This document outlines a marketing campaign for Miliket instant noodles in Vietnam. It begins with background on Miliket as a company founded before 1975 that manufactures over 60 products, most successfully shrimp instant noodles. A SWOT analysis and target audience profile are provided. The campaign objectives are to increase awareness of the brand and remind consumers of its core values. The key message is that Miliket provides affordable leisure during breaks. Integrated marketing communications tools include advertising, public relations, sales promotions, and sponsoring a blue-collar worker fair. A proposed budget is also included.
Imexpharm is launching a new product called Andol Fort in Vietnam and is organizing several launch events across the country from November to December 2009. The events will include welcoming guests, an opening speech, a dance performance unveiling the product, a presentation from an opinion leader, information about Andol Fort, a singer performance, comedy, lucky draws, and door gifts. The events are aimed at doctors and pharmacists and will take place in Ho Chi Minh City, Hanoi, Da Nang, Can Tho, Dong Thap, Nha Trang, and Vung Tau with 650 to 600 guests expected at each event.
The document provides details about an event launching the iPoS app by AIA Insurance. It discusses the background of traditional insurance paperwork processes versus the new digital iPoS app. The event will be held in September in both Hanoi and Ho Chi Minh City, with 500 guests expected. The agenda includes an opening performance, speeches, a launching performance demonstrating the iPoS app, experiences using iPads, entertainment, and a lucky draw prize of iPads. Design elements like the venue, theme, and floor plan are also outlined.
The document outlines plans for a company year-end party and company day event at a resort in Vietnam. It provides details on the objectives to improve staff morale and engagement. A sailing ship theme will be used, with activities including a CSR fair, dinner, games, performances, and an awards ceremony. The second day includes meetings and team-building. Entertainment, decorations, and performances will reflect the sailing theme.
This document outlines a marketing campaign for Miliket instant noodles in Vietnam. It begins with background on Miliket as a company founded before 1975 that manufactures over 60 products, most successfully shrimp instant noodles. A SWOT analysis and target audience profile are provided. The campaign objectives are to increase awareness of the brand and remind consumers of its core values. The key message is that Miliket provides affordable leisure during breaks. Integrated marketing communications tools include advertising, public relations, sales promotions, and sponsoring a blue-collar worker fair. A proposed budget is also included.
Imexpharm is launching a new product called Andol Fort in Vietnam and is organizing several launch events across the country from November to December 2009. The events will include welcoming guests, an opening speech, a dance performance unveiling the product, a presentation from an opinion leader, information about Andol Fort, a singer performance, comedy, lucky draws, and door gifts. The events are aimed at doctors and pharmacists and will take place in Ho Chi Minh City, Hanoi, Da Nang, Can Tho, Dong Thap, Nha Trang, and Vung Tau with 650 to 600 guests expected at each event.
The document provides details about an event launching the iPoS app by AIA Insurance. It discusses the background of traditional insurance paperwork processes versus the new digital iPoS app. The event will be held in September in both Hanoi and Ho Chi Minh City, with 500 guests expected. The agenda includes an opening performance, speeches, a launching performance demonstrating the iPoS app, experiences using iPads, entertainment, and a lucky draw prize of iPads. Design elements like the venue, theme, and floor plan are also outlined.
The document outlines plans for a company year-end party and company day event at a resort in Vietnam. It provides details on the objectives to improve staff morale and engagement. A sailing ship theme will be used, with activities including a CSR fair, dinner, games, performances, and an awards ceremony. The second day includes meetings and team-building. Entertainment, decorations, and performances will reflect the sailing theme.
The document proposes experiential activations to promote the Chivalry brand at various event scales. For a large landmark event, it recommends an immersive experiential venue that would guide attendees through different stages to understand, discover, and experience chivalry values. For smaller events, it suggests streamlining the experience and focusing on a few key value areas. It also provides ideas for in-bar activations, including an interactive quiz to match consumers to a chivalry value, a performance toasting the values, and adventure games promoting fellowship.
Glenmorangie layout design & program flow - 220310s3090014
This document provides details on the venue decoration and program flow for an event taking place at Glenmorangie on March 22, 2010. It outlines the decorations for various areas of the venue including the main entrance, registration area, staircases, floors, VIP areas, stages and more. The program flow section lists the schedule for the event including welcome, performances by cabin crew and singers, a lucky draw, and closing at midnight. Ritual drink service and performance details are also provided.
