Maxposure created content for its in-flight magazine Travel360. Reaffirming the brand’s image, the tone of the magazine’s content is kept young, peppy and progressive. The language, in alignment with the brand’s corporate communication, is casual, catchy and accessible. Maxposure created a design format with vibrant colours, quirky fonts and eye-catching infographics. The magazine highlights the Indian destinations the airline flies to, and local culture and experiences to support the brand’s emphasis on being Indian at heart.

1. MEDIAKIT
2017-2018
MEDIAKIT
2017-2018
12issues 16cities 525weeklyflights

2. MEDIAKIT
2017-2018AirAsia India brings you the latest in destinations, arts,
3
1016
metro
hubs
Connecting
Bengaluru,
Delhi, Kolkata
cities
operational
aircraft
10 more to be
added in 2017
&
85%on time
performance in
Dec 2016
Crossed
sales of
`100 crore
in December
2016
Average
passenger load
Weekly
flights
factor
86.3%
525
investment
to expand
operations
$
50m
To go
international by
end of
2017
culture, heritage, fun & adventure
2

3. MEDIAKIT
2017-2018
26
200
650
50
200
countries
Travels
Over
Over
Over
Over
+
destinations
worldwide million
passengers
flown in 2016
daily flights
routes
+270
aircraft
AirAsia India is part of the
AirAsia BEHRAD, recognised as the world’s
best low cost carrier
3

4. MEDIAKIT
2017-2018
World’s Best
Low-Cost
Airline for the
9th consecutive
year by Skytrax
world airline
award in
July 2016
Asiamoney’s Best
Managed Company
Award in 2010
Asia’s Top 200
“Best Under
A Billion”
Companies by
Forbes Asia
World’s
Leading Low
Cost Airline
by World
Travel
Awards in
2016
Best Asian
Low-Cost
Carrier
By TTG
Travel
Awards
2011
Airline Of
The Year by
Centre for
Asia Pacific
Aviation
(CAPA) in 2009
AirAsia has been recognised globally for offering
best services at best prices
4

5. MEDIAKIT
2017-2018
62%
38%
male
female
75%
63%
61%
English
speaking
live within
Metro and
tier-II cities
years of
age
Key
Audience
56%
are
university
graduates
45%fly for
business and
55% for leisure
AirAsia Customers are young, educated,
of AirAsia passengers are
employed as managers,
senior officials or
professionals
25-55
upwardly mobile and affluent
5

6. MEDIAKIT
2017-2018Airasia reach
Global network
6

7. MEDIAKIT
2017-2018AirAsia reach
india network
Chennai
Tiruchirappalli
Bagdogra
Srinagar
Kolkata
7

8. MEDIAKIT
2017-2018THE MAGAZINE
is everything to make for a traveller’s delight. Carefully
planned and created for the AirAsia patrons, every issue
will highlight exotic travel destinations. Every travel
feature will be dedicated to the beauty and diversity
of Indian and international boundaries. Taking everything
together to make this an ultimate travel read, our
aim is to present to you a journal full of enthralling travel
experiences and destinations.
Keeping the WANDERLUST feel in mind, the magazine
mirrors crisp travel FEATURES, EXOTIC photography,
Quirky, ArTISTIC design and a vibrant colour palette.
Travel3Sixtyº India is the fourth inflight edition
of AirAsia Airlines. The other editions are Malaysia,
Thailand & Indonesia.
Language
English
Frequency
Monthly
travel 3sixtyo
8

