The document provides details about an event launching the iPoS app by AIA Insurance. It discusses the background of traditional insurance paperwork processes versus the new digital iPoS app. The event will be held in September in both Hanoi and Ho Chi Minh City, with 500 guests expected. The agenda includes an opening performance, speeches, a launching performance demonstrating the iPoS app, experiences using iPads, entertainment, and a lucky draw prize of iPads. Design elements like the venue, theme, and floor plan are also outlined.

1. iPoS
Launching Event

2. Background Info Execution Design
Background Info

3. Traditional Way
AIA Insurance Agent
Customer
Paper work
preparation
Files
Classification
Customer
Classification
Big Bags
May cause dangers
while driving
Wasting Time & Energy
(4 both sides)
May harm the Brand image (the feel of
unprofessional, outdated…)
…

4. iPoS Introduction

5. iPoS vs. Traditional
Time
Energy
Brand Image Improvement
Productivity
 The reasons
why AIA apply
iPoS iPoS
Traditional

6. Event Information
•iPoS Launching
Event Purpose
•HCM: September, 24th 2013
•HN: September, 26th 2013Time
•HCM: (Not yet confirmed)
•HN: (Not yet confirmed)Venue
•500 pax/place
•Include: correspondent, agents, customersGuests

7. SEPTEMBER 2013 – HA NOI
Su Mo Tu We Th Fr Sa
22 23 24 25 26 27 28
29 30 1 2 3 4 5
6 7 8 9 10 11 12
Melia,
Grand
Melia,
Sheraton
Melia,
Sheraton
Grand
Melia
Grand
Melia
SheratonGrand Grand

8. SEPTEMBER 2013 – HO CHI MINH
Su Mo Tu We Th Fr Sa
22 23 24 25 26 27 28
29 30 1 2 3 4 5
6 7 8 9 10 11 12
InterInter
Inter

9. Execution
Background Info Execution Design

10. Building Concept
OPT.1
LESS IS MORE
One App
save More time
reach More customer
get More deals
More convenient
More controllable
…
More Success
Inspiration:
OPT.2
ALL IN ONE
Theme:

11. Theme Icon (Opt.1)
1
2

12. Theme Icon (Opt.1)
3
4

13. Theme Icon (Opt.2)
1
2

14. Theme Icon (Opt.2)
3
4
5

15. Tone & Style
iPoS
Launching
Event
Technology
Mordern Professional
High-end
service

16. Agenda
No. Time Activity
1 14:30 - 15:00 Welcome Guests
2 15:00 - 15:10 Opening Performance
3 15:10 - 15:15 Opening Speech
4 15:15 - 15:30 AIA BOD’s Speech
5 15:30 - 15:40 Launching Performance
6 15:40 - 16:00 iPoS Presentation
7 16:00 - 17:30 iPoS Experience
8 17:30 - 17:50 Entertainment + Finger food
9 17:50 - 18:00 Lucky draw
10 18:00 - … Ending

17. Front Side Back side - Content Side
Invitation - Content

18. Invitation

19. Invitation
Envelop

20. Details
Welcome
Guest
Opening
Performance
Launching
Moment
Entertainment
+ Lucky Draw

21. Details
1) Welcome Guests
Foyer Decoration
Based on the tone & style of the program. Foyer look should be: technical,
modern & ton sur ton with AIA image.
There are 3 main areas at Foyer:
1. Reception: PGs check guest’s invitation via Event Check-in App
2. Photo backdrop: for guests to take pictures
3. Technology Experiences: guests can experiences some useful & updated app
while waiting for the main program
*Note: Tea-break will be served during this time in buffet style

22. Details
1) Welcome Guests (cont.)
Event Check-in App
Each guests will have their own QR Code printed on their invitation. As PGs
scan the code, we’ll know guest’s information; who join the event and who
doesn’t…
PG Scan QR Code with
iPad or iPhone

23. Details
Photo backdrop Idea  Simple, Elegant, Modern Look

24. Details

25. Details

26. Details
2) Opening – Matrix Dance
At first, Matrix Effect shown on Led Screen along with digital sound. Suddenly,
lights out, dancers in special designed uniform will come on stage & perform
Matrix Dance.
This is a complex combination between Human & Machine. It requires the
accuracy & perfection, so the dancer’s moves & film can match with each
other
At the end of the performance, theme icon will appear on Led Screen

27. Special Design Uniform will give dancers the
robot looks
Meaning: The matrix effect, digital sound, robot look, modern
move  reflect: technology, updated, developed

28. Details
3) Opening Speech
At the end of the opening dance, MC
will appear and invite AIA
Representative to come on stage and
make the opening speech.
It’s about the meaning of the event,
the reason why they are there and
thank you all for joining the event…

29. Details
4) AIA BOD’s Speech
After the Opening Speech, a member of AIA BOD will be invited to come
on stage & make the speech. (Content of the speech: handled by AIA)
*Note: There’re 2 ways of presenting
1) PG will come on stage and hand
the microphone to the presenter
2) A Podium will be set up quickly
after the opening dance

30. Details
5) Launching Performance – iDance
At the end of AIA BOD’s Speech, lights dim. Dancers in black leather jumpsuit
will come on stage & perform iDance.
Content:
This is a modern dance performed by 4 Dancers. In the middle of the song, 4
Dancers will perform with 8 iPads (2 iPads/person). There’s eye-catching effect
shown on these iPads.
At the end of the performance, 4 Dancers will form the iPoS icon by placing
the iPads next to each other. And AIA Representative comes on stage and
touch on iPoS icon.
In the mean time, Led Screen split into 2 for dancers to come backstage. After
that, the 2 screens will be merged and the video clip about iPoS will be shown.

31. Led Screen at
the beginning
4 Dancers
appear
In the middle of the
song, they move
toward backstage
and get 8 iPadsThen, they’ll dancing with
iPads in their hands

32. At the end, 4 Dancers
will placed 8 iPads like
this & form iPoS Logo

33. Led Screen
split into 2
Dancers move to
behind the screens
The 2 merge into 1
iPoS icon appears and link
to the Video Clip

36. Details
6) iPoS Presentation
iPoS Presentation will be
conducted by AIA
representative after the
launching performance.
It’s all about its function, how it
works & how to work it
effectively.
The reason why AIA apply this
app will be proved at this stage.
There’s also live camera while
the presenter’s operating

37. Details
7) iPoS Experience
The audience will have 1 hour to experience
how iPoS work after the presentation.
8 iPads will be placed along 2 sides of the
ballroom for guests to experience.
Each iPad will be connected to an LCD
Screen. So, “1 touch, 10 experiences”

38. Details
8) Entertainment + Lucky Draw
Lucky Draw
Type: Jackpot
Data Source: QR Code scanned by PG
Prizes: 3 iPad

39. Details
8) Entertainment + Lucky Draw (cont.)
Entertainment
Artist Suggestion: HCM
MC Bình Minh
Singer Phương Vy Idol

40. Details
8) Entertainment + Lucky Draw (cont.)
Entertainment
Artist Suggestion: HN
MC Thành Trung
Singer Mỹ Dzung

41. Details
9) Door-gift
iPad Charger

42. Background Info Execution Design
Design

43. Floor Plan

46. Foyer

48. iPad connected to LCD

54. Thank You