The document discusses the opportunities for increased creativity in printing projects through offshore printing partnerships. It argues that creativity is now more affordable and companies should take advantage of this to differentiate themselves. However, it notes that most printers focus only on specifications and price, rather than creativity. It emphasizes that to achieve truly creative results, companies need to partner with "design-minded" printers who are invested in the creative process and capable of enhancing projects with ideas and embellishments. Such printers can help companies produce more impactful printed pieces that stand out.
This document discusses developing ideas for a project to encourage more people to engage in craft activities. It considers researching what already exists, potential issues around art education, and ideas that were developed. The first idea involved starting workshops for kids and parents to create crafts together using materials and tools. The second idea was an app that would allow people to make crafts digitally, making the process more accessible. Key points focused on making craft accessible, affordable, engaging mind and body, and connecting makers, consumers and suppliers.
This document provides an overview of a creative certification course being held on evaluating creative work. The course will be presented by three experienced creative directors: Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. It introduces the presenters and provides their backgrounds and experiences. The scope of the course is outlined and will cover how to evaluate creative work, how to get great print and digital work, and will include a question and answer section. Contact information is provided for each presenter.
This document summarizes a presentation on evaluating creative for print advertising, mailers, and other mediums. It provides examples of challenges faced and solutions implemented for real clients. The presentation covers evaluating elements of successful copywriting, drivers of effective direct mail and print ads, and how to create attention-grabbing concepts that sell. Speakers share case studies on campaigns for a luxury real estate development and a life insurance product for dentists. They discuss strategies used to make the creative more effective and results achieved.
The document discusses a panel discussion between interior design experts on the topic of color trends. Some key points discussed include:
- Designers encourage clients to be bold with color selection and push them out of their comfort zones, though it requires convincing clients through demonstrations and education.
- Lighting is an important tool for achieving color balance and drama in a space, as it allows neutral spaces to take on colorful accents.
- There is no consensus on current color trends, as preferences vary widely between individuals and industries, but bolder colors are becoming more popular among both residential and commercial clients.
- New technologies have expanded color and material options, but simplicity is still often preferred over overly complex lighting control systems
This document outlines a 9 week seminar on starting a bootstrap business. Week 5 focuses on creating an awesome brand and is presented by Paul Thwaites, a brand creation design consultant. It discusses what a brand is and the common sense approach to creating one, including defining the brand's vision, personality, values, and identity to shape what is promised, and delivering that promise through people, products, and processes.
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Prohibited Usage of Items:
Items Incorporated Into End-Products Cannot be Extracted or Used Separately
You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
Enjoy and have a great day! :)
Usage:
Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Prohibited Usage of Items:
Items Incorporated Into End-Products Cannot be Extracted or Used Separately
You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
Enjoy and have a great day! :)
Usage:
Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
This document discusses developing ideas for a project to encourage more people to engage in craft activities. It considers researching what already exists, potential issues around art education, and ideas that were developed. The first idea involved starting workshops for kids and parents to create crafts together using materials and tools. The second idea was an app that would allow people to make crafts digitally, making the process more accessible. Key points focused on making craft accessible, affordable, engaging mind and body, and connecting makers, consumers and suppliers.
This document provides an overview of a creative certification course being held on evaluating creative work. The course will be presented by three experienced creative directors: Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. It introduces the presenters and provides their backgrounds and experiences. The scope of the course is outlined and will cover how to evaluate creative work, how to get great print and digital work, and will include a question and answer section. Contact information is provided for each presenter.
This document summarizes a presentation on evaluating creative for print advertising, mailers, and other mediums. It provides examples of challenges faced and solutions implemented for real clients. The presentation covers evaluating elements of successful copywriting, drivers of effective direct mail and print ads, and how to create attention-grabbing concepts that sell. Speakers share case studies on campaigns for a luxury real estate development and a life insurance product for dentists. They discuss strategies used to make the creative more effective and results achieved.
The document discusses a panel discussion between interior design experts on the topic of color trends. Some key points discussed include:
- Designers encourage clients to be bold with color selection and push them out of their comfort zones, though it requires convincing clients through demonstrations and education.
- Lighting is an important tool for achieving color balance and drama in a space, as it allows neutral spaces to take on colorful accents.
- There is no consensus on current color trends, as preferences vary widely between individuals and industries, but bolder colors are becoming more popular among both residential and commercial clients.
- New technologies have expanded color and material options, but simplicity is still often preferred over overly complex lighting control systems
This document outlines a 9 week seminar on starting a bootstrap business. Week 5 focuses on creating an awesome brand and is presented by Paul Thwaites, a brand creation design consultant. It discusses what a brand is and the common sense approach to creating one, including defining the brand's vision, personality, values, and identity to shape what is promised, and delivering that promise through people, products, and processes.