9. MEDIAKIT
2017-2018Maxposure
Advantage
9

10. MEDIAKIT
2017-2018
PAGE BLEEDS: 3 mm on all sides for a total document size of 210 mm
width x 275 mm hight. Ads submitted without sufficient bleed area will be
reduced to fit live area size.
LIVE/SAFE AREA: 12 mm inside of trim size on all sides of a bleed ad. A
full page bleed ad has a live area measuring 186mm width x 249mm hight.
Please do not place logos, legal disclaimers or other critical information
outside live area. Additionally, for spread bleed ads, allow 6 mm on each
side of the gutter for binding. Clearly mark all ad materials with proper
cropping instructions to avoid misinterpretation.
Contact Details:
Send release order/creative to:
Maxposure Media Group (I) Pvt. Ltd. | #TheAddress, Plot No. 62,
Okhla Industrial Estate, Phase III,
New Delhi-110020, India; Tel: +91 11 43011111
Email: airasia@maxposuremedia.com, info@maxposuremedia.com
Fax: +91 11 43011199
Advertising : info@maxposuremedia.com
Magazine Size:
21 cm X 27.3 cm
210 mm X 273 mm
Live/Safe Area:
18.6 cm x 24.9 cm
186 mm x 249 mm
Bleed Size:
Magazine
size+3mm
GSM Cover 220 Inside Pages 70
Issue Deadline
April 22nd
Mar
May 22nd
Apr
…and similarly for all successive months
Creative deadline
Magazine Size (inch): 21 cm x 27.3 cm 210 mm x 273 mm
Live/Safe Area (inch): 18.6 cm x 24.9 cm 186 mm x 249 mm
Bleed size: Magazine size + 3 mm
Non-Bleed Ad Dimensions
W x H (cm) W x H (mm)
Full page 18.6 x 24.9 186 x 249
Double Spread 39.6 x 24.9 396 x 249
Bleed Ad Dimensions
W x H (cm) W x H (mm)
Full page 21 x 27.3 210 x 273
Double Spread 42 x 27.3 420 x 273
* please provide half page, quarter page, strip in non-bleed only and allow a gutter space of 15 mm in double spread ads
Rate Card* INR (`)
Inserts
Full Page colour (FPC) 4,50,000 7500
Double Spread (DPS) 8,00,000 13,350
First 30% Single 5,50,000 9200
First 30% Spread 9,00,000 15,000
Inside Front/Back Cover 8,50,000 14,200
Back Cover 12,00,000 20,000
Half Page 2,70,000 4500
Quarter Page/ Horizontal Strip 1,60,000 2600
USD ($)
* with effect from April 2017
TECH SPECS &
RATE CARD
10

11. MEDIAKIT
2017-2018ambient media
NOTE: Other collaterals for branding can also be discussed
Exchange Rate: US$ 1 = Rs. 67
Inventory
Minimum
Quantity/
Booking
Lead time Rate in INR/Month* Rate in USD/Month* Specifications
Boarding Pass 3,00,000 20 Days 9,00,000 13,500
203mm x 83 mm (w x H), 58mm x 83mm (Perfo-
ration Size)
Baggage Tags 3,00,000 20 Days 9,00,000 13,500 55 mm x 105 mm (W x H)
In-flight
Announcements
16 Destina-
tions
10 Days 4,50,000 6,750 N.A.
Sampling On Request 10 Days
On Request (Cost depends on
the weight of the sample)
On Request (Cost depends
on the weight of the sample)
N.A.
* Above prices are exclusive of service taxes. Applicable service tax shall apply. * Above prices are net .i.e. net of any agency commission.
on-ground & on-board
11

12. MEDIAKIT
2017-2018
MaXposure India offices
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International representation
NORTH America
Canada | Wayne Saint John |
The New Base, Tel: +141 63631388,
wayne.stjohn@thenewbase.com
Europe
France | Nicolas Devos |
IMM International, Tel: +331 40137905,
n.devos@imm-international.com
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Simpson Media Ltd, Tel: +44 79 00885456
david@simpson-media.com
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IMM International, Tel: +412 23108051,
n.dupuy@imm-international.com
Turkey | Tan Bilge | Media Ltd.,
Tel: +90 212 2758433,
tanbilge@medialtd.com.tr
Far East
Hong Kong/Indonesia | Peter Jeffery |
Asian Integrated Media Ltd.
Tel +852 39106388
peterjeffery@asianmedia.com
Japan | Michiko Kawano |
Pacific Business Inc, Tel: +813 36616138
kawano-pbi@gol.com
Malaysia | Shallie Cheng |
Mind Sense Sdn.Bhd., Tel: +601 22873092
shalliecheng@gmail.com
South Korea | Jung-Won Suh |
Sinsegi Media Inc. Tel: +82 27858222
sinsegi-2@sinsegimedia.info
Thailand | Stephen Marsh |
Media Representation International
Tel: +66 22042699,
stephen@mediarepint.com
Australia
Sydney | Charlton D’Silva |
Publisher’s Internationalé, Tel: +612 92523476
charlton.dsilva@pubintl.com.au
India
MaXposure Media group (I) PVT LTD
#TheAddress, Plot No. 62, Okhla Industrial Estate, Phase III, New Delhi-110020, India, Tel: +91 11 43011111, Fax: +91 11 43011199
www.maxposuremedia.com
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