Guidebook: 9 coronavirus challenges at retail - field agentField Agent
How specifically is COVID-19 disrupting the retail industry, and what can companies do to fight back? The guidebook, “9 Coronavirus Challenges At-Retail…and How to Overcome Them,” explores both questions.
With warmer days just ahead, it won't be long until Americans everywhere fire-up their grills. But, first, they'll stock-up on foods, beverages, and supplies to make that barbecue scene really sizzle. The question is: Which brands and retailers are poised for the hottest grilling season in 2019? Retail-auditing and insights firm Field Agent surveyed over 1,000 verified grill-owners to understand their coming BBQ shopping and spending.
Field Agent shares results from a user experience study of AmazonFresh grocery delivery. We enlisted 20 agents to purchase groceries from AmazonFresh delivery and share their thoughts about the experience.
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
Guidebook: 9 coronavirus challenges at retail - field agentField Agent
How specifically is COVID-19 disrupting the retail industry, and what can companies do to fight back? The guidebook, “9 Coronavirus Challenges At-Retail…and How to Overcome Them,” explores both questions.
With warmer days just ahead, it won't be long until Americans everywhere fire-up their grills. But, first, they'll stock-up on foods, beverages, and supplies to make that barbecue scene really sizzle. The question is: Which brands and retailers are poised for the hottest grilling season in 2019? Retail-auditing and insights firm Field Agent surveyed over 1,000 verified grill-owners to understand their coming BBQ shopping and spending.
Field Agent shares results from a user experience study of AmazonFresh grocery delivery. We enlisted 20 agents to purchase groceries from AmazonFresh delivery and share their thoughts about the experience.
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
Field Agent recruited 20 agents to purchase at least $30 of groceries, including both chilled and fresh items, from Walmart.com for curbside pickup outside one of 17 Southern California Walmart stores.
Field Agent enlisted 21 agents to purchase at least $10 of groceries, including both chilled and fresh produce items, from Jet Fresh for delivery to their homes.
To understand shopper perceptions toward recent changes to Walmart produce sections, retail-auditing firm Field Agent conducted in-store surveys with shoppers inside 105 Walmart Supercenters.
For years Lidl, Walmart, and Aldi have competed with one another for shoppers and their spending.
No, not here in the United States, but in the United Kingdom.
American shoppers will soon have a choice between Lidl, Walmart, and Aldi, as the former prepares to open 20 stores on the East Coast this summer.
But it’s a choice U.K. shoppers have had for some time. Lidl, Walmart (under the name Asda), and Aldi are already quite familiar with one another…and shoppers in the United Kingdom are already quite familiar with them.
The question is: What can U.K. shoppers tell us about the upcoming competition between Lidl, Walmart, & Asda for U.S. shoppers?
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
On the heels of recent news that Unilever intends to acquire Dollar Shave Club, mobile research firm Field Agent surveyed 525 male wet-shavers about their attitudes towards razors, razor blades, and, specifically, Dollar Shave Club. To qualify for the study, respondents were required to submit a photo of their favorite wet-shaving razor. Here are some of the highlights from this edgy study.
Pop Up Retail Photos, Inside and OutsideField Agent
Pop-up shops assume several forms. Some, like Belk’s Crown & Ivy Pop-Up and Nike’s Air Max Experience, occupy brick-and-mortar storefronts for a limited period of time, while others pop up in department stores and shopping malls, at outdoor events, or, in the case of Warby Parker, in hip, retrofitted school buses.
Allergy Season: Shopper Insights Reveal Healthiest Brands and RetailersField Agent
This infographic is based on a mobile survey of 300 allergy sufferers, conducted via smart devices on March 1, 2016. Respondents were identified through a screener of over 5,000 consumers.
Field Agent, the pioneer in mobile audits and research, is changing the way the world collects location-specific information and insights.
See the complete blog post here: http://blog.fieldagent.net/allergy-sufferers-how-they-shop-and-what-they-buy-infographic
The Field Agent Economy - Agent DemographicsField Agent
Here's a demographic overview of the people driving our mobile workforce. Field Agent has been collecting location-based information and insights since 2010, in which time over 650,000 Americans have downloaded our app.
The Next Indispensable Tool for Small BusinessField Agent
How did we ever get along without the Internet or smartphones? Although life did go on before such innovations, today many of us consider them practically indispensable "must-haves."
For small business, the next indispensable tool has arrived: the Field Agent Do-It-Yourself research and audit tool. Think of it as having your own in-house research department, without the burdensome costs and wait times. This article details the benefits of the next indispensable tool for small business.
Learn more on our blog: http://blog.fieldagent.net/the-next-indispensable-tool-for-small-business
The Internet of Things and the Future of InsightsField Agent
Survey Research in the era of “The Internet of Things.” As emerging technology continues to give birth to new, Internet-enabled research tools, the future of survey research looks very promising. Yet as promising as tomorrow looks, it also promises uncertainty and challenge. To demonstrate this duality, the promise and challenge of future research opportunities, we recently surveyed 500 consumers to gauge their attitudes toward 4 hypothetical, futuristic survey tools.
