T-Channel is a new Arab television channel focused on tourism in Turkey. It aims to attract Arab tourists, especially families and businesspeople, by providing entertainment and information about leisure, investment, health, and education opportunities in Turkey. The channel's target audience is Arabs aged 15-60, especially men aged 35-45 from Gulf countries, who are married, have children, earn over $10,000 per month, and travel regularly for both business and leisure. Programming will include shows on Turkish culture, cuisine, regions, and business. Advertising packages on the channel range from $4,500-52,500 per month depending on the type and duration of the advertising.

1. T-channel.tv
Your Guide to Turkey
2016

2. Table of Content
Who are we ?
Our Audience The Arab Tourist
Arab Viewership
T-Channel Programs Prices and Offers
info@t-channel.tv – 0090 530 897 2422 – 00961 81 66 76 78

3. Who are we?
T-Channel is Total Media Cast’s new project. Total Media Cast is a
company specialized in building Satellite Televisions and Turnkey
solution provider to Television Stations. From technical engineering know-how
to television shows set building, all the way to programing and human
resources, TMC has a comprehensive experience in all aspects of building a
successful Television Channel.
With a portfolio of 10 fully built, operational, Television channels, for
the Middle East and North Africa, TMC’s team, knows exactly what is
attractive to the Arab viewer.

4. T- Channel Overview
Vision is to become the reference Television
for Culture, Tourism, and Investment in Turkey
Objective is to bring Turkey closer to the Arab
Word

5. T- Channel Aim
T-Channel is, the first of its kind, Arab Television Channel with
the sole purpose to Guide the Arab World to Turkey.
T-Channel aims to focus on four main segments:
Leisure Tourism
Investment
Health Tourism
Education

6. Our Audience
T-channel.tv
2016

7. T-Channel’s Target Audience
T-Channel aims to provide the viewers with the most comprehensive and
entertaining content, with the aim of attracting the Arab viewer to visit
Turkey, for both business and leisure. Therefore, T-Channel’s target
audience is:
Arab Women
Arab Family
Arab Business men

8. Target Core Audience
While T-Channel aims for Men and Women, in 22 Arab
countries, from 15 to 60 years old.
T-Channel focuses its marketing efforts on a core audience:
 Men between the age of 35 to 45 years
 Living in the Gulf region
 Married with children
 Income above 10 000 USD per month
 Business owner and investor
 Travels for both Business and Leisure
 Opinion leaders

9. T-Channel’s Viewers
T-Channel’s Arab speaking target viewers are gathered
on a territory extended from the Middle East to North
Africa, it included 22 countries and counts a total
population of over 450 Million people, with a potential
viewership of 21 Million viewers

10. Arab Viewership
T-channel.tv
2016

11. The Arab Viewing Habits
Arab Women mostly watches Television between 10h00 in the
morning to 12h00 noon during the week (From Sunday to Thursday)
Arab Family watching time is around 17h00 until 19h00, where the
family gathers around a single TV or multiple TVs in the House.
Arab Men usually start watching news, sports and entertainment
programs from 19h00 until around 1h00 in the morning.
They mostly watch TV with friends or spouse.
Most data is provided by IPSOS Telemetry

12. Analysis: Televisions & Reception
92.6% of Arabs own one or more Television set
85% of Arabs receive television through
satellite TV

13. Analysis: Audience Demographics
Audience by age in percentage:
Man Woman
15 to 29 20% 14%
30 to 39 25% 12%
40+ 23% 15%

14. Analysis: Audience Social Status
Audience by Gender in percentage:
53% Man - 41% Woman
Audience by Marital Status in percentage:
65% Married - 32% Single
Audience with Children in percentage:
42% have children under 15 years

15. Analysis: Audience Income
Audience by Income:
Under 2000 $ 34 %
2000 $ to 5000 $ 27 %
5000 $ to 10 000$ 9 %
Above 10 000 $ 7 %
Unspecified 23 %

