I am par*cularly interested in the ﬁeld of social interac*on design. This is a role that blends tradi*onal interac*on design with ethnography and social research methods
How do I think? (in pictures generally) lots of them. I collect images, concepts and designs. In an analy*cal/obsessive fashion I write lists, make drawings, look around and take notes. When I am working on a project I research the subject maDer and problems space I am working in. The amount of *me I can get to do this is dependant on clients, deadlines, and a bunch of other factors but the goal is the same. I want to get a sense of the context around what I am thinking about. With a background in art and architecture, the process of sketching, researching, forming a structural sense of what I am aiming towards via notes, lists and concepts is a preDy hardwired part of my process. I keep sketchbooks, and folders of research into subjects with the goal of helping my clients beDer understand the landscape of their goals.
My background is in art and architecture with a focus on collabora*on, community art and social prac*ce. I studied Video and Pain*ng for my B.F.A, Architecture for my B.S. and Visual Studies and Par*cipatory Culture for my M.F.A. I have worked at homeless shelters, bicycle coopera*ves, bars, universi*es and corpora*ons. As the director of a prominent art gallery I founded an ar*st residency program, and I have curated for two galleries. I have been a member of Red76art group for the last 9 years. My artwork has been exhibited in Portland, Los Angeles, New York, Miami, Istanbul and Venice. I currently work at Wieden +Kennedy in Portland, Oregon as a strategic planner.
In 2005 I did a project called LiDle Ci*es. Social crea*vity and place-‐making. This project changed the way I thought about the rela*onship between design, crea*vity and collec*ve agency.
Since 2006 I have worked in social media. Focusing on loca*ve media, place-‐making and community building.
I make books, applica*ons, photographs, drawings. Anything to document my thinking. The ﬁrst book I made was an interac*ve book. Using qr-‐codes, photographs and an essay I described my feelings on tangible memory and music.
ReacDng to what I saw as a personal fe*shiza*on with the intangible, I started making quilts, cardboard prototypes, fake wearable computers. I realized I wanted playfulness.
In this role I write, consult and work with designers and crea*ves to help them shape their projects strategically to align with the larger business/campaign goals. Recently I wrote a 60 page report on the future of mobile shopping technologies with the aim of helping Target outline their go-‐to-‐market strategy for the coming 3 years. I read up on the psychology of shopping and consumer culture, current trends in retail experience design, e-‐commerce, supply chain technologies, in-‐home technologies and mobile. I geared the report towards helping them understand the wants and needs of their target audience, and how to restructure their thinking on their goals. As a company they are s*ll very brick-‐and-‐mortar focused. They want to increase trips to the store and thus increase sales in a given demographic. But that same demographic that they want to reach is more reachable outside of the store than in. I presented an alterna*ve-‐ bring the store to the customer as opposed to the customer to the store. Current project at WK Working at WK for the last year my work has shied from designer to researcher and strategist.
I work frequently with Anselm Hook, a hacker/developer in Palo Alto, California. He and I have been collabora*ng for 3 years. I prefer to work with others, instead of alone. I like the feedback, the give and take, the comraderie.
Together we make mobile geoloca*on-‐based social applica*ons for mobile phones. Whereis, a geoloca*onal mapping tool, and Imagewiki a way to create physical hyperlinks or ‘thinglinks’ in the real world. Both applica*ons focused on ge`ng people out of the house and oﬀ the machine.
Makerlab Anselm Hook and I formed a group called Makerlab. We invited others to join us and many did. We would meet every Sunday at my house, discuss readings, collaborate on projects and cook food all day long.
Makerlab became a lot of things to a lot of people. Trying to ﬁnd a way to create, socially was the goal. We wanted code sprints that would turn into dance par*es. And we got it.
Makerlab dinner party about diy wearable compu*ng, ea*ng design (diﬀerent aspects of maker culture coming together)
Everyday Magic (MFA Thesis 2009) Thesis project, thesis thinking, image, cra, collabora*on and reuse. The sense of autonomy, ownership of pedagogical models
Everyday Magic was my MFA Thesis Paper. Make it up if you can’t ﬁgure it out. you will s*ll learn something.
Bothered, Tethered and Willing The current book, November 2009 with Amber Case and Rebecca Steele. “So much of what we do online is invisible, weightless. We have moved into an environment which is robustly connected and yet ﬂoa*ng. Each string that connects us is elas*c.”
What inspires me? Design thinking, crea*ve commons, art collec*ves, place-‐making, social currency, cyberne*cs, cyborg anthropology, cra, mobile applica*on design for problem solving, memory, the social life of things. The sheer possibility of what can be done with communica*ve and collabora*ve technologies today.
Future Projects I am eager to con*nue collabora*ng with others. Hoping to ﬁnd ways to talk about america, new kinds of economies, maker culture, and hacker culture.
Thank you hDp://paigesaez.org hDp://twiDer.com/paigesaez hDp://blending.tumblr.com/ hDp://makerlab.com