See the blog post about these Futuristic Tools here: http://blog.fieldagent.net/surveying-tomorrow-4-futuristic-research-tools-their-challenges
Location-based Mobile Market Research at the Point of InfluenceField Agent
When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. Rick West, CEO and Co-Founder of Field Agent, presented this topic at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.
Vitamin, Mineral and Supplement Consumer Survey by Field AgentField Agent
Utilizing our mobile app and crowdsourcing, we were able to find out about consumers who use vitamins, minerals and supplements (VMS). We also found out why people use VMS, where they shop for them and what motivates them to buy.
Bonus Report: The Hispanic American Community and FootballField Agent
We know that the Big Game is huge for football fans across the country. But, we at Field Agent wanted to dig deeper into the growing minority of Hispanics to see if they participate in the American Football and the Super Bowl. Turns out, Hispanic Americans' favorite sport is American Football!
Field Agent recruited 20 agents to purchase at least $30 of groceries, including both chilled and fresh items, from Walmart.com for curbside pickup outside one of 17 Southern California Walmart stores.
Field Agent enlisted 21 agents to purchase at least $10 of groceries, including both chilled and fresh produce items, from Jet Fresh for delivery to their homes.
To understand shopper perceptions toward recent changes to Walmart produce sections, retail-auditing firm Field Agent conducted in-store surveys with shoppers inside 105 Walmart Supercenters.
For years Lidl, Walmart, and Aldi have competed with one another for shoppers and their spending.
No, not here in the United States, but in the United Kingdom.
American shoppers will soon have a choice between Lidl, Walmart, and Aldi, as the former prepares to open 20 stores on the East Coast this summer.
But it’s a choice U.K. shoppers have had for some time. Lidl, Walmart (under the name Asda), and Aldi are already quite familiar with one another…and shoppers in the United Kingdom are already quite familiar with them.
The question is: What can U.K. shoppers tell us about the upcoming competition between Lidl, Walmart, & Asda for U.S. shoppers?
What do customers think about “One New GNC”? Field Agent sent 52 GNC patrons to QuickShop the retailer and share their thoughts about recent changes.
Read more on the blog: http://blog.fieldagent.net/rapid-response-what-customers-think-about-the-one-new-gnc-mystery-shop
On the heels of recent news that Unilever intends to acquire Dollar Shave Club, mobile research firm Field Agent surveyed 525 male wet-shavers about their attitudes towards razors, razor blades, and, specifically, Dollar Shave Club. To qualify for the study, respondents were required to submit a photo of their favorite wet-shaving razor. Here are some of the highlights from this edgy study.
Pop Up Retail Photos, Inside and OutsideField Agent
Pop-up shops assume several forms. Some, like Belk’s Crown & Ivy Pop-Up and Nike’s Air Max Experience, occupy brick-and-mortar storefronts for a limited period of time, while others pop up in department stores and shopping malls, at outdoor events, or, in the case of Warby Parker, in hip, retrofitted school buses.
Allergy Season: Shopper Insights Reveal Healthiest Brands and RetailersField Agent
This infographic is based on a mobile survey of 300 allergy sufferers, conducted via smart devices on March 1, 2016. Respondents were identified through a screener of over 5,000 consumers.
Field Agent, the pioneer in mobile audits and research, is changing the way the world collects location-specific information and insights.
See the complete blog post here: http://blog.fieldagent.net/allergy-sufferers-how-they-shop-and-what-they-buy-infographic
The Field Agent Economy - Agent DemographicsField Agent
Here's a demographic overview of the people driving our mobile workforce. Field Agent has been collecting location-based information and insights since 2010, in which time over 650,000 Americans have downloaded our app.
The Next Indispensable Tool for Small BusinessField Agent
How did we ever get along without the Internet or smartphones? Although life did go on before such innovations, today many of us consider them practically indispensable "must-haves."
For small business, the next indispensable tool has arrived: the Field Agent Do-It-Yourself research and audit tool. Think of it as having your own in-house research department, without the burdensome costs and wait times. This article details the benefits of the next indispensable tool for small business.
Learn more on our blog: http://blog.fieldagent.net/the-next-indispensable-tool-for-small-business
The Internet of Things and the Future of InsightsField Agent
Survey Research in the era of “The Internet of Things.” As emerging technology continues to give birth to new, Internet-enabled research tools, the future of survey research looks very promising. Yet as promising as tomorrow looks, it also promises uncertainty and challenge. To demonstrate this duality, the promise and challenge of future research opportunities, we recently surveyed 500 consumers to gauge their attitudes toward 4 hypothetical, futuristic survey tools.
See the blog post about these Futuristic Tools here: http://blog.fieldagent.net/surveying-tomorrow-4-futuristic-research-tools-their-challenges
Location-based Mobile Market Research at the Point of InfluenceField Agent
When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. Rick West, CEO and Co-Founder of Field Agent, presented this topic at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.
