The document outlines considerations for research on a social action campaign against bullying. It discusses looking at existing anti-bullying materials to inform the new campaign. Primary research would involve online surveys and interviews to understand people's experiences with bullying. Sensitivity would be needed in the research as bullying deeply impacts people. The finished campaign pieces would be displayed in schools and youth groups to reach the target audience. Funding and getting people to openly share their bullying experiences could present challenges to the research.