PlattForm Higher Education is a full-service marketing agency specializing in enrollment marketing for higher education institutions. For over 20 years, it has helped colleges and universities improve enrollment through innovative strategies and exceptional customer service. Its services include interactive marketing, creative services, direct marketing, traditional media, and marketing support services.
PlattForm Higher Education is a full-service marketing agency specializing in enrollment marketing for higher education institutions. For over 20 years, they have helped colleges and universities improve enrollment through innovative strategies and exceptional customer service. Their services include interactive marketing, creative services, direct marketing, traditional media, and marketing support services to help schools attract, enroll, and retain more students.
SumTotal has the perfect solution for organizations that want the benefits of a world-class Learning Management System, and the simplicity and benefits of SaaS.
We call it Maestro. You may call it a miracle.
Thread
PHD’s study into Chinese consumers and the motivations behind their digital behavior.
What is the Thread?
We’ve called this project ‘Thread’ because connectivity is at the heart of how people journey through the digital space. Chinese Netizens’ activities are increasingly inter-connected, rarely independent of other Netizens. These connections therefore form ‘threads’ along which information and influence flow.
People Transfer - The complete recruitment tool set simonbucknell
People Transfer offers five recruitment services - Adjust, Assist, Contract, Involve, and Search - that aim to reduce clients' cost per hire while maintaining quality. Adjust provides fully managed placements at a fixed price. Assist handles online advertising and applicant tracking. Contract supplies interim, contract, and project resources. Involve allows using multiple suppliers. Search focuses on senior and executive placements. All services emphasize cost savings, fast hiring timelines, and excellent customer service.
Curran & Connors is a communications design firm that has helped organizations communicate their messages through stakeholder reports, advertising, marketing, outreach, and branding for over 40 years. They deliver creative solutions and dedicated project management to inform, intrigue, and inspire key audiences. The document provides examples of the firm's work with clients in various industries and case studies highlighting work for organizations like Sound Shore Medical Center, United American Healthcare Corporation, and the Archdiocese of New York.
The document summarizes communication practices at the Inland Revenue Board of Malaysia (IRBM). It describes IRBM's organizational structure, including its six departments. It also analyzes different communication patterns like vertical, horizontal, and network communication used within IRBM. Various communication tools used include meetings, letters, emails, websites, and tax education for external stakeholders. Recommendations include providing external briefings to students on tax and maintaining technology for effective communication.
This document provides a job description for a Junior Associate position at SVP Advisors, an international management consulting firm focused on the telecommunications, media, and technology sector. The summary position involves gathering and analyzing data, developing models, identifying key issues, conducting interviews, formulating conclusions and recommendations. Candidates should have a background in telecommunications engineering or a related field, strong analytical and quantitative skills, proficiency in English, and be willing to relocate to Madrid, Spain.
One Planet Associates is a consulting firm that provides strategic advisory and program execution services to help businesses thrive in a changing world. They leverage their methodology and experience to guide clients to success, avoiding pitfalls. Their strategic consulting practice works with leadership teams to strengthen strategy, planning, visions, goals, playbooks, and roadmaps. They also provide support for governance, change management, quality, and risk strategies. Additionally, One Planet Associates can supplement clients' teams by bringing expertise in areas like strategic advising, program management, and risk/quality management. Their methodology helps identify areas where clients need assistance.
PlattForm Higher Education is a full-service marketing agency specializing in enrollment marketing for higher education institutions. For over 20 years, they have helped colleges and universities improve enrollment through innovative strategies and exceptional customer service. Their services include interactive marketing, creative services, direct marketing, traditional media, and marketing support services to help schools attract, enroll, and retain more students.
SumTotal has the perfect solution for organizations that want the benefits of a world-class Learning Management System, and the simplicity and benefits of SaaS.
We call it Maestro. You may call it a miracle.
Thread
PHD’s study into Chinese consumers and the motivations behind their digital behavior.
What is the Thread?
We’ve called this project ‘Thread’ because connectivity is at the heart of how people journey through the digital space. Chinese Netizens’ activities are increasingly inter-connected, rarely independent of other Netizens. These connections therefore form ‘threads’ along which information and influence flow.
People Transfer - The complete recruitment tool set simonbucknell
People Transfer offers five recruitment services - Adjust, Assist, Contract, Involve, and Search - that aim to reduce clients' cost per hire while maintaining quality. Adjust provides fully managed placements at a fixed price. Assist handles online advertising and applicant tracking. Contract supplies interim, contract, and project resources. Involve allows using multiple suppliers. Search focuses on senior and executive placements. All services emphasize cost savings, fast hiring timelines, and excellent customer service.
