Nawras (Sharjah) & Nawras (Morocco) Nawras, the monthly in-flight magazine of Air Arabia.

1. M a g a z i n e
mEDIA PACk 2017-18

2. Continents
ASIA
AFRICA
EURoPE3
44world’s
best
jetliner -
airbus a320aircraft
cities
120Countries
34
million
12
Around
passengers
fly every year
AirArabia’s
profits in
2015million
531
AEDYOUNGEST
FLEET
years of
average age
with
Major middle eastern airline with
world’s youngest fleet of airbus A320s
2

3. first airline in the segment
to offer frequent flyer
programME (Airewards)
in the Middle East, thus
ensuring committed
audience
first in the segment
to launch direct
services to China
from the region
firsts
The many
first in the segment to
be listed on Dubai Stock
Exchange
first in the segment to
introduce a sustainable CSR
initiativeCharityCloud
with Sharjah Charity
International
A Robust
Foundation
Holding
company with
assets worth
over
STRONGBALANCE
SHEET of
11 2016 Q1 net profit BILLION
34 2
AED
billion
%
From one in 2003, Air Arabia is today a GROUP OF COMPANIES
Offers full spectrum of Hospitality under
AirArabia(UAE) Air Arabia Maroc AirArabiaEgypt AirArabiaJordan
AED
3

4. global NETWORK
HUBS5
4

5. MOROCCO
NETWORK
5

6. SHARJAH
NETWORK
6

7. FLies TO
10 0810
INDIA
REACH
DESTINAtIONS
IN INDIA
Air arabia
than any OTHER UAE AIRLINE
Higher Destinations to india
million
1.8indiaflyers
7

8. AircraftdestinationsPassengersAvg.load
FActor
years
3
15
0.5
68
5
23
1.1
79
8
32
1.8
80
11
37
2.7
86
16
44
3.6
85
21
45
4.1
80
25
65
4.5
83
29
69
4.7
82
33
82
5.3
82
34
90
6.1
80
39 46
100 122
6.8 8.4
81 81
41
116
7.6
79
take-OFF
Numbers
2004 2008 20122006 2010 20142005 2009 20132007 2011 2015 2016
Seat
occupancy
Over
807 %fold
increase in
passenger traffic
over the past decade
In
Millions
%
8

9. In-flight
entertainment
movies, sports, adventure
and world programmes,
comedy series, on-board
Q&A session, drawing
and face painting
for children
flying experience
Operates the youngest
fleet of world’s best
ever selling jetliner -
Airbus A320
Sky cafe
offers variety of food
options with different
international
cuisines
The Air Arabia
Sky mall offers
wide range of duty
free products
9

10. AWARDS
2016
2013
2015
2012
2014
Air Arabia ranked 3rd among
top 50 airlines in the world by
Airfinance Journal
3 Awards appreciating
Air Arabia as industry
leader, for excellence in
branding & marketing and
AN award recognising
Air Arabia’s CSR
initiatives
8 Awards recognising Air Arabia
as the Best in the segment and
Top airline by growth
1st airline for punctuality at Moscow airport,
2nd best performing airline at Aviation
Week’sannualTop-PerformingAirlinesand
3rd edition of CEO Middle East
Awards - CEO of the year
Leading airline
in the segment
at the World
Travel
Awards 2014
Best in the segment in the
MiddleEastat Skytrax World
Airline Awards 2015
10

11. Sharjah Airport
The Sharjah hub
11,993,887
27,577
98,786
free zones
covering
28 million
square metres
2 FOOTFALL
36,02,268Passenger movement
in just 4 months of
the year 2016
1,001,852
passenger
movement
aircraft
movement
companies operate
from sharjah airport
free zone
6,000
over
11

12. The
Sharjah
story
CITYSCAPE
Largest and the
most populous
city in the UAE
3rd
Expected turnover of
the tourism and travel
market by end-2016
1.49
AED
BILLION
Growth predicted in
hotel occupancy
6.2
48of UAE’s industrial
output comes from
19 industrial areas
%
%
12

13. of prosperity
the hubs
May 2016
Increase of 7.2% in year-
to-date passenger traffic.
2,241,327 passengers
since the start of the year
Monthly aircraft
movement of 6,029
compared to last
year’s 5,700
April 2016
601,808 passengers,
against 578,539 in April
2015, indicating a 4%
year-on-year increase
Amman
Strategic location:
midway between
Europe and
the Far East
Critical connection to
Europe, Middle East,
North & East Africa,
Central Asia &
the Indian Subcontinent
Calmyetattractive
stopover
destination for East,
West, Europe, Middle
East, Africa, Indian
Subcontinent and the
Far East
RasAlKhaimah
Reported
2.87% increase in
passenger traffic.
6,98,192
passengers in
April 2016
25,80,263
passengers
between January-
April 2016.
5.52% rise over 2015
Casablanca
Principle airport for
Alexandria due
to recent closure of
El Nozha airport
New terminal built
at a cost of
US$ 52 million;
capable of handling
1,000passengers
per hour
Alexandria
13