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Prohibited Usage of Items:
Items Incorporated Into End-Products Cannot be Extracted or Used Separately
You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
Enjoy and have a great day! :)
Usage:
Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Prohibited Usage of Items:
Items Incorporated Into End-Products Cannot be Extracted or Used Separately
You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
Enjoy and have a great day! :)
Usage:
Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
The communications industry is in a period of massive change. It is a time when more than ever, we need to be grounded in an understanding of people’s evolving behaviour and needs. But at this moment of opportunity the industry is waking up to the fact that instead of leading the way, a lot of qualitative research is based on faulty assumptions, has not kept up with cultural change or scientific learning about how the brain works, and may actually be hindering success. This is not the fault of researchers: most companies use market research poorly and don’t ask for innovation in research. But this situation runs the risk of damaging qualitative research’s value and credibility at a time when it is most needed; and researchers, clients, and agencies need to work together to win that credibility back.
Design with IDEO: Designing Sustainable Human Centered Business ModelsPemo Theodore
The document discusses the process of business design and the business model canvas. It emphasizes that design involves considering technical, business, and human factors holistically. An effective business model incorporates perspectives on offerings, operations, economics, marketing, and growth strategy. The business model canvas is a tool to design these perspectives and test assumptions through simple early experiments. The process involves clearly defining customer needs and value propositions, and designing how value will be operationally delivered. It highlights that business design requires continually exploring options, testing assumptions empirically and keeping the model hypothesis simple and elegant.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...Dana Mitroff Silvers
Pre-conference workshop at the 2016 Museums and the Web Conference in Los Angeles, CA, on April 6, 2016.
Design Thinking is a set of methods and a mindset that combines empathy, creativity, and rationality to solve human-centered problems, and is the foundation upon which Design Sprints are built. We have run numerous Design Sprints with museums and cultural heritage organizations, and have refined its application to the unique constraints and opportunities of the museum sector.
Come join us for this fun and high-energy workshop in which we’ll walk you through a hands-on Design Sprint and give you tools and resources to bring sprints back to your own organization—and make your team more awesome!
This document contains information from the SheSummits 2016 conference, including summaries of presentations on inspiration, experimentation, making things, and courage. It provides insights from various speakers on topics like fostering creativity, embracing small experiments, building a disruptive product, and cultivating courageous leadership. Session summaries are interspersed with quotes, photos, and hashtags related to the conference themes and presentations.
Critical Thinking for UX Designers (Or Anyone, Really)Russ U
Critical thinking is an important skill for UX designers and others. It involves defining critical thinking, understanding how the brain works through examples of the limbic system and orgasms, and recognizing that people see the world differently so connecting ideas is important. Critical thinking tools can help clarify understanding, provide context, and ensure ideas are supported by evidence. Markets also come in different types so it's important to consider the size and needs of the target market to know if an idea has potential.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
Craftedindia is one stop center of India's Handicraft http://www.craftedindia.com/ . We bring to you unique and beautiful crafts of India that fits well as Gifts or as Home Decor
This document contains Kevin A. Clark's contact information and resume. It details his objective of seeking a customer service position. It provides a history of his various customer service and food service jobs from 1996 to 2015, including positions as a host, busser, server, cashier, and food preparer at restaurants, delis, grocery stores, and retail shops in cities across northern California like Richmond, Berkeley, Vallejo, and San Francisco. It also lists his skills in customer service, communication, and organization. His education is noted as currently being enrolled in an online B.A. program through American InterContinental University. References are provided.
This document summarizes a study that evaluated the effects of zolpidem (Ambien) and melatonin on cognitive performance when subjects were prematurely awakened from daytime sleep induced by these substances. Thirteen volunteers took single doses of 10 or 20 mg of zolpidem, 5 or 10 mg of melatonin, or placebo and were awakened 2 hours later. Compared to placebo, awakening after 20 mg zolpidem led to significant impairments in performance on cognitive tasks that lasted up to 6 hours. Lower doses of zolpidem and melatonin caused milder and shorter impairments. The findings suggest operational personnel taking 20 mg zolpide
This document provides a resume for Natarsha Fuldseth. It outlines her personal details, education history which includes an animal care certificate, and employment history in roles such as food service, bar work, and animal care. Her skills and qualifications are also listed, along with references from a previous employer praising her work ethic, customer service, and dedication. The resume demonstrates Natarsha's experience in relevant fields and her motivation to learn new skills.
Láminas de apoyo Pitirim Sorokin; Sociología Política. Universidad Católica Andrés Bello. Escuela de Comunicación Social. 4to Semestre. Anakarina Figueredo y Jhasys Paredes. Profesora Emma Salazar.
El documento resume las principales características e importancia de varias instituciones sociales como la familia, las instituciones religiosas, sanitarias, educativas, recreativas y expresivas. Define las instituciones sociales como sistemas de convenciones sociales organizadas que satisfacen necesidades sociales específicas y regulan las relaciones entre los miembros de una sociedad. Describe brevemente el origen, propósito y funciones de cada tipo de institución.
