The document outlines the plans for an HP expo and dealers meet event to be held over multiple zones in India. It discusses the theme of "Go Play" and showcasing HP printer products. It provides details on the touchpoints for the event including airport transfers, hotel accommodations, product demo areas, expo stage design, entertainment options, and giveaways.

1. A presentation by Vaibhav Mittal
EXPO /DEALERS MEET 2017

2. DECODING THE BRIEF
1. Theme for the event
2. Touch points
3. Expo cum dealers meet setup (Morning and Evening) – 1 day/zone
4. Dealer Meet (Evening)
5. Multi City – North/East/West/South zone. Dates/Calendar TBD
6. No. of pax/attendees:TBD
7. Airport Transfers:TBD (city wise itinerary)
8. Showcasing 5 categories of HP Printer Division: (preferably product setup design). Product demo area.
a. Home Solutions
b. SOHO
c. Photocopiers (small business)
d. Photography solution
e. Students
5. To make the expo and event as an experiential journey
6. Venue option - Only 5 Star Property, including ball room.
7. MC option
8. Entertainment option (minimum act/duration)
9. Bar
10. Breakfast/Lunch/Dinner
11. Giveaways

3. HP PHILOSOPHY
To create technology that makes life better for everyone, everywhere — every
person, every organization, and every community around the globe. This motivates
us — inspires us — to do what we do. To make what we make. To invent, and to
reinvent. To engineer experiences that amaze. We won’t stop pushing ahead,
because you won’t stop pushing ahead.You’re reinventing how you work. How you
play. How you live.With our technology, you’ll reinvent your world.
This is our calling.This is a new HP.
KEEP REINVENTING.

4. PRODUCT CATAGORY
1. HOME SOLUTIONS
2. SOHO – Suitable for Small office and
Home Office
3. PHOTOCOPIERS (SMALL BUSINESS)
4. PHOTOGRAPHY SOLUTION
5. STUDENTS

5. THEME OF THE EVENT
In today’s world, technology is shaping the world
bringing alive the colors and elements of life

6. THEME OF THE EVENT
For the youth, the whole of new devices and technology seems like a giant
playground, with its devices like toys to be explored and enjoyed.

7. THEME OF THE EVENT
They’re enthusiastic about it and that’s why they want the new
machines with great graphics prints, the advanced multi
functional console – even if they already have others.

8. THEME OF THE EVENT
It’s not greed as
much as curiosity,
want to see what’s
out there and
play with it.

9. THEME OF THE EVENT
This is the universe where fun and
functionality come together; where
the game and the landscape have
changed. And now that the world is
your play field.

10. THEME OF THE EVENT
GO PLAY!!

11. THEME RATIONALE
GO PLAY!!
GO PLAY is an uber cool universe where the power of performance, passion
and perfection congeal together to create a playground of excellence. GO PLAY
caters to the all people in office or home who are young, energetic and
contemporary and who expect a quality and convenient output of printers. For a
photographer, each surrounding is a playfield. For a traveller, each location is a
new ground to capture. What HP brings alive through their seamless products
and consistent quality performance is unparalleled and shivers a happiness
amongst the user.

12. TOUCHPOINTS
PRE EVENT COMMUNICATION
Teasers
Physical invite
EVENT ROLLOUT
Airport transfers
AT THE HOTEL
Hotel arrivals
Hotel welcome
Breakfast
EVENT AREA
Registration desk
Product demo zone – pre function area
Meeting room
EVENING EVENT
Opening keynote
Expo cum event stage design
Engagement
Entertainment
Giveaways

13. TOUCHPOINTS
ITINERARY
DAYS TENTATIVE TIMES ACTIVITIES
TBD 7:00 AM – 10:00 AM Arrival of guests
Transfer to the hotel
Welcome Drinks and check in at hotel
Guests gather in Darbar Hall for start of the event
Product Display units in pre function area
10:15 AM MC welcomes all and introduces the Heads of HP for welcome note
10:15 AM – 11 AM Presentation of HP Printer division head on new products
11 AM – 12 NOON Break for Tea
12 Noon – 1 PM Presentation
1 PM – 2 PM Lunch
5 PM – 7 PM Briefing and meeting session
7 PM – 9 PM Entertainment
9 PM – 11 PM Gala dinner and bar opens

14. TOUCHPOINTS
PRE EVENT COMMUNICATION
TEASERS/EDM(ref.)
PHYSICAL INVITE (ref.)

15. TOUCHPOINTS
AIRPORT TRANSFERS
Well dressed HP Ambassadors will welcome the guests at the airport (in case traveling outside Delhi)
Welcome placards with the promoters for easy identification for all guests arriving
Guests will be escorted to the cars for hotel transfers
GO PLAY!!

