Field Agent surveyed 1,005 "football households" to identify the top food and beverage brands among fans.

2. 2
Field Agent surveyed 1,005 "football households" to identify the
top food and beverage brands among fans.
RESPONDENT DEMOS
Female
Male
Age Range:
18-24
25-34
35-44
45-54
55-64
65+
61%
39%
3%
27%
36%
22%
11%
1%
N = 1,005
All respondents answered on behalf of their household
Household Income:
< $35,000
$35,000 - $39,999
$40,000 - $49,999
$50,000 - $64,999
$65,000 - $75,000
> $75,000
16%
9%
11%
17%
12%
35%

3. 3
Which of the following does your household do to enhance your at-home
game-viewing on a typical day of the regular football season?
GAMEDAY ACTIVITIES
71%
wear team gear/
attire to watch
games at home
42%
57%58%62%64%
78%
Grilling food
outside
Picking up
“take out”
from restaurant
Cooking with a
slow-cooker/
Crock Pot
Mixing alcoholic
beverages
Ordering food
for delivery
Baking sweet
snacks
N = 1,005

4. 4
Which of the following does your household consume to enhance
your at-home game-viewing on a typical day of the regular
football season?
eats & drinks of gameday
N = 1,005
29%31%
39%45%50%
60%63%
76%82%83%89%
Potato/cheesy
chips
Tortilla
chips
Soda/
carbonated
beverages
Bottled
water
Snack mixes Pretzels Non-carbonated,
non-alcoholic
beverages
(e.g., punch)
Chocolate
candy
Sweet baked
snacks
Non-chocolate
candy
Alcoholic
beverages

5. 5
Which of the following will your household consume to enhance your
at-home game-viewing on a typical day of the regular football season?
the beers of football
(n = 760)
22%22%23%25%25%
30%30%30%32%32%
36%39%
44%
Bud Light Local craft
beer
Blue Moon Corona Budweiser Miller Lite Samuel
Adams
Dos Equis Heineken Yuengling Corona
Light
Coors
Light
Michelob
Ultra
Shocktop 21%, Stella Artois 21%, Bud Light Lime 18%, Guinness 18%, Other (specify) 14%, Do NOT serve beer on gameday 2%
Question posed only to households who reported serving alcoholic beverages in the previous question.

6. 6
Which of the following will your household consume to enhance your
at-home game-viewing on a typical day of the regular football season?
team spirits: liquor brands
(n = 760)
14%14%15%16%
20%21%21%
26%
30%30%30%31%32%34%35%
Bacardi
Rum
Jack Daniels
Whiskey
Absolut
Vodka
Grey
Goose
Vodka
Smirnoff
Vodka
Patron
Tequila
Jim Beam
Whiskey
Sky
Vodka
Bailey’s
Irish
Cream
Jameson
Irish
Whiskey
Jagerme-
igster
Crown
Royal
Whiskey
Kettle
One
Vodka
Question posed only to households who reported serving alcoholic beverages in a previous question.
Malibu Other
(specify)
Hennessy Cognac 12%, Tanqueray Gin 11%, Do NOT serve liquor on gameday 11%

7. 7
Which of the following will your household consume to enhance your
at-home game-viewing on a typical day of the regular football season?
which sodas are putting up points?
(N = 1,005)
9%
14%16%18%22%22%23%
30%
36%38%
46%49%
60%
Coca-Cola Sprite Dr. Pepper Mountain
Dew
Diet Coke 7-Up Coke Zero Fanta Diet Dr.
Pepper
Diet
Pepsi
Diet
Mountain
Dew
Pepsi Other
(specify)
Do NOT serve soda on gameday 5%

8. 8
Which of the following will your household consume to enhance your
at-home game-viewing on a typical day of the regular football season?
the best chip shots?
(N = 1,005)
5%
15%17%22%22%
35%36%
43%45%51%57%61%
72%74%79%
Doritos Lay’s Tostitos Cheetos Fritos Pringles Kettle
(brand)
Sun
Chips
Funyuns Santitas UtzRuffles Hot FriesRold Gold
Pretzels
Other
(specify)
Do NOT serve chips on gameday 2%

9. 9
Which of the following will your household consume to enhance your
at-home game-viewing on a typical day of the regular football season?
the big play: gameday entrees
(N = 1,005)
34%
44%45%46%52%55%55%58%
69%76%77%
86%86%
Hamburger Pizza Hot Dogs Nachos Chili Chicken
(not wings)
Steak Pulled
Pork
Sausage Bratwurst BaconWings Shrimp
Ham 20%, Fish 19%, Gumbo 13%, Lobster 8%, Crawfish 7%, None of the above 1%

10. 10
game time decision: which retailers?
(N = 1,005)
1%
11%16%16%18%22%22%27%27%30%31%37%39%
57%
84%
Walmart Target Sam’s Club Aldi Costco Dollar
General
CVS Trader
Joe’s
Publix Whole
Foods
Other
(specify)
Kroger Amazon/
AmazonFresh
Walgreen’s None of
the
above
From which of the following will your household purchase foods/bevs to enhance your
at-home game-viewing on a typical day of the regular football season?

11. 11
quick snaps & fast food
(N = 1,005)
21%21%22%26%
30%32%33%35%36%
41%42%43%46%
Pizza Hut Dominos Papa
John’s
Taco Bell Subway KFC Chik-fil-A McDonald’s Wendy’s Popeye’s Burger KingLittle
Caesar’s
Jimmy
John’s
Do NOT buy fast food on gameday 10%, Other (specify) 8%
From which of the following will your household purchase food to
enhance your at-home game-viewing on a typical day of the regular
football season?

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