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Pinging Your Blog To Notify Search Engines Of New Content
1. Alicia Lyttle & Lorette Lyttle of
Monetized Marketing - Pinging Your Blog
What exactly is “pinging”?
Pinging is like ringing on someones doorbell and letting them know that you have some fresh new
content and you want them to come check it out.
When a website is “pinged”, it is ringing the doorbell of several search engines as well as directories to
let them know you have new content. After you ring their doorbell, it is now up to them to see if
they want to open the door and check it out, this is done by “crawling” your website.
2. Alicia Lyttle & Lorette Lyttle of Monetized Marketing -
When should you “ping” your site?
Your site should only be pinged when you have fresh new content. Pinging your site several times
will not benefit you, and may even backfire because search engines may look at you as a spammer
and block your IP.
With that in mind, as long as you are providing new content, your site can be pinged multiple times a
day, but only on new content.
Does WordPress automatically ping my site with any new changes?
YES! But the problem with the auto “pinging” is that if you make multiple changes to one post for
example and update it throughout the day, the search engines will frown upon it, because it will
keep pining with each change.
Therefore, it is recommended to install a plugin to monitor your pinging.
Recommended Ping Plugin – CBNet Ping Optimizer (http://wordpress.org/extend/plugins/cbnet-
ping-optimizer/)
Prevent your blog from getting tagged as ping spammer by installing this plugin.
Editor's Notes
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