Electrólisis de una disolución acuosa de yoduro de potasioMarii Michaus
El documento describe un experimento de electrólisis de una solución acuosa de yoduro de potasio. El objetivo es observar la descomposición del yoduro de potasio en sus iones de potasio y yodo a través de la electrólisis. El procedimiento involucra aplicar una corriente eléctrica a la solución usando electrodos de grafito, resultando en la formación de hidróxido de potasio en el ánodo y yodo elemental en el cátodo, lo cual es identificado usando almidón.
El documento describe un procedimiento de laboratorio para determinar los componentes sólidos de una muestra de suelo a través de tamizado, tratamiento con agua oxigenada y ácido clorhídrico, lavado y examen microscópico. Los resultados no coinciden completamente con la hipótesis inicial de que se encontrarían minerales como cuarzo, feldespatos y piroxenos. El profesor señaló que podría haber un error ya que normalmente se identifican alrededor de 3 minerales en este tipo de análisis.
El documento describe un experimento de laboratorio para observar una muestra de suelo y determinar si es una mezcla homogénea o heterogénea. El procedimiento incluye tomar una muestra de suelo del campo, observarla bajo el microscopio para identificar componentes como minerales, raíces e insectos, y medir la masa antes y después de secar la muestra en una estufa. Los resultados muestran que la muestra pierde peso después de secarse. La conclusión es que se trata de una mezcla heterogénea como se había hipotet
Este documento describe un procedimiento para identificar cationes mediante análisis a la flama. El objetivo es identificar cationes metálicos presentes en muestras de suelo mediante los colores que producen al calentarse en la flama de un mechero Bunsen. El procedimiento involucra calentar muestras individuales de sales de diferentes cationes en la flama y anotar los colores resultantes para identificar los cationes presentes.
This document summarizes the artist Sid Watson's capstone project exploring design, printmaking, consumerism, reproduction and repetition over their final year of study. It consists of weekly reflections on their process and influences. In week 3, Sid continued investigating Andy Warhol's work and found inspiration in Deborah Kass' project appropriating and reinterpreting Warhol from a feminist perspective. In week 4, Sid did an in-depth dive into Kass' work and history, realizing many of their own ideas had already been executed by Kass decades prior. Sid continued exploring theory and precedents around pop art and appropriation.
The communications industry is in a period of massive change. It is a time when more than ever, we need to be grounded in an understanding of people’s evolving behaviour and needs. But at this moment of opportunity the industry is waking up to the fact that instead of leading the way, a lot of qualitative research is based on faulty assumptions, has not kept up with cultural change or scientific learning about how the brain works, and may actually be hindering success. This is not the fault of researchers: most companies use market research poorly and don’t ask for innovation in research. But this situation runs the risk of damaging qualitative research’s value and credibility at a time when it is most needed; and researchers, clients, and agencies need to work together to win that credibility back.
Design with IDEO: Designing Sustainable Human Centered Business ModelsPemo Theodore
The document discusses the process of business design and the business model canvas. It emphasizes that design involves considering technical, business, and human factors holistically. An effective business model incorporates perspectives on offerings, operations, economics, marketing, and growth strategy. The business model canvas is a tool to design these perspectives and test assumptions through simple early experiments. The process involves clearly defining customer needs and value propositions, and designing how value will be operationally delivered. It highlights that business design requires continually exploring options, testing assumptions empirically and keeping the model hypothesis simple and elegant.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...Dana Mitroff Silvers
Pre-conference workshop at the 2016 Museums and the Web Conference in Los Angeles, CA, on April 6, 2016.
Design Thinking is a set of methods and a mindset that combines empathy, creativity, and rationality to solve human-centered problems, and is the foundation upon which Design Sprints are built. We have run numerous Design Sprints with museums and cultural heritage organizations, and have refined its application to the unique constraints and opportunities of the museum sector.
Come join us for this fun and high-energy workshop in which we’ll walk you through a hands-on Design Sprint and give you tools and resources to bring sprints back to your own organization—and make your team more awesome!
This document contains information from the SheSummits 2016 conference, including summaries of presentations on inspiration, experimentation, making things, and courage. It provides insights from various speakers on topics like fostering creativity, embracing small experiments, building a disruptive product, and cultivating courageous leadership. Session summaries are interspersed with quotes, photos, and hashtags related to the conference themes and presentations.
Critical Thinking for UX Designers (Or Anyone, Really)Russ U
Critical thinking is an important skill for UX designers and others. It involves defining critical thinking, understanding how the brain works through examples of the limbic system and orgasms, and recognizing that people see the world differently so connecting ideas is important. Critical thinking tools can help clarify understanding, provide context, and ensure ideas are supported by evidence. Markets also come in different types so it's important to consider the size and needs of the target market to know if an idea has potential.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
Craftedindia is one stop center of India's Handicraft http://www.craftedindia.com/ . We bring to you unique and beautiful crafts of India that fits well as Gifts or as Home Decor
This document contains Kevin A. Clark's contact information and resume. It details his objective of seeking a customer service position. It provides a history of his various customer service and food service jobs from 1996 to 2015, including positions as a host, busser, server, cashier, and food preparer at restaurants, delis, grocery stores, and retail shops in cities across northern California like Richmond, Berkeley, Vallejo, and San Francisco. It also lists his skills in customer service, communication, and organization. His education is noted as currently being enrolled in an online B.A. program through American InterContinental University. References are provided.
