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Bakhtar Airline
Outlines:
Company introduction
Mission & Vision of Co.
Our Competitors & competitive advantages
Our Pricing strategy
Market segmentation & Target market
Marketing communication campaign
Current market situation.
Micro and macro analysis
Who We Are
Company introduction
Bakhtar Airline is established in 2015 and will start its
operations on 1 January 2016
Bakhtar Airline will be privately owned passenger airline in
Afghanistan
Bakhtar Airline is the first-low cost carrier in Afghanistan,
and it works in 7 countries and over 22 destinations on
 It operates scheduled services to 20 international and 18
domestic cities
The airline would be operated as a joint venture
between Azizi Bank holding 32% , AGC 30% Ahmad Shabir
11,75% Abdul Hadi 11,75 Basir 11,75 % shakeb 11,75
Cont.…..
In 2016 Bakhtar Airline will inaugurated
regularly scheduled flights to twenty
new international destinations.
This is more new routes
introduced by the company
Plane name Number of p Price
Airbus A320-200 180 25000000$
Airbus 320 neo 288 26000000$
Airbus A300- 200 288 26500000$
Airbus A340-30 327 28000000$
Airbus 350-900 425 32000000$
Boeing 148 21000000$
Airbus 320-216 320 28000000$
Boeing 747 568 52000000$
Boeing 787 404 50000000$
total 288500000
Our start up cost:
Other costs Amount
Employees salary
Building rent 2000000$
Fuel cost Per hour 2100 kg 35$ per kg
Other expensis 2000000 $
350ml $
Boeing 787 Airbus A340-30
Boeing 767 Boeing 747
Our Services
Our Services-
low cost carrier(LCC).
Cargo service.
Holiday products.
Booking services for hotels.
transportation
Medical care.
ADD-ON SERVICES
Baggage supersize
Pick a seat.
Pre book meals.
Entertainment.
CUSTOMER SERVICE DELIVERY
 TICKET BOOKING-
 MOBILE
 ONLINE
 INFLIGHT SERVICES-
 FOOD & BEVERAGES
 Bakhtar MERCHANDISE
 ENTERTAINMENT
 FLIGHT INFO through seat LCD .
 TRAVEL INFO through seat LCD.
INFLIGHT SERVICES-
 All the seats have a built-in massage system
 To B Classes seats have fully flat bed with a mattress
 has a 23" television screen
 allows their customer to look at over 1,200 on-demand video and
audio channels of our award.
 entertainment system including Hollywood and Bollywood
movies
along with other Arabic movies as well and live channels as well
 For B Class the customer allows to order from our menu any
time they need
For B Class we offering 50 km free Car Transportation
Bakhtar Airline Service
LIFECYCLE
Our sales offices
 Afghanistan (Kabul)
 Dubai (Sharjah)
 India (new Delhi)
 Pakistan(Islamabad)
 Saudi (Riaz)
 Turkey (Ankara)
Our Mission & vision
Our Mission
To develop the company’s standing as a global
airline
•To develop the company’s standing and
competencies
•To develop the company’s standing as a service
• To provide uninterrupted, superior-quality
flight service
• To flight safely
Our vision :
Our vision is to be among the world’s best airline
 We put safety first
We grow a winning team
We provide outstanding products and services
We consistently deliver Service Straight From The Heart
We produce superior financial returns
We support Afghanistan
We are a socially and environmentally responsible
company
Our Competitor & competitive advantages
domestic Competitors Are: international competitors
Competitive Advantages
Bakhtar Airline is a customer oriented not
transaction oriented
We are offering low cost
Productive and skillful employees
New airplanes
Standard fleet of aircraft
Using from new technology
Our MARKETING STRATEGY
We are Sponsoring
Pricing strategy
Bakhtar Airline is well aware that financial
discipline is one of the most important keys to
sustainable growth in its sector at a time when
competition is becoming tougher.
We will set up or pricing by considering the
price of our competitors.
quality and the price.
