Alexander McQueen was a British fashion designer known for founding his own label and winning several British Designer of the Year awards between 1996-2003. He committed suicide in 2010. After his death, Lady Gaga wrote her hit song "Born This Way" and said McQueen channeled the song through her from beyond the grave. One of McQueen's dresses for Lady Gaga resembled Marilyn Monroe's iconic dress but gave an impression of a goddess in rich colors and full coverage. McQueen's designs for Lady Gaga and use of skulls on the website suggest themes of death and the strange.