14. 5Hubs
Air Arabia’s growing footprint, with two hubs in the UAE and
one in Morocco, Egypt and Jordan.
across THE globe
Urumqi
China
Gizan & Tabuk
SAudi Arabia
Faisalabad,
Multan and
Quetta
Pakistan
Isfahan
Iran
Doha
Qatar
Kathmandu
Nepal
Montpellier
France
Naples
Italy
Madrid
Spain
Istanbul
Turkey
Frankfurt
Germany
Tangiers & Marrakech
Morocco
Kuwaitcity
KUWAIT
Erbil
Iraq
Sharm El Sheikh
Egypt
Jeddah, Medina &
Dammam
SAudi Arabia
Doha
Qatar
14

15. 12Million
annually
Readership
multi-lingual
English-Arabic
& french-
English-Arabic
sharjah &
morocco
monthlyeditions
2
Sharjah Edition
(English-Arabic)
caters to Middle East
and Asia
morocco Edition
(French-English-Arabic)
caters to Europe and
North Africa
15

16. Editorial mission
Nawras, the monthly in-flight magazine of Air Arabia, is a perfect blend of travel, knowledge and entertainment.
Created by an award-winning editorial and design team, the magazine is divided between a variety of in-depth articles on
travel, fashion, lifestyle, health, music, sports, movies and also keeps the readers updated on the news front. The
multi-lingual magazine has two editions: Sharjah Edition in English and Arabic that caters to readers in the Middle East-Asia
region and Morocco Edition in French, English and Arabic that reaches out to audiences from Europe and North Africa
16

17. Non-Bleed Ad Dimensions
W x H (cm) W x H (mm)
Full page 18.5 x 24.0 185 x 240
Double Spread 37.0 x 24.0 370 x 240
Magazine Dimensions/ Bleed Ad
W x H (cm) W x H (mm)
Magazine Size: 20.5 x 26.0 205 x 260
Live/Safe Area (FPC): 18.5 x 24.0 185 x 240
Double spread ad 39.0 x 26.0 390 x 260
Ad Creative Deadlines
Issue Deadline
September 2017 15th
August
October 2017 15th
September
…and similarly for all successive months
Periodicity: Monthly
Distribution: Every seat pocket
Sharjah Edition (Middle East & Asia)
Morocco Edition (Europe & North Africa)
Combined (Both Editions)
Specifications Rate Card
(in US $)
Rate Card
(in AED)
Full Page Colour (FPC) 9800 36300
Double Spread (DPS) 17700 65500
Inside Front Cover 14900 55000
Opening Spread (English) 21900 80900
Opening Spread (Arabic) 21900 80900
2nd DPS 19600 72600
Inside Front Cover (Arabic) 13800 51200
Specifications Rate Card
(in US $)
Rate Card
(in MAD)
Full Page Colour (FPC) 4300 42600
Double Spread (DPS) 7700 77000
Inside Front Cover 6400 63800
Opening Spread (French) 9500 94600
Opening Spread (Arabic) 9500 94600
2nd DPS 8500 85000
Inside Front Cover (Arabic) 6000 60000
Specifications Rate Card
(in US $)
Rate Card
(in AED)
Rate Card
(in MAD)
Full Page Colour (FPC) 14200 52500 138600
Double Spread (DPS) 25600 94600 249700
Inside Front Cover 21300 78900 207900
Opening Spread
(English & French)
31700 117200 308000
Opening Spread (Arabic) 31700 117200 308000
2nd DPS 28400 105100 275000
Inside Front Cover (Arabic) 19900 73700 194200
TECH SPECS RATE CARD
PAGE BLEEDS:
• 3 mm on all sides for a total document
size of 205 mm wide x 260 mm high.
Ads submitted without sufficient bleed
area will be reduced to fit live area size.
LIVE/SAFE AREA OR NON BLEEDS:
• 10 mm on all sides for a
total document size of
205 mm wide x 260 mm high.
• Additionally, for spread bleed ads,
allow 10 mm on each side of the gutter
for binding.
• Please do not place logos, legal
disclaimers or other critical information
outside live area.
• Clearly mark all ad materials with
proper cropping instructions to avoid
misinterpretation.
• The ad should be provided in the pdf
and eps format only.
Live/Safe Area Bleed
+3mmbleed
+3mm bleed
+3mm bleed
208 mm (w) x 263 mm (h)
Magazine Size
205 mm (w) x 260 mm (h)
185 mm (w) x 240 mm (h)
+3mmbleed
Magazine Size: 20.5 cm x 26.0 cm 205 mm x 260 mm
Live/Safe Area: 18.5 cm x 24.0 cm 185 mm x 240 mm
Bleed size: Magazine size + 3 mm
* Advertisers can choose either the Sharjah/Morocco edition or a combined package
AED:
MAD:
United Arab Emirates Dirham
Moroccan Dirham
17

