With warmer days just ahead, it won't be long until Americans everywhere fire-up their grills. But, first, they'll stock-up on foods, beverages, and supplies to make that barbecue scene really sizzle. The question is: Which brands and retailers are poised for the hottest grilling season in 2019? Retail-auditing and insights firm Field Agent surveyed over 1,000 verified grill-owners to understand their coming BBQ shopping and spending.
Peterson's is offering a limited Valentine's Day menu with special features from Thursday, February 12, through Saturday, the 14th. Chocolate Truffles and free after dinner photos available to all guests!
Peterson's is offering a limited Valentine's Day menu with special features from Thursday, February 12, through Saturday, the 14th. Chocolate Truffles and free after dinner photos available to all guests!
The session will dive into the latest trend data encompassing all of the craft beverage segments, including case volume and sales figures. We’ll analyze which segments are growing fastest, which styles and flavors are trending with consumers and what new segments are likely to emerge. We’ll also explore the latest demographic data relating to the craft beverage drinker.
2018 Oregon Wine Symposium | State of The Industry - Danny BragerOregon Wine Board
Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian Miller of Full Glass Research will present his research findings from his Economic Impact Study of Oregon.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
Launching Krispy Natural: Cracking the Product Management CodeTamanna Pahooja
Based on a Harvard Business Case
Made by : Tamanna Pahooja, a student of BITS Pilani K.K. Birla, Goa Campus under the guidance of Prof Sameer Mathur during a marketing internship.
The session will dive into the latest trend data encompassing all of the craft beverage segments, including case volume and sales figures. We’ll analyze which segments are growing fastest, which styles and flavors are trending with consumers and what new segments are likely to emerge. We’ll also explore the latest demographic data relating to the craft beverage drinker.
2018 Oregon Wine Symposium | State of The Industry - Danny BragerOregon Wine Board
Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian Miller of Full Glass Research will present his research findings from his Economic Impact Study of Oregon.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
Launching Krispy Natural: Cracking the Product Management CodeTamanna Pahooja
Based on a Harvard Business Case
Made by : Tamanna Pahooja, a student of BITS Pilani K.K. Birla, Goa Campus under the guidance of Prof Sameer Mathur during a marketing internship.
2019 Oregon Wine Symposium |Outlook on the Wine Sector: Managing the Changing...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
Schweid & Sons Burger Spring 2015 Burger Trends ReportSchweid & Sons
Schweid & Sons recently surveyed some of the most Burger-centric restaurants' owners and chefs about their Burger buying decisions, menu ideations, and customer preferences.
After collecting the information, we turned that into our own comprehensive report that shows what is hot in the Burger world and we want to share it with you.
Guidebook: 9 coronavirus challenges at retail - field agentField Agent
How specifically is COVID-19 disrupting the retail industry, and what can companies do to fight back? The guidebook, “9 Coronavirus Challenges At-Retail…and How to Overcome Them,” explores both questions.
Field Agent shares results from a user experience study of AmazonFresh grocery delivery. We enlisted 20 agents to purchase groceries from AmazonFresh delivery and share their thoughts about the experience.
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
Field Agent recruited 20 agents to purchase at least $30 of groceries, including both chilled and fresh items, from Walmart.com for curbside pickup outside one of 17 Southern California Walmart stores.
Field Agent enlisted 21 agents to purchase at least $10 of groceries, including both chilled and fresh produce items, from Jet Fresh for delivery to their homes.
To understand shopper perceptions toward recent changes to Walmart produce sections, retail-auditing firm Field Agent conducted in-store surveys with shoppers inside 105 Walmart Supercenters.
For years Lidl, Walmart, and Aldi have competed with one another for shoppers and their spending.
No, not here in the United States, but in the United Kingdom.
American shoppers will soon have a choice between Lidl, Walmart, and Aldi, as the former prepares to open 20 stores on the East Coast this summer.
But it’s a choice U.K. shoppers have had for some time. Lidl, Walmart (under the name Asda), and Aldi are already quite familiar with one another…and shoppers in the United Kingdom are already quite familiar with them.
The question is: What can U.K. shoppers tell us about the upcoming competition between Lidl, Walmart, & Asda for U.S. shoppers?
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
On the heels of recent news that Unilever intends to acquire Dollar Shave Club, mobile research firm Field Agent surveyed 525 male wet-shavers about their attitudes towards razors, razor blades, and, specifically, Dollar Shave Club. To qualify for the study, respondents were required to submit a photo of their favorite wet-shaving razor. Here are some of the highlights from this edgy study.