This document summarizes a study that evaluated the effects of zolpidem (Ambien) and melatonin on cognitive performance when subjects were prematurely awakened from daytime sleep induced by these substances. Thirteen volunteers took single doses of 10 or 20 mg of zolpidem, 5 or 10 mg of melatonin, or placebo and were awakened 2 hours later. Compared to placebo, awakening after 20 mg zolpidem led to significant impairments in performance on cognitive tasks that lasted up to 6 hours. Lower doses of zolpidem and melatonin caused milder and shorter impairments. The findings suggest operational personnel taking 20 mg zolpide
This document provides a resume for Natarsha Fuldseth. It outlines her personal details, education history which includes an animal care certificate, and employment history in roles such as food service, bar work, and animal care. Her skills and qualifications are also listed, along with references from a previous employer praising her work ethic, customer service, and dedication. The resume demonstrates Natarsha's experience in relevant fields and her motivation to learn new skills.
Láminas de apoyo Pitirim Sorokin; Sociología Política. Universidad Católica Andrés Bello. Escuela de Comunicación Social. 4to Semestre. Anakarina Figueredo y Jhasys Paredes. Profesora Emma Salazar.
El documento resume las principales características e importancia de varias instituciones sociales como la familia, las instituciones religiosas, sanitarias, educativas, recreativas y expresivas. Define las instituciones sociales como sistemas de convenciones sociales organizadas que satisfacen necesidades sociales específicas y regulan las relaciones entre los miembros de una sociedad. Describe brevemente el origen, propósito y funciones de cada tipo de institución.
Electrólisis de una disolución acuosa de yoduro de potasioMarii Michaus
El documento describe un experimento de electrólisis de una solución acuosa de yoduro de potasio. El objetivo es observar la descomposición del yoduro de potasio en sus iones de potasio y yodo a través de la electrólisis. El procedimiento involucra aplicar una corriente eléctrica a la solución usando electrodos de grafito, resultando en la formación de hidróxido de potasio en el ánodo y yodo elemental en el cátodo, lo cual es identificado usando almidón.
El documento describe un procedimiento de laboratorio para determinar los componentes sólidos de una muestra de suelo a través de tamizado, tratamiento con agua oxigenada y ácido clorhídrico, lavado y examen microscópico. Los resultados no coinciden completamente con la hipótesis inicial de que se encontrarían minerales como cuarzo, feldespatos y piroxenos. El profesor señaló que podría haber un error ya que normalmente se identifican alrededor de 3 minerales en este tipo de análisis.
El documento describe un experimento de laboratorio para observar una muestra de suelo y determinar si es una mezcla homogénea o heterogénea. El procedimiento incluye tomar una muestra de suelo del campo, observarla bajo el microscopio para identificar componentes como minerales, raíces e insectos, y medir la masa antes y después de secar la muestra en una estufa. Los resultados muestran que la muestra pierde peso después de secarse. La conclusión es que se trata de una mezcla heterogénea como se había hipotet
Este documento describe un procedimiento para identificar cationes mediante análisis a la flama. El objetivo es identificar cationes metálicos presentes en muestras de suelo mediante los colores que producen al calentarse en la flama de un mechero Bunsen. El procedimiento involucra calentar muestras individuales de sales de diferentes cationes en la flama y anotar los colores resultantes para identificar los cationes presentes.
This document summarizes the artist Sid Watson's capstone project exploring design, printmaking, consumerism, reproduction and repetition over their final year of study. It consists of weekly reflections on their process and influences. In week 3, Sid continued investigating Andy Warhol's work and found inspiration in Deborah Kass' project appropriating and reinterpreting Warhol from a feminist perspective. In week 4, Sid did an in-depth dive into Kass' work and history, realizing many of their own ideas had already been executed by Kass decades prior. Sid continued exploring theory and precedents around pop art and appropriation.
Presentation given at Bethel University's art program. Focuses first on my history and path to innovation planning and the second half gets into how are artists can create value for business. Definitely some repeat slide from other presentations.
This document provides an overview of the letterpress printing process and discusses how two Toronto printing companies, Flash Reproductions and Anstey Book Binding, have maintained letterpress departments despite the decline of letterpress in commercial printing. Both companies find that letterpress allows them to produce high-quality, specialized work and that there is a growing interest in letterpress among younger designers and consumers interested in craftsmanship. The document also profiles a book artist, George Walker, who continues to use letterpress in his studio.
