Maxposure stepped in as a content marketing partner to help the brand create a story to support this integration and increase brand awareness among Indian flyers and also help generate revenue. The airline’s in-flight magazine, Vistara, published by Maxposure, reflects this content strategy, with articles that are focussed on unique topics in a tone that’s research-based and international. Articles on business strategies, economies and society, reinforce the brand’s aim to reach out to mostly businessmen and corporates, and premium class flyers.

1. An exclusive inflight magazine for Vistara on travel, business & Leisure,
a Tata-Singapore airlines joint venture
MEDIA KIT 2017-18
Come, fly the
new feeling

2. Vistara, meaning ‘limitless expanse’, brings together the legendary hospitality of
Tata Group and Singapore Airlines, combined with luxury and service excellence and
creates the finest full-service airline for a memorable and personlised experience for
its flyers.
Vistara shares an emotional connect with its customers through warm service delivered
by the best people, supported by the best-in-class technology and infrastructure.
This premium airline redefines air travel experience in India.
THE AIRLINE
&
Redefining Air Travel Experience
Vol 01 I Issue 01
Jan
2015
TaTa SonS
&Come together to transform aIr traVel
Singapore airlineS
VOL 03 I ISSUE 01
REDEFINING EXPERIENCES
CHANGING
rd
YEAROF
THEWAY
YOU
FLY
Bleisure BengaluruFLIP THROUGH Catalyst Demonetisation Tech-know TeamIndus
2017
JAN
THE magazine
The inflight magazine aims to be an
ideal companion for an air traveller
providing rich content, which is in sync
with the supreme flying experience
that Vistara as a brand envisages.
The contents of the magazine
encapsulate business, travel,
wellness, sports and adventure,
personalities, management, theatre
and movies, art and culture and
heritage. It also talks about luxury
living, new launches and brands apart
from calendar of events, and news in
and around.
2

3. is a complete
experience of
excellence, leisure and
efficiency in customer
service
One of India’s
premium airlines,
Deepika
85.1%
Average Passenger
Load Factor
Economy
Premium
Only Airline to have
Seats on Domestic
Routes in India
is the only
Celebrity Brand
Ambassador for
any domestic
airline in India
Padukone2017
To go International
by the end of
More Leg Room
than any other
Airline in Economy
Class Seats
20%
Exclusive
for Vistara’s business
class and Club Vistara
Gold customers at New
Delhi’s T3 terminal
signature
lounge
561
over
weekly Flights
Destinations
in 2 Years
Rapid growth from
3 19to
Connecting
19Cities
+

4. 4
Vistara Network

5. TECH SPECS & RATE CARD
…and similarly for all successive months
PAGE BLEEDS
• 3 mm on all sides for a total document size of 210 mm wide
x 260 mm high. Ads submitted without sufficient bleed area
will be reduced to fit live area size.
LIVE/SAFE AREA OR NON BLEEDS:
• 10 mm on all sides for a total document size of 210 mm wide
x 260 mm high.
• Additionally, for spread bleed ads, allow 10 mm on each side
of the gutter for binding.
• Please do not place logos, legal disclaimers or other critical
information outside live area.
• Clearly mark all ad materials with proper cropping instructions
to avoid misinterpretation.
• The ad should be provided in the pdf and eps format only.
Vistara inflight magazine offers the advertisers a unique
access to an extremely busy, active and hard to reach
audience, where there are no distractions and quality
time is spent on reading it during the flight journey.
Magazine Dimensions / Bleed Ad
W x H (cm) W x H (mm)
Magazine Size: 21 x 26 210 x 260
Live/Safe Area(FPC): 19 x 24 190 x 240
Live/Safe Area(DSC): 40 x 24 400 x 240
Double Spread(DSC): 42 x 26 420 x 260
Non-Bleed Ad Dimensions
W x H (cm) W x H (mm)
Full page 19 x 24 190 x 240
Double Spread 40.0 x 24 400 x 240
GSM Cover 220 Inside Pages 70
Ad Creative Deadlines
Issue Deadline
January 20th
December
February 20th
January
March 20th
February
April 20th
March
Rate Card (in INR / USD per issue)
Periodicity: Monthly
Distribution: Every seat pocket and Vistara
lounges at Delhi & Mumbai Airport* Above rates may differ due to exchange rate fluctuations.
INR ` USD $ *
Full page colour (FPC) 5,77,500 8,700
Double page Spread (DPS) 11,25,000 16,900
Opening Spread (IFCS) 14,44,000 21,700
First 30% Single (FPC) 7,11,500 10,700
First 30% Spread (DPS) 12,12,500 18,200
Inside front cover 11,25,000 16,900
Inside Back Cover 10,93,750 16,400
Outside Back cover (OBC) 15,40,000 23,100
Half Page (Vertical/Horizontal) 3,46,250 5,200
Magazine Size:
21 cm (w) X 26 cm (h)
210 mm (w) X 260 mm (h)
Live/Safe Area:
19 cm (w) x 24 cm (h)
190 mm (w) x 240 mm (h)
Bleed Size:
Magazine
size+3mm
5

