Nexa Car Launch Pitch Presentation

NEXA PRE
BALENO
MADE OF METTLE
A presentation by SALT

NEXA PRE
When you pass at a speed which makes the head turns

When you feel, you always wish for sustainable speed to drive

When you feel, you always wish for sustainable speed to drive
Where innovation in technology creates
EXPERIENCE

NEXA PRE
RIDE THE WAVE
Harmony, Elegance and liquid wave energy design
A SHINNING SENSATION
The chrome accentuations
LIGHT UP THE WAY
Projector headlamps . Follow me home feature.
CAPTIVATING FROM INSIDE
Interiors crafted with style and elegance
ULTIMATE ELEGANCE AND UNPARALLELED QUALITY
EQUIPPED TO ENTHRAL
The feeling to get in
TRACK YOUR DRIVE
Multiple salient alerts and features
POWERFUL STANCE, ICONIC BODY AND
INNOVATIVE FEATURES THAT INSPIRE YOU

MORE SPACE FOR MORE ADVENTURE
60:40 rear split seat and parcel shelf
UTILITY AT ITS BEST
Extra room for necessities
TAILORED TO PERFECTION
Thin rood spoiler with its distinctive LED lights
KEEPS AWAY UV RADIATION
Special UV Cut glasses
SEAMLESS SHIFTING
Comes with CVT with infinite gear ratios
NEW GENERATION PLATFORM
Improved crash resiliency & improved NVH
A MACHINE BUILT FOR TO THE RIGHT
AUDIENCE OF THIS GENERATION

NEXA PRE
SURROUND IN SAFETY
With major 4 features it’s a class above the competitors
ENHANCED PROTECTION
Total Effective Control Technology
THE SILENT PERFORMER
The powerful DDiS 190 engine
COLOR AVAILABILITY
6 colors to choose what suits your personality best
TURNING FUEL INTO ADRENALINE
AND REACHING DESITINATIONS

The objective of the launch events is to create unique brand
experiences that provide an emotional connection to the NEXA

LATEST TECHNOLOGY
THAT POWERS RS FROM INSIDE
TURBO BOOSTER PETROL ENGINE

FUTURE TECHNOLOGY IS BUILT FROM
HEART TO POWER RS FROM INSIDE

OUR UNDERSTANDING
Scope of work
Venue reccee/options
BIC route/drive/experience
1.0
1.1
1.2
1.3
PLANNING
Timeline for event essentials
Airport Transfers
Launch evening
Hotel Options
Route Options for drive
Budget Worksheet
2.0
2.1
2.2
2.3
2.4
VISUAL COMMUNICATION
Theme for the Launch
Pneumonic logo/logo rationale
Typography element visual assets
Color design language
3.0
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
OUR IDEA
Pre & Post Communication
Invites (Technology/paper)
At the Airport
At the JP Hotels
Entertainment at Launch
Experiential Engagements
Thematic Décor
Drive Experience to BIC
Engagement at BIC
Pre & Post Event AV
Main Event AV
Gala Dinner at Hotel
Giveaways
4.0
4.1
4.2
4.3
4.4
4.5
4.6
POST EVENT PROMOTION
Miniature showroom launch
Tapping the media and
prospective potential buyers
5.0
5.1
5.2
UNDERSTANDING OUR DELIVERABLES

7
DECODING THE BRIEF
Scope of work
1.0
1.1
GROUND LOGISTICS ( PLANNING & MANAGEMENT )
COORDINATION WITH HOTEL ( BOOKINGS WILL BE TAKEN CARE OF MSIL )
ROUTE PLANNING & EXECUTION (IN COLLABORATION WITH MSIL)
PLANNING & EXECUTION OF GALA NIGHT
GIVEAWAYS

DECODING THE BRIEF
Venue Reccee
1.0
1.2
JAYPEE GREENS GOLF & SPA RESORT, GREATER NOIDA

VISUAL COMMUNICATIONS
THEME FOR THE LAUNCH
2.0
2.1

YOU ARE THE
FORCE THAT PULLS..

YOUR STYLE & POWER
MAKES HEAD-TURN

YOU ARE THE BUZZ THAT GROWS,
WHEREVER YOU GO!

YOU ARE THE TORQUE,
THAT SPEEDS ASPIRATIONS!

