Performance management and social media in local government


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How does social media fit with performance management and improvement in local government. How can we use social media tools and techniques to support improvement and practice development around performance mangement in local government.

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  • Social media is really about conversation, sharing formal and informal information. Gossip may seem trivial, but it’s an important part of the social fabric. Much of what takes place on social media may seem trivial, too – but a lot of it’s not...and when it’s about you, your organisation, your councillors – then it’s not trivial at all.
  • Social media is radically transforming where conversations can take place. It’s puts the power of publishing into anyone’s hands – a huge shift in the control of information. So we shouldn’t underestimate its importance, but we can’t imagine that it will solve everything either. Just as the printing press shook up power and information, it didn’t mean the world became rosy. And just as it’s easier to publish great’s easier to publish nasty things too.
  • Tools are simple – iincreasingly out-of-the box designed solutions mean that anyone can be a publiser and millions of people use them every day - 300 million active users on Facebook with around half visiting daily. There are 50,000 members on the IDeA’s Local government communities of practice site. Even though you don’t have to know how a car works to drive it, you do need to know where you’re going in order to get there. Although you don’t need to be a tech wizard, you do need to know how sociaL interaction works online, who you’re targeting, what for – and it doesn’t hurt to have good content and key messages.
  • Too often the types of interaction that we see online are described by the tool name as shorthand, a bit like hoovering for vacuuming. But it isn’t about the tools.
  • But the important thing is that social media isn’t necessarily Facebook or Twitter, it’s about extending connections and conversations. Making views more accessible and discoverable.
  • A model of the Knowledge Hub – moving on from us producing content to helping convene content exchange between local govt practitioners and partners.
  • One of the Knoweldge Hub ‘prototypes’ using a range of social media enabled approaches to help councils share information about radical money saving for tough times ahead.
  • Performance management and social media in local government

    1. 2. So what is social media?
    2. 3. As common as gossip Gossip_bench by ercwttmn on Flickr
    3. 4. As revolutionary as the printing press The original moveable type by Purdman1 on Flickr
    4. 5. No need for tech fear
    5. 6. Is it about the tools?
    6. 7. Don’t be fooled by the tools Social media is social It’s a new way of connecting
    7. 8. Focus for PM and social media
    8. 9. Citizens, councils and PM <ul><li>How and why we should support councils to use social media </li></ul>Photo: ArunMarsh
    9. 10. Using social media for PM
    10. 11. Listening to citizens
    11. 12. Consulting on priorities Screenshot redbridge i
    12. 13. Maps and geographic mashups
    13. 14. Behaviour change via Social media <ul><li>Social marketing for behaviour change can benefit from easy to pass on, inexpensive or user produced viral campaign content. </li></ul><ul><li>NHS Leicester City and teen pregnancy partnership produced a video with over 500k YouTube views </li></ul>
    14. 15. Information provision
    15. 16. Reporting performance
    16. 17. Qualitative performance Photo credit: Erik Hersman on Flickr
    17. 18. Accountability Mike Freer, Barnet
    18. 19. And more to come...
    19. 20. Data <ul><li>The next phase of the web and the real opportunity to save money, enhance democracy and improve services </li></ul>Photo: Hegemonx
    20. 21. Power of information
    21. 22. Open data
    22. 23. Making the case
    23. 24. Working smart
    24. 25. Social Sector <ul><li>Social media enabled practice development </li></ul>Photo: wildxplorer
    25. 26. Targeted themes
    26. 27. Knowledge Hub KHub Apps, plug-ins, widgets Blogosphere Twitterverse Websites Personalisation RSS/Aggregation Mobile Phone Apps Datasets CoPs Knowledge Workers
    27. 28. Best Practice Collaboration Allows users from participant authorities to develop and actively share best practice knowledge Self Assessment Data collected from councils helps highlight where greater efficiency can be achieved. Peer Challenge Peers from other authorities review the assessment and provide direct feedback Benchmarking Authorities able to review their data and compare with benchmark data collated by CA Best Practice Resources Community repository of current best practice principles Efficiency Exchange Efficiency CoPs Self assessment Benchmark Data Peer Challenge Efficiency Exchange Best Practice Resources
    28. 29. The Technology “ It will allowing filtering and subscription through technologies such as RSS”. “ It will support personalisation and customisation, e.g. through applications such as iGoogle” Dataset 2 KNOWLEDGE HUB Dataset 1 Database Layer Data Aggregation Layer Semantic markup Metadata Tags Profile User + People Finder Blog Wiki Forum Efficiency Exchange P&P Library Other Apps Address Book Application Layer User Interface and Access Controls Plug - ins / Widgets Plug - ins / Widgets Dataset n Gov, Local Gov and Other public datasets A P I RSS/Atom Feeds Search Plug - ins / Widgets Mashups
    29. 31. Building on existing success Policy and Performance CoP
    30. 32. Popularity to collaboration
    31. 33. A wikipedia for performance?
    32. 34. A model for social media Performance management CoPs Blogging Twitter Wiki Social reporting Conversations Peer support Peer review Improvement and Efficiency
    33. 35. Find me