Alicia Lyttle & Lorette Lyttle of Monetized Marketing - Get To The Centers Of Influence
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What do CDs have to do with reaching the centers of influence? I was in taxi in Jamaica and listening to the music that was playing. It was all the top reggae hits, then there were commercials. I listened to the first commercial and it was advertising a party that upcoming weekend – “Kissans Birthday Bash” – one of the top local DJ were going to be there, open bar and food to purchase – the biggest party of the year!
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The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
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A2 coursework Radio Advert
The document provides analysis of different types of radio advertisements, including ads for newspapers. It discusses ads used by The News of the World that advertise celebrity scandals and exclusive stories. It also analyzes ads for promotional CDs used by club promoters. The plan is to create a radio ad for a fictional newspaper called La Dolce Vita using a similar style to promotional CDs - including upbeat background music and a local voiceover to make the newspaper seem more relatable. The ad will use the word "exclusive" and promote the brand rather than just describing the paper.
AFM project for Welenc
The American Federation of Musicians (AFM) is a union that represents musicians. It was established in 1896 and organizes musicians, bargains contracts on their behalf, builds political power for musicians, develops leaders from within its membership, and builds coalitions with other organizations. Over its history, AFM has advocated for musicians' rights and expanded its membership. It provides various benefits and services to support musicians.
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The document provides an overview of the MuchMusic Video Awards (MMVA). It discusses the target market, costs, impact, competitors and key details of the annual Canadian music video awards show. The target market is music fans aged 14-26. Advertising costs and placement strategies are examined for People and Famous magazines. Competitors include the Teen Choice Awards and MTV Video Music Awards. Justin Bieber and Cody Simpson are identified as two main artist players in the industry.
Columbia Records Research
Columbia Records is one of the oldest record labels, founded in 1901. It is now owned by Sony Music Entertainment. The document discusses Columbia Records' business model, including its key activities like A&R, marketing, and sales. It also covers customer segments, value propositions, revenue streams, and key partners. Overall, the document provides an overview of Columbia Records' history and current operations as a major record label within the music industry.
Digipack: Research
A digipack is a marketing tool intended to incentivize consumers to purchase the physical copy of an album from a retailer. It offers extra content like videos and photos to encourage sales as albums are less frequently purchased with many preferring to download individual songs. When visiting a large music retailer, digipacks were not as prominently displayed as other CDs and contained artists that were generally not as well known. The retailer had expanded their product selection beyond just music to include DVDs, games, books, and other items due to the impact of digital music downloads and streaming on CD sales.
Digipack
A digipack is a marketing tool intended to incentivize consumers to purchase the physical copy of an album from a retailer rather than downloading individual tracks. When visiting a major music retailer, the researchers found digipacks were not as prominently displayed as standard CDs and they did not recognize many of the artists. The store offered a wide variety of products beyond just music to compensate for declining music sales.
Stopbeefinradio 2011 press kit
Check out the new Stopbeefinradio.com 2011 Media Kit with Membership Packages and Advertisement information
Final sophie amy13t1
The band Morashele aims to attract a mass of obsessive young girls by promoting a clean cut, non-provocative image similar to the Jonas Brothers. Their target is to perform in large venues like the O2 Arena and break into the US market. Their music and content will be widely distributed online through YouTube, iTunes and Spotify to build a large loyal fanbase. Social media like Myspace, Twitter and Facebook will be used to interact with fans and promote their music and brand.
101.5 the music place media kit
The document provides information about radio station 101.5 the music place, including its mission, listener profile, supported community events, and sponsorship opportunities. The station aims to serve the cultural arts community in Roanoke Valley with progressive music. Its listeners tend to be educated, environmentally conscious individuals who are involved in cultural and outdoor activities. The station has supported various local events and organizations. It offers sponsorships for music programs that provide opportunities for businesses to connect with the station's audience.
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How TikTok changed the music industry in terms of independent artists using it as a self marketing platform. To record labels using it as a database to find viral talent. The rise to stardom from artists songs going viral on the popular app.
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This document is an advertisement for Revolution Radio, an electronic dance music radio station in Miami. The summary is:
Revolution Radio is an FM radio station dedicated to showcasing electronic dance music from local DJs and festivals in Miami. They offer advertising packages to businesses to increase awareness and build their brand through radio commercials, event promotions, and digital marketing. Their target audience is ages 18-55 and they provide various music shows throughout the day catering to different EDM genres and tastes.
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This document outlines a marketing plan to launch a new boy band called Morashele. The band aims to attract young female fans with a clean-cut image similar to the Jonas Brothers. The plan involves using social media like Myspace, YouTube, and Spotify to build an online fanbase and promote the band's music. It also suggests getting publicity through radio airplay, TV appearances, charity events, and magazine features to introduce Morashele to their target audience of teenage girls. The overall goal is to establish the band and start performing in major venues like the O2 Arena.