6. Branding
On-Ground and On-Board
ADPlacement
Behind
BOARDING PASS
MR. MOHAMMED ABDUL
DATE TIME SEATNUMBER FROM TO F LIGHT
GATE NO.
12A
12-05-15 12:30 PM 13B
PLEASE BOARD EARLYGATES CLOSES 25MINS PRIOR TO TAKE OFF
Name
MR. MOHAMMED ABDUL
FLIGHT
G9147
Seat
13B
Time
12:30 pm
F
NOTE: Other collaterals
for branding can also be
discussed.
Inventory Lead time Rate in INR/Month* Rate in USD/Month* Specifications
Boarding Pass 20 Days 15,00,000 22,500 203 mm x 83 mm
(WxH), 58 mm x 83 mm
(Perforation Size)
Baggage Tags 20 Days 15,00,000 22,500 55 mm x 105 mm (WxH)
Sampling 10 Days On Request (Cost depends on the
weight of the sample)
On Request (Cost depends
on the weight of the
sample)
N.A.
* Above prices are exclusive of service taxes. Applicable service tax shall apply.
* Above prices are net .i.e. net of any agency commission.
* the slight rate differential is due to exchange rate fluctuations.
6

7. 7
MaXposure Media Group India Pvt. Ltd. is the largest inflight publisher and
largest corporate publisher in South East Asia & Middle East in terms of
titles, in various genres under its portfolio.
MaXposure is a full service media company with its core competence in
content generation, spread across the dimensions of publishing, creative
solutions, events, custom publishing, ambient media, international
representation and outsourcing. With a highly professional and experienced
edit and design team, we offer end-to-end solutions to our clients, from
conceptualizing to publishing the final product that includes content,
design, translation, production, printing, distribution, ad sales, digital
services, events, ambient media, etc. MMGIPL works very closely with the
client for conceptualizing and strategizing the DNA of these magazines in
sync with the brand.
MaXposure publishes more than 35 corporate magazines across
verticals in 16 languages and are available in over 170 countries worldwide.
Its publication includes Shubh Yatra, Air India’s in-flight magazine for
Ministry of Civil Aviation; Rail Bandhu, official on-board magazine for Indian
Railways, Ministry of Railways; India Perspectives, the official mouth piece of
Ministry of External Affairs, Government of India; Vistara, in-flight magazine
of TATA Singapore Airlines; Travel 3sixtyo
, inflight magazine for Air Asia India;
Gulf Life, in-flight magazine of Gulf Air, Nawras (both Sharjah & Morocco
edition), inflight magazine of Air Arabia; Saudi Gulf, inflight magazine of
new carrier in Saudi Arabia; Trujetter, in-flight magazine of Trujet Airlines;
Fly Smiles, in-flight magazine for Air Pegasus; The Oberoi magazine for The
Oberoi Group of Hotels; Deals Gallore magazine for GMR Group (Hyderabad
Airport); Mercedes-Benz Magazine; Smarttrucking, official magazine
for Daimler Commercial Vehicles; Crossings Insight official magazine of
Crossings Infrastructure Pvt. Ltd;Tathaastu official magazine of Tridhaatu
Realty & Infra; ISUZU Travelogue; Moods: Outdoor Sex Guide for HLL; Circle,
official magazine of Lifestyle; Pantaloons, official magazine of Pantaloons;
Ambience, magazine of Ambience Mall; City Walker, magazine of Select
Citywalk and DLF Promenade mall magazines.
Apart from magazines, the group also publishes coffee table books and
published Encyclopedia of India China Cultural Contacts, India Africa
Forum Summit’ and ‘International day Of Yoga for the Ministry of External
Affairs, Government of India and brand book encompassing beauty & styling
for a leading salon chain in India, Monsoon Salon & Spa.
The group being one of the leading publishers has offices spread across
the globe. Headquartered in New Delhi, India, the group has four own
offices in Bahrain, UAE, Singapore & Bangladesh. In addition, the group
also has a vast sales representation globally including in Thailand, South
Korea, Turkey, Japan, Italy, etc.
In India, the group has a robust network of 13 offices in Delhi, Mumbai,
Pune, Bengaluru, Chennai, Hyderabad, Kolkata, Indore, Chandigarh, Raipur,
Jaipur, Guwahati and Ahmedabad.
MaXposure Advantage