INSPIRES A SHIFT IN
DRIVING EXPERIENCE

Y O U A R E T H E
Torque
O F T H E T O W N

Baleno RS takes the legacy of style and power to another level, it undergoes the much-needed speed
make-over that redefines the drive experience. For an audience that’s young and restless, always
willing to experiment and explore new sides to them, it’s speed sustainability ensures that they do so
much more, all in a day’s time. So that they make a statement wherever they go.
With a force that comes from the heart of the machine, the all new turbojet engine, the vista of the
town has changed, leaving the dull and mundane behind. The guests will experience the speed, style
and performance that come together to inspire. The guests will witness the all new Baleno RS-.
“TORQUE OF THE TOWN”
RATIONALE FOR THE THEME
2.0
2.1
2.0
2.1
2.2
2.3
2.4

LOGO MNEUMONIC – OPTION 1
2.0
2.2
2.0
2.1
2.2
2.3
2.4

2.0
2.2
LOGO MNEUMONIC – OPTION 2
2.0
2.1
2.2
2.3
2.4

2.0
2.3
TYPOGRAPHY ELEMENT VISUAL ASSET
2.0
2.1
2.2
2.3
2.4

2.0
2.4
COLOR DESIGN LANGUAGE
2.0
2.1
2.2
2.3
2.4

3.0
3.1
OUR IDEA
PRE & POST COMMUNICATIONS
We shall be kicking off the pre communication strategy 5 weeks before the event
launch. This would be comprising of:
1.  Electronic Direct Mailer
2.  Countdown EDM
3.  Reminder EDM
4.  Digital Marketing
5.  Social Media Marketing
6.  Memory EDM (Post Event)

3.0
3.1
OUR IDEA
PRE COMMUNICATIONS TIMELINE
TIML
This timeline will help you manage the planning of your launch event. Task lead times suggested on the right are relative to the date of
your event.
TASK LEAD TIME
• Create Timeline
• Determine Budget
Refer to pg.
16
• Start Contact List
• Secure Venue (If o!-site)
Refer to pg.
38
• Compile Guest List
Refer to pg. 31
• Customize Invite Template
Refer to pg. 26
• Branded Giveaways in Production
Refer to pg. 47
• Secure Event Sta!
• Book DJ or Musical Talent
Refer to pg. 32
• Hire Photo Booth Vendor
Refer to pg. 34
• Confirm Caterer / Menu
Refer to pg. 42
•  Hire AV Company For Lighting
Refer to pg. 40
• Develop Social Media Plan
Refer to pg. 54
• Send out Followup Evite
Refer to pg. 31
• Send Graphics to Print
Refer to pg. 26/27
•  Begin Promoting Event via Social Media
Refer to pg. 54
• Send Out Direct Mail Invite
Refer to pg. 31
• Hire Photographer
Refer to pg. 35
•  Finalize Furniture Rental Order
Refer to pg. 40
•  Branded Collateral Into Production
Refer to pg. 26
• Secure Giveaways
Refer to pg. 47
•  Develop Night Test Drive Routes
Refer to pg. 50
• Reminder Email Sent
Refer to pg. 26
6 WEEKS 5 WEEKS 4 WEEKS 3 WEEKS 2 WEEKS 1 WEEK
LAUNCH

3.0
3.1
OUR IDEA
PRE COMMUNICATIONS ELECTRONIC DIRECT MAILER

3.0
3.1
OUR IDEA
PRE COMMUNICATIONS COUNTDOWN EDM

3.0
3.1
OUR IDEA
PRE COMMUNICATIONS REMINDER EDM

3.0
3.1
OUR IDEA
PRE COMMUNICATIONS
FACEBOOK
TWITTER
MICRO SITE
DIGITAL MARKETING

3.0
3.1
OUR IDEA
PRE COMMUNICATIONS MEMORY EDM

3.0
3.1
OUR IDEA
POST EVENT COMMUNICATIONS
FACEBOOK
TWITTER
MICRO SITE
DIGITAL MARKETING

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS
Option 1
INVITE (TECHNOLOGY DRIVEN)

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS
Option 2
INVITE (TECHNOLOGY DRIVEN)

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS
Option 1
INVITE (PAPER BASED)

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS
Option 2
INVITE (PAPER BASED)