Curran & Connors is a communications design firm that has helped organizations communicate their messages through stakeholder reports, advertising, marketing, outreach, and branding for over 40 years. They deliver creative solutions and dedicated project management to inform, intrigue, and inspire key audiences. The document provides examples of the firm's work with clients in various industries and case studies highlighting work for organizations like Sound Shore Medical Center, United American Healthcare Corporation, and the Archdiocese of New York.
The document summarizes communication practices at the Inland Revenue Board of Malaysia (IRBM). It describes IRBM's organizational structure, including its six departments. It also analyzes different communication patterns like vertical, horizontal, and network communication used within IRBM. Various communication tools used include meetings, letters, emails, websites, and tax education for external stakeholders. Recommendations include providing external briefings to students on tax and maintaining technology for effective communication.
This document provides a job description for a Junior Associate position at SVP Advisors, an international management consulting firm focused on the telecommunications, media, and technology sector. The summary position involves gathering and analyzing data, developing models, identifying key issues, conducting interviews, formulating conclusions and recommendations. Candidates should have a background in telecommunications engineering or a related field, strong analytical and quantitative skills, proficiency in English, and be willing to relocate to Madrid, Spain.
One Planet Associates is a consulting firm that provides strategic advisory and program execution services to help businesses thrive in a changing world. They leverage their methodology and experience to guide clients to success, avoiding pitfalls. Their strategic consulting practice works with leadership teams to strengthen strategy, planning, visions, goals, playbooks, and roadmaps. They also provide support for governance, change management, quality, and risk strategies. Additionally, One Planet Associates can supplement clients' teams by bringing expertise in areas like strategic advising, program management, and risk/quality management. Their methodology helps identify areas where clients need assistance.
Mark Palmer presented on his web presence and blog for a Pechakucha presentation. He created a basic blog as his first blog ever, keeping it simple with a green background and banner as he finds blogs impersonal. If he redid his blog, he would change it as there is nothing wrong with it, he just doesn't like it. For his website, he made it basic so it doesn't break and styled it similarly to his blog with a single color.
The 2004 annual report from CFED summarizes their activities and achievements over the past year. Key highlights include CFED celebrating its 25th anniversary and transitioning to a new president, launching a new branding strategy, hosting a successful IDA learning conference, establishing the first children's savings accounts through the SEED initiative, conducting influential research on asset-building policies and rural entrepreneurship, and releasing the 18th edition of the Development Report Card for the States. The introduction of the ASPIRE Act in Congress attracted attention to the idea of universal children's savings accounts.
This document discusses using geographic targeting for pay-per-click marketing campaigns. It explains that while geographic targeting allows advertisers to target specific areas, the technology has limitations because an internet user's physical location does not always match their IP address location. The document recommends using larger metro target areas instead of small radii to maximize audience reach within a location. It also notes that interactivity in pay-per-click marketing allows users to self-select if a school is too far for them.
This document summarizes a report on the technological resources of Lufkin High School in Texas. It provides information on the Texas STaR Charts assessment tool, which measures schools' progress in four key areas: Teaching & Learning, Educator Preparation, Administration & Support, and Infrastructure. The summary then analyzes Lufkin High School's STaR Chart results, noting improvements in infrastructure but stagnation overall and a need to improve staff training and utilize resources more efficiently. It concludes by emphasizing the importance of strong leadership and professional development for educators to advance technological education.
From recruiting more passionate staff members to acquiring a bigger board of directors and most importantly, generating greater impact of CFED's work, 2000 was a fundamental year of growth for CFED. Mobilizing a strategic three-year plan at the beginning of the year, CFED has channeled it's resources into acquiring individual assets, enterprise development, and sustainable economies that have resulted in a remarkable vision for economic opportunity in years to come.
Brewing up new ideas to put into practice, 2001 was a year of proactive stimulation for CFED. Furthering research initiatives like the American Dream Demonstration, CFED continued to vigorously explore the efficacy and economic impact of new polices and procedures in order to identify promising ideas.
The document discusses three programs that can help students:
1) The Positive Action Program aims to reduce substance abuse and increase test scores. It focuses on self-management and runs from 1st to 12th grade.
