The London Film Festival promotes diverse films locally and internationally. It receives funding from private sources such as individual supporters, trusts, foundations, and corporations. Major sponsors include Vue, Odeon, car companies, American Airlines, Window 7, Mofilm, Love Film.com, and the London Evening Standard. The festival screens films at venues across London, with its main venue located in the South Bank area. Other venues include Odeon West End and Leicester Square, as well as independent cinemas Rio and Ritzy in East London.