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS AT THE AIRPORT
Branding for vehicle
We shall be providing SUV and luxury cars (if needed) for airport
transfers of esteemed guests for all 3 days. This would include pickup
and drop at the nearest location

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS AT THE AIRPORT
T Shirt Designs

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS AT THE HOTEL
Welcome Kit to Include:
v  Docket
v  Agenda Sheet
v  Pen
v  Notepad
v  Bag Tag (For guests staying at hotel)
v  Key Card Holder (For guests staying at hotel)
v  T-Shirt
v  Baggage Tag
v  Door Knobs
v  ID badges with Lanyards
v  Welcome Letter
We shall be handing over a Welcome Kit at the time of check ins to
ensure the guests get their comfortable process organized.

3.0
3.2
OUR IDEA
PRE COMMUNICATIONS WELCOME KIT

3.0
3.1
OUR IDEA
EVENT ITINERARY FOR DAY 1
TIML
This timeline will help you manage the planning of your launch event. Task lead times suggested on the right are relative
to the date of your event.
• Guest arrive at the airport
• Airport Transfers for all 150 pax
• Hotel Welcome
• Guests Check ins
• Registration and ipad handover
• Handover of Welcome Kit
• National launch of Baleno RS
• Lunch
• Movement to selected route for
Drive Experience (40-50 pax)
• Feedback session at BIC
• Drive back to Hotel
• Relaxation & Leisure time
• Guests come back to main hall
for Gala Dinner
DAY 1
6:00 am to 10:00 am
12 noon to 1:00 pm
1:00 pm to 2:30 pm
3:00 pm to 5:00 pm
6:00 pm to 8:00 pm
8:00 pm to 11:00 pm

3.0
3.2
OUR IDEA
EVENT PLANNING AT THE AIRPORT ARRIVALS
Fortuner
Innova
We shall be providing SUV and luxury cars (if needed) for airport
transfers of esteemed guests for all 3 days. This would include pickup
and drop at the nearest location

3.0
3.2
OUR IDEA
EVENT PLANNING AIRPORT TO JP GREENS

1.0
1.2
OUR IDEA
EVENT PLANNING ARRIVAL AT HOTEL

1.0
1.2
OUR IDEA
EVENT PLANNING HOTEL LOBBY

1.0
1.2
OUR IDEA
EVENT PLANNING WELCOME AT HOTEL
Upon arrival the guests are served
welcome drinks and requested to
move to the main lobby.

1.0
1.2
OUR IDEA
Hostess Dress Code

1.0
1.2
OUR IDEA
WELCOME DRINKS
Raspberry Grapefruit &
Rosemary Martini
Cranberry Mojito Punch Blackberry Thyme
Champagne

1.0
1.2
OUR IDEA
EVENT PLANNING CHECK IN AREAS

1.0
1.2
OUR IDEA
The MICE team shall facilitate the guests with their check-
ins and shall hand over the Welcome Kit and ipad for their
tour. These ipad have to be deposited back at the check
out counter at the time of their respective departures.

1.0
1.2
OUR IDEA
IPAD INTERFACE AND PROVIDED INFORMATION
This ipad shall be completely equipped with an event
specific app that would be in sync with a server and all
notifications, route maps, timings of activity, digital
engagement of the events, shall be available. This will
also have a rating system where the guest would be able
to acknowledge his experience at the Launch as long as
he stays with us.

1.0
1.2
OUR IDEA
Each guest is informed to meet at the Ballroom for The Baleno
RS launch sharp at 12 noon.
The guests shall be finding the digital agenda on their TV
screens when they check in the rooms.
IN ROOMS – DIGITAL AGENDA

1.0
1.2
OUR IDEA
EVENT PLANNING CHECH IN ROOMS (SPA VOUCHERS)
SALT shall speak to the Hotel for arranging few spa vouchers
(at a discounted cost, if possible) so that the guests can take a
rest session before the tiring early day of travel.