2) School gardening programs teach students responsibility and improve science scores and attitudes. Gardening makes learning more fun.
3) After school homework programs provide environments for students to do homework and get help. Students who use these programs have a 73% higher test score increase than those who don't.
The document is a poem about grieving the loss of a mother. It expresses how time cannot lessen the love for the mother or the pain of her being gone. It reminisces fondly on laughing with her, talking together, and being comforted by her singing. It acknowledges that the pain of loss will be pushed deep down over time, rather than lessening, and declares that the future will be lived in her memory without ever letting go of her.
Uniting Ambition | Delivering Niche Technology Talent To High Growth Busine...Uniting Cloud
Uniting Ambition deliver niche technology talent to high growth businesses.
Proven successful by over 500 businesses, our partnership approach takes ownership of hard to find talent, building high performing teams or finding individual hires that solve your biggest technology challenges.
DigitalAngle is a digital consultancy that helps clients develop the right digital strategies for their businesses. They specialize in data maximization and digital marketing. For data, they help clients gather, analyze, and use data to better understand customers and drive business results. For marketing, they help clients structure digital teams, plan and measure online campaigns, and optimize spending across channels like search, social media, and display advertising. Their goal is to provide clients with the best "digital angle" to approach opportunities and meet business challenges.
PI Worldwide provides human capital analytics tools to help organizations optimize employee performance and talent management. Their tools include the Predictive Index behavioral assessment, Selling Skills Assessment Tool for sales teams, and Customer-Focused Selling training program. PI Worldwide experts help clients apply these science-based tools to improve leadership, sales results, and overall business performance.
PI Worldwide provides human capital analytics tools to help organizations optimize employee performance and maximize business results. Their proprietary assessments and training programs analyze workplace behaviors, sales skills, and leadership abilities. PI Worldwide's suite of tools includes the Predictive Index behavioral assessment, Selling Skills Assessment Tool, Customer-Focused Selling training, and Coaching for Sales Growth. These science-based solutions help clients improve talent management, leadership development, and sales performance.
CompuKol Communications is a marketing consulting firm that helps small businesses strengthen their online presence through effective web development and internet marketing strategies at an affordable cost compared to traditional advertising. They offer services such as website consulting, search engine optimization, social media marketing, content writing, and graphic design to help businesses maximize their exposure online and attract more qualified customers. Their goal is to help clients achieve their marketing objectives through high-quality and personalized services while prioritizing client satisfaction.
The document provides background information on Jyske Bank, a Danish bank formed through mergers in 1967. In the mid-1990s, Jyske Bank was recognized as a differentiated but unremarkable bank. However, by 2003 it had established itself as having the highest customer satisfaction through changes to its competitive positioning. It implemented strategies like assigning customers to bankers, improving facilities, reducing processes, and empowering employees to better meet customer needs and deliver a superior service experience.
Smith Communication Partners Online BrochureTreyWood
The document defines two terms:
1) Smith (smıth) n., a craftsperson or artisan who is a recognized specialist in a field often requiring years of apprenticeship to achieve status. They are also a communication expert.
2) Smithery (smıth ́ -re) n., the occupation or craft of a smith, referring to a smithy.
Deliver A Positive Job Applicant ExperienceMike Power
Enclosed is a framework for Recruiting and Talent Acquisition Managers for implementing a process to ensure your candidates and applicants receive the best quality service.
Tefen is an international management consulting firm founded in 1982 based in Israel that operates globally. It helps large, fast-growing companies improve performance excellence through hands-on strategy development and implementation. Tefen guarantees quantifiable results for clients such as Applied Materials and focuses on building long-term partnerships to ensure sustainable performance improvements and knowledge transfer.
Alberto Nantista has experience in psychology, behavioral change, and digital/fintech roles. He currently works as an Executive Business Support at Alcove Ltd, an IoT digital care startup, where he leads quality assurance projects and manages customer support. Previously he worked in retail management and business development. He has a MSc in Management Consultancy and Organizational Change from Birkbeck College and a BSc in Psychology from Kore University.
The document provides a professional profile and experience summary for Julie Pulido. She has over 11 years of experience in training operations management, including roles as Training Operations Manager and Program Manager of Training Operations at Infoblox. She also has experience as an 8th grade social studies teacher and in administrator roles supporting sales and customer support departments. Her skills include team leadership, program management, cross-functional team management, strategic partnerships, customer service, and learning management system administration.