Pop Up Retail Photos, Inside and OutsideField Agent
Pop-up shops assume several forms. Some, like Belk’s Crown & Ivy Pop-Up and Nike’s Air Max Experience, occupy brick-and-mortar storefronts for a limited period of time, while others pop up in department stores and shopping malls, at outdoor events, or, in the case of Warby Parker, in hip, retrofitted school buses.
Allergy Season: Shopper Insights Reveal Healthiest Brands and RetailersField Agent
This infographic is based on a mobile survey of 300 allergy sufferers, conducted via smart devices on March 1, 2016. Respondents were identified through a screener of over 5,000 consumers.
Field Agent, the pioneer in mobile audits and research, is changing the way the world collects location-specific information and insights.
See the complete blog post here: http://blog.fieldagent.net/allergy-sufferers-how-they-shop-and-what-they-buy-infographic
The Field Agent Economy - Agent DemographicsField Agent
Here's a demographic overview of the people driving our mobile workforce. Field Agent has been collecting location-based information and insights since 2010, in which time over 650,000 Americans have downloaded our app.
The Next Indispensable Tool for Small BusinessField Agent
How did we ever get along without the Internet or smartphones? Although life did go on before such innovations, today many of us consider them practically indispensable "must-haves."
For small business, the next indispensable tool has arrived: the Field Agent Do-It-Yourself research and audit tool. Think of it as having your own in-house research department, without the burdensome costs and wait times. This article details the benefits of the next indispensable tool for small business.
Learn more on our blog: http://blog.fieldagent.net/the-next-indispensable-tool-for-small-business
The Internet of Things and the Future of InsightsField Agent
Survey Research in the era of “The Internet of Things.” As emerging technology continues to give birth to new, Internet-enabled research tools, the future of survey research looks very promising. Yet as promising as tomorrow looks, it also promises uncertainty and challenge. To demonstrate this duality, the promise and challenge of future research opportunities, we recently surveyed 500 consumers to gauge their attitudes toward 4 hypothetical, futuristic survey tools.
See the blog post about these Futuristic Tools here: http://blog.fieldagent.net/surveying-tomorrow-4-futuristic-research-tools-their-challenges
2. Field Agent verified grill-ownership by requiring
respondents to submit a photo of their outdoor
grills, as the sample photos on the next page show.
2019 GRILL OWNER SURVEY
AGENTS:
N = 1,172
STUDY DATES:
3/4/19 - 3/5/19
GENDER
Men
Women
67%
33%
RACE
Caucasian or some combo
African American or some combo
Hispanic or some combo
Other
82%
7%
6%
7%
AGE
18-24
25-34
35-44
45-54
55-64
65+
3%
25%
41%
21%
9%
1%
Less than $35,000
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000+
18%
16%
26%
18%
22%
HOUSEHOLD INCOME
2
SURVEY LOCATIONS
4. Name one brand that “makes or breaks”
an outdoor barbecue in your opinion.
Kingsford
Heinz
Johnsonville
Ballpark
Sweet Baby Ray's
McCormick/Grillmates
Bush's (beans)
Weber
Coke
Kraft
Lay's
Oscar Mayer
Budweiser/Bud
Lawry's (seasoning)
Pepsi
Nathan's
Corona 10
15
15
16
24
25
31
33
37
49
55
56
62
63
66
70
94
# of Mentions
To understand which brands Americans associate with
grilling season, we asked 1,172 grill-owners to name
one brand that "makes or breaks" a barbecue.
The Brands of BBQ Season
94
Mentions
70
Mentions
N = 1,172
4
5. What type of grill does your household own?
Propane
Charcoal
Natural Gas
Electric
Pellet
Hybrid 2%
3%
3%
5%
37%
64%
N = 1,172
64%Propane
37%
Charcoal
5
6. How often does your household grill-out
at your home during the warm months?
Practically every day
At least once every 3 days
At least once every week
At least once every 2 weeks
At least once a month
At least once during the warm months
Do not grill during warm months 0%
6%
11%
14%
33%
28%
9%
N = 1,172
7. How does your household shop for, purchase,
and/or acquire non-food, grilling supplies?
Note: Non-food grilling supplies include items such as charcoal, lighter fluid, grills,
and grill accessories.
Inside stores
Online for package delivery
Online for store-pickup
Online for in-town, "fresh" delivery 2%
17%
23%
98%
N = 1,172
7
Agent Photo
8. From which retailers does your household purchase non-food,
grilling supplies?
