself these questions to determine if the source is one you should use….
C
Currency
_ How recent is the information?
_ Can you locate a date when the resource was written/created/updated?
_ Based on your topic, is this current enough?
_ Why might the date matter for your topic?
A
Authority
_ Can you determine who the author/creator is?
_ What are their credentials (education, affiliation, experience, etc.)?
_ Who is the publisher or sponsor of the work/site?
_ Is this publisher/sponsor reputable / academic / scholarly?
R
Reliability
_ What kind of information is included in the resource?
_ Is the content primarily opinion?
_ Is the information balanced or biased?
_ Does the author provide citations & references for quotations & research data?
P
Purpose / Point of View
_ What’s the intent of the article (to persuade you, to sell something, etc.)?
_ For Web resources, what is the domain (.edu, .com, etc.)? How might
that influence the purpose/point of view?
_ Are there ads on the Web site or in the resource? How do they relate to
the topic being covered (e.g., an ad for ammunition next to an article
about firearm legislation) ?
_ Is the author presenting fact or opinion?
*Based on the original CRAP TEST created by
Librarian Molly Beestrum, Dominican University
1
2
Running head: Training Needs Assessment
Training Needs Assessment Proposal
Introduction:
I had my interview with a manager of a local Mediterranean grocery store and a restaurant combined. The interview was in person and it lasted for about 20 minutes. This small business has about 10 employees, the grocery store offers the basic grocery needs for families from Mediterranean origins and who live in the U.S. also it has a poultry section. At the same time, there is a middle door that connects between the grocery store and the restaurant. There are about 8 employees working in this place, however, the restaurant and the grocery store are running separately. Meanwhile, the interviewee mentioned that he manages this store besides other nine grocery stores, and sometimes it is hard to keep up with the demands for all the nine stores. Also, he mentioned that the biggest concerns he faces are competition with other local Mediterranean grocery stores, make the customer from different origins satisfied with the quality of the products and the prices. As a matter of fact, he stated that honesty and trust is more valuable for us than having a quick income.
Area of Need:
During this short interview, the interviewee mentioned several issues and he presented a few examples about the current ...
ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
New Product Analysis PowerPoint Presentation Slides SlideTeam
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation.
New Product Analysis Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Presenting new product analysis PowerPoint presentation slides to entice more customers. These PPT designs will help you to execute a business analysis, guiding you to determine the costs involved in your proposed new product development, and determine the profits you may make from the product in future economic years. These slides include topics, product analysis example, new product portfolio management, strategic opportunity matrix, detailed analysis, product performance which included size, cost, aesthetics, safety manufacture function, client-focused approach. Various flat designs, circular designs, one stage processes are included here and further elaboration on Porter's five forces model can be demonstrated. We have conceptualized bar graphs and charts in the presentation slides for a detailed study. The costs of expanding a product are substantial and we have kept a comprehensive approach to cover up the most. Decisive step left here is to download these alluring new product PPT templates and taking your experience to a new level. Download to get started now. Companies introduce new products and services to attract more and more customers. To survive the competition, it becomes necessary to fulfil the customers requirements. Hence comes the new product development and its analysis. We bring you the professionally designed new product analysis PowerPoint presentation to help you navigate the path to introduce the new product in the market. This readymade new product analysis PPT templates will help you conduct a product analysis, detailed analysis, category analysis and more. It covers various areas of product development analysis such as product performance, product portfolio management, strategic opportunity matrix and so on. These professional PPT slides will make sure that the newly developed product is safe and works effectively. Conduct a market testing using new product analysis presentation slides. It will help you evaluate consumer’s reaction on the product before making a large investment in the market. To conclude, we must say that this new product analysis complete deck is a useful presentation to completely analyse the newly developed product. Get your hands on this professionally designed PPT to make sure you attract the customers with your new product. Encourage folks to express inner joy with our New Product Analysis Powerpoint Presentation Slides. It helps begin the jubilation. https://bit.ly/3GzCqmT
Design Driven User Path and Conversion Strategies - Interactive Day San Diego...Jeremy Duimstra
Join Professor Duimstra as he explains how user experience design is shaping the digital world around us. In this presentation he will cover Lean UX Principals, expanding on recent research showing that UX deliverables have lost value, and concentrating on outcomes and conversions is vastly more important.
