Program Takeaways Learn how digital platforms & network effects create new business opportunities and strategies Learn how mobile commerce business models & analytical tools can identify business opportunities Learn how to implement design thinking & create functional digital product prototypes Understand how the customer journey can be digitised to create new customer experience

1. Certificate Program in Digital Transformation and Design
Thinking
Overview of Online Program
Saturdays, Aug 19-Sept 9, 2017

4. How do I move from a services mindset to
an innovation mindset through digital
transformation and design thinking?
Key Challenge for Professionals

5. • Employees who DO NOT understand how to deploy digital technologies and
practices innovatively are at great risk of being left behind as digital automation
increasingly disrupts jobs and companies
• Companies are increasingly looking for employee capabilities and skills that can
leverage digital technologies and design thinking practices in innovative ways
• The shortage of such innovation-related capabilities and skills is the main barrier
to the success of digital transformation in industry
• Cultivating an INNOVATION MINDSET is the primary means by which digital
transformation and design thinking skills can be acquired
Business Context

6. Program Description
• Teaches the strategic, business model, design and product solution thinking
capabilities needed to cultivate an INNOVATION MINDSET in today’s world
• REAL-TIME ONLINE TEACHING by world class faculty from leading business
schools in the world, as well as top practitioners with deep industry expertise
• Uses content TESTED THROUGH PROGRAMS with managers at the world’s
leading companies, who have given content rave reviews
• Online sessions can be attended ANYWHERE using ANY DEVICES
that can access the Internet through real-time video and chat sessions

7. Dates for Online Program
Saturday
Sessions 1-2
(4 hours)
09.00 hrs
13.00 hrsTime
Anywhere
19
Aug
Saturday
16.00 hrs
20.00 hrsTime
Anywhere
26
Aug
Saturday
09.00 hrs
13.00 hrsTime
Anywhere
02
Sept
Saturday
09.00 hrs
13.00 hrsTime
Anywhere
09
Sept
Sessions 3-4
(4 hours)
Sessions 5-6
(4 hours)
Sessions 7-8
(4 hours)
DAY 1 DAY 2 DAY 3 DAY 4

8. Program Outcomes (Days 1-2: Business Model & Strategic Thinking)
TAKE AWAY
Taken together, these outcomes will
provide participants with ways to cultivate
new business model and strategic
thinking capabilities
Your
Understand the varieties of digital business models that
can lead to breakthrough business opportunities
Learn how mobile commerce business models and analytical
tools can be used to identify business opportunities
Understand how business model innovation can
create new business opportunities
Understand how the customer journey can be
mapped to describe the real customer behavior
Understand how the customer journey can be
digitized to create new customer experiences
Learn how digital platforms and network effects can create
new business opportunities and network strategies

9. TAKE AWAY
Taken together, these outcomes will
provide participants with ways to cultivate
new design & product solution
thinking capabilities
Your
Program Outcomes (Days 3-4: Design & Product Solution Thinking)
Understand the fundamentals of design thinking and the key
approaches in the field
Understand design thinking structures and value creation
capabilities for business
Learn how design thinking can be applied to digital
transformation and for building empathy with customers
Understand how an entrepreneurial approach can
creatively solve problems and ID innovative solutions
Learn about new product frameworks and product
discovery for digital solutions
Understand how to design experiments and create
functional digital product prototypes and test them

10. Content of Sessions 1-2
Understand how new digital business models
are enabled by digital transformation
Learn the PICPOP model for identifying
digital innovations for business
Understand digital innovation as
example of business model innovation
BUSINESS MODEL THINKING
Understand how business model innovation can
create new business opportunities
19AUG2017
Understand mobile commerce business
models and their applications
Create a business model canvas (BMC)
to ID & evaluate digital opportunities
Leann product value segmentation
tools to understand value creation
Learn how mobile commerce business models and analytical
tools can be used to identify business opportunities
Session 1:
Digital
Business
Models
Session 2:
Mobile
Commerce
Models
Understand the varieties of digital business models that
can lead to breakthrough business opportunities

11. STRATEGIC THINKING
Understand how the customer journey can be
mapped to explain the real customer behavior
26AUG2017
Create a buyer persona for
key customer segments
Map the customer journey for key
customers in market segments
Identify and redesign the customer touch
points digitally to create new experiences
Understand how the customer journey can be
digitized to create new customer experiences
Learn how digital platforms and network effects can create
new business opportunities and network strategies
Understand digital disruption and digital
value chains
Understand digital platforms and
network effects
Understand and identify network
strategies related to platforms
Session 3:
Digital
Customer
Journeys
Session 4:
Digital
Platforms
Content of Sessions 3-4

12. Understand the Stanford and IDEO
approaches to design thinking
Do design thinking exercises to
build empathy for customers
Understand the fundamentals of
design thinking and mindsets
DESIGN THINKING
Understand the fundamentals of design thinking
and the key approaches in the field
2SEPT2017
Understand design thinking structures and
value creation capabilities
Learn how design thinking can be
applied to digital transformation
Do design thinking and digital
innovation and mindset exercises
Learn how design thinking can be applied to digital
transformation and for building empathy with customers
Understand design thinking structures and value creation
capabilities for business
Session 5:
Design
Thinking
Approaches
Session 6:
Design
Thinking
Applications
Content of Sessions 5-6

13. Learn how to design experiments to identify
and refine solutions that solve business
problems
9SEPT2017
Learn about new product frameworks and
product discovery for digital solutions
offerings
Identify business problems using
an entrepreneurial approach
Learn approaches for creative problem
solving that lead to innovative solutions
Understand how to create functional
product prototypes and test them
Learn about new product frameworks and product
discovery for digital solutions
Understand how an entrepreneurial approach can
creatively solve problems and ID innovative solutions
Understand how to design experiments and create
functional digital product prototypes and test them
PRODUCT SOLUTION THINKING
Learn how to envision the product
experience for business users
Session 7:
Entrepreneurial
Solutions
Session 8:
Digital Product
Innovation
Content of Sessions 7-8

21. Your Investment
20,000
+GST
Individual
Group of 20+ Participants
from the SAME COMPANY
10% Discount
On total fee
*Tuition and teaching materials are included
*
Corporate