This document outlines a plan to transfer management of Hennessy's 222 promoters (PGs) from Hennessy to an agency called Biz Tequila. Biz Tequila will oversee the PGs' recruitment, training, activities, and quality control across 12 cities and provinces in Vietnam. The plan details Biz Tequila's proposed organizational structure for managing the PGs, including allocating team leaders, quality control staff, and city leaders. It also provides information on recruitment processes, training programs, and guidelines for personnel roles and responsibilities to ensure effective management of Hennessy's promoter team.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Proposal.echo planet.group m (from sep dec).12.04.25s3090014
This document proposes an environmental communications campaign called "Wanna be an Eco-Hero?" aimed at raising awareness about environmental issues among children in Vietnam. The campaign would include a press conference, eco-hero contest, eco-roadshow, eco trips, and eco festivals featuring activities like games and exhibitions. The goals are to educate children about protecting the environment and promote the brand of sponsor GroupM. Kantana, an animation studio, would help spread the message through their movie "Echo Planet" about global warming.
The document proposes experiential activations to promote the Chivalry brand at various event scales. For a large landmark event, it recommends an immersive experiential venue that would guide attendees through different stages to understand, discover, and experience chivalry values. For smaller events, it suggests streamlining the experience and focusing on a few key value areas. It also provides ideas for in-bar activations, including an interactive quiz to match consumers to a chivalry value, a performance toasting the values, and adventure games promoting fellowship.
Glenmorangie layout design & program flow - 220310s3090014
This document provides details on the venue decoration and program flow for an event taking place at Glenmorangie on March 22, 2010. It outlines the decorations for various areas of the venue including the main entrance, registration area, staircases, floors, VIP areas, stages and more. The program flow section lists the schedule for the event including welcome, performances by cabin crew and singers, a lucky draw, and closing at midnight. Ritual drink service and performance details are also provided.
This document outlines a plan to transfer management of Hennessy's 222 promoters (PGs) from Hennessy to an agency called Biz Tequila. Biz Tequila will oversee the PGs' recruitment, training, activities, and quality control across 12 cities and provinces in Vietnam. The plan details Biz Tequila's proposed organizational structure for managing the PGs, including allocating team leaders, quality control staff, and city leaders. It also provides information on recruitment processes, training programs, and guidelines for personnel roles and responsibilities to ensure effective management of Hennessy's promoter team.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Proposal.echo planet.group m (from sep dec).12.04.25s3090014
This document proposes an environmental communications campaign called "Wanna be an Eco-Hero?" aimed at raising awareness about environmental issues among children in Vietnam. The campaign would include a press conference, eco-hero contest, eco-roadshow, eco trips, and eco festivals featuring activities like games and exhibitions. The goals are to educate children about protecting the environment and promote the brand of sponsor GroupM. Kantana, an animation studio, would help spread the message through their movie "Echo Planet" about global warming.
3. THE BRIEF
Quantity of Samples to be Distributed
Expected: 350,000 pax
Regional Breakouts/Distribution Requirements:
6 key cities: HCM, HN, HP, CT, DN, NT
HCM+HN= 150,000 pax (F2F)
HP+CT+DN+NT= 200,000 pax (D2D)
The Timing:
APR MAY JUN JUL
10/5 30/67.5 Wks
The Budget: < VND 2 billion
4. THE BRIEF
Key Performance
Indicators (KPIs):
Right target
Right time
Right place
Sample
management &
checking.
Location
negotiation
Man power.
Sampling effectiveness
Management efficiency
5. THE TARGET (Vnm)
• Thanh niên, Nam/Nữ, 18-30t, thu nhập ABC, sống
và làm việc ở khu vực thành thị hoặc bán thành thị.
Năng động, hiện đại, độc lập, thông minh, nhìn
thế giới với muôn vàn tiềm năng và cơ hội.
Sẵn sàng chấp nhận thử thách, đam mê chiến
thắng và muốn chứng tỏ mình với thế giới.
Chọn cuộc sống bận rộn để không bỏ lỡ bất kỳ
cơ hội nào để thăng tiến và thành đạt (học hành,
sự nghiệp và tình yêu,…)
16. 2Activities
THE EXECUTION
Free Photo taking &
Photoframe
for couple trying wet
samples and win product
quick quiz.
Product & Love (not
just couple love) flash
quick quiz.
17. THE WORKS
FOR EVENTS (C Xuan as Leader, A Chinh as Supervisor):
1. Execution Plan
2. Cost Estimate
FOR CREATIVES (A Tien as Leader):
1. Creative Development
2. Design Illustrations: (2opts/item)
a. Costumes (Chefs)
b. Costumes (Noodles)
c. Sample box (túi/hộp đựng sample)
d. Photo frame (khung hình)
e. Booth
f. Vehicles (Couple Bike, Vespa, Lamborghini-
Murcielago/Ferrari/Audi/Captiva)