Vitamin, Mineral and Supplement Consumer Survey by Field AgentField Agent
Utilizing our mobile app and crowdsourcing, we were able to find out about consumers who use vitamins, minerals and supplements (VMS). We also found out why people use VMS, where they shop for them and what motivates them to buy.
Bonus Report: The Hispanic American Community and FootballField Agent
We know that the Big Game is huge for football fans across the country. But, we at Field Agent wanted to dig deeper into the growing minority of Hispanics to see if they participate in the American Football and the Super Bowl. Turns out, Hispanic Americans' favorite sport is American Football!
Bonus Report: The Hispanic American Community and Football
Santa Survey 2019
1. 2019 Santa Survey
Kids Around the World Tell Santa What
Gifts They Really Want for Christmas
November 2019
2. 3,500 Kids Make
Their Case to Santa
Christmas is at hand, and all over the world little girls and
boys are eagerly anticipating the arrival of Santa Claus.
Retailers, in turn, are eagerly awaiting the arrival of holiday-
shopping parents with money to spend.
But what do the kiddos of the world REALLY want for
Christmas? Only Santa knows for sure. Well, until now.
Field Agent surveyed kids around the globe, from Canada
to South Africa, to learn their top Christmas gift wishes.
Posing as Santa’s own research team, we asked 3,567
kids, “What’s your top gift wish for Christmas this year?”
2
3. On a country-by-country basis, the maps below show the top gift category by gender and the top specific toy brand overall
Kids Around the World: Top Gift Wishes
3
United States n = 1,991
Top boy category: building sets
Top girl category: dolls
Top overall toy brand: LEGO
Mexico n = 250 South Africa n = 396 United Kingdom n = 246
Australia n = 246 Canada n = 438
Top boy category: bikes
Top girl category: dolls
Top overall toy brand: Barbie
Top boy category: gaming
Top girl category: dolls
Top overall toy brand: Barbie
Top boy category: gaming
Top girl category: dolls
Top overall toy brand: LEGO
Top boy category: building sets
Top girl category: dolls
Top overall toy brand: LEGO
Top boy category: gaming
Top girl category: dolls
Top overall toy brand: L.O.L. Surprise!
4. Overall: Top 10 Gift Categories
With over 3,500 kids answering, below are the
top gift categories across all countries, genders,
and ages, ranked by the number of mentions.
1. Dolls/accessories
2. Gaming consoles/
games/accessories
3. Action figures/
accessories
4. Toy cars/trucks/
accessories
5. Blocks/building sets
6. Bikes
7. Phones
8. Tablets
9. Laptops/computers
10. RC cars/trucks
4
5. Overall: Top 10 Gift Brands
Here are the top gift brands kids around the
world are wishing for, regardless of country,
gender, or age.
1. LEGO
2. Barbie
3. L.O.L. Surprise!
4. Nintendo
5. Paw Patrol
6. Xbox
7. Apple phones
8. Frozen (Disney)
9. Hot Wheels
10. Apple tablets
5
10. Boys 2-12 (n = 127)
1. Blocks/building sets
2. Toy cars/trucks/accessories
3. Bikes
4. Train sets
5. Collectibles
Top Gift Categories: Australia (n = 246)
Girls 2-12 (n = 129)
1. Dolls/accessories
2. Bikes
3. Action figures/accessories
4. Blocks/building sets
5. Tablets
10
11. Top Gift Brands: Australia (n = 246)
We only listed brands with at least 3 mentions
Boys 2-12 (n = 127)
1. LEGO
2. Hot Wheels
3. Beyblades
4. Nerf
5. Apple phones
Girls 2-12 (n = 129)
1. Barbie
2. Disney’s Frozen
3. L.O.L. Surprise!
4. LEGO
11
17. Top Gift Brands: Mexico (n = 250)
Boys 2-12 (n = 174)
1. LEGO
2. Nintendo
3. PlayStation
4. Xbox
5. Barbie
Girls 2-12 (n = 76)
1. Barbie
17
We only listed brands with at least 3 mentions
19. Top Gift Categories: South Africa (n = 396)
Boys 2-12 (n = 225)
1. Bikes
2. Gaming consoles/games/accessories
3. Toy cars/trucks/accessories
4. Blocks/building sets
5. RC cars/trucks
Girls 2-12 (n = 170)
1. Dolls/accessories
2. Bikes
3. Phones
4. Tablets
5. Gaming consoles/games/accessories
19
20. Top Gift Brands: South Africa (n = 396)
Boys 2-12 (n = 225)
1. PlayStation
2. LEGO
3. Xbox
4. Paw Patrol
Girls 2-12 (n = 170)
1. Barbie
2. Disney’s Frozen
3. PlayStation
4. Samsung phones
5. Sofia the First
20
We only listed brands with at least 3 mentions