The Purpose of A Music Video
The main elements of an album marketing campaign include physical release through music stores for exclusive content, radio play to promote songs and break into the mainstream, and digital release on streaming platforms like Spotify. Social media is also important for advertising through platforms that can generate hype and reach fans directly. The artist Taylor Swift removed her music from Spotify in protest over payment for artists, though streaming can still help smaller artists gain recognition. Advertisements through television, billboards, buses and online promote albums to the general public.
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2016 Localized Idea
The document proposes a partnership between Alternative Buffalo radio and the Niagara Falls Hard Rock Cafe location to promote local music and increase off-season attendance. The plan includes hosting a monthly "Localized Takeover" event featuring local bands, supported by radio promotions like commercials, giveaways and social media posts. It also details acoustic sessions with national artists to draw crowds to the Hard Rock Cafe. The goal is to expose the millennial audience to hard rock music and bring more people to the location during slow months.
Melissa giles 3_sheeter_final
This document summarizes Melissa Giles' 15+ years of experience in entertainment marketing and live events targeting multi-cultural markets. As a consultant, she has helped clients establish brands' leadership within cultural movements through integrated marketing strategies. Her background and experience embody the multi-cultural millennial. In her early career, she founded the Soulfrito brand and developed the first and largest Urban Latin music festival for the U.S. Hispanic youth market, launching careers like Pitbull and Romeo Santos. By age 19-20, she was featured in publications for being a pioneer in the urban Latino movement.
How is my Artist Marketed??
The document discusses marketing challenges for underground music genres. It notes that word of mouth and social media sites like MySpace are important for spreading music in these small communities. The artist interviewed promotes through simple posters with drawings and photos around their local area and at consistent venues. They also tried a small ad in the local newspaper once. For this project, the student will design a 5x5cm ad for the local newspaper as well as a simple neon poster, as these are realistic promotional materials for an artist with a limited budget operating within this genre.
Ideas - Magzine Advert
The document discusses marketing challenges for underground music genres with small audiences. It notes that word of mouth and social media sites like MySpace are commonly used to promote artists. The artist interviewed uses simple posters around the local area and a small newspaper ad to advertise upcoming shows. For the project, the student will design a 5x5 cm newspaper ad and neon poster fitting the genre's style to promote the artist, addressing limitations of advertising in magazines.
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The document discusses various strategies for promoting music and artists, including through album artwork, music videos, posters, and magazines. It argues that an artist's image is crucial for selling albums and tickets. Visual media like music videos and posters are used to promote the artist's image and attract audiences. The specific campaign discussed promotes the artist "Dotty & The Decks" to a target audience of 16-30 year old females through a music video, album artwork, and posters that feature elements of art deco and focus on cultivating the artist's glamorous "star image."
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Alicia Lyttle & Lorette Lyttle of Monetized Marketing - Get To The Centers Of Influence
- 1. Alicia Lyttle & Lorette Lyttle of Monetized Marketing - Get To The Centers Of Influence Get To The Centers Of Influence – A Taxi Ride In Jamaica What do CDs have to do with reaching the centers of influence? I was in taxi in Jamaica and listening to the music that was playing. It was all the top reggae hits, then there were commercials. I listened to the first commercial and it was advertising a party that upcoming weekend – “Kissans Birthday Bash” – one of the top local DJ were going to be there, open bar and food to purchase – the biggest party of the year! Sounded like fun…
- 2. Alicia Lyttle & Lorette Lyttle of Monetized Marketing So, then I was still in the taxi, people getting in and out (in Jamaica, they pack the taxi until its full with people almost on each others laps). Anyway, after a few more songs, I heard the same commercial again, but with a little variation, advertising “Kissans Birthday Bash”. Finally, right before I exited the taxi, I heard it yet again – “Kissans Birthday Bash”, biggest party of the year. So I asked my friend, why was every commercial about this party and how can the guy afford to pay the radio station to advertise that much? He laughed at my questions and explained the promotion strategy… Where we were in Jamaica most people don’t have cars and the taxi’s run all day up and down the roads packed with people. The people in the taxi’s normally have the same daily route to work. So, the guy who was promoting the party wanted to use the taxi’s to spread the message about the party – they knew the huge reach of people that go in and out of the taxi’s on a daily basis.
- 3. Alicia Lyttle & Lorette Lyttle of Monetized Marketing So, he approached the taxi drivers and gave them this free CD with all the top hits, so now the people in their taxi would enjoy their ride (they normally dont play music in the taxi). At the same time, when the CD was made they made their own “commercials” which were for promoting the party as well as some of their sponsors (for example a flyer place donated some flyers so they had an ad on the cd as well). So this CD was a win-win for all parties involved… •The taxi driver now had a “cool” cd for his customers to enjoy their ride •The customers had something to listen to while on their journey •The party sponsors got some exposure to a huge reach of people •The party itself reached a huge target audience and was repeated daily for several days to the same people over and over, so the party that was taking place over the weekend was engrained in their mind The only cost was the creation and duplication of the CDs. This was a brilliant strategy… How can you reach a center of influence that can spread your message far and wide? Share your thoughts below on how you can incorporate this strategy into your business…