Mark Palmer presented on his web presence and blog for a Pechakucha presentation. He created a basic blog as his first blog ever, keeping it simple with a green background and banner as he finds blogs impersonal. If he redid his blog, he would change it as there is nothing wrong with it, he just doesn't like it. For his website, he made it basic so it doesn't break and styled it similarly to his blog with a single color.
The 2004 annual report from CFED summarizes their activities and achievements over the past year. Key highlights include CFED celebrating its 25th anniversary and transitioning to a new president, launching a new branding strategy, hosting a successful IDA learning conference, establishing the first children's savings accounts through the SEED initiative, conducting influential research on asset-building policies and rural entrepreneurship, and releasing the 18th edition of the Development Report Card for the States. The introduction of the ASPIRE Act in Congress attracted attention to the idea of universal children's savings accounts.
This document discusses using geographic targeting for pay-per-click marketing campaigns. It explains that while geographic targeting allows advertisers to target specific areas, the technology has limitations because an internet user's physical location does not always match their IP address location. The document recommends using larger metro target areas instead of small radii to maximize audience reach within a location. It also notes that interactivity in pay-per-click marketing allows users to self-select if a school is too far for them.
This document summarizes a report on the technological resources of Lufkin High School in Texas. It provides information on the Texas STaR Charts assessment tool, which measures schools' progress in four key areas: Teaching & Learning, Educator Preparation, Administration & Support, and Infrastructure. The summary then analyzes Lufkin High School's STaR Chart results, noting improvements in infrastructure but stagnation overall and a need to improve staff training and utilize resources more efficiently. It concludes by emphasizing the importance of strong leadership and professional development for educators to advance technological education.
From recruiting more passionate staff members to acquiring a bigger board of directors and most importantly, generating greater impact of CFED's work, 2000 was a fundamental year of growth for CFED. Mobilizing a strategic three-year plan at the beginning of the year, CFED has channeled it's resources into acquiring individual assets, enterprise development, and sustainable economies that have resulted in a remarkable vision for economic opportunity in years to come.
Brewing up new ideas to put into practice, 2001 was a year of proactive stimulation for CFED. Furthering research initiatives like the American Dream Demonstration, CFED continued to vigorously explore the efficacy and economic impact of new polices and procedures in order to identify promising ideas.
The document discusses three programs that can help students:
1) The Positive Action Program aims to reduce substance abuse and increase test scores. It focuses on self-management and runs from 1st to 12th grade.
2) School gardening programs teach students responsibility and improve science scores and attitudes. Gardening makes learning more fun.
3) After school homework programs provide environments for students to do homework and get help. Students who use these programs have a 73% higher test score increase than those who don't.
The document is a poem about grieving the loss of a mother. It expresses how time cannot lessen the love for the mother or the pain of her being gone. It reminisces fondly on laughing with her, talking together, and being comforted by her singing. It acknowledges that the pain of loss will be pushed deep down over time, rather than lessening, and declares that the future will be lived in her memory without ever letting go of her.
Uniting Ambition | Delivering Niche Technology Talent To High Growth Busine...Uniting Cloud
Uniting Ambition deliver niche technology talent to high growth businesses.
Proven successful by over 500 businesses, our partnership approach takes ownership of hard to find talent, building high performing teams or finding individual hires that solve your biggest technology challenges.
DigitalAngle is a digital consultancy that helps clients develop the right digital strategies for their businesses. They specialize in data maximization and digital marketing. For data, they help clients gather, analyze, and use data to better understand customers and drive business results. For marketing, they help clients structure digital teams, plan and measure online campaigns, and optimize spending across channels like search, social media, and display advertising. Their goal is to provide clients with the best "digital angle" to approach opportunities and meet business challenges.
PI Worldwide provides human capital analytics tools to help organizations optimize employee performance and talent management. Their tools include the Predictive Index behavioral assessment, Selling Skills Assessment Tool for sales teams, and Customer-Focused Selling training program. PI Worldwide experts help clients apply these science-based tools to improve leadership, sales results, and overall business performance.
PI Worldwide provides human capital analytics tools to help organizations optimize employee performance and maximize business results. Their proprietary assessments and training programs analyze workplace behaviors, sales skills, and leadership abilities. PI Worldwide's suite of tools includes the Predictive Index behavioral assessment, Selling Skills Assessment Tool, Customer-Focused Selling training, and Coaching for Sales Growth. These science-based solutions help clients improve talent management, leadership development, and sales performance.
