A Survey of SM usage in the workplace - Preliminary Findings


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A Survey of SM usage in the workplace - Preliminary Findings

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A Survey of SM usage in the workplace - Preliminary Findings

  1. 1. A Survey of SM usage in the workplace - Preliminary Findings Contact us +44(0)7717714595 www.twintangibles.co.uk info@twintangibles.co.uk © twintangibles 2011
  2. 2. Main areas of interest <ul><li>Identification of broad trends in the adoption of Social Media in the workplace. </li></ul><ul><li>Are there geographical / sectoral differences? </li></ul>
  3. 3. Main areas of interest <ul><li>Implications for: </li></ul><ul><ul><li>Intellectual Property (IP); are SM a threat? </li></ul></ul><ul><ul><li>Intellectual Assets (IA); do SM offer new models for generation/harnessing of a company’s IA? </li></ul></ul>
  4. 4. Main areas of interest <ul><li>SM represents a major technical development for the KM community. </li></ul><ul><li>Are the KM community using/championing it? </li></ul>
  5. 5. The Survey <ul><li>6 week sample: February to March 2010 </li></ul><ul><li>Survey Monkey </li></ul><ul><li>21 questions </li></ul><ul><li>3 sections </li></ul><ul><ul><li>Awareness and Use of Social Media; </li></ul></ul><ul><ul><li>Intellectual Property Considerations; </li></ul></ul><ul><ul><li>Intellectual Assets Considerations </li></ul></ul><ul><li>Prize draw </li></ul>
  6. 6. Results <ul><li>134 completed responses </li></ul><ul><li>Multiple sectors and geographies. </li></ul><ul><li>Public, Private and Third sector </li></ul>
  7. 7. Results <ul><li>86.3% are using SM in the workplace for work-related purposes. </li></ul><ul><li>81.9% using networking sites such as Facebook, Linked In and Bebo </li></ul><ul><li>48% Blog, 49% Microblogg/Tweet </li></ul>
  8. 8. Results <ul><li>41% of companies have used these tools for more than 2 years </li></ul><ul><li>68% have been using them for between 1 and 2 years </li></ul>
  9. 9. Wide Access <ul><li>74% of responses stated that all staff are allowed access to SM within the work place for work related purposes. </li></ul><ul><li>71.1% have not introduced policies and/or guidelines for conducting business practice online. </li></ul>
  10. 10. What is it used for? <ul><li>61.2% say majority of the use is for marketing purposes </li></ul><ul><li>A large percentage of respondents believe that SM helps to exploit their intellectual assets. </li></ul>
  11. 12. Crowdsourcing <ul><li>Just over 50% familiar with the concept of user generated content and co-creation and crowdsourcing. </li></ul><ul><li>Very little evidence of activity in this area </li></ul>
  12. 13. What about IP? <ul><li>76.3% did not have concerns with disclosing their company’s intellectual property </li></ul><ul><li>Main area of IP concern was Copyright </li></ul>
  13. 14. Who is leading the charge? <ul><li>25% felt that Marcomms were the key players in introducing and championing the use of SM. </li></ul><ul><li>17.5% felt Sales were, or are, the key champions. </li></ul><ul><li>11.3% KM </li></ul><ul><li>Within the public sector KM behind IT </li></ul>
  14. 16. Public/Private sector divide <ul><li>Little differentiation between public and private sector. </li></ul><ul><li>Some differences in the tools in use by each sector </li></ul><ul><li>Private sector seem to use micro blogging more than formal blogging </li></ul><ul><li>Private sector appears to use a greater variety of tools. </li></ul>
  15. 17. Other surprises <ul><li>Less than 50%  declare they use Wikis in the workplace </li></ul><ul><li>Less than 25% marked the use of social bookmarking. </li></ul><ul><li>Low levels of use of SM applications for internal KM initiatives. </li></ul>
  16. 18. Papers have been presented at <ul><li>International Forum on Knowledge Asset Dynamics (IFKAD) </li></ul><ul><ul><li>Matera, Italy </li></ul></ul><ul><ul><li>24-25 June 2010 </li></ul></ul><ul><li>11th European Conference on Knowledge Management (ECKM) Universidade Lusíada de Vila Nova de Famalicão , Famalicão, Portugal 2-3 September 2010 </li></ul>
  17. 19. www.twintangibles.co.uk [email_address] @twintangibles