ABS-CBN Corporation is the leading media and entertainment company in the Philippines. It operates numerous television and radio stations and produces various TV shows, movies and music. It also has businesses in cable TV, print media, mobile content and other areas. ABS-CBN's mission is to serve Filipinos worldwide through creative content on all platforms. It aims to expand into new businesses using its expertise in content production. The company values meritocracy, excellence, teamwork, teaching/learning, honesty and integrity.

1. ABS-CBN Corporation

2. CORPORATE PROFILE
• ABS-CBN Corporation is the Philippines’ leading information and entertainment
multimedia conglomerate. The Company is primarily involved in television and
radio broadcasting, as well as in the production of television and radio
programming for domestic and international audiences and other related
businesses. ABS-CBN produces a wide variety of engaging, world-class
entertainment programs in multiple genres and balanced, credible news programs
that are aired on free-to-air television. The Company is also one of the leading
radio broadcasters, operating eighteen radio stations throughout the key cities of
the Philippines. ABS-CBN provides news and entertainment programming for nine
channels on cable TV and operates the country’s largest cable TV service provider.
The Company also owns the leading cinema and music production and distribution
outfits in the country, It brings its content to worldwide audiences via cable,
satellite, online and mobile.
The Company has interests in content development and production, cable and
satellite television services, merchandising and licensing, mobile and online
multimedia services, glossy magazine publishing, video and audio post production,
and overseas services, all of which complement and enhance ABS-CBN’s strength
in content production and distribution.

3. Business Strategy:
• “Anytime, anywhere, in any device or medium”
Our audiences will be able to reach us anytime
at any place in any medium.
• Building on our core strength in content
creation

4. Mission:
• We exist in the service of Filipinos worldwide, as
well as of all humankind.
• We exist to inform and to entertain through
creative content for any distribution platform.
• We innovate, diversify and expand into
enterprises where our expertise in content opens
new business and service opportunities.
• We promote the best in Filipino talent, and
reflect the true sentiment of the Filipino.

5. Company Values:
•
Meritocracy
We believe in caring for our people. We
believe in granting commensurate rewards at
the right time for good performance

6. Excellence
We use best judgment to balance speed, quality and cost to attain best returns
Judgement and Drive for Results
We use best judgment to balance speed, quality and cost to attain best returns.
Embracing Change
We continuously explore new ways of doing things. We challenge even our past
successes to achieve breakthroughs and to ensure our continuous improvement.
Risk-Taking
In a constantly changing competitive environment, we take action based on a
careful assessment that opportunities and rewards are worth the risks. We ensure
that everything possible is done to mitigate those risks.

7. Teamwork
• Company Interest and Transparency
We place the good of the team over our own personal interests.
Ownership
We take personal accountability for our role, output and decision.
Confronting Conflict
We believe in the constructive resolution of any conflict. We also
believe in taking accountability for any conflicts caused.

8. Teaching and learning
• Our work relies on constant teaching and
learning. We train our people to become
better than ourselves. We define areas for
development and take deliberate action to fill
our skill gaps.

9. Honesty and Integrity
We deliver on our commitments. We speak out
and we speak true. Our values are non-
negotiable.

10. Businesses:
•
ABS-CBN Channel 2
Manila Radio Division
Regional Network Group
ABS-CBN Global
ABS-CBN Sports
Star Cinema
Star Records
ABS-CBN Interactive
Studio 23
Cable Channels and Print Media Group
Sky Cable
ABS-CBN News Channel
Licensing
ABS-CBN Foundation

11. ABS-CBN Channel 2

12. Manila Radio Division
DZMM has fought and continues to fight for what is right. Its roster of
assertive and hard-hitting commentators never let any societal issue or
political controversy be swept under the rug. Never intimidated nor easily
dismissed, DZMM stands up as the voice of the people. DZMM's Aksyon
Ngayon Center empowers people, no matter how small they see themselves
to be, to be heard and compel the government for action and change.

13. Regional Network Group:

14. ABS-CBN Global
• ABS-CBN Global believes that Filipinos,
wherever they may be, should never be too
far away from the source of their strength --
their families. Through the delivery of
inspiring stories, enjoyable programs, relevant
news and critical information, overseas
Filipinos are comforted and reassured that
they will remain close to their families, even
when they are thousands of miles from home.