This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
How can good design be integrated into your business profitably? Jane will answer this question by considering the ‘anti-problem’. She will share 10 ways designers and business people can guarantee their behaviours and activities will ensure they never see eye-to-eye, their efforts will be wasted and everyone involved will know it is not their fault. You will probably recognise most of these techniques in action in your own organisation. That is the anti-pattern.
If things are going to change for the better, do the opposite.
3D printing & the pets accessories industryPeter Bihr
Slides for a talk I gave at the PETS Global Forum 2014 in Amsterdam about the impact and opportunities of 3D printing (and other emerging technologies) on the pets toys, accessories and food industries.
The slides were made, by the way, using Deckset, a new lightweight presentation app for Mac.
This document summarizes lessons from Cannes Lions 2016 across three areas:
1) For brands - embrace transparency, weaknesses, and purpose beyond just talking; walk the talk.
2) For agencies - pursue diversity, know what not to do as part of strategy, and collaborate more.
3) As a bonus - take risks to stand out rather than justify average work.
10 Easy Ways to Irritate Your Design Team
Slides from the NUX7 talk by Jane Austin, Friday 19th October 2018.
2018.nuxconf.uk / nuxuk.org
Synopsis
How can good design be integrated into your business profitably? Jane will answer this question by considering the ‘anti-problem’. She will share 10 ways designers and business people can guarantee their behaviours and activities will ensure they never see eye-to-eye, their efforts will be wasted and everyone involved will know it is not their fault.
You will probably recognise most of these techniques in action in your own organisation. That is the anti-pattern.
If things are going to change for the better, do the opposite.
This document summarizes topics from a chapter on product planning and development, including preparing a firm for idea generation, concept identification, and active concept generation approaches. It discusses finding creative people by staffing with those having diverse experiences and enthusiasm for innovation. It also outlines barriers to firm creativity like cross-functional diversity and allegiance to functional areas that can limit innovative ideas. The document provides an example of the concept development process for a potential new coffee product called Designer Decaf in response to changes in the North American coffee market and culture.
This document provides tips and strategies for effectively presenting creative work to clients. Some key points include:
- The first 90 seconds of any presentation are crucial to engage the client.
- Avoid saying your work is "risk taking" and instead focus on the benefits to the client.
- Step through print ads piece-by-piece to help the client fully understand each element.
- Anticipate client objections and criticisms and be prepared to thoughtfully defend strategic and creative choices.
- Small details like introductions, business cards, and maintaining a positive attitude can impact the client's perception.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
This document discusses lessons learned from international experiences with co-creation innovation. It makes the case that co-creation is the most powerful tool for customer-centric innovation. Some key challenges to co-creation across cultures include differences in what is socially acceptable, logistical issues like infrastructure barriers, and overcoming organizational reluctance to experiment. However, the document also shows that creativity can travel across borders with the right approach. Fundamentally co-creation works everywhere by focusing on universal human capabilities rather than perceived cultural differences.
This chapter discusses the importance of design and its utility and significance. It argues that design goes beyond aesthetics and making things look better - it is how humans shape their environment to serve their needs. The democratization of design means it is now accessible to more people. Good design is important for businesses to differentiate themselves and create new markets. The chapter provides examples of how design can positively impact areas like education, healthcare, and even elections when design is thoughtfully considered. It concludes that cultivating a design sensibility can help improve lives and make the world a better place.
A curation of my blog posts from 2014, along with interviews with Ingrid Kopp, Montecarlo, Nick DeMartino, Ian Ginn, Rob Pratten, Christian Fonnesbech, Doro Martin, Marco Sparmberg, Christy Dena, Mayus Chavez, Siobhan O'Flynn, Angela Natividad, plus an exclusive feature interview with Jeff Gomez.
The document discusses how design has evolved from being focused on mass production to also incorporating mass consumption, with designers now aiming to satisfy both of these areas. It explores how design has become an extension of marketing and advertising through phenomena like "designer jeans". The major theme is how design has grown from an aspect of mass production to an adjunct of marketing, directly reflecting changes in models of industrial organization.
30 • Rotman Magazine SpringSummer 2006There is growing r.docxtamicawaysmith
30 • Rotman Magazine Spring/Summer 2006
There is growing recognition that fostering
a culture of innovation is critical to success,
as important as mapping out competitive
strategies or maintaining good margins. A
recent Boston Consulting Group sur-
vey covering nearly 50 countries and all
sorts of businesses reported that nine out of
ten senior executives believe generating
growth through innovation is essential for
success in their industry. Having optimized
operations and finances, many companies
are now recognizing that growth through
innovation is their best strategy to compete
in a world marketplace in which some of
the players may have lower-cost resources.
Whether you sell consumer electronics or
financial services, the frequency with
which you must innovate and replenish
your offerings is rapidly increasing.
The ten innovation personas described
here are not necessarily the most powerful
people you will ever meet; they don’t have
to be, because each persona brings its own
tools, its own skills, its own point of view. In
a post-disciplinary world where the old
descriptors can be constraining, these new
roles can empower a new generation of inno-
vators. They give individuals permission to
make their own unique contribution to the
social ecology and performance of the team.
