Imexpharm is launching a new product called Andol Fort in Vietnam and is organizing several launch events across the country from November to December 2009. The events will include welcoming guests, an opening speech, a dance performance unveiling the product, a presentation from an opinion leader, information about Andol Fort, a singer performance, comedy, lucky draws, and door gifts. The events are aimed at doctors and pharmacists and will take place in Ho Chi Minh City, Hanoi, Da Nang, Can Tho, Dong Thap, Nha Trang, and Vung Tau with 650 to 600 guests expected at each event.

1. Imexpharm Event
2009
Proposed by
October, 2009

2. Theme
Event activities
Design
Manpower
Timeline
Estimated cost
General Information
 Background
 Objectives
 Target customer
 Event overview
 Venue
Content

3. GENERAL
INFORMATION

4. • Imexpharm is one of the largest pharmaceutical in Vietnam. They would like to launch
Andol Fort in Vietnam market. A series of marketing activities will be hold since
November to launch this product.
• Imexpharm would like to organize the customer event to send the thank you message to
their clients.
Background
NEW
PRODUCT
IMPRESSIVE
LAUNCHING EVENT
Vietnam market

5. Objectives

6. Doctors
Pharmacists
Target Audience

7. Place Venue Date Time Guests
HCM- OTC White Palace Hotel 20/11 18:00-21:00 650
Ha Noi Fortuna Hotel 28/11 18:00-21:00 300-400
HCM- ETC Equatorial Hotel 04/12 18:00-21:00 350
Can Tho Dai Thong 05/12 17:00- 20:00 500-600
Dong Thap Imexpharm 12/12 & 13/12 17:00- 20:00 500-600
Da Nang Hoang Anh Gia Lai
hotel
18/12 10:00-13:00 300-400
Nha Trang Quoc te Hotel 19/12 10:00-13:00 300-400
Event Overview

8. Venues Ho Chi Minh - OTC
Venue: White Palace Hotel
Add: 194 Hoàng Văn Thụ, Quận Phú Nhuận, Tp. Hồ Chí Minh

9. Venues Ho Chi Minh - ETC
Venue: Equatorial Hotel
Add: Tp. Hồ Chí Minh

10. Venues Da Nang
Venue: Hoang Anh Gia Lai Hotel
Add: 01 Nguyễn Văn Linh, Quận Hải Châu, Dà Nẵng

11. Venues Ha Noi
Venue: Fortuna Hotel
Add: 6B, Láng Hạ, Quận Ba Đình, Hà Nội

12. Venues Can Tho
Venue: Dai Thong Hotel
Add: Đại Lộ Lê Lợi, Quận Ninh Kiều

13. Venues Nha Trang
Venue: Quoc Te Hotel
Add: 09 Nguyen Thien Thuat Street, Nha Trang

14. Venues Vung Tau
Venue: Palace Hotel
Add: 01 Nguyen Trai Street, Vung Tau

15. THEME

16. Gold life , green health
S c kh e vàngứ ỏ , cu c s ngộ ố
xanh
Theme

17. Optional Theme
Có Andol Fort, h t lo c m cúmế ả

18. EVENT ACTIVITIES

19. Step 1: Biz will design invitation card
Step 2: Imexpharm will approve invitation design
Step 3: Biz will produce invitation cards
Step 4: Imexpharm will send invitations to the guests and
call for confirmation
Invitation Process

20. • Beautiful PG to welcome &
check for guest’s list & instruct
them to ball room
• Nice door gifts to be delivered
after guests depart
Welcome Guests
ProfessionalPGs
ProfessionalPGs

21. Imexpharm preventative will
introduce and send “thank
you” message to the guests
Opening speech

22. Dancers will perform the sign of
influenza to introduce product.
With art performance, they
dance around the mock-up of
Andol Fort & show the useful of
product.
Dance Unveil For Launching