16. Analysis: Audience by Area
Audience by Area:
Rural 6 %
Suburban 27 %
Urban 67 %

17. Analysis: Audience Education Level
Audience education level:
Primary School 32 %
Secondary School 36 %
University 25 %

18. Analysis: Audience by Religion
Audience by religion:
Muslim 96 %
Christian 2.4 %
Other 1.6 %

19. Analysis: TV viewing Time
Average time the TV is watched:
The Arab viewer watches an average of
3.5 hours
of television per day
Peak viewing times:
The Arab peak television viewership is between
9h00 to 16h00 – 19h00 to 1h00

20. The Arab Tourist
T-channel.tv
2016

21. Where are the Arabs
There are around 22 Arab countries in the Middle East
and North African region, with around 450 Million
Arab speaking people
Middle East: Syria, Lebanon, Jordan, Palestine, Iraq, Iran
Gulf: Saudi Arabia, Kuwait, United Arab Emirates, Qatar,
Oman, Bahrain, Yemen
North Africa: Sudan, Egypt, Libya, Tunisia, Algeria,
Morocco, Mauritania, Somalia, Comoro Islands

22. Who comes to Turkey
Most Arab Tourists come from:
1. Saudi Arabia
2. Iraq
3. Kuwait
4. Lebanon
5. Libya

23. How many come to Turkey
Due to its strategic location, its magnificent weather, and its many
touristic attractions, Turkey has attracted many Arabs.
With the new ownership laws and the unrest in the Arab region, Turkey
witnessed a 20.1% increase in Arab tourist arrivals, exceeding the
2.5 million visitors
Turkey witnessed a significant rise in the Arab tourist Arrivals :
United Arab Emirates rose 54%
Kuwait visitors rose to 64%
Bahrain visitors reached an increase of 90%
Qatari visitors, reached a record high, 92% increase from last year.

24. Why do they come to Turkey
The main reason Arabs travel to Turkey is:
• The closeness to their home country
• Similarity with Europe
• Reasonable prices in comparison with Europe
• Turkey is a safe country
• They can hear the Call for prayer
• Halal food is available everywhere

25. Why Turkey?
Turkish drama series!!
Turkish series have been dubbed to Arabic and
are shown throughout most Television channels
across the Middle East and North Africa,
influencing the Arab families to travel and
discover the many beautiful sites that Turkey
has to offer…

26. How long do they stay
Arab visitors spend at least a week Turkey
Preferred regions in Turkey:
Istanbul The European side
Bursa
Bolu
Abant
Yalova
Trabzon

27. What do they do in Turkey
Arab tourists come in large groups, with their extended
families:
Prefer to stay in 5 stars hotels
Arabs eat out at restaurants with their family
They love Turkish food and often leave large tips
They shop in Large Malls
They prefer purchasing famous Brands
Arabs enjoy Turkish design and Turkish Fashion
They buy a lot of jewelry and luxury items

28. Arab and Turkish Real Estate
The past few years, with the new Turkish Laws facilitating ownership and
investment, Arab tourists, became Arabs investors, buying Real Estate
in the regions they fancy having their vacation in.
Arabs tend to purchase:
Large homes
Multiple small apartments to join in a large one
Their favorite location to purchase luxury leisure Homes is around the
Black Sea region
Arab investors mostly purchase:
Residential
Commercial
Constructible Lands

29. Arab health in Turkey
11% of Arabs come for medical purposes
Arab choose Turkey hospitals for:
• The efficient health care system
• Advanced technology
• Affordable prices
The interventions vary from Hair Transplant to
Coronary Artery Bypass

30. How much do Arabs spend in Turkey
The Arabs Tourist weekly budget reaches
70 Thousand Euros
After Spain and Switzerland, Turkey is the Arabs preferred country
to invest in Real Estate, last year 10 863 properties were sold to
Arabs only, representing 50% of the real estate sold to foreigner
Due to regional conflicts, and the lack of medical facilities in
certain regions, most Arab Health tourists come from Libya and
Iraq
Their expenditure reaches an average of 10 000 Euros per patient

