Sorcha McVeigh designed interactive media content as a promotional campaign for the television series American Horror Story: Freak Show. She created mockups of a website to be easy to navigate, use a consistent color scheme that matches the show, and find a font used in the show. Her goals were to define the project, plan production, build the framework, test quality assurance, and analyze her work. She researched target audiences and took inspiration from other websites' designs and features.

1. Design Proposal and Production Folder
Sorcha McVeigh
B00704425
MED313- Interactive Design Practice
Dr Helen Jackson

2. Project Proposal/
For this project I will design and
deliverer interactive media content that
will operate as a promotional campaign
for an existing media text which in my
case is the television series American
Horror Story. When I go to create my
website I want it to be easy to navigate
your way round each of the different
pieces of content. I will also take into
consideration a colour scheme that
will go well with my chosen media text
which is American Horror Story: Freak
Show. I will ensure that my web-page
is all gridded properly and all in-line
with each of the different pieces. When
it comes to the font I will try and find
a font that is used throughout the TV
shows seasons to ensure that it as
similar to the real thing.

3. Production Schedule
Task Aim Activities Week
Project Definition To clearly define aims and
objectives, construction of a project
brief.
Experiment with visual design
agree with client aims and
objectives. Audience research,
define technical specs. Scoping the
project/big research.
Week 2- Week 4
Production Planning Design and area all content and
decisions and allocate resources,
storyboard user scenarios.
Create product schedule. Create a
site map, define a budget. Assign
team members. Create/design/
agree/plan all different assets
Week 3- Week 7
Production To build framework and insert as-
sets.
Build using stylesheets (html and
css), create layout design (including
navigation design).
Week 6- Week 11
Quality Assurance To ensure project outcome
achieves project goals.
Conduct testing (functionality
against project goals and brief),
does the colours look all the same
on different web browsers? Are
you using the most comment time
of movie file? Work on different
machines? Revise and test
accordingly.
Week 11- Week 12

4. Inspiration for my designs
Jurasitic World Website:
The jurastic world website
was one of my favourites
that i went on to do some
research on as it has so
many different features
and functions to click on
throughout the whole site,
below i will talk about my
favourite parts of the site.
In the 1st screenshot the part of the website i
like here is that it gives you live information on
the left hand-side about the part which helps to
bring a realistic feel to the site and about the
park.
What i like about the third screenshot is that one of the
options to click on is to purchases tickets for the park
which makes the viewer believe that the park is indeed
a real place.
What i like about the second screenshot is that it gives
you lot of different places to go onto look about the park
and site like the shop page.
In the final screen shot for the Jurastic world site the final thing that
i like about the web-page is that when you click on the dinosaurs
page it gives you the names and facts about all the dinosaurs that
is meant to be on in the park and that feature throughout the movie.

5. Inspiration for my designs
Lord of The Rings website:
When i went onto the look
at this website it was just
a basic website compared
to the jurastic world web-
site although there was a
few aspects of the website
that i did like. In the first
screenshot what i liked
about it was that the load-
ing page and icon was the
actual ring its self.
In the second screenshot that i have for TLoTR website what i like
about this web-page is that by clicking onto different buttons the
moving background changes into another scene from the movies.
What i liked about
this first screenshot
that i have of the
website is that it is very
interactive another
thing that i like about
this website is that it
not only caters for fans
of The Harry Potter
movies but also has
pages on other movies
in the francies such as
Fantastic Beasts and
Where To Find Them
and also her book that
has been made into a
play The cursed child
therefore it caters for a
wider audience..
In the second screenshot that i have for the Pottermore site
the thing i like in it and may want to try and include in my own
is that once you scroll down the photos become clips from the
movie with quote related to it being on the opposite side of the
photo.
Harry Potter Francihes website, Pottermore: Another
website that i went onto look and to get some
inspiration from was the Pottermore website.

