1. A l e x a n d r a K e n n e d y
760.473.5497 lexiekennedy@icloud.com
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E D U C A T I O N > >
FIDM/Fashion Institute of Design & Merchandising June 2010
Associate of Arts Degree
Visual Communications, Cum Laude
San Francisco, CA
E X P E R I E N C E > >
Anthropologie
Visual Store Manager April 2012- Present
Otay Ranch, CA
o Partner with the Store Manager and oversee Display and Operational teams to create the unimagined
experience for both internal and external customer
o Manage store aesthetic through effective planning, communication, and partnership with store and district
team members
o Interpret store concepts and execute them through effective inspiration gathering, high craft expectations,
and adherence to deadlines
o Develop merchant mindset within store teams and communicate home office concept directives
o Consistent business analysis to drive volume through effective merchant decisions and tracking market
trends
o Balance annual, quarterly, and monthly visual budgets and forecast costs of upcoming concept rollouts
o Source new inspiration for material manipulation, merchandising, fixture packages, styling, propping,
plant life, and overall store aesthetic to produce new ideas
o Recruit new talent for Otay Ranch Store and San Diego District
Lace and Likes // Siren Floral Co. April 2014- Present
Creative Team Lead
Leucadia, CA
o Wedding production and coordination
o Prep of event design elements including building structures
o Prep and guided design of floral arrangements, garlands, and wedding party personals
Nordstrom August 2010- April 2012
Visual Merchandiser// Women’s Stylist- Designer Specialist
San Francisco//Santa Clara, CA
o Installation, fabrication, and styling of monthly window displays and store trims
o Management of merchandising, styling, signage direction, and shop directive focuses within designated
departments
o Production of all store special events
o Attended store remodels and openings throughout Northern California region with Home Office Store
Planning and Presentation teams, including light design training with Invisible Circus LLC
o Mentorship and training of Visual Merchandising Interns
o Team won company wide V-Award for outstanding visual presentation
Saks Fifth Avenue Spring Quarter 2010
Special Events Intern
San Francisco, CA
o Assisted the production of the 29th San Francisco Ballet Auxiliary featuring a runway show of the Michael
Kors Fall 2010 collection
o Designed store and event collateral
P O R T F O L I O / / R E F E R E N C E S A V A I L A B L E U P O N R E Q U E S T