15. ABS-CBN Sports
• ABS-CBN Sports continues to deliver exciting
sports programming for the Filipino � from bikes
in Tour Pilipinas to the Asian Formula Circuit,
from poker to cheerdancing, from badminton to
volleyball. ABS-CBN Sports was the station of
choice for international pool alongside ESPN.
ABS-CBN Sports was the first choice for the
staging, promotions and coverage of
international mixed martial arts.

16. ABS-CBN Film Productions INC,.
• ABS-CBN Film Productions, Inc. , or more
popularly known by its trade name Star Cinema,
boasts of a pristine track record of churning out
quality films. The production unit has defied the
declining patronage for movies in the recent
years and has maintained their dominance in
the industry with about three-fourths of the
total industry's gross receipts for local movies.

17. Star Recording, INC
• Star Records is the music production,
recording, distribution and music servicing
arm of ABS-CBN Broadcasting Corporation.
Apart from its core business, Star Records also
has a music publishing business carried out by
its subsidiary Star Songs, Inc. Star Songs also
handles the music copyright clearances for all
other businesses of ABS-CBN Broadcasting
Corporation.

18. ABS-CBN Interactive
• ABS-CBN Interactive ("ABSi") satisfies this
craving with their mobile and online product
offerings that not only keep viewers
connected longer but also extend their
viewing experiences to new media platforms.

19. Studio 23
• Studio 23 recently launched several top rating US
programs such as Private Practice, Samantha
Who and Dirty Sexy Money. These popular shows
bolstered Studio 23"s line-up of viewer favorites
like Smallville, Ugly Betty, Desperate Housewives, The
Amazing Race, Grey"s Anatomy and Kyle XY. And to
satisfy the youth"s clamor for immediate airing of new
seasons, these hot programs are aired on television in
a way only Studio 23 can deliver -- FUSE"d. Studio
23�s revolutionary FUSE, or Fresh US Episodes,
hooked its audience by delivering the latest seasons
and episodes as they are aired in the US.

20. Cable Channels and Print media group
• ABS-CBN moved quickly to address the needs of this hard-to-reach target
by fusing the cable and print businesses to become the Cable Channels
and Print Media Group or CCPMG. The cable channels and the magazine
titles combined to build a one-stop shop that offers viewers and readers
the freedom to choose. They deliver updated and informative content
required by those with active, busy and sophisticated lifestyles carried
through all touch points from television to print to on-ground events.
Experiences are extended more personally from the cable platform to
print. Creative Programs Inc. delivers superior cable programming
anchored on various genres which address the need for personalized
viewing of the upscale market. ABS-CBN Publishing, the print business of
ABS-CBN, continued to provide entertainment and information to its
readers from all demographic segments.

21. Sky Cable
• Ensuring that viewers will have a link to the cable programs
abroad, SkyCable anticipated the advent of digitalization
and moved to digitalize 100% of its cable TV services.
Investing in digital set-top boxes for existing and potential
subscribers,SkyCable introduced another first - the EPG or
electronic program guide to all cabled households. This
allowed viewers to enjoy greater value from their paid
cable subscription by surfing through program highlights,
summaries and schedules through their remote controls.
Subscribers are better informed to decide what programs
they want to watch at a particular time. SkyCable also
started offering high-definition content through pay-per-
view packages like boxing matches and Disney premieres
which provided paying viewers a sense of being first-class.

22. ABS-CBN News Channel
• ABS-CBN News Channel (ANC) is the only 24-hour
English news channel in the country today and can be
seen by both local and foreign audiences through TFC
and other independent cable or satellite TV service.
ANC is in the forefront in delivering breaking news and
in-depth analysis of current events, both local and
foreign. Geared towards delivering news every hour
and on top of the hour, ANC is the only channel which
features an integrated approach to news catering to,
not only the country's decision-makers and leaders, but
also to those who want to watch history unfold before
their very eyes.

23. ABS-CBN Licensing
• Banking on the strength of ABS-CBN brands, the
Licensing group has successfully launched many
merchandising activities, tied to numerous ABS-
CBN brands, stars, programs, advocacies and
foreign programs. These include a total of 40
unique product categories - which include,
apparel, school and office supplies, toys, novelty
items - made available in key retail outlets across
the country. Partnerships with major retailers
such as the SM Group and Penshoppe have
provided ABS-CBN merchandise with nationwide
distribution and permanent retail space.

