20 Must See Charts For Modern Marketers
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Marketers have access to a plethora of data. But data alone isn’t enough. The challenge is making that data understandable, and more importantly, actionable. With help from our marketing automation partner Eloqua, we’ve compiled 20 charts with some of the most relevant data for modern marketers. From social media to email, landing pages to webinars, these charts can help turn raw numbers into real insight.
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LYST - NOAH13 London
Introduction to LYST - Presentation by Chris Morton, Co-Founder & CEO of LYST at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
Stylefruits - NOAH14 London
E-Commerce - Presentation by Ingo Heinrich, Founder & CEO of Stylefruits at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.
The future city centre - een Belgisch perspectief
Prof. Van Ossel geeft als retail expert zijn interpretatie van ‘the future city center’ binnen een Vlaamse context, rekening houdende met stadsgrootte, ruimtelijke ordening (baanwinkels)…
Presentatie door prof. Gino Van Ossel - Vlerick Business School
Zalando and Nike - Teaming up to innovate digital platforms
NRF 2020: Retail's Big Show presentation
Chris Field, CEO, Fieldworks Marketing
Stuart Hogue, VP, Marketplace Development, Nike
Carsten Keller, VP, Direct-to-Consumer, Zalando SE
Virtual Store Tour: Using technology to reinvent the purpose of the store
Presentation from NRF 2020: Retail’s Big Show.
- Karen Voelker, Associate Director, Accenture
- Shane Danos, Director, Visual Merchandising + Creative, Neiman Marcus Group
Panel: Meet The Disruptors
Speakers:
- Sharon Klapka, Director of Business & Brand Development, Adore Me
-Colin Hunter, CEO, Alton Lane
-Ruth Hartman, Chief Merchandising Officer, Le Tote
-Moderator: Alicia Fiorletta, Content Strategist, Retail TouchPoints
Lyst - NOAH19 London
Ecommerce, Marketplaces & Classifieds: Company presentation by Chris Morton, CEO & Co-Founder of Lyst, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
Insights From TED Marketing
Adam Cochran, Marketing Analyst at Quarry Integrated Communications, explores the powerful marketing messages behind TED presentations by great business minds like Malcom Gladwell, Seth Godin and others.
Refine your inbound marketing strategy and brand positioning message with our expert review and favourite takeaways from the TED Marketing Series.
Recommended
LYST - NOAH13 London
Introduction to LYST - Presentation by Chris Morton, Co-Founder & CEO of LYST at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
Stylefruits - NOAH14 London
E-Commerce - Presentation by Ingo Heinrich, Founder & CEO of Stylefruits at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.
The future city centre - een Belgisch perspectief
Prof. Van Ossel geeft als retail expert zijn interpretatie van ‘the future city center’ binnen een Vlaamse context, rekening houdende met stadsgrootte, ruimtelijke ordening (baanwinkels)…
Presentatie door prof. Gino Van Ossel - Vlerick Business School
Zalando and Nike - Teaming up to innovate digital platforms
NRF 2020: Retail's Big Show presentation
Chris Field, CEO, Fieldworks Marketing
Stuart Hogue, VP, Marketplace Development, Nike
Carsten Keller, VP, Direct-to-Consumer, Zalando SE
Virtual Store Tour: Using technology to reinvent the purpose of the store
Presentation from NRF 2020: Retail’s Big Show.
- Karen Voelker, Associate Director, Accenture
- Shane Danos, Director, Visual Merchandising + Creative, Neiman Marcus Group
Panel: Meet The Disruptors
Speakers:
- Sharon Klapka, Director of Business & Brand Development, Adore Me
-Colin Hunter, CEO, Alton Lane
-Ruth Hartman, Chief Merchandising Officer, Le Tote
-Moderator: Alicia Fiorletta, Content Strategist, Retail TouchPoints
Lyst - NOAH19 London
Ecommerce, Marketplaces & Classifieds: Company presentation by Chris Morton, CEO & Co-Founder of Lyst, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
Insights From TED Marketing
Adam Cochran, Marketing Analyst at Quarry Integrated Communications, explores the powerful marketing messages behind TED presentations by great business minds like Malcom Gladwell, Seth Godin and others.
Refine your inbound marketing strategy and brand positioning message with our expert review and favourite takeaways from the TED Marketing Series.