Premium price
In this kind of strategy the people of higher
class in the society are targeted
Medium price strategy
the medium class of the society is been
targeted
N Destinations To Econom
y
B Class
1 Kabul Kuwait Seassion
2 Kabul Jeddah Seassion
3 Kabul Moscow Seassion
4 Kabul Delhi Seassion
5 Kabul Ankara Seassion
6 Kabul Istanbul Seassion
7 Kabul Kazakhstan Seassion
8 Kabul Uzbekistan Seassion
9 Kabul Turkmenistan Seassion
10 Kabul Iraq Seassion
11 Kabul Bahrain Seassion
12 Kabul Malaysia Seassion
13 Kabul China Seassion
Marketing
Communication
Campaign
Marketing Communication Campaign
Targeting Youth Market
Rewards Programs
Integrated Marketing
Public Relations from Management
Re-Branding and IMC(Instrument
Meteorological Conditions) Campaign
Market segmentation
Market segmentation
Is a strategy which involves dividing broad
target market in to subset of consumers,
business or countries
Geographic segmentation
Demographic segmentation
Behavioral segmentation
Psychographic segmentation
SWOT Analysis
strengths
 Bakhtar Airline has new fleets
 Strong financial statement
 Qualified staffs
 Effective top management
WEAKNESS:
o Extra charges for baggage
o Flight delays
• Limited human resource
• Heavy reliance on IT
 THREATS:
o Increasing competition
• Rising fuel cost
• Rising labor cost
Terrorist attacks
Discount airline companies
New entrants in domestic market
• OPPORTUNITIES
o Strong brand name and joint venture with Azizi Bank and Alokozy Group
Of Companies
o Bakhtar Airline have limited international flights
Macro Environment
 Political
• Open sky policy/ deregulation (+)
• Unstable government policies (-)
 Economical
• Growing middle class income (+)
• Expected GDP growth (+)
• Hike in average income (+)
• Growth in tourism 9% (+)
sells tickets via the Internet so that sales costs can be minimized
• Air travel in Turkey will be the biggest growth market(-)
• High airport fees (-)
 ENVIRONMENTAL ISSUES
 Legal
 Socio – cultural
• Growing middle class (+)
• Domestic leisure travel (+)
• Foreign tourist (+)
• Status symbol (+)
• Security issue and terrorism (-)
• In international area, competitors use service culture enough to make
their customers comfortable about the airline.(-)
• People’s lifestyle of transportation is changed by development in aircrafts
 Technological
• Modernized airports (+)
Satellite programming, wireless internet access, satellite monitors at
every seat and seat –back personal video screens in modish aircrafts
• Online ticket booking (+)
• Reservation on telephone and on the Iinternet
Micro Environment
Supplier
Provide the resources like labor and material resources
to produce goods and services
Labor supplier include
Quantity of labor
Quality of labor
Labor strikes
Labor relations
Customer
Thanks

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Bakhtar Airline Business plane

  • 2. Outlines: Company introduction Mission & Vision of Co. Our Competitors & competitive advantages Our Pricing strategy Market segmentation & Target market Marketing communication campaign Current market situation. Micro and macro analysis
  • 4. Company introduction Bakhtar Airline is established in 2015 and will start its operations on 1 January 2016 Bakhtar Airline will be privately owned passenger airline in Afghanistan Bakhtar Airline is the first-low cost carrier in Afghanistan, and it works in 7 countries and over 22 destinations on  It operates scheduled services to 20 international and 18 domestic cities The airline would be operated as a joint venture between Azizi Bank holding 32% , AGC 30% Ahmad Shabir 11,75% Abdul Hadi 11,75 Basir 11,75 % shakeb 11,75
  • 5. Cont.….. In 2016 Bakhtar Airline will inaugurated regularly scheduled flights to twenty new international destinations. This is more new routes introduced by the company
  • 6. Plane name Number of p Price Airbus A320-200 180 25000000$ Airbus 320 neo 288 26000000$ Airbus A300- 200 288 26500000$ Airbus A340-30 327 28000000$ Airbus 350-900 425 32000000$ Boeing 148 21000000$ Airbus 320-216 320 28000000$ Boeing 747 568 52000000$ Boeing 787 404 50000000$ total 288500000 Our start up cost: Other costs Amount Employees salary Building rent 2000000$ Fuel cost Per hour 2100 kg 35$ per kg Other expensis 2000000 $ 350ml $
  • 7. Boeing 787 Airbus A340-30 Boeing 767 Boeing 747
  • 9. Our Services- low cost carrier(LCC). Cargo service. Holiday products. Booking services for hotels. transportation Medical care. ADD-ON SERVICES Baggage supersize Pick a seat. Pre book meals. Entertainment.
  • 10. CUSTOMER SERVICE DELIVERY  TICKET BOOKING-  MOBILE  ONLINE  INFLIGHT SERVICES-  FOOD & BEVERAGES  Bakhtar MERCHANDISE  ENTERTAINMENT  FLIGHT INFO through seat LCD .  TRAVEL INFO through seat LCD.