23. • Opinion leader, a well-known
pharmacist/doctor
• Present about the influenza, the
advantages and disadvantages of
pharmacy in Vietnam market
• Give his opinion about the best
functional about a pharmacy
(Andol Fort benefits)
Opinion Leader

24. Professional leader will
present the benefits and
effect of Andol Fort
Andol Fort Introduction

25. The famous singer will
talk and share her
experience about
influenza & the benefit of
Andol Fort.
Talk Show

26. Food & Beverage
Hotel to serve various and delicious dishes on set-menu

27. Singer Performance

28. Make people feel
“Funny” and “Relax”.
The content of play
related with doctor,
drug, pharmacists
Comedy

29. Step 1: Biz will give the lucky card for Imexpharm pharmacists
Step 2: Imexpharm will collect order
Step 3: Imexpharm give lucky card based on guest’s orders
Step 5: PG will collect lucky card for the lucky draw
Lucky draw process
Step 4: Guests will fulfill the lucky card

30. TIME MIN ACTIVITIES KEY VISUAL PIC
16:30 –
17:00
30’
Welcome guests
Open welcome music and
TVC
Biz, Imexpharm
17:00 –
17:05
05’ Opening dance
17:05 –
17:35
30’
Opening speech & summary
business report
Imexpharm
MC
17:35 –
17:45
10’
Dance unveil for Andol
Launching product
Dance group
17:45 –
18:05
20’
Opinion leader speech
Famous
pharmacist/docto
r
18:05–
18:20
15’
Imexpharm presents about
product and promotion Biz
Program Flow – Dong Thap, Can Tho

31. TIME MI
N
ACTIVITIES KEY VISUAL PIC
18:20 –
18:30
10’
Famous singer will
perform, talk and share
experience about
influenza
Imexpharm
MC
18:30 –
19:00
30’ Promotion Biz
19:00 –
19:15
15’ Singer performance
Biz/ Comedy
group
19:15 –
19:30
15’
Comedy
Biz
19:30 –
19:40
10’ Lucky draw Biz
19:40 –
20:00
20’
Ending
Delivery door gift
Imexpharm
Biz
Program Flow – Dong Thap, Can Tho (Cont)

32. TIME MIN ACTIVITIES KEY VISUAL PIC
10:00 –
10:30
30’
Welcome guests
Open welcome music and
TVC
Biz, Imexpharm
10:30 –
10:35
05’ Opening dance
10:35 –
11:05
30’
Opening speech & summary
business report
Imexpharm
MC
11:05 –
11:15
10’
Dance unveil for Andol
Launching product
Dance group
11:15 –
11:35
20’
Opinion leader speech
Famous
pharmacist/docto
r
11:35–
11:50
15’
Imexpharm presents about
product and promotion Biz
Program Flow – Da Nang, Nha Trang, Vung Tau

33. TIME MI
N
ACTIVITIES KEY VISUAL PIC
11:50 –
12:00
10’
Famous singer will
perform, talk and share
experience about
influenza
Imexpharm
MC
12:00 –
12:30
30’ Promotion Biz
12:30 –
12:45
15’ Singer performance
Biz/ Comedy
group
12:45 –
13:00
15’
Comedy
Biz
13:00 –
13:10
10’ Lucky draw Biz
13:10 –
13:30
20’
Ending
Delivery door gift
Imexpharm
Biz
Program Flow – Da Nang, Nha Trang, Vung Tau (cont)

34. TIME MIN ACTIVITIES KEY VISUAL PIC
18:00 –
18:30
30’
Welcome guests
Open welcome music and
TVC
Biz, Imexpharm
18:30 –
18:35
05’ Opening dance
18:35 –
19:05
30’
Opening speech & summary
business report
Imexpharm
MC
19:05 –
19:15
10’
Dance unveil for Andol
Launching product
Dance group
19:15 –
19:35
20’
Opinion leader speech
Famous
pharmacist/docto
r
19:35–
19:50
15’
Imexpharm presents about
product and promotion Biz
Program Flow – HCM (OTC), HN