CompuKol Communications is a marketing consulting firm that helps small businesses strengthen their online presence through effective web development and internet marketing strategies at an affordable cost compared to traditional advertising. They offer services such as website consulting, search engine optimization, social media marketing, content writing, and graphic design to help businesses maximize their exposure online and attract more qualified customers. Their goal is to help clients achieve their marketing objectives through high-quality and personalized services while prioritizing client satisfaction.
The document provides background information on Jyske Bank, a Danish bank formed through mergers in 1967. In the mid-1990s, Jyske Bank was recognized as a differentiated but unremarkable bank. However, by 2003 it had established itself as having the highest customer satisfaction through changes to its competitive positioning. It implemented strategies like assigning customers to bankers, improving facilities, reducing processes, and empowering employees to better meet customer needs and deliver a superior service experience.
Smith Communication Partners Online BrochureTreyWood
The document defines two terms:
1) Smith (smıth) n., a craftsperson or artisan who is a recognized specialist in a field often requiring years of apprenticeship to achieve status. They are also a communication expert.
2) Smithery (smıth ́ -re) n., the occupation or craft of a smith, referring to a smithy.
Deliver A Positive Job Applicant ExperienceMike Power
Enclosed is a framework for Recruiting and Talent Acquisition Managers for implementing a process to ensure your candidates and applicants receive the best quality service.
Tefen is an international management consulting firm founded in 1982 based in Israel that operates globally. It helps large, fast-growing companies improve performance excellence through hands-on strategy development and implementation. Tefen guarantees quantifiable results for clients such as Applied Materials and focuses on building long-term partnerships to ensure sustainable performance improvements and knowledge transfer.
Alberto Nantista has experience in psychology, behavioral change, and digital/fintech roles. He currently works as an Executive Business Support at Alcove Ltd, an IoT digital care startup, where he leads quality assurance projects and manages customer support. Previously he worked in retail management and business development. He has a MSc in Management Consultancy and Organizational Change from Birkbeck College and a BSc in Psychology from Kore University.
The document provides a professional profile and experience summary for Julie Pulido. She has over 11 years of experience in training operations management, including roles as Training Operations Manager and Program Manager of Training Operations at Infoblox. She also has experience as an 8th grade social studies teacher and in administrator roles supporting sales and customer support departments. Her skills include team leadership, program management, cross-functional team management, strategic partnerships, customer service, and learning management system administration.
Cyto Communications helps organizations improve communication with their employees to help them succeed. They use a blend of marketing, management theory, and behavior modification models to develop strategic and creative communication solutions tailored to each organization. Cyto works to achieve business goals by managing key relationships and harnessing communication through tangible deliverables and creative products. Their services are designed to integrate communication into the daily work of employees.
- The document provides lessons learned about business practices for college marketing and recruiting. It discusses the importance of sales, customer service, effective solutions, business finances, teamwork, leadership, and professional development.
- Key recommendations include treating admissions like a business, prioritizing the customer experience, developing effective and proven solutions, maintaining profitability, empowering team members, and embracing new ideas and strategies.
- The overall message is that colleges must change their traditional "talk-at" marketing approaches and instead focus on authentic stories, conversations, and customer-centric practices to be successful.
The Digital Destination Advertising GuideDigitalAdTech
This document discusses strategies for digital out-of-home (DOOH) media planners. It addresses the challenges of fragmentation in the DOOH landscape and the need for innovative solutions. The document presents five major strategies for DOOH media planners, including developing audience profiling and segmentation, creating an endpoint index to measure outcomes, leveraging shopper data for location-based targeting, utilizing content management platforms, and procuring media more efficiently.
Nick Sims has over 20 years of experience leading technology and business initiatives for large corporations. He has held executive roles at Michigan IT Solutions, United Mortgage, Target Corporation, and Best Buy, where he helped drive growth, revenues, and competitive advantages. Sims is a strategic thinker who aligns company resources to market needs and facilitates sustainable growth. He is also an experienced relationship builder and collaborator who can influence stakeholders across organizations.
CompuKol Communications provides writing and editing services and effective messaging for small businesses. From websites to brochures to manuscripts to books to advertisements to press releases, we eliminate your writing and editing roadblocks.
We are a national integrated marketing agency composed of event managers, marketing gurus, and communication experts. We work with clients to promote their communications and marketing plans by creating engaging live experiences. Our success comes from collaborative clients, invested project managers, and trustworthy partners. We conduct research, develop strategic concepts, implement engagement plans, and manage projects to help clients achieve their goals and increase brand recognition, sponsor commitments, and community awareness.