6. Inspiration for my designs
Stephen King’s IT Movie Website:
Another website that i went onto look and to get some
inspiration from was Stephen King’s 2017 adaptation of
the books and the 1990 movie IT.
In the first screenshot what i like is that the home page
itself is not over cluttered with useless text or buttons
and that by clicking on a button on the top left of the
page the navigation bar appears on the screen and
once you click it again it disappears.
I then went onto click onto the Escape Derry button which led me to
the next to screenshot that i have included on this page. What i like
about this page is that it automatically plays the clip that is on screen.
As i went down the Escape
Derry page i came to
realise that the farther you
go down on the page the
more the balloon on the
side goes down and as you
go down the page you find
out more about the story of
IT. I really like this feature
of the website and it helps
the audience to interact
with the website
Dunkirk Website: The next
page i went onto was The
Dunkirk movie web-page.
What i like about this first
screenshot of the Dunkirk
website is that there is
different links to play VR
games either on chrome
or on your phone or tablet.

7. Inspiration for my designs
In the second screenshot of the website of Dunkirk what
i like about it is that as soon as click onto the web-page
the trailer for the movie instantly starts to play which is a
good way to get the viewers attention.
The Impossible Movie Website: Another site that i went onto was the website for
the Impossible which i though was a very basic website for such a well known and
award winning movie. The only thing that i liked about the site was that i provided a
description to what the movie is based on and who is staring in the movie.
Sully Website:
The final website that i looked at was the for the award
winning movie Sully which is based on the true story
about the crash landing on the Hudson river.
In the second screenshot
i have of the Sully website
is of the home page is
that where ever you move
you mouse to the window
around Tom Hank’s
characther Sully moves
which gives the effect like
your in the plane. I also
like that the navagiation
bar is similar to IT’s where
as if you click it it shows up
Another part that i like about this web-page that is on
show in this screenshot is that it has real quotes from
the man who flew the real plane and as you click the
page more appears.

8. who my target audience is
My target audience for my design proposal:
The target audience for my website proposal for
American Horror Story: Freak show would have
to be females within the age range of 18 to 29
who has a interest or is in the profession of per-
forming arts, gardening, landscaping, nursery or
else creative and design.
My target audience would also have a interest
in movies such as Dawn of the Dead, The
Revenant and also The Jungle Book(2016).
My target audince may also be incline to listen
to artist such as Coldplay, Rihanna and also
Beyonce.

9. Site map

10. Analysis of work
Project background:
Aims:
What i found out:
Do i like the design:
Project background and Aims:
For this project I have designed and
delivered mock-up’s of my interactive
media content that will operate as a
promotional campaign for an existing
media text which in my case is the
television series American Horror
Story and specifically season four
Freak Show. When I go to create my
website using code I want it to be easy
to navigate your way round each of the
different pieces of content therefore
i have made this mock-up easy to
navigate to display how i wish for my
final product to look. I will also take
into consideration a colour scheme
that will go well with my chosen media
text which is American Horror Story:
Freak Show which is why i have
stuck to a consistent colour scheme
throughout each of the different pages
on my mock-up of my website. I will
ensure that my web-page is all gridded
properly and all in-line with each of
the different pieces, when it came to
griding my site i ensure that all of the
items that where shown on the web-
page was in line with each other by
using rules and grids throughout the
process. When it comes to the font
I will try and find a font that is used
throughout the TV shows seasons
to ensure that it as similar to the real
thing,when it came to finding the font
that was used for the branding and
logo i had to do my research to find
out which font it was, once i finally
found out that it was Chelsea Studios
i then went onto find a plug in for the
font which then allowed me to use it
throughout my mock-up’s.
What i found out:
What i found out about doing this task was
about who my target audience is which helped
me with how i should design my website for
American Horror Story: Freak Show.
Do i like my design:
I like my design as i fell like it does what i wanted it to do as
it is not hard to navigate your way around. I also like that
the colour scheme looks well with both the text and also the
images and add ons that i have placed onto my mock ups.