Make sure these ten personas have a
place in your organization. Together you
can do extraordinary things.
The Learning Personas
The first three personas are driven by
the idea that no matter how successful a
company currently is, no one can afford to
be complacent.
1. The Anthropologist brings new learning
and insights into the organization by
observing human behaviour and developing
a deep understanding of how people inter-
act physically and emotionally with
products, services, and spaces. Anthropolo-
gists practice the Zen principle of
‘beginner’s mind’. Even with extensive
educational backgrounds and lots of expe-
rience in the field, these people seem
unusually willing to set aside what they
‘know’, looking past tradition and even
their own preconceived notions.
If you want fresh and insightful obser-
vations, you have to be innovative about
where and how you collect those observa-
tions. For instance, let’s say you want to
gain insight into improving a patient’s expe-
rience in a busy hospital. Ask the doctors or
nurses? Talk to lots of patients? Circulate a
thoughtfully prepared survey? All of these
approaches sound reasonable, but IDEO’s
Roshi Gvechi opted for a more radical
The right project at the right time can spark a culture of
innovation that takes on a life of its own. Here are ten
types of innovators that can make it happen.
by Tom Kelley
ROT022
Rotman Magazine Spring/Summer 2006 • 31
technique. Roshi, who has a background in
film and new media, decided to bring a
video camera right into the hospital room.
With the permission of the patient and hos-
pital staff, she and her camera essentially
moved in with a woman undergoing hip-
...
Doraemon Ideas Matter: The basics of businessRahul Gogi
This deck talks about the importance of ideas and the power of proper execution for startups. The presentation of the deck is in a very beautiful and easy to understand way for startups and the growth of startups. Any aspiring entrepreneur will find value in this deck.
The document discusses the findings of a global study on creativity in the public relations industry. Key findings include:
1) Many respondents agreed that the PR industry lacks big ideas. However, others felt this criticism was unfair or misplaced.
2) Respondents saw resourcing and budgets as major barriers to creativity in PR.
3) There was an ambivalent view of creative quality in the industry, though most described themselves as creative.
2. The Amazing Offshore Printing Paradox
When was the last time someone said “wow”
about something you printed?
Think seriously about that question. The average person is exposed to literally
thousands of reading opportunities daily. Printing books and other collateral is no
longer effective unless you apply what one creative firm describes as,“the grenade
theory.” A grenade, as they explain it, is a printed piece with“so much impact and
pass-around value that when it enters a room, everyone is affected. People walk
around saying,‘Did you see this?’
“Grenades have drama. They get noticed. They get past assistants whose job is to
throw stuff away.”
The incredible news these days, however, is that it is possible to create grenade-
like printed pieces with much greater savings than ever before. Working with
printing partners who have deep understanding of offshore printing and all it can
offer, many companies and organizations are adding huge creative advantage to
their projects.
Since creativity is now affordable, how are we using it to our advantage? Because
price has dictated everything we do (or don’t do), how has this affected our
creative process?
Because of price, the creativity of the average publisher or marketing firm has
been suppressed in the US. But because of the opportunities in China, the
creative way in which we view print, and the ability to differentiate, is allowing us
opportunities as never before.
Unfortunately, when price meant everything, we all had to play by the same
boring standards, giving the marketplace something to yawn about. But now, with
the opportunity to create what we’ve only dreamed of, we face an opportunity
like never before. Some publishers and marketers will continue to produce the
way they always have. Others who see the opportunity and act on it will turn the
marketplace on its ear, bringing excitement to the consumer and taking market
share from their competitors.
We will look at the real risks, opportunities, and what to expect as you consider
the creative approach to printing in China. We assert that the China option is
the creative option – an option which should not be ignored. Market forces are
at work in regard to price; however, will marketing forces care about the most
creative opportunity printing has ever seen?
Good News / Bad News
Sure, it takes great creative talent to simply think of cool ways to produce
wonderful pieces. It also takes time and money for this.
The good news
People are buying printing for less money.
The bad news
They’re buying the same printing with the same market results.
“Since
creativity is
now affordable,
how are we
using it to our
advantage?”
3. The Amazing Offshore Printing Paradox
But some have awoken to the creative opportunities in offshore printing. They are
embracing the power of wow and implement it in their printing. Their projects are
becoming better for less.
These buyers have two things in common:
One: they’ve decided on a complete paradigm shift in how they plan for printing;
creativity and price are now equals in the planning process. The have learned that
they can afford creative options in their printing.
Two: they’ve partnered with an offshore printing vendor they can trust – one
seasoned in creative projects. After all, if you have an eight color book cover, why
would you trust a printer who’s only handled basic four color printing?
There has never been such a creative opportunity in the history of printing to rule
the marketplace. Through creativity in printing, some publishers and ad agencies
are becoming a force to be reckoned with through the gravity of marketplace
differentiation.
But how many will stand up, take notice of the opportunities, and act?