1.0
1.2
OUR IDEA
EVENT PLANNING PRE FUNCTION AREA
We shall be creating an experience zone for guests to indulge in the
technological experience with multiple engagement and eye catching setup
activities

1.0
1.2
OUR IDEA
EVENT PLANNING PRE FUNCTION AREA

1.0
1.2
OUR IDEA
EVENT PLANNING LAYOUT OF PRE FUNCTION AREA

1.0
1.2
OUR IDEA
EVENT PLANNING
EXPERIENTIAL TECHNOLOGY SHOWCASE
This area shall be provided with holographic content of the
whole theme which drives towards experiencing the Turbo
technology of The Baleno RS. We shall encapsulate extremely
well prepared content for a rich experience.
The different terminals shall be replaced post event by engine
at display with its features and capabilities to perform
This idea is totally Technology driven.
PRE FUNCTION AREA

1.0
1.2
OUR IDEA
EVENT PLANNING
THE BALENO RS WALL OF FEATURES
The guests shall be able to have an experience of real life prints
of the car with all its features displayed at one go.
PRE FUNCTION AREA

1.0
1.2
OUR IDEA
EVENT PLANNING MAIN STAGE AREA – 3 BALLROOMS

1.0
1.2
OUR IDEA
EVENT PLANNING 2D LAYOUT OF MAIN STAGE AREA

1.0
1.2
OUR IDEA
EVENT PLANNING 3D RENDER OF MAIN STAGE AREA

1.0
1.2
OUR IDEA
EVENT PLANNING MOTION CHAIRS

1.0
1.2
OUR IDEA
EVENT PLANNING MOTION CHAIR VIDEO LINK
https://www.youtube.com/watch?v=0Gtcjn4uvjE

1.0
1.2
OUR IDEA
EVENT PLANNING MAIN STAGE AREA
MC shall be called in to start the afternoon by a welcome note
and shall call upon the head of company for his speech. This will
be followed by an Pre Launch AV.
MC WELCOME

1.0
1.2
OUR IDEA
PRE LAUNCH AV STORYBOARD

1.0
1.2
OUR IDEA
The head of the company shall be addressing the crowd with
his presentation and catch of the evening.
KEYNOTE ADDRESS

1.0
1.2
OUR IDEA
EVENT PLANNING
We shall be placing the real engine and the holographic
terminals for the new Turbo Engine for guests to have an hand
on experience on the technology.
This would be interactive and guests would be able to rotate
the holographic projection with a help of a tab provided at the
terminal.
This will be broken up in 7 stages so that the complete
functionality of the engine can be understood with details on
each part easily understandable.
POST LAUNCH - EXPERIENTIAL TECHNOLOGY SHOWCASE
PRE FUNCTION AREA

1.0
1.2
OUR IDEA
Post the launch, the MC shall inform the guests to follow the
lawn area where they can have an experience of the car display
and a treat to look for.
MC ADDRESS

1.0
1.2
OUR IDEA
EVENT PLANNING
DÉCOR
We shall be building a U shape layout which would be a sitting
for 150 people and they would see the car on a platform that
would be rotating on a platform at a constant speed in the
center. The guests shall be able to have a complete 360 view of
the car. This can be controlled by experienced technology.
LAWN AREA

1.0
1.2
OUR IDEA
EVENT PLANNING
Post the launch, the guests would be directed to move to the
outside lawn adjoining the ballroom for a display of car. This
would be used with placing a hanger and also incorporating a
interactive zone with sitting and standing area.
CAR DIPLAY AREA
LAWN AREA

1.0
1.2
OUR IDEA
EVENT PLANNING
SPEED CAFÉ RS
We shall be building a Speed Cafe RS
for our guest to experience their
l e i s u re a n d e x p e r i e n c e t h e
uniqueness of taste provided to
them with best of coffee company
tie-up
LAWN AREA

1.0
1.2
OUR IDEA
EVENT PLANNING
BREAK FOR LUNCH
TBD

1.0
1.2
OUR IDEA
EVENT PLANNING
MOVEMENT TO SELECTED ROUTE FOR DRIVE EXPERIENCE (40-50 PAX
POST LUNCH

DECODING THE BRIEF
Venue Reccee
1.0
1.3
BUDDHA INTERNATIONAL CIRCUIT, GREATER NOIDA

1.0
1.2
OUR IDEA
EVENT PLANNING AT BIC
The 2 hour experience of guests at Budh
International Circuit shall give them an edge to
experience adventure speed stunts. They
would be able to drive the car and post driving
will collect at the Briefing room for Feedback
Session.

Nexa Car Launch Pitch Presentation

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