8. Maxposure Media Group
Maxposure Media Group India Pvt. Ltd.
#TheAddress, Plot No. 62, Okhla Industrial Area, Phase III,
New Delhi - 110020, India. Telephone: +91-11-43011111
Fax: +91-11-43011199, E-mail: info@maxposuremedia.com, www.maxposuremedia.com
BAHRAIN
Maxposure Marketing Services WLL |
Suite no. 652, 6th Floor, The Lounge
Serviced Offices Building 247, Road
No. 1704, Diplomatic Area Manama,
Bahrain, P.O.Box 11409
Mob: +973 37778537
Tel: +973 17518793
E-mail: aaliyah@maxposuremedia.com
UAE
MaXposure Arabia FZ LLC
Dubai Media City, Building No. 8,
Ground Floor, Premises No. EO10,
P. O. Box 502068, Dubai, UAE,
Mob: +971 582063140,
Tel: + 971 44310793
E-mail: majid@maxposuremedia.com
Singapore
MaXposure Global Pte
Ltd, 51 Goldhill Plaza,
#07-10/11, Singapore
308900,
Tel: +65 31632622,
Email: info@
maxposuremedia.com
Bangladesh
Subcontinental Media Pvt
Ltd, Profficio 2nd floor, 4
Mohakhali Commercial Area,
Dhaka 1212, Bangladesh,
Tel: +880 1862260427
E-mail: shohedul@
subcontinentalmedia.com
MAXPOSURE India Offices
Chandigarh
Sco no. 866, 2nd Floor, Office No. 18,
NAC Manimajra, Chandigarh – 160101
Tel: +91 0172 466 5839
Jaipur
Shop No.B-18, Hotel Arco Palace Opp.Metro Station,
Sindhi Camp Station Road , Jaipur-302001,
Tel: +91 141 404 7655
Mumbai
Office No 401, Shubham Centre, A1, Cardinal Gracious Road,
Chakala, Andheri (East), Mumbai 400099,
Tel: +91 22 61991111, Fax: +91 22 61991115
Pune
Subjeev Business Centre, 29, Ground Floor,
East Street Galleria, 2421, East Street,
Camp Pune-411001, Mob: +91 9096957855
Ahmedabad
4, Megabyte Business Centre, Navrang Building, Opposite
Samsung Showroom, Swastik Char Rasta, C.G.Road,
Ahmedabad – 380009, Tel: +91 79 40193627
Indore
7/1, 409, 4th Floor, Ratan Mani Complex, Opposite Inter Star
Showroom, New Palasia, Indore - 452001,
Tel: +91 731 4248881
Kolkata
DPS Corporate Club, 1st Floor, 9A Sebak Baidya Street, Kolkata
– 700029, Tel: +91 33 40680111
Raipur
Magnetto Offizo, Office No.546, 5th Floor, Magnetto The Mall,
G.E.Road, Labhandi, Raipur, Tel: +91 771 4264571
Bengaluru
1010 A Wing,10th Floor, Mittal Towers, M.G. Road,
Bengaluru-560001, Tel: +91 80 40921037-38,
Fax: +91 80 41510657
Hyderabad
1-11-222/2 Ground Floor, Street No.4, Gurumurthy lane,
Begumpet, Hyderabad-500 016, Tel: +91 40 40021545
Chennai
2nd Floor, X-42, Sindur Shopping Centre, 2nd Avenue Road,
Chennai- 600040, Tel: +91 44 42015684, Fax: +9144 42015685
8
USA
Maxposure Media Group
LLC 2525 Ponce De Leon
Blvd #300, Coral Gables,
Fl 33134, USA,
Phone: +164 63672916,
Email: info@
maxposuremedia.com

9. the network
INTERNATIONAL REPRESENTATON
NORTH America
Canada | Wayne Saint John |
The New Base, Tel +141 63631388
E-mail: wayne.stjohn@thenewbase.com
Europe
France | Nicolas Devos |
IMM International, Tel: +331 40137905
E-mail: n.devos@imm-international.com
London | David Simpson |
Simpson Media, Mob: +44 79 00885456
E-mail: david@simpson-media.com
Switzerland | Nathalie DupuY |
IMM International, Tel: +412 23108051
E-mail:n.dupuy@imm-international.com
Turkey | Tan Bilge | Media Ltd |
Tel: +90 212 2758433
E-mail: tanbilge@medialtd.com.tr
Far East
Hong Kong/Indonesia | Peter Jeffery |
Asian Integrated Media Ltd. Tel: +852 39106388
E-mail: peterjeffery@asianmedia.com
Malaysia | Shallie Cheng | Mind Sense Sdn.Bhd.
Tel: +601 22873092, E-mail: shalliecheng@gmail.com
Japan | Michiko Kawano | Pacific Business Inc
Tel: +813 36616138, E-mail: kawano-pbi@gol.com
South Korea | Jung-Won Suh |
Sinsegi Media Inc., Tel: +82 27858222
E-mail: sinsegi-2@sinsegimedia.info
Thailand | Stephen Marsh |
Media Representation International
Tel: +66 22042699, E-mail: stephen@mediarepint.com
Australia
Sydney | Charlton D’Silva | Publisher’s Internationale`
Tel: +612 92523476, E-mail: charlton.dsilva@pubintl.com.au
9