Amjith Ahamed is a Sri Lankan marketing and sales professional with over 4 years of experience working for large companies such as Dialog Axiata PLC and Finco Green Energy Solutions. He holds a BA in Business Management from Buckinghamshire New University in the UK. His career highlights include launching 4G internet routers for Dialog Axiata and playing a major role in promoting and distributing solar panels nationwide for Finco Green Energy Solutions. He is skilled in areas such as customer service, report writing, negotiating, and Microsoft Office.
This company provides training and entertainment products and services to help improve employee and organizational performance. They offer team building activities, simulations, and games to build skills like leadership, teamwork, and safety awareness. Their products include a board game to illustrate human resources processes and a simulation to assess planning and management abilities. They also develop customized training modules and organize client training events. The company aims to make learning easier, fun, and insightful through innovative experiential approaches.
1. Education is our passion. Your success is our business.
Enrollment
Marketing
Services
2. 1 Who We Are
2 Interactive
3 Creative
4 Direct Marketing
5 Traditional Media
6 Marketing Services
3. Who We Are
PlattForm Higher Education is the largest full-service agency specializing in enrollment
marketing for higher education. For more than 20 years, we have helped colleges and
universities throughout the United States and Canada aim higher with our innovative, What We Do
specialized expertise and exceptional service.
Education is our passion. Your success is our business. By partnering exclusively with
Interactive Marketing
colleges and universities, we can stay focused on your institution’s enrollment challenges.
With a clear understanding, we can provide solution-focused strategies, regardless
whether it is an undergraduate, graduate, continuing education or online program.
Creative Services
Through a collaborative process characterized by exceptional service, our educational
marketing strategies help you attract, enroll and retain more students. In fact, it is this
exceptional service that binds all of our values together. It’s the cornerstone of our Direct Marketing
business.
Form a Strategic Partnership Traditional Media
We have the resources to complement your admissions team and to help you develop
and realize every stage of your strategy. Because we are passionate about providing
personalized attention, you experience exceptional customer service while getting all
the benefits of our unparalleled range of in-house services.
Marketing Services
Whether you want to completely reinvent your institution’s brand, extend your presence
on the Web or design a new viewbook, we have the resources and expertise you need.
And just because we’re a full-service agency doesn’t mean you need every service we
provide.
Gain a Competitive Edge
To recruit more of the right students, you have to be more competitive today than ever
before. Your partnership with PlattForm Higher Education gives you an edge.
We are proud of our ability to develop targeted marketing strategies that address
your unique needs. Our recommendations are formed organically through a process
of thoughtful research and a wide range of relevant data analysis. Once we figure out
the facts, we move quickly to express your brand and elicit a response from the right
prospective students.
Our partnership is based, in part, on earned trust and verifiable results. In sum, our
customized approach to direct-response advertising and brand development can offer
the results you’ve been looking for.
Aim higher with the leader in enrollment marketing
• More than 22 years in higher education marketing
• Trusted partner to more than 4,000 schools
• Leader in innovation
• Understand how to balance direct-response and brand development
• Proven history of high–quality, high-converting inquiries
• Can quickly adapt strategy to accommodate for changes
• Full-service capabilities allow us to maximize your budget for optimal results
1
4. Interactive
Innovative. Experienced. Reliable. Clients frequently use words like
60%
these to describe PlattForm Higher Education’s Interactive Marketing
team. As the leading provider of interactive marketing services for higher
education, we have earned a solid reputation for providing solution-
driven strategies that create long-term opportunities for admissions
of search engine clicks departments.
are generated from the
top 3 results on a search Today, the landscape of higher education is more complicated and
competitive than ever before. You need a partner who can help you
engine’s results page.
swiftly and effectively navigate emerging technologies while supporting
your overall recruitment goals – one that combines advanced interactive
(AdAge) capabilities with the focused attention to detail exemplified by
exceptional customer service.
The process is quite simple. Quality inquiry. Applicant. Enrolled student.
As our partner, you can start using words like these to describe your
prospective students faster and more often because our strategies help
53 Billion you achieve your goals.
minutes We offer:
– amount of cumulative
time Americans spent on • Interactive Cost-Per-Inquiry Generation
Facebook in March, 2011.