24. •
ABS-CBN Foundation
Since 1989, ABS-CBN Foundation, Inc. (AFI) has been in the forefront of development
programs that uniquely affect strategic sectors in the Philippines - each one with distinct
goals and considerable impact. E-Media, the pioneer in elementary educational television in
the Philippines, has produced and distributed educational videos for nearly 9,000 schools all
over the country since 1994. Recently, E-Media ventured into APEX-AFI for Public School
Excellence-which aims to perfect the formula for public schools in the Philippines.
• Bantay Bata 163 (Child Watch), launched in 1997, is the country's first and only media-based
child-caring program that offers a 24/7 hotline, home visit, rescue, legal assistance, medical
assistance, educational assistance, and supplemental feeding. Rescued children are assured
of nurturing through the Children's Village, a 2.5 hectare shelter in Bulacan. Its operation has
now expanded to seven provinces.
• Bayan Microfinance (Community Microfinance), also established in 1997, provides livelihood
opportunities to poor but enterprising Filipinos. Bayan Microfinance became a separate non-
profit organization in 2000 and was renamed ABS-CBN Bayan Foundation, Inc.
• Bantay Kalikasan (Nature Watch), launched in 1998, envisions a responsibly protected and
preserved Philippine environment where children can live safer, healthier and more bountiful
lives.
• Sagip Kapamilya, formalized as a program in 2004, extending its scope from relief assistance
to include rehabilitation and disaster preparedness.
• In 2008, Bayanijuan (Country of Juan) was launched to fully utilize the different programs of
AFI in rebuilding the Filipino communities from the ground up. Bayanijuan began its efforts in
Bicol, one of the most disaster-prone regions in the Philippines. In due course, Bayanijuan
extended its services to other parts of Luzon.

25. CSR: ABS-CBN Foundation
• ABS-CBN Foundation, Inc. (AFI) is a committed advocate for
public service in strategic sector of Philippine society. AFI
aims to awaken hope in the Filipino through implementing
projects via multi-sectoral partnerships in the spirit of
bayanihan. These are in child care and protection,
education, environment, disaster management and
community development. It is the public service arm of
ABS-CBN Broadcasting Corporation, one of Asia's biggest
media conglomerates. It draws on the relationship to tap
into the creativity and reach of media for its various
programs. AFI serves with the highest standards of
excellence, professionalism, integrity and accountability.

26. Vision
• A nation where Filipinos can develop their full
potential, care for and respect for each other,
and are stewards of their environment.
We commit to make a significant impact in the strategic areas of child care,
environment, education and disaster management by leveraging the power and
reach of media and partnering with concerned sectors of society.

27. AFI Values:
• LEADERSHIP. We lead, we catalyze efforts and we empower
communities towards changes that raise the dignity of the Filipino.
• PASSION. We work because we love our country and our people
and we do our work with great sincerity and zeal.
• EXCELLENCE. We always strive to be the best that we can be. We
learn from our mistakes. We think and do out of the box. We
proactively seek opportunities for growth.
• COMMITMENT. We don't count the hours. We go the extra mile.
Obstacles are not hindrances but challenges that bring out the best
in us. We do whatever it takes to deliver results.
• INTEGRITY. We live our lives and make choices always guided by
the principles of truth and the highest good.

28. • ACCOUNTABILITY. We hold ourselves answerable for the
consequences of our programs and actions.
• BAYANIHAN. We commit to the true spirit of bayanihan which is a
deep connectedness and concern for one another as we work
together towards a common goal. We maintain honest and open
communications at all times.
• COMPASSION. We manifest the highest degree of concern and
empathy for others.
• HEALTH and WELLNESS. We uphold a lifestyle that maintains a
sound mind, body and spirit.
• SPIRITUALITY. We develop a deep relationship with God, cultivating
His presence in our lives, We commit to nurture His presence in the
way we think, in the way we feel, and the way we live our lives.

29. History
• 1989
ABS-CBN Foundation, Inc. (AFI) has been in the forefront of
development programs that uniquely affect strategic sectors in the
Philippines-each one with distinct goals and considerable impact. A
duly registered non-stock, non-profit organization, AFI is a
manifestation of ABS-CBN Broadcasting Corporation's commitment
to be in the service of the Filipino people, particularly the Filipino
child. Under the leadership of its Managing Director, Regina Paz
Lopez, AFI became a more holistic organization with five flagship
programs-E-Media, Bantay Bata 163, Bayan Microfinance, Sagip
Kapamilya, and Bantay Kalikasan. Eventually, Bayanijuan was
conceptualized to synergize these programs with the aim of
rebuilding the Philippines one community at a time.