35. TIME MI
N
ACTIVITIES KEY VISUAL PIC
19:50 –
20:00
10’
Famous singer will
perform, talk and share
experience about
influenza
Imexpharm
MC
20:00 –
20:30
30’ Promotion Biz
20:30 –
20:45
15’ Singer performance
Biz/ Comedy
group
20:45 –
21:00
15’
Comedy
Biz
21:00 –
21:10
10’ Lucky draw Biz
21:10 –
21:30
20’
Ending
Delivery door gift
Imexpharm
Biz
Program Flow – HCM (OTC), HN (Cont)

36. TIME MIN ACTIVITIES KEY VISUAL PIC
18:00 –
18:30
30’
Welcome guests
Open welcome music and
TVC
Biz, Imexpharm
18:30 –
18:35
05’ Opening dance
18:35 –
19:05
30’
Opening speech & summary
business report
Imexpharm
MC
19:05 –
19:15
10’
Dance unveil for Andol
Launching product
Dance group
19:15 –
19:35
15’
Imexpharm presents about
product and promotion
Famous
pharmacist/docto
r
19:35–
19:50
15’ Biz
Program Flow – HCM (ETC)

37. TIME MI
N
ACTIVITIES KEY VISUAL PIC
19:50 –
20:00
10’
Famous singer will
perform, talk and share
experience about
influenza
Imexpharm
MC
20:00 –
20:30
30’ Promotion Biz
20:30 –
20:45
15’ Singer performance
Biz/ Comedy
group
20:45 –
21:00
15’
Comedy
Biz
21:00 –
21:10
10’ Lucky draw Biz
21:10 –
21:30
20’
Ending
Delivery door gift
Imexpharm
Biz
Program Flow – HCM (ETC)

38. DECORATION

39. Lucky draw card

40. Invitation Card

41. Invitation Card (cont.)

42. Invitation Card (cont.)

43. Upstairs

44. Outside Ballroom before launching

45. Ballroom

46. Outside Ballroom after launching (Option 1)

47. Outside Ballroom after launching (Option 2)

48. Inside Ballroom

49. Stage

50. Stage (Cont)

51. Stage (Cont)

52. Stage (Cont)

53. Welcome Banner

54. Standee Banner

55. Mock up

56. Display shelf

57. Holder

58. Uniform

59. MANPOWER

60. CAMEN
Dance Group - HN

61. ABC
Dance Group - HCM

62. Nguyễn Thị Bảo Ngọc
EXPERIENCE:
• Top 12 Người Dẫn Chương
Trình 2009, VNPT, Canon,
VNPT
MC - HCM

63. Thu Hương
EXPERIENCE:
- Hoa khôi thời trang năm 1995
- Người mẫu, Diễn viên điện ảnh
- MC Đài Truyền Hình VTV3
- MC Phụ Nữ Thế Kỷ 21 – VTV3
MC – Ha Noi

64. Lê Hiếu
Singer & Talk show - HCM

65. Mặt Trời Đỏ
Singer & Talk show - HN

66. Trung Dân
Comedy Group – HCM

67. Thế Anh
Comedy Group – Ha Noi

68. Timeline
No Item Timing
1 Presentation 14/10/2009
2 Receiving feedback and revising
proposal (if any)
15/10/2009- 25/10/2009
3 Signing contract 26/10/2009- 28/10/2009
4 Preparation 28/10/2009- 21/11/2009
5 Event days:
•Dong Thap
•Ha NoI
•HCM – OTC & ETC
•Da Nang
•Can Tho
•Vung Tau
•Nha Trang
•21 & 22/ 11/ 2009
•28/ 11/ 2009
•20 & 21/ 11/ 2009
•05/ 12/ 2009
•06/ 12/ 2009
•11/ 12/ 2009
•19/ 12/ 2009

69. Budget

70. THANK YOU!