From there he will cover a variety of UX principals including:
• Problem Statements
• User-Centric Design
• Mind Mapping
• Stakeholder Interviews and Research
• User Testing
• Personas
• Sitemaps & Information Architecture
• Wireframes
• Prototypes
• Responsive Design
• Design Patterns
The focus of these topics will be on how well thought out user experience principals can create clearer paths to your chosen conversion goals.
Guidebook: 9 coronavirus challenges at retail - field agentField Agent
How specifically is COVID-19 disrupting the retail industry, and what can companies do to fight back? The guidebook, “9 Coronavirus Challenges At-Retail…and How to Overcome Them,” explores both questions.
With warmer days just ahead, it won't be long until Americans everywhere fire-up their grills. But, first, they'll stock-up on foods, beverages, and supplies to make that barbecue scene really sizzle. The question is: Which brands and retailers are poised for the hottest grilling season in 2019? Retail-auditing and insights firm Field Agent surveyed over 1,000 verified grill-owners to understand their coming BBQ shopping and spending.
Field Agent shares results from a user experience study of AmazonFresh grocery delivery. We enlisted 20 agents to purchase groceries from AmazonFresh delivery and share their thoughts about the experience.
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
Field Agent recruited 20 agents to purchase at least $30 of groceries, including both chilled and fresh items, from Walmart.com for curbside pickup outside one of 17 Southern California Walmart stores.
Field Agent enlisted 21 agents to purchase at least $10 of groceries, including both chilled and fresh produce items, from Jet Fresh for delivery to their homes.
For years Lidl, Walmart, and Aldi have competed with one another for shoppers and their spending.
No, not here in the United States, but in the United Kingdom.
American shoppers will soon have a choice between Lidl, Walmart, and Aldi, as the former prepares to open 20 stores on the East Coast this summer.
But it’s a choice U.K. shoppers have had for some time. Lidl, Walmart (under the name Asda), and Aldi are already quite familiar with one another…and shoppers in the United Kingdom are already quite familiar with them.
The question is: What can U.K. shoppers tell us about the upcoming competition between Lidl, Walmart, & Asda for U.S. shoppers?
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
On the heels of recent news that Unilever intends to acquire Dollar Shave Club, mobile research firm Field Agent surveyed 525 male wet-shavers about their attitudes towards razors, razor blades, and, specifically, Dollar Shave Club. To qualify for the study, respondents were required to submit a photo of their favorite wet-shaving razor. Here are some of the highlights from this edgy study.
Pop Up Retail Photos, Inside and OutsideField Agent
Pop-up shops assume several forms. Some, like Belk’s Crown & Ivy Pop-Up and Nike’s Air Max Experience, occupy brick-and-mortar storefronts for a limited period of time, while others pop up in department stores and shopping malls, at outdoor events, or, in the case of Warby Parker, in hip, retrofitted school buses.
Allergy Season: Shopper Insights Reveal Healthiest Brands and RetailersField Agent
This infographic is based on a mobile survey of 300 allergy sufferers, conducted via smart devices on March 1, 2016. Respondents were identified through a screener of over 5,000 consumers.
Field Agent, the pioneer in mobile audits and research, is changing the way the world collects location-specific information and insights.
See the complete blog post here: http://blog.fieldagent.net/allergy-sufferers-how-they-shop-and-what-they-buy-infographic
The Field Agent Economy - Agent DemographicsField Agent
Here's a demographic overview of the people driving our mobile workforce. Field Agent has been collecting location-based information and insights since 2010, in which time over 650,000 Americans have downloaded our app.
The Next Indispensable Tool for Small BusinessField Agent
How did we ever get along without the Internet or smartphones? Although life did go on before such innovations, today many of us consider them practically indispensable "must-haves."
For small business, the next indispensable tool has arrived: the Field Agent Do-It-Yourself research and audit tool. Think of it as having your own in-house research department, without the burdensome costs and wait times. This article details the benefits of the next indispensable tool for small business.
Learn more on our blog: http://blog.fieldagent.net/the-next-indispensable-tool-for-small-business
2. Agent Demos:
Female - 58%
Male - 42%
18-34 - 29%
35-54 - 57%
55+ - 14%
(N = 105 Walmart Supercenters, 105 Agents)
Field Agent sent 105 agents to 105 Walmart Supercenters, where the retail-auditing firm administered an in-
store survey about Walmart's produce departments.
The objective was to determine whether shoppers are noticing change to the company's produce sections, now
that approximately 70% of Walmart's U.S.-based stores have undergone the so-called "Fresh Angle" overhaul.
