This document provides guidance on personal branding and self-promotion. It discusses defining personal branding and measuring success. Participants are prompted to list people they admire and their own skills. The document encourages participants to identify their core values and strengths, perform a skills gap analysis, and develop a personal brand tagline and ongoing branding plan. It suggests ongoing and annual branding activities and asks participants to identify future actions and skills to work on.

1.  Have you downloaded and
printed a copy of your
handouts?
 Please sign in with:
◦ Your Agency Name and the
number of people
watching/attending the
webinar from your agency
today
◦ CEU Requests
◦ The name of the person who
will be inputting answers into
the webinar application
1

2. I have been known to
be a “bragger.”
2

3. People who practice the art of
self-promotion
succeed
more often than those who
practice the art of
humility.
3

4. CPRS DePR Make and Take Webinar Series
April 2014
Alison Harle
AHA Management

5. In your chat box..
What is your
definition of
personal branding?
5

6.  In your chat box…
 List some of the ways people might measure
success…
6
Success is
relative.

7. What does success
“look” like to you?
How will you
know you’ve
“made it?”
Fame, fortune, prestige, he
alth, children, grandchild
ren, status, titles, etc.
7

8.  A JOB WELL DONE SPEAKS FOR ITSELF.
o Self Promoters are
 Prepared
 Value face time with others
 Ready with their stories
 Break through the clutter
 HUMILITY GETS YOU NOTICED.
◦ Speak about your accomplishments
◦ Don’t wimp out
◦ Own your accomplishments
◦ Be proud of what you have done
 DON’T BRAG. PEOPLE WILL DO IT FOR YOU.
◦ Letters of recommendation are good tools, but not the only
one
◦ Look out for number 1
8

9. Which best describes your group?
A. We ALL did our pre-webinar
assignment
B. Some of us did our pre-webinar
assignment
C. None of us did our pre-webinar
assignment
D. We keep forgetting about that darn
pre-webinar assignment
9

10. Please share and list in your chat box some
of the people your group
admires and
Why
10

11. List THREE
people
YOU
admire on
your
handout…
11

12. 1. What would others say are your 5 personality
pluses?
2. What are the ten most interesting things you have
done or that have happened to you?
3. What do you do for a living and how did you end
up doing it?
4. What do you like/love about your current
job/career?
5. How does your job/career use your skills and
talents and what projects are you working on right
now that bests showcase them?
12

13. 6. What career success are you most proud of?
7. What new skills have you learned in this past
year?
8. What obstacles have you overcome to get to
where you are today (personally and
professionally?)
9. What is your training or education experience?
13

14. 10. What professional organizations are you a part of
– and in what ways are you involved?
11. How do you spend your time outside of work
(hobbies, interests, sports, family and volunteer)
12. In what way are you making a difference in
people’s lives?
14
Let’s look at the first question on your Make and Take
(Page 6 of your handout)…
What do you do best?
List THREE things using some of the self evaluation
questions as prompts.

15. 1. What would others say are your 5 personality
pluses?
2. What are the ten most interesting things you have
done or that have happened to you?
3. What do you do for a living and how did you end up
doing it?
4. What do you like/love about your current
job/career?
5. How does your job/career use your skills and
talents and what projects are you working on right
now that bests showcase them?
15

16. 6. What career success are you most proud of?
7. What new skills have you learned in this past year?
8. What obstacles have you overcome to get to where
you are today (personally and professionally?)
9. What is your training or education experience?
10.What professional organizations are you a part of –
and in what ways are you involved?
11.How do you spend your time outside of work
(hobbies, interests, sports, family and volunteer)
12.In what way are you making a difference in
people’s lives?
16

17. What is the world’s
most valuable
brand?
17

18. 18

19. What do the
world’s most
valuable brands
have in common?
19

20. What are
your
THREE
CORE
VALUES?
20

21. 1. Be your best authentic self
2. Think about to whom you
are tooting
3. Say it with meaningful and
entertaining stories
4. Keep it short and simple
5. Talk with me, not at me
6. Be able to back up what you
say
7. Know when to toot
8. Turn small talk into big talk
9. Keep your “Brag Bites”
current and fresh
10. Be ready at a moments
notice
11. Have a sense of humor
12. Use it all: your
eyes, ears, head and heart
13. Follow through
14. Follow-up
15. Embrace Techno-tooting
16. Take credit for your part in
successes
17. Bridge the GAP
18. Be a lifelong learner
19. Seek out new skills
20. Ask questions
21

22.  Don’t recite a list of boring facts
 Don’t speak in generic terms
 Be Appropriate
◦ Make sure it is in context (or spirit of
conversation)
◦ Don’t do it at a funeral or in a crisis
 Brag for each other
Look at the people in your room today…
Drop some brag bombs about your
colleagues. Share them in your chat box.
22

23. 23
But…
People brag when they
are insecure….
That can be true about
some people, but
so what?
They are not you and
you’re not insecure, so
don’t worry about it.

24.  BE:
◦ AUTHENTIC
◦ COMPELLING
◦ DELIVER IN A
CONVERSATIONAL WAY
 Take credit for your part in
successes
 Techno-Tooting
◦ Learn how to replace face time
 “I never see my boss anymore.”
◦ Develop your story
◦ Make people want to know the
ending …
◦ Help people engage even when
they aren’t there
24

25.  If you have particular
career goals in mind (and
you should) perform a "gap
analysis."
◦ This is an analysis of where
your skills and qualifications
are at now compared to where
they need to be to get to the
next level and to achieve your
overall career goals.
◦ Think about this carefully and
honestly, and then work out a
plan to close the gap.
25

26.  What are your skills?
◦ It's not enough to be great at
your job
◦ Develop marketable skills
that prepare you for more
responsibility
◦ When you gain skills and
qualifications far beyond
what your current job
requires, your employer may
see keeping you in that job as
a waste of your talents.
26

27.  Set a goal to be the best you
can be
 Go Back to School
◦ You can't beat it.
◦ May be a requirement for promotion.
◦ The more you learn, the more you
earn.
◦ Talk to your supervisor, or the people
in human resources, about what
courses would most benefit the
company.
◦ Many businesses will even contribute
money to defray some of those
education and training costs.
 Parks and Recreation
Professional Certifications
◦ AFO
◦ CPO
◦ CPSI
◦ CPRP
◦ CPRE
◦ CTRS
◦ Others?
What professional certifications or degrees
do people in your webinar group currently
hold?
27

28.  Ongoing
◦ Commit to your brand
◦ Create a personal tagline
 Add it to your
 Email signature
 Outgoing voicemail
 Everywhere
 Weekly/Monthly
◦ Track successes
◦ Attend live networking functions
◦ Use Social Media
 Update online networking sites
 Participate in online networking
discussions
 Post questions and answers
 Expand your reach
 Quarterly/Annually
◦ Refresh your resume
◦ Take on a new task
◦ Apply for awards
◦ Attend required meetings
◦ Actively participate in a
brand-building
organization or
association
◦ Take a class
◦ Ask for feedback
28

29.  What are three things you will do after this
webinar
 1.
 2.
 3.
 What are three skills you need to work on/
acquire?
 1.
 2.
 3.
29

30. 30

31. 31

32. 32