Walmart
Home Depot
Lowe's
Target
Amazon
Dollar General
Sam's Club
Costco
Ace Hardware
Kroger
Family Dollar
Aldi
Big Lots
Menards 7%
7%
7%
8%
12%
12%
12%
14%
15%
20%
26%
36%
39%
73%
73%
Walmart
Note: Non-food grilling supplies
include items such as charcoal, lighter
fluid, grills, and grill accessories.
N = 1,172
8
Agent Photo
9. Which foods does your household
grill at home during the warmer
months?
Hamburger
Chicken
Steak
Hot Dogs
Pork
Corn
Sausage
Bratwurst
Onion
Peppers
Fish
Asparagus
Zucchini
Bread/buns
Mushrooms
Squash
Pineapple
Bacon
Tomato
Tortillas
Eggplant
Lobster 9%
12%
14%
17%
22%
27%
27%
35%
36%
40%
40%
45%
51%
51%
59%
62%
64%
64%
88%
91%
91%
94%
Grilling Food
N = 1,172
9
10. From Backyards
to Endcaps…
Contact Us
Field Agent crowdsources over a million
smartphones in the U.S. alone to serve up
fast, affordable retail-auditing, mystery
shopping, and market research services. For
visibility and clarity when and where it
matters most, look to Field Agent.
Agent Photos
10
11. What brand(s) of charcoal does
your household use?
n = 438 charcoal-grill owners
#1
#2
#3
Kingsford
Private-label
Royal Oak
Cowboy
El Diablo
Kamado Joe
Rockwood
Frontier 1%
1%
1%
2%
5%
17%
25%
83%
Agent Photo
11
12. How often does your household serve these chips with grilled foods
during the warmer months?
Always Often Sometimes Rarely Never
9%
18%
39%
26%
8% 9%
17%
36%
30%
9%
3%
8%
35%
40%
14%
Potato Chips Cheesy Chips Tortilla Chips
N = 1,17212
13. Which best describes your household’s
purchase habits toward hamburger and
hot dog BUNS for foods you grill
outdoors?
We just buy whatever buns are available/cheapest
We switch between two or more specific brands
We usually buy the same brand
We always buy the same brand
We do not purchase buns 4%
7%
22%
24%
42%
N = 1,172
14. What brand(s) of buns do you
purchase for grilling outdoors?
n = 620 grill-owners who at least occasionally purchase the same brand of buns for
grilling-out (i.e., those who fall into one of the three middle bars on the previous page) #1
#2
#3
Great Value (Walmart)
Ball Park
King's Hawaiian
Sara Lee
Pepperidge Farm
Wonderbread
Sunbeam
Market Pantry (Target)
Arnold
Bunny
Oroweat
Martin's
Bimbo 4%
7%
8%
8%
9%
9%
12%
14%
26%
32%
32%
37%
40%
14
15. What beverages does your household
serve with grilled foods during the
warmer months?
Soda/cola
Bottled water
Beer
Tea
Lemonade
Water from tap
Mixed alcoholic drinks
Wine
Sugary fruit drinks
Punch
Liquor
Frozen alcoholic drinks
Frozen non-alcoholic drinks 13%
19%
18%
19%
23%
36%
36%
40%
53%
58%
60%
65%
78%Beverages
N = 1,172
15
16. !16
How often does your household serve
ALCOHOL (in any form) with grilled
foods during the warm months?
Always
Often
Sometimes
Rarely
Never 15%
15%
28%
28%
14%
17. From which sources do you obtain
information about outdoor grilling
products?
Friends/relatives
In-store displays/kiosks
Online customer reviews
Product packaging
Smartphone/smart device apps
Company websites
Social media
Store employees
Magazines/periodicals
Catalogs 7%
14%
20%
24%
25%
26%
37%
42%
54%
55%
N = 1,172
18. !18
Which websites do you visit for
customer reviews of outdoor
grilling products?
Amazon.com
Walmart.com
HomeDepot.com
Lowes.com
Target.com 27%
46%
51%
55%
77%
n = 489 grill-owners who learn about outdoor grilling
products by reading online reviews
19. When the Competition Heats Up…
Field Agent is Here.
CONTACT US →
With a panel of a more than one million shoppers across the United States, Field
Agent offers brands and retailers a full line of fast, affordable auditing and
research services, so you can smoke the competition.
AUDITING - MYSTERY SHOPPING - RESEARCH