Loads of fitness professionals are striking out on their own. While these fitness pros know a thing or two about how to perform the perfect squat, many are newbies when it comes to marketing. Here are some tips for fitness pros to craft great email newsletters!
What Email Marketing Can Do For Your Business
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8 Things Fitness Pros can do to Create a Lean,
Mean, Email Machine:
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I. Make it easy to ioin your email list
Include a signup form on your website and Facebook
page. Add newly enrolled clients to your list. You can
also automate this with a customer relationship
management (CRM) software integration.
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2. Collect (and share) client testimonials
There's no better way to promote your business than to
let your clients do the talking! Ask current clients if they'd
be willing to write a short testimonial for you. Then share
a new testimonial in each newsletter.
3. Share a quick at-home workout
Current and prospective clients alike will enjoy learning
quick workouts they can do at home. Kristin from Take it
Outside! Fitness in Portland, OR, does this in her
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4. Give shout-outs to individual clients
Just about everyone appreciates a pat on the back —
especially when they're working their fall off! Tadda of
Tadda's Fitness Center near Atlanta does a great job of
this in her email newsletter. She uses fun photos of clients
getting their sweat on:
SNAPSHOTS OF THE WEEK
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5. Share recipes and grocery shopping tips
If your fitness business includes nutrition coaching, use
your newsletter to share your expertise! Help your clients
stay on track between coaching sessions with healthy
recipes, grocery shopping tips, and advice about eating
well away from home.
6. Be yourself!
Finally, be sure to set yourself apart. Explain your unique
approach to fitness training and coaching. Share a bit
about your personality and outside interests.
You might not be the best trainer for everyone, but
you're the perfect trainer for the right people. And the
goal of email marketing is to find — and hopefully work
with — the right people!
http: //wvvw. takeitoutsidefitness. com/
http: //www. taddasfitness. com/
http: //biog. madmimi. com/ email-marketing-for-
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