18. Branding on Tray tables/
Tray Mats/head rest covers
Tray tables*
Head rest covers*
Reach 20,000 contacts / month per aircraft
Target audience Entire route network
Minimum booking 1 aircraft for 1 month
Lead time 4 weeks
Price in US $ 16,350 / month per aircraft
Price in AED 60,000 / month per aircraft
Reach 20,000 contacts / month per aircraft
Target audience Entire route network
Minimum booking 1 aircraft for 1 month
Lead time 4 weeks
Price in US $ 13,650 / month per aircraft
Price in AED 50,000 / month per aircraft
Tray mat branding
Target audience Entire route network
Minimum booking 1 month
Lead time 2 weeks
Price in US $ 54,500 / month
Price in AED 200,000 / month
RATE CARD (Monthly)
RATE CARD (Monthly)
Discounts
2 - 4 months 5 - 8 months 9 - 12 months
Duration discount 5% 10% 15%
2 - 4 AC 5 - 9 AC 10 - 14 AC 15 - 20 AC > 20 AC
Volume discount 5% 10% 15% 20% 25%
*Discounts applicable as displayed in accompanying tables AED: United Arab Emirates Dirham
IN-FLIGHT branding
18

19. In-flight entertainment ad
Discounts Discounts
Flyers distribution by cabin crew
RATE CARD (Monthly) RATE CARD (Monthly)
giveyourbrandtheaudio-visualpower reach out to your audience
via customised flyers
Our expertise in in-flight branding ensures
that flyers and branding pamphlets are
handed over to the passengers at opportune
moments. And who better than the cabin
crew to know the right time to distribute
these among passengers.
Reach 20,000 contacts / month per
aircraft
Target audience Entire route network
Visual format video ad shown every 1h
Minimum booking 1 month
Lead time 4 weeks
Price in US $ 8,200 / month
Price in AED 30,000 / month
Reach 100 - 160 contacts / flight
Target audience Entire route network, can be
targeted by region
Minimum booking 1 month, 1 region
Lead time 4 weeks
Price in US $ 71 - 110 / flight depending on
the region
Price in AED 260 - 400 / flight depending on
the region
Mandatory for all passengers on all flights
2 - 4 AC 5 - 9 AC 10 - 14 AC 15 - 20 AC > 20 AC
Volume discount 5% 10% 15% 20% 25%
2 - 4 months 5 - 8 months 9 - 12 months
Duration discount 5% 10% 15%
2 - 4 months 5 - 8 months 9 - 12 months
Duration discount 5% 10% 15%
2 regions 3 regions 4 regions entire network
Volume discount 10% 15% 20% 25%
AED: United Arab Emirates Dirham
IN-FLIGHT branding
19

20. Ensures that passengers are effectively engaged from the moment they book tickets to the time they
board the flight by means of ticket confirmation banners, hand baggage tags and boarding passes
Boarding Pass/Baggage Tags
AD Placement
Behind
Hand baggage tag (from Sharjah)
E-Ticket confirmation banner
RATE CARD (Monthly)
Target audience Passengers departing from Sharjah Airport
Minimum booking 1 month
Lead time 4 weeks
Price in US $ 13,650 / month
Price in AED 50,000 / month
Boarding pass (from Sharjah)
RATE CARD (Monthly)
Target audience Passengers departing from Sharjah Airport
Minimum booking 1 month
Lead time 4 weeks
Price in US $ 21,800 / month
Price in AED 80,000 / month
Reach 400,000 contacts / month
Target audience Entire route network
Visual format jpeg banner (700 x 100 pixels)
Minimum booking 1 month
Lead time 2 weeks
Price in US $ 54,500 / month
Price in AED 200,000 / month
Discounts
2 - 4 months 5 - 8 months 9 - 12 months
Duration discount 5% 10% 15%
BOARDING PASS
MR. MOHAMMED ABDUL
DATE T IME SE AT NUMBER FROM TO F LIGHT
GATE NO .
12 A
12-05-15 12:30 PM 13B JED SHJ G9147
PLEASE BO ARD EAR LY GATES C LOSES 25MINS PRIOR TO TAKE OFF
Name
MR. MOHAMMED ABDUL
FLIGHT
G914 7
Seat
13 B
Time
12:30 p m
F
AED: United Arab Emirates Dirham
BRANDING USING ANCILLARY SERVICES
20