E bay presentation success factors for digital transformation
The document discusses digital transformation from an e-commerce perspective. It defines digital as end-to-end integration from technology to transformation management. The world is becoming one of "always-on" consumers who are technology-intensive. Disrupting commerce involves on-demand inventory, virtual reality retail tools, and seamless, smart, true global e-commerce. Pioneers like VTZero and Infantry exemplify new digital business models. Principles for digital success include strategy, people, process, technology, innovation, open collaboration, and internal transformation. The digital revolution is creating a $14 trillion opportunity in merging online and offline commerce worlds.
Annual Retail Conference, London - 23 September 2011
The document summarizes key topics from the Retail Annual Conference focused on international retail. It discusses the global economy recovering from the recession, with emerging markets leading consumer spending growth. It also outlines trends in the retail industry, including the rise of e-commerce and m-commerce, international expansion, and retailers adapting to empowered consumers.
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016
The document discusses Deborah Weinswig's career transition from Wall Street to leading retail and technology research at Fung Global Retail & Technology. It summarizes her 17 years of experience on Wall Street and how increased regulation and the global financial crisis prompted her career change. It then outlines some of the top retail trends she covers in her new role such as store traffic declines, experiential retail, smart malls, store openings and closings, grocery retailers expanding into other categories, omni-channel retailing, pure online retailers opening physical stores, and Amazon's dominance in e-commerce growth.
Retail Evolution in the Digital World
A brief understanding of how technology and retail have evolved in parallel to one another and how it all plays out in the digital world we live in.
Final file uae's best retail companies 2021 compressed
The way the retail sector in the United Arab Emirates has emerged and transformed by continually upscaling itself is exemplary
2018: The Year Of Brick-and-Click
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Outdoor Advertising Agencies Mumbai - Global Advertisers
Outdoor Advertising Agencies Mumbai - Global Advertisers Global Advertisers - The Ultimate choice in Outdoor Advertising
Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas Mumbai, Maharashtra
Outdoor Advertising Agency - Global Advertisers : The Ultimate Choice in Outdoor Advertising
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849
Specialist in Hoardings & Outdoor Advertising all over India.
We Provide Hoardings and other Outdoor Media in Mumbai and India.
India's pioneer national outdoor advertising company.Outdoor Advertising Mumbai - Global Advertisers
Outdoor Advertising Mumbai - Global Advertisers Global Advertisers - The Ultimate choice in Outdoor Advertising
Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
Outdoor Advertising Agency -Global Advertisers : The Ultimate Choice in Outdoor Advertising
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849
Specialist in Hoardings & Outdoor Advertising all over India.
We Provide Hoardings and other Outdoor Media in Mumbai and India.
India's pioneer national outdoor advertising company.
Future Commerce - 8 trends that are changing how we buy and sell online
What will ecommerce look like in a year, in 2 years? How are new technologies impacting how people buy and sell online? What about Retailers? Areas covered include:
- Ecommerce Platform
- Crowd Commerce
- Online/Offline
- meTail
- magCommerce
- mCommerce
- Distributed Commerce
- Social Commerce
Retail warehousing oct2012_lr[1]
Value retailers are increasingly occupying space in out-of-town retail parks as the retail mix changes. The recession has pushed some retailers out of business, leaving space for value players like Poundworld and 99p Stores to acquire larger stores. Landlords have warmed to value retailers as they generate footfall. Retail parks remain attractive to retailers like Next as well for their large store formats and locations near motorways. While the retail mix is evolving, experts say too many discounters could change the demographic of shoppers at a retail park.
Henri lloyd Creative Pitch
The document discusses plans for a Henri Lloyd pop-up store at the new Boxpark location in Croydon, UK. The pop-up aims to engage younger consumers by incorporating retail trends like technology, personalization, and education. It will utilize an interactive table, video walls, and demo area to showcase products and brand heritage. The 12-month pop-up seeks to inspire new customers and integrate the physical and digital shopping experience through features like click-and-collect. Its goal is to strengthen Henri Lloyd's presence and better connect with consumers in the up-and-coming Croydon market.
E-commerce Website Trends in 2020: 4 Winning Features
Your e-commerce website should be both clean and visually appealing. It must incorporate features that make it more trustworthy and easier to navigate. This is to encourage customers to visit your e-commerce website and make a purchase.
Future of Retail: Is It Coming Apart at the Seams?
Retailers are facing challenges from declining store traffic and shifts in consumer spending away from apparel. Experiential retail, using food, beverage, in-store technology and customization, is a strategy to bring customers back to stores. Smart malls will track customers and use location-based advertising. New technologies like augmented reality, virtual reality, robotics and facial recognition are also changing the retail landscape.