Strengths. Challenges. Solutions.
Strength of China: The world’s undisputed manufacturing center. Factories
are able to manufacture inexpensively and efficiently. And if led with clear
specifications, some are even willing to think in step with designers who dream up
wonderfully effective designs.
Strength of USA: One of the world’s premiere creative bases. Yet they are unable
to creatively express because of price constraints. Creative options become
impossible to justify.
Challenges
Much of America views China as the cheap alternative with“acceptable”quality.
Sure, some are comfortable printing calendars or even coffee table books. But
often times, they follow a common format, featuring little in the way of“Wow.”
Combine that with the shackles of price constraints in the US, and you have a
recipe for mediocrity. Standing out in the marketplace, however, will never be
achieved through lacklustre printing. Excitement is never generated through
lack of emotion, which is where the print industry has languished. For some, our
need for low prices makes China very attractive. Yet, many who wish for creative
excellence aren’t confident China can deliver.
The challenge of high prices in the US and“OK”quality in China have caused many
to aim cautiously, when it comes to out-of-the-box, creative print work. Regarding
an eight color book, for example, many would ask,“Can I really trust the results
6,000 miles away?”
Consequentially, creative ideas are put in a box, never to be opened again.
“…how many
will stand
up, take
notice of the
opportunities,
and act?”
4. The Amazing Offshore Printing Paradox
But is there a way to have it all – price, stand-out quality, and eye-popping
creativity?!
Meet your solution: A Design-Minded Printer.
“Design-minded?”
The only way to achieve creative results is by partnering with a“design-minded”
printing firm.
Why?
Design-minded printing firms, although rare, will have the creative sensibilities,
desire, tools, and capability to make sure your project is creatively enhanced and
printed with perfection. They plan with you far in advance of going to press. They
are, in fact, the creative bridge to China.
Consider the 2-step approach of most printers:
A. Gather specifications
B. Quote the project – end of story.
However, the design-minded firm will understand the creative possibilities and
how they will affect the emotion of the piece. They will suggest options to
enhance and heighten the emotional experience and responses of the targeted
recipient. It’s the perfect marriage of endless creativity and on-the-money quality!
Does your printer educate you toward a better product? Is there ever a
discussion of creativity relating to inks, papers, interesting sizes, or post-press
embellishments? If not, it’s time to“cut the cord,”as it were, and find that
partner knowledgeable in all things creative. We have nothing against the fine,
technical printing which many printers are achieving throughout the world.
What is lacking, however, is a concerted effort from printers to communicate
and promote creativity. Most simply do not have the time or concern. After all,
being design-minded takes a lot of hard work! And for most, anything outside of
the norm poses a serious risk! Why stray from simple four color work, when the
consequences can mean having it rejected? For many printers, being risk-averse
will be safe, yet unfortunately, will not satisfy clients who want more.
The good news is that there are other printers out there who actually care about
creativity. Yes, they are a rarity, but a must for those who seek to create emotion in
their print work.
Consider the marks of a design-minded printing firm:
• A willingness and eagerness to be involved in the creative process
• Every project is analyzed for potential creative embellishments.
• A person on staff with creative talent. Offering“wow”is great, but does your printer
actually have an eye for creativity, space, color, etc.? Let’s face it: some are creative.
“The only way
to achieve
creative
results is by
partnering
with a ‘design-
minded’
printing firm.”
5. The Amazing Offshore Printing Paradox
Others are not (You wouldn’t let your grandparents shop for your next fashionable
suit, now, would you?). There are some fine production managers and account
managers out there who are excellent at pushing a project through or“Closing
deals.” But that’s not what we’re talking about here.
• Is there any such title as, “Creative Director?” Printers serious about shifting from
“OK,”to“Amazing!”will invest in the right people.
• A portfolio of accomplished work
• They have a magnificent repertoire of work, indicating their understanding and
ability to deliver on high end projects.
To be design-minded is to explore and implement every realm of creativity in our
design and print production process.
Cross-pollination
Hand work used to be a four letter word. Anything requiring it was summarily
dismissed,“lest we go over budget!” But what happens now that hand work is
affordable? How will we take advantage of this?
One of the ways is by exploring ways to borrow from other industries. One such
industry is scrap booking. It is a wonderful example of creative elements made
by hand. Many would typically avoid such time consuming processes. Yet others
who understand the power of creative embellishments will borrow from other
industries. Other notable industries may include woodworking, jewelry, or various
metal crafts.
Other interesting materials may be chosen according to the theme of the project.
For example, a high end housing community may benefit from the use of wood
or granite used on the cover of their sixty page hardcover brochure. Or an Asian-
themed art book may have a cover featuring a genuine bamboo veneer with jade
inlay.
But before such materials as wood, leather, frosted glass, granite, or brushed
aluminium can be planned for, a good working knowledge is required in order to
understand the benefits and limitations of a particular material. For example, what
if you wanted to foil stamp on the wood selected? Will that actually work?