21. United States
of America
United Kingdom
UAE
India
Bangladesh
Malaysia
Indonesia
Singapore
Sri Lanka
South Africa
Kingdom of Bahrain
AustraliaMaxposure offices
Sales Repsentations
MaXposure Global
Office Network
Subcontinental Media Pvt. Ltd.
Maxposure Media Group India Pvt. Ltd.
Maxposure Arabia FZ LLC
Maxposure Marketing Services WLL
Maxposure Global Pvt. Ltd.
21

22. Europe
Cyprus & Greece | Spiros Trivolis | STA-Spiros
Trivolis and Associates Ltd,
Mob: +30 69 4427 6555,
strivolis@sta.com.gr
London | David Simpson | Simpson Media,
Tel: +44 79 0088 5456,
david@simpson-media.com
France l Nicolas Devos | IMM International,
Tel: +331 4013 7906, Fax: +331 4013 0033,
n.devos@imm-international.com
Switzerland | Nathalie DupuY | IMM International,
Tel: +412 2310 8051, Mob: +417 8952 5900,
n.dupuy@imm-international.com
Turkey | Tan Bilge | Media Ltd.,
Tel: +90 21 2275 8433, Fax: +90 21 2275 9228,
tanbilge@medialtd.com.tr
NORTH America
Canada | Wayne Saint John | Publicitas Canada,
Tel: +141 6363 1388, Fax +141 6363 2889,
wstjohn@aprcanada.com
far east
Sri Lanka |
maninder@maxposuremedia.com
Malaysia | Shallie Cheng |
Mind Sense Sdn.Bhd.
Tel: +603 7781 7700,
shalliecheng@gmail.com
Japan | Michiko Kawano |
Pacific Business Inc,
Tel: +813 3661 6138,
Fax: +813 3661 6139,
kawano-pbi@gol.com
Hong Kong | Indonesia |
Peter Jeffery, Asian Integrated Media Ltd.
Tel: +852 3910 6388,
peterjeffery@asianmedia.com
South Korea | Jung-Won Suh |
Sinsegi Media Inc.
Tel: +82-2 785 8222, Fax: 82 2785 8225,
sinsegi-2@sinsegimedia.info
Thailand | Stephen Marsh |
Media Representation International,
Tel: +66 2204 2699,
M: +668 6777 3417,
stephen@mediarepint.com
Australia
Sydney | Charlton D’Silva |
Publisher’s Internationalé, Tel: +61 2925 23476,
charlton.dsilva@pubintl.com.au
Bahrain
MaXposure Marketing Services WLL
652, 6th Floor, Building 247, Road No 1704,
Diplomatic Area, Manama, Kingdom of Bahrain, P.O
Box 11409, M: +973 3716 1313,
aaliyah@maxposuremedia.com
Bangladesh
subcontinental media pvt ltd
Profficio 2nd floor, 4 Mohakhali Commercial Area,
Dhaka 1212, Bangladesh
Tel: +88 018 6226 0427
info@subcontinentalmedia.com
SINGAPORE
MAXPOSURE GLOBAL PTE ltd
51, GoldHill Plaza. #07-10/11,
Singapore-308900
Tel: +65 3163 2622
info@maxposuremedia.com
uae
MaXposure Arabia FZ LLC
P. O. Box 502068, Dubai Media City, Building No. 8,
Ground Floor,Premises No. Eo10, Dubai,
M: +97 15 8206 3140, Tel: +971 4431 0793,
majid@maxposuremedia.com
MaXposure Media Group
uSA
Maxposure Media Group LLC
2525 Ponce De Leon Blvd #300
Coral Gables, fl 33134, usa
Tel: +164 6367 2916
info@maxposuremedia.com
india
MaXposure Media group (I) pvt ltd
#TheAddress, Plot No 62,
Okhla Phase 3, New Delhi, India-110020
Tel: +91 11 4301 1111, Fax: +91 11 4301 1199
info@maxposuremedia.com