It’s likely some of the stores in this survey did not have “Fresh Angle” produce departments.
3. Which of these grocery sections has the store CHANGED THE MOST over the past 1-2 years?
Agents were asked this question after completing a full tour of the store's entire grocery department. They had not yet been directed to the produce section specifically.
Produce Bakery Center aisles Frozen foods Deli Dairy Didn't notice changes
34.3%
1.9%2.9%3.8%
10.5%11.4%
35.2%
(N = 105)
Agent Photo
3
*
*Of those who noticed change to the store’s overall grocery department, 53.6% said the produce section had changed more than any other section.
4. Overall, how APPEALING do you find the produce section of this store?
Extremely appealing Very appealing Moderately appealing Not very appealing Not at all appealing
0.0%
3.8%
30.5%
41.0%
24.8%
Agent Photo
(N = 105)
Following the first question, Field Agent then directed agents to the store's produce section.
4
5. Is this store's produce section better or worse than other retailers' produce sections?
0.0%
1.9%
14.3%
28.6%
14.3%
27.6%
13.3%
Agent Photo
(N = 105)
Much better Better
A little
better
Neither better
nor worse
A little
worse
Worse Much worse
5
6. Do you notice any CHANGES that have occurred in the PRODUCE SECTION over the past 1-2 years?
(N = 105)
No
36.2%
Yes
63.8%
6
Agent Photo
7. On a scale from 1-5, where 5 is "radically changed" and 1 is "barely changed," how much would
you say the PRODUCE SECTION of this store has changed over the past 1-2 years?
5 4 3 2 1
1.5%
7.5%
46.3%
38.8%
6.0%
Agent Photo
(n = 67)
“Radically” “Barely”
This question was posed only to agents who said they noticed changes when asked the previous question.
7
8. Have the CHANGES you've noticed made the PRODUCE SECTION better or worse?
0.0%0.0%
6.0%4.5%
14.9%
37.3%37.3%
Agent Photo
(n = 67)
Much better Better A little
better
Neither better
nor worse
A little
worse
Worse Much worse
This question was posed only to agents who said they noticed changes.
8
9. Do you NOTICE the following changes in the PRODUCE SECTION, when compared to the store's
produce section of approximately 1-2 years ago?
(N = 105)
LOWER fruit and vegetable bins/shelves
MORE CENTRAL AND PROMINENT PLACEMENT of fresh produce in the produce section
GREATER VISIBILITY across the entire produce section
Produce bins that are MORE SHALLOW
An overall FRESHER, "FARMER'S MARKET" feel/vibe
YES - 46.7%
NO - 53.3%
YES - 70.5%
NO - 29.5%
YES - 78.1%
NO - 21.9%
YES - 62.9%
NO - 37.1%
YES - 80%
NO - 20%
Below are several changes being made to Walmart produce departments under the "Fresh Angle" campaign. Keep in mind, it's likely not all stores in this survey
had received the "Fresh Angle" treatment. About 70% of Walmart's U.S. based stores have undergone the changes.
9
10. In your own words, describe your perception of the store's produce section and/or any changes made to it.
"It reminds me of the farmers market we have
during the summer. The vegetables are displayed
better."
"The bins are more shallow but the stock runs
out faster and is not replenished as quickly as
it should be."
"I like this store’s produce section much more
than others in this area. It looks crisper and
more accessible."
"By lowering the bins, [they] basically opened
the area up for the eyes to see."
Agent Photo
10
11. In your own words, describe your perception of the store's produce section and/or any changes made to it.
"The produce looks fresher and brighter in the
bins. I know the bins are plastic, but they look like
wooden crates, which contributes to a farmer's
market feel."
"They are trying to bring the department up to
higher standards and it looks and feels much
better than it has in the past. The produce is more
shoppable and looks fresher."
"It seems a lot more appealing to a 'fresh'-
wanting consumer, and it is very colorful and
organized."
Agent Photo
11
12. Retail Audits and Shopper Insights
Put You Where the Action Is
It has never been easier for brands, retailers, and agencies to see inside stores, to be with their
products and customers practically anywhere. Mobile audits and research are faster, simpler, and
more affordable than conventional auditing and research methods.
Be with your products and customers. Anywhere. Anytime.
LEARN MORE
@fieldagentinc | blog.fieldagent.net