  • 11. INFLIGHT SERVICES-  All the seats have a built-in massage system  To B Classes seats have fully flat bed with a mattress  has a 23" television screen  allows their customer to look at over 1,200 on-demand video and audio channels of our award.  entertainment system including Hollywood and Bollywood movies along with other Arabic movies as well and live channels as well  For B Class the customer allows to order from our menu any time they need For B Class we offering 50 km free Car Transportation
  • 12.
  • 13.
  • 15. Our sales offices  Afghanistan (Kabul)  Dubai (Sharjah)  India (new Delhi)  Pakistan(Islamabad)  Saudi (Riaz)  Turkey (Ankara)
  • 16. Our Mission & vision
  • 17. Our Mission To develop the company’s standing as a global airline •To develop the company’s standing and competencies •To develop the company’s standing as a service • To provide uninterrupted, superior-quality flight service • To flight safely
  • 18. Our vision : Our vision is to be among the world’s best airline  We put safety first We grow a winning team We provide outstanding products and services We consistently deliver Service Straight From The Heart We produce superior financial returns We support Afghanistan We are a socially and environmentally responsible company
  • 19. Our Competitor & competitive advantages domestic Competitors Are: international competitors
  • 20. Competitive Advantages Bakhtar Airline is a customer oriented not transaction oriented We are offering low cost Productive and skillful employees New airplanes Standard fleet of aircraft Using from new technology
  • 23.
  • 24. Pricing strategy Bakhtar Airline is well aware that financial discipline is one of the most important keys to sustainable growth in its sector at a time when competition is becoming tougher. We will set up or pricing by considering the price of our competitors. quality and the price.
  • 25. Premium price In this kind of strategy the people of higher class in the society are targeted Medium price strategy the medium class of the society is been targeted
  • 26. N Destinations To Econom y B Class 1 Kabul Kuwait Seassion 2 Kabul Jeddah Seassion 3 Kabul Moscow Seassion 4 Kabul Delhi Seassion 5 Kabul Ankara Seassion 6 Kabul Istanbul Seassion 7 Kabul Kazakhstan Seassion 8 Kabul Uzbekistan Seassion 9 Kabul Turkmenistan Seassion 10 Kabul Iraq Seassion 11 Kabul Bahrain Seassion 12 Kabul Malaysia Seassion 13 Kabul China Seassion
  • 28. Marketing Communication Campaign Targeting Youth Market Rewards Programs Integrated Marketing Public Relations from Management Re-Branding and IMC(Instrument Meteorological Conditions) Campaign
  • 30. Market segmentation Is a strategy which involves dividing broad target market in to subset of consumers, business or countries Geographic segmentation Demographic segmentation Behavioral segmentation Psychographic segmentation
  • 32. strengths  Bakhtar Airline has new fleets  Strong financial statement  Qualified staffs  Effective top management WEAKNESS: o Extra charges for baggage o Flight delays • Limited human resource • Heavy reliance on IT
  • 33.  THREATS: o Increasing competition • Rising fuel cost • Rising labor cost Terrorist attacks Discount airline companies New entrants in domestic market • OPPORTUNITIES o Strong brand name and joint venture with Azizi Bank and Alokozy Group Of Companies o Bakhtar Airline have limited international flights
  • 34. Macro Environment  Political • Open sky policy/ deregulation (+) • Unstable government policies (-)  Economical • Growing middle class income (+) • Expected GDP growth (+) • Hike in average income (+) • Growth in tourism 9% (+) sells tickets via the Internet so that sales costs can be minimized • Air travel in Turkey will be the biggest growth market(-) • High airport fees (-)  ENVIRONMENTAL ISSUES  Legal
  • 35.  Socio – cultural • Growing middle class (+) • Domestic leisure travel (+) • Foreign tourist (+) • Status symbol (+) • Security issue and terrorism (-) • In international area, competitors use service culture enough to make their customers comfortable about the airline.(-) • People’s lifestyle of transportation is changed by development in aircrafts  Technological • Modernized airports (+) Satellite programming, wireless internet access, satellite monitors at every seat and seat –back personal video screens in modish aircrafts • Online ticket booking (+) • Reservation on telephone and on the Iinternet
  • 36. Micro Environment Supplier Provide the resources like labor and material resources to produce goods and services Labor supplier include Quantity of labor Quality of labor Labor strikes Labor relations Customer