16. TOUCHPOINTS
HOTEL OPTIONS – TAJ PALACE, CHANAKYAPURI
DISTANCE FROM AIRPORT

17. TOUCHPOINTS
HOTEL OPTIONS
TAJ PALACE, NEW DELHI

18. TOUCHPOINTS
HOTEL OPTIONS
DARBAR HALL,TAJ PALACE, NEW DELHI

19. TOUCHPOINTS
HOTEL OPTIONS
DARBAR HALL,TAJ PALACE, NEW DELHI

20. TOUCHPOINTS
HOTEL OPTIONS
DARBAR HALL,TAJ PALACE, NEW DELHI

21. TOUCHPOINTS
WELCOME AT HOTEL
a. Upon reaching the hotel, guests are escorted to the registration desk with welcome drinks
b. Pre check-ins would be taken care of
c. 3 female promoters shall be there for welcome drinks on arrival
d.Welcome kits handed over to dealers
(i) Docket with all info material
(ii) Welcome letter
(iii) Room key Card (theme branded)
(iv) Name Badges with lanyard
(v) Itinerary on badges
(vi) Note pad with the branding
(vii) GO PLAY branded t shirt
e.The guests shall be requested to continue for breakfast if they wish to.
Post breakfast they are requested to come for Darbar Hall for
the expo and event experience.

22. TOUCHPOINTS
PRODUCT DEMO ZONES
Reference image Reference image

23. TOUCHPOINTS
PRE FUNCTION AREA
Reference image
Reference image
When the dealers enter the pre function area, they
see a Photo Wall which shall be placed with fish wire/
standing frames and the pictures shall be placed in
wooden frames along the alley.
We can also place 4 ft. x 4 ft. box on the floor (as per
the reference) to give the premiumness of the
picture quality.

24. TOUCHPOINTS
PRE FUNCTION AREA
Reference image
Reference image
This area shall be the “GO PLAY” area where the
bloggers shall also find the selfie booth to click their
pictures and post online.
https://youtu.be/7Ur0gxASRMg

25. TOUCHPOINTS
PRE FUNCTION AREA
Reference image
Once the dealers experience the first look of the
pictures through the pre function area they enter into
the demo rooms which will showcase the actual feel
of the product.
This area can be technology enabled with
touchscreen, AR/VR units which will allow the
bloggers to experience the fun and play factor by
choosing their best pictures and rating them, there
and then.

26. TOUCHPOINTS
PRE FUNCTION AREA
Reference image
This demo zone shall be compact and shall have a print in the center and
on the both side with the phone features and USP. There shall be a
product display area in the center with specifications card.
We shall create few blocks with covered glass which would give a premium
look to the specially selected photographs and shall place a box for the
bloggers to write their one word comment for the pictures. This will
engage them to spend more time on the unit as they best comment wins a
free bie at the end of the event.

27. TOUCHPOINTS
PRODUCT DEMO ZONES
Reference image Reference image

28. TOUCHPOINTS
PRODUCT DEMO ZONES
Reference image Reference image Reference image

29. TOUCHPOINTS
EXPO CUM STAGE DESIGN
Reference image

30. TOUCHPOINTS
EXPO CUM STAGE DESIGN
Reference image

31. TOUCHPOINTS
EXPO CUM STAGE DESIGN
Reference image Reference image

32. TOUCHPOINTS
EXPO CUM STAGE DESIGN
Reference image

33. TOUCHPOINTS
EXPO CUM STAGE DESIGN

34. TOUCHPOINTS
EXPO CUM STAGE DESIGN
EXPO CUM STAGE DESIGN

35. TOUCHPOINTS
EXPO CUM STAGE DESIGN
EXPO CUM STAGE DESIGN

36. TOUCHPOINTS
EXPO CUM STAGE DESIGN
EXPO CUM STAGE DESIGN

37. TOUCHPOINTS
ARTIST OPTIONS
Reference image
THE SPANISH PERFORMANCE
The guests shall be witnessing the best spanish
band and their performance for the evening
where they shall participate in the engagement
and shall be able to loosen up with the
performers.

38. TOUCHPOINTS
ENGAGEMENT OPTIONS
THE DRONE SELFIE
Engage the visitors with this next generation
selfie solution. There is nothing more captivating
to selfie enthusiast audience than seeing a selfie
drone in action. High quality camera attached to a
portable drone is capable of capturing
unbelievable aerial shots from any imaginable
angles and landscape.
Drone is made interactive, which talks to people
and invites them to take selfies. Software shares
the images on social media or a photo wall of the
event/venue.
How it works?
• An interactive drone will welcome the user and
will take the pictures.
• Multiple shots from different angles will be
taken.
• Visitors can share pictures and experience with
friends on social media.

39. TOUCHPOINTS
ENGAGEMENT OPTIONS
MASH MACHINE
The bloggers shall also find the latest MASH
MACHINE in the experience zone where they
would be able to get involved as a team and play
the music together. The “GO PLAY” evening shall
make them experience fun and good time
https://www.youtube.com/watch?
v=BDA9oOkoTEo

40. Product
1
Product
2
TOUCHPOINTS
GIVEAWAY OPTIONS

41. Product
3
Product
4
TOUCHPOINTS
GIVEAWAY OPTIONS

42. Product
5
Product
6
TOUCHPOINTS
GIVEAWAY OPTIONS

43. Product
7
Product
8
TOUCHPOINTS
GIVEAWAY OPTIONS

44. THANKYOU