That’s Going to Cost You
Is this opportunity for expanded creative horizons getting the wheels turning?
What will the process look like? What will it cost us?
Here’s a checklist of what you’ll need, as you embark upon a new creative journey:
Time
Expect to spend more time in all phases of the project. Conceptually, now that the
shackles of financial constraint are off, you’ll be putting in more hours, playing with
mock-ups and putting your imagination to work.
Also, before your project goes to press, you’ll need to have the printing firm give
you a mock-up as well. This may head off any production concerns well in advance
of pulling the final trigger.
And yes, you’ll usually spend more time in print production with the addition of
unique features. Let’s face it: the cool and creative stuff we dream about can take
more time.
“To be design
minded is to
explore and
implement
every realm
of creativity
in our design
and print
production
process.”
6. The Amazing Offshore Printing Paradox
Energy
Isn’t it a lot easier to fall into the same patterns, doing things the way they’ve
always been done? Well, just like losing weight, we have want it before we’re
willing to put the energy in to get it. The energy is either there, or it isn’t.
Hopefully, the collective wheels will once again start turning, and we, as designers/
creators, will be energized to plan for more!
Patience
When planning for interesting projects, you may need more than one mock up
created. Did the hand-tied ribbon need to be larger? Was foil stamping the eyes in
red a bad idea after all?
Money
Perhaps you’ve hired out someone to design for you – someone proficient.
Nothing more, nothing less. Are they,“cutting it?” If not, your first step will be
to find and hire a graphic artist with a portfolio of amazing, out-of-the-box print
design. Take time to review their portfolio and interview references, etc. More
than likely, they will charge more, but will be well worth it.
From a printing perspective, creativity costs money. Sure, China costs less, but
each incremental improvement will add up. When you add upgraded materials,
hand work, and generally more raw material, your costs will go up! (IE: your
materials include the finest leather + gold plated emblem). It will cost far less than
domestically, yet more nonetheless. ROI is what we’re talking about here. If you
want to create desire and stir the emotions, creative print = better ROI.
Is It Worth It?
If you are currently printing sheet fed projects such as art books, high end
collateral, various packaging, or other book projects, you’re a likely candidate for a
creative paradigm shift.
The benefits of the creative approach will:
-Deepen the emotional connection to the message
-Enrich the experience
-Increase awareness
-Lengthen longevity of use
-Add to the enjoyment
A Car Story
Consider how people would react to the following:
Honda
Brand new Honda Accord, 4cyl, base model: $13,400! (msrp $18,600!)
Lexus
Handmade Custom Lexus: Sport-tuned V8 engine will take you 0 – 60 in 3.2
seconds! Inside appointments feature Italian leather seating with heating/cooling
with the most advanced massage units ever to be engineered. Entire sapphire-
mineral roofline becomes transparent at your voice command. $30,900!
“Deepen the
emotional
connection to
the message”
7. The Amazing Offshore Printing Paradox
Which will the marketplace be attracted to?
Both, of course! Many would choose the Honda, no doubt. But for an increasing
segment of the marketplace, the“Dream Lexus”would be a much more fantastic
value. Simply put, the more expensive car still puts within one’s reach an
experience never to be forgotten.
That’s exactly the power of creative offshore printing.
Conclusion
Some day, a world rich with creative expression will make us forget about the one
we live in now. What will that world look like?
Consider some creative ideas you may see in the future:
• An art book, 10 x 22, featuring 20 pantone colors on the cover and hand-painted
accents throughout
• A luxury car brochure, 60 pages, hardcover, featuring swatches of real leather, wood,
and metal swatches within
• A book of architecture, featuring a cement composite cover and a 14-ring binding
mechanism
This is the season for those who truly wish to creatively innovate, but haven’t been
able to afford to. It is finally OK to dream again about emotionally captivating
manufacturing techniques. In the same way the internet created a more level
playing field for businesses, it is also true that offshore printing has in the same
way, offered all publishers and design firms ways to catapult over the competition.
The possibilities for creative differentiation give great power to those willing to
take advantage of what we have at our disposal. Truly, those who continue to
produce projects within familiar boundaries will be forgotten, as out-of-the-box
creators step up to the plate.
The real story here is less about saving money and more about being able to
create what we want.
Like the dawning of color TV from the age of black and white, so the printing world
is about to see some exciting changes.
Where will offshore printing go from here? How far will we be willing to take it?
The answers may begin with a single publisher or art director, crossing that line
between what has been and what will be.
And we’ve only touched the tip of the iceberg...
“It is finally
OK to dream
again…”
8. The Amazing Offshore Printing Paradox
About On The Mark
On the leading edge of offshore printing, On the Mark Printing will take the lead
and guide you through the many challenges of printing overseas. Our staff works
with companies of all sizes to help you minimize the risk and take advantage of the
full savings potential of offshore printing.
Contact us today for a quote.
www.onthemark.net
call today: 888 556 7989
…the printing
world is
about to see
some exciting
changes.”