30. 1994
• E-Media pioneered the production of educational television
programs such as Sine'skwela, Hirayamanawari, Math Tinik, and
Epol/Apple which later on were distributed to public elementary
schools in DVD format. To date, more than 9,000 schools all over
the country have benefited from E-Media's television-assisted
packages. Recently, E-Media ventured into co-managing public
elementary schools which aims to create models of excellence that
can be replicated all over the Philippines.
Aside from ETV shows of E-Media, the program also reaches out to
Filipino children, teachers and the general public through the
educational radio show, Bago 'Yan Ah!. Created in June, 1996, it has
continued to use radio as an innovative medium to introduce
lessons in Science and technology as well as other related fields.

31. 1997
• AFI formed Bayan Microfinance (Community
Microfinance) to provide livelihood
opportunities to poor but enterprising
Filipinos. Bayan Microfinance became a
separate non-profit organization in 2000 and
was renamed ABS-CBN Bayan Foundation, Inc.
to suitably reflect the financial and non-
financial services it offers.

32. 1998
• Another landmark project of AFI is Bantay Kalikasan
(Nature Watch)-a media-based environmental program.
Launched in1998, it envisions a responsibly protected and
preserved Philippine environment where children can live
safer, healthier and more bountiful lives.
Even during the early 90's, AFI has been in the forefront of
disaster response in emergencies such as the Baguio
earthquake and Mount Pinatubo eruption. Recognizing a
need for a comprehensive program to address the needs of
disaster victims, AFI formalized Sagip Kapamilya as a
program in 2004. Since then, Sagip Kapamilya has extended
its scope from relief assistance to include rehabilitation and
disaster preparedness.

33. 2008
• Bayanijuan (Country of Juan) was launched to fully utilize the different
programs of AFI in rebuilding the Filipino communities from the ground
up. Bayanijuan began its efforts in Bicol, one of the most disaster-prone
regions in the Philippines. In due course, Bayanijuan extended its services
to other areas such as Pampanga, Pangasinan, Camarines Sur, and most
recently in Calauan, Laguna were families from the esteros of Paco and
Pasig were relocated and given opportunities for a better quality of life.
Another breakthrough in AFI's history is taking on the challenge of
rehabilitating the Pasig River. the former First Lady Amelita "Ming Ramos"
who spearheaded the then Sagip Pasig Movement, entrusted the project
of cleaning up the Pasig River to AFI Managing Director Regina Paz Lopez
which she welcomed with open heart. Thus the birth of Kapit Bisig Para sa
Ilog Pasig (KBPIP), a project that aims to bring back the beauty and life of
Pasig River and its tributaries.

34. 2011
• AFI ventured into another worthwhile campaign, the No To Mining in Palawan
(NTMIP) which came to be when Doc Gerry Ortega, a media man and Bantay
Kalikasan's Project Manager in Palawan, was shot dead in his quest to fight mining
and other illegal activities concerning the environment. Palawan is dubbed as the
Last Ecological Frontier. The clamor to protect Palawan and its people against
mining has been raised resulting to the launch of signature campaign. The
campaign aims to raise ten million signatures to deliver a strong message to the
Philippine and Palawan governments so that they would finally say no to mining in
Palawan and help protect one of the Philippines' last remaining treasures. No to
Mining in Palawan successfully gathered almost 7 million signatures from schools,
non-profit organizations, institutions and other sectors of society. This campaign
led President Noynoy Aquino to create a mining executive order banning mining in
island ecosystems, agricultural areas, ecotourism sites and other protected areas -
a promising move towards saving the environment from degradation caused by
human activities.
AFI's programs and services seek to uplift the way of life of the Filipino people in
order to create a better world for its children.

35. Foundations they sponsor:
• ABS-CBN FOUNDATION
Banco De Oro (BDO)
Account Name: ABS-CBN Foundation, Inc.-General Fund
Account Number: 39300-03567
• BANTAY BATA
• BANTAY KALIKASAN
• BAYAN NI JUAN
• E-MEDIA
• KAPIT BISIG PARA SA ILOG PASIG
• SAGIP KAPAMILYA
• DONATE ONLINE VIA USHARE
• DONATE ONLINE VIA BDO