Poster developed as part of the #CranfieldDBA Webinar Series http://www.cranfield.ac.uk/som/dbawebinars

1. Change agent tasked with
planning and delivering change
“Recipients” of change
doing the ‘day-job’
Tensions across organisational boundary
POINT B
(Unknown)
POINT A
(Known)
OLD THINKING
Change agents tasked with making sure benefits
are delivered
Follow the advice and all will be well
Change recipients will resist change, they need
to be influenced to let go of the old and
move to the new
NEW THINKING
Where is the power?
Advice may be useful – not necessarily – every
situation is different
Change agents and change recipients need to
work out what beliefs and behaviours will
support the achievement of benefits together
Beliefs
Thoughts
Feelings
Intentions
Action
or
Inaction
Understand what needs to
change to achieve value
for the organisation?
CHANGING HOW THE ‘DAY-JOB’ IS DONE
ALL IN THIS TOGETHER
Planned change – beyond prescriptions
Based on research by
Ruth Murray-Webster
Developed as part of the
#CranfieldDBA Webinar Series:
www.cranfield.ac.uk/som/dbawebinars
IllustrationbySoMLearningDesignTeam