31. Profile of the Arab Tourist
The Arab tourists mostly come accompanied by their
family, or in multiple groups composed of families
The group is usually composed of 5 to 20 people
The group usually has 2 to 5 children below 15 year of age
The average age varies between 20 to 60 years old for the adults
The average children’s age varies from 6 to 23 years old
The Group leader, and decision maker of the group is
usually between the age of 35 to 45 years old

32. T-Channel Programs
T-channel.tv
2016

33. T-Channel Women Programs
Woman Program
Turkish Morning
Turkish cuisine

34. T-Channel Family Programs
Family Program
Rabbit (Taugh shaun Jan)
Turkey Home off
Turkish Regions Exploration
Turkish language learning
Turkish cultural news

35. T-Channel Business Man Programs
Business Program
Turkish CEO Mag
Consultancy Pm show
Turkey Exhibition Show

36. In Brief
T-Channel’s Programs Target:
Middle & Upper Class, 15 to 60 years old, Man
and Woman from All Arab region in the MENA
T-Channel’s Core Marketing Target:
Upper Class, 35 to 45 years old Man from the
Gulf, Married, with children

37. T-Channel
Prices and Offers
T-channel.tv
2016

38. Basic Prices
For more information or details on other custom advertising opportunities, contact us
at s.azak@t-channel.com
ADVERTISING PRICES
(STANDART-without packages)
OPT /PT
ADVERTISING
FILM (SPOT)
1 SEC/ TL
FIXED BAND
1 SEC/ TL
1 Advertorial/
60 Sec
OPT/ PT 6 ₺ 8 ₺ 6,000 ₺
MORNING PROGRAM 08:00-10:00 8 ₺ 10 ₺ 6,500 ₺
EVENING PROGRAM 19:00-20:00 9 ₺ 12 ₺ 7,000 ₺

39. Spot Packages
For more information or details on other custom advertising opportunities, contact us
at s.azak@t-channel.com
ADVERTISING FILM (SPOT)
PACKAGES
PACKAGES OPT/PT
DAILY
TOTAL AD
1 AD Sec'
TOTAL
AD
TOTAL
Sec'
BUDGET
(TL)
PRİCE
1 SEC/TL
1 MONTH 5 30 150 4,500 22,500 ₺ 5.0 ₺
2 MONTHS 5 30 300 9,000 36,000 ₺ 4.0 ₺ -0.20
3 MONTHS 5 30 450 13,500 47,250 ₺ 3.5 ₺ -0.30

40. Fixed Band Packages
For more information or details on other custom advertising opportunities, contact us
at s.azak@t-channel.com
FIXED BAND PACKAGES
PACKAGES OPT/PT
DAILY
TOTAL AD
1 AD Sec'
TOTAL
AD
TOTAL
Sec'
BUDGET
(TL)
PRİCE
1 SEC/TL
1 MONTH 5 10 150 1,500 10,500 ₺ 7.0 ₺
2 MONTHS 5 10 300 3,000 16,500 ₺ 5.5 ₺ -0.21
3 MONTHS 5 10 450 4,500 22,500 ₺ 5.0 ₺ -0.29

41. Advertorial Packages
For more information or details on other custom advertising opportunities, contact us
at s.azak@t-channel.com
ADVERTORIAL ADVERTISING
PACKAGES
PACKAGES OPT/PT
MONTHLY
ADVERTORIA
L
1
ADVERTORIAL
Sec'
MONTHLY
TOTAL
ADVERTORIAL
Sec'
BUDGET (TL)
PRİCE
1 ADVR./TL
1 MONTH 5 60 300 25,000 ₺ 5,000.0 ₺
1 MONTH 10 60 600 40,000 ₺ 4,000.0 ₺ -0.20
1 MONTH 15 60 900 52,500 ₺ 3,500.0 ₺ -0.30

42. info@t-channel.tv – 0090 530 897 2422 – 00961 81 66 76 78
Let Your Product reach the
Arab word on T-Channel

43. info@t-channel.tv – 0090 530 897 2422 – 00961 81 66 76 78
T-Channel
Your guide to Turkey

44. T-channel.tv copyright
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