That’s the equivalent of • Pay-Per-Click Advertising
about 100,000 years
• Online Display Advertising
(AdAge)
• Search Engine Optimization
• Social Media
Half
of all adults get
• Email Marketing
• Web Design and Development
information on a
cell phone or tablet • Mobile Marketing
computer
(MarketingProfs)
2
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6. Direct
Marketing
Some people still think of direct marketing simply as direct mail. It’s not.
Innovations in communication and technology have blurred the lines across digital, social and mobile
marketing. PlattForm specializes in data-driven, integrated campaigns that drive highly targeted and
variable messaging across a multitude of channels. In other words, we take your data and use it to target
the right people in the right places to generate the best results.
Our approach to direct marketing combines our expertise in inquiry generation, education recruitment
marketing and direct marketing. We take a holistic view of a student’s lifecycle to drive insights and
decision making, and continually refine our contact strategies. This results in a more cost-effective
process that consistently improves conversion from inquiry through application and enrollment.
Our strategy is structured and executed into the following key phases:
• Database development
• Analysis and insight development
• Campaign strategy design and development
• Program execution and measurement
Our Direct Marketing services include:
• eRespond • Admissions Support Center
• eApplication • Email Marketing
• eComplete • Remarketing campaigns
Perhaps different from most, we continually test and refine. Every campaign is an ongoing learning
process. At the same time, our direct marketing teams also understand that students are real people,
not just demographics and data.
That’s why, in addition to our tactical skills, we have the creative talent who can find the right words,
compelling images and engaging designs that will deliver your message and inspire results.
2nd communication
to non-responders can result in up
30%
The amount of additional
response, on average, that an
to two-thirds the response rate of outbound calling campaign can
first communication results. add to a direct mail campaign
(PlattForm) (PlattForm)
4
7. Traditional
Media PlattForm Higher Education creates comprehensive media campaigns
that ensure your institution appears in front of your target audience.
Delivering brand impressions can be cost-prohibitive, but we know
how to stretch your media dollar. Whether it is local broadcast, cable or
print channels, we rely on our local market knowledge, expertise and
reporting to arrive at data-driven decisions that are invaluable in media
buy negotiations.
Our data-driven decisions are based on tireless
7.6%
Projected growth of DR
research, including:
• Market profiles and vendor information
Broadcast (TV) spend • Competitive spend and strategy insights
for 2011 • Market segmentation and targeting
(Winterberry Group)
• Local and national qualitative and
behavioral insights
• Historical results by market/vendor/
curriculum
3 out of 4 Customized reporting options:
Americans surf the • Market at a Glance
Web while they watch
television, and half of
• Inquiry Tracking Summary Report
those do so every day • Monthly Marketing Report
• Vendor and Traffic Performance Report
(Nielsen and Yahoo!)
• Competitive Spend Report
• Monthly Pacing Report
Our Traditional Media team consists of more than 40 education-focused
media pros with over 90 combined years of direct-response media
placement experience. Since 1989, we’ve pioneered the way in cost-
per-inquiry media strategies. Our extensive knowledge of current and
historical market opportunities, conditions and competition is unrivaled
in the education industry.
5
8. Marketing
Services
As a full-service agency, our capabilities go well beyond inquiry generation
services. Our marketing services provide an umbrella of tailored solutions
designed specifically for higher education.
Business Intelligence
Effective strategy requires an understanding of your target market
demographic and their motivating factors. They can differ by program
or location. Even the slightest differences can mean big changes to your
messaging, as well as the target areas themselves. Our business intelligence
team helps bring clarity to your marketing strategy through data analytics
and market research. We provide insights into your competition, market
and students.
Admissions Support Center
PlattForm Higher Education’s Admissions Support Center offers high For all types of higher
contact rates, allowing your admissions staff to spend more time enrolling
prospective students and less time chasing after bad inquiries. We offer
education, the number of
a complete suite of admissions support solutions to help you meet your women earning
needs.
degrees is rising
faster than the number
Public Relations
of men earning the same
A successful public relations strategy allows you to address issues and tout degree
your accomplishments to as wide an audience as possible, creating market
awareness and a healthy reputation. At PlattForm Higher Education, we (AdAge)
manage highly customized, high reach public relations programs designed
to accelerate market awareness about your most important endeavors.
6
9. Aim Higher
Contact us at
marketing@plattformhighered.com
or 1.877.261.6450.
15500 W. 113th Street, Suite 200
Lenexa, KS 66219
PlattFormHigherEd.com