Billboards Advertising - Global Advertisers
Billboards Advertising - Global Advertisers Global Advertisers - The Ultimate choice in Outdoor Advertising
The document advertises outdoor advertising services from Global Advertisers in Mumbai, India. It showcases examples of large advertisements the company has created for automotive clients along major roads in Mumbai. The document promotes Global Advertisers' creative solutions that have helped automotive brands like Hyundai and Mercedes-Benz connect with customers. It provides contact information to get rates on advertising packages.The millenial state of mind
The document discusses how millennials are reshaping the luxury goods industry, with their preferences for uniqueness, urgency in purchasing, and reliance on digital interactions influencing not just their own purchases but also older generations. By 2025, millennials are projected to represent 40% of the global luxury market, and online channels and brand-owned stores will be the two largest sales channels, each accounting for 25% of sales, though physical stores will still represent the majority at 75%. Younger consumers are more likely to research and make their first luxury purchase online compared to older generations.
CapilanoU-retail overview-19mar2012
Presentation to Continuing Education program at Capilano University on a general overview of retail as a career, state of the industry, and retail management.
TheMarginQ32016
MTN resolved its $1.671 billion fine issue with Nigeria and will pay it over 3 years. Liquid Telecom acquired Neotel for R6.55 billion. International deals included Microsoft acquiring LinkedIn for $26.2 billion, Salesforce acquiring Demandware for $2.8 billion, and Softbank acquiring ARM Holdings for £24.3 billion. Local developments saw MTN SA decommissioning its Mobile Money offering and Telkom merging its Telkom Business unit into Business Connexion.
eCommerce trends 2019 by Divante.co
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
The Role of Digital Customer Experience During Corona-Pandemic
The realization that digital Customer Experience is highly relevant for the success of a company has now reached even the most conservative industries. Nevertheless, CX is often equated with "looking nicely" and the attractive design of products. In times of crisis, this rather meagre understanding of customer experience can quickly lead to improvements in this area being postponed as non-essential. Yet in a situation where customers depend on digital interactions, they are more important than ever.
Big rock final edition
The document provides information about Big Rock, a web solutions company in India. It discusses Big Rock's products like domain registration, website building tools, and hosting services. It then analyzes Big Rock's market situation and outlines objectives to increase brand awareness and capture more market share through improved promotion. Market research findings on customer needs and awareness of Big Rock are presented. The document proposes segmentation of customers and a marketing mix strategy.
Rethinking 'the Customer' in the age of CX [infographic]
This document provides a roadmap for companies to build a customer segmentation model that supports effective customer experience design and delivery. It outlines a 9-step process including understanding customer motivations through qualitative research, formulating hypotheses about customer differences, gathering quantitative data, analyzing the data to build the segmentation model, and socializing the model across the organization. The goal is for companies to develop a common and actionable understanding of their customers to better differentiate their brand through experience.
The Value of Being Customer-Centric (7 Facts)
B2B marketers know that the path to future success is paved in customer-centricity. Product-centric marketing is the cobblestone of the past. We scoured seven sources to find the seven must have facts for the customer-centric organization. Clip and share your favorite quote.
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E bay presentation success factors for digital transformation
The document discusses digital transformation from an e-commerce perspective. It defines digital as end-to-end integration from technology to transformation management. The world is becoming one of "always-on" consumers who are technology-intensive. Disrupting commerce involves on-demand inventory, virtual reality retail tools, and seamless, smart, true global e-commerce. Pioneers like VTZero and Infantry exemplify new digital business models. Principles for digital success include strategy, people, process, technology, innovation, open collaboration, and internal transformation. The digital revolution is creating a $14 trillion opportunity in merging online and offline commerce worlds.
Annual Retail Conference, London - 23 September 2011
The document summarizes key topics from the Retail Annual Conference focused on international retail. It discusses the global economy recovering from the recession, with emerging markets leading consumer spending growth. It also outlines trends in the retail industry, including the rise of e-commerce and m-commerce, international expansion, and retailers adapting to empowered consumers.
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016
The document discusses Deborah Weinswig's career transition from Wall Street to leading retail and technology research at Fung Global Retail & Technology. It summarizes her 17 years of experience on Wall Street and how increased regulation and the global financial crisis prompted her career change. It then outlines some of the top retail trends she covers in her new role such as store traffic declines, experiential retail, smart malls, store openings and closings, grocery retailers expanding into other categories, omni-channel retailing, pure online retailers opening physical stores, and Amazon's dominance in e-commerce growth.
Retail Evolution in the Digital World
A brief understanding of how technology and retail have evolved in parallel to one another and how it all plays out in the digital world we live in.
Final file uae's best retail companies 2021 compressed
The way the retail sector in the United Arab Emirates has emerged and transformed by continually upscaling itself is exemplary
2018: The Year Of Brick-and-Click
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Outdoor Advertising Agencies Mumbai - Global Advertisers
Outdoor Advertising Agencies Mumbai - Global Advertisers Global Advertisers - The Ultimate choice in Outdoor Advertising
Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas Mumbai, Maharashtra
Outdoor Advertising Agency - Global Advertisers : The Ultimate Choice in Outdoor Advertising
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849
Specialist in Hoardings & Outdoor Advertising all over India.
We Provide Hoardings and other Outdoor Media in Mumbai and India.
India's pioneer national outdoor advertising company.Outdoor Advertising Mumbai - Global Advertisers
Outdoor Advertising Mumbai - Global Advertisers Global Advertisers - The Ultimate choice in Outdoor Advertising
Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
Outdoor Advertising Agency -Global Advertisers : The Ultimate Choice in Outdoor Advertising
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849
Specialist in Hoardings & Outdoor Advertising all over India.
We Provide Hoardings and other Outdoor Media in Mumbai and India.
India's pioneer national outdoor advertising company.
Future Commerce - 8 trends that are changing how we buy and sell online
What will ecommerce look like in a year, in 2 years? How are new technologies impacting how people buy and sell online? What about Retailers? Areas covered include:
- Ecommerce Platform
- Crowd Commerce
- Online/Offline
- meTail
- magCommerce
- mCommerce
- Distributed Commerce
- Social Commerce
Retail warehousing oct2012_lr[1]
Value retailers are increasingly occupying space in out-of-town retail parks as the retail mix changes. The recession has pushed some retailers out of business, leaving space for value players like Poundworld and 99p Stores to acquire larger stores. Landlords have warmed to value retailers as they generate footfall. Retail parks remain attractive to retailers like Next as well for their large store formats and locations near motorways. While the retail mix is evolving, experts say too many discounters could change the demographic of shoppers at a retail park.
Henri lloyd Creative Pitch
The document discusses plans for a Henri Lloyd pop-up store at the new Boxpark location in Croydon, UK. The pop-up aims to engage younger consumers by incorporating retail trends like technology, personalization, and education. It will utilize an interactive table, video walls, and demo area to showcase products and brand heritage. The 12-month pop-up seeks to inspire new customers and integrate the physical and digital shopping experience through features like click-and-collect. Its goal is to strengthen Henri Lloyd's presence and better connect with consumers in the up-and-coming Croydon market.
E-commerce Website Trends in 2020: 4 Winning Features
Your e-commerce website should be both clean and visually appealing. It must incorporate features that make it more trustworthy and easier to navigate. This is to encourage customers to visit your e-commerce website and make a purchase.
Future of Retail: Is It Coming Apart at the Seams?
Retailers are facing challenges from declining store traffic and shifts in consumer spending away from apparel. Experiential retail, using food, beverage, in-store technology and customization, is a strategy to bring customers back to stores. Smart malls will track customers and use location-based advertising. New technologies like augmented reality, virtual reality, robotics and facial recognition are also changing the retail landscape.
Billboards Advertising - Global Advertisers
Billboards Advertising - Global Advertisers Global Advertisers - The Ultimate choice in Outdoor Advertising
The document advertises outdoor advertising services from Global Advertisers in Mumbai, India. It showcases examples of large advertisements the company has created for automotive clients along major roads in Mumbai. The document promotes Global Advertisers' creative solutions that have helped automotive brands like Hyundai and Mercedes-Benz connect with customers. It provides contact information to get rates on advertising packages.The millenial state of mind
The document discusses how millennials are reshaping the luxury goods industry, with their preferences for uniqueness, urgency in purchasing, and reliance on digital interactions influencing not just their own purchases but also older generations. By 2025, millennials are projected to represent 40% of the global luxury market, and online channels and brand-owned stores will be the two largest sales channels, each accounting for 25% of sales, though physical stores will still represent the majority at 75%. Younger consumers are more likely to research and make their first luxury purchase online compared to older generations.
CapilanoU-retail overview-19mar2012
Presentation to Continuing Education program at Capilano University on a general overview of retail as a career, state of the industry, and retail management.
TheMarginQ32016
MTN resolved its $1.671 billion fine issue with Nigeria and will pay it over 3 years. Liquid Telecom acquired Neotel for R6.55 billion. International deals included Microsoft acquiring LinkedIn for $26.2 billion, Salesforce acquiring Demandware for $2.8 billion, and Softbank acquiring ARM Holdings for £24.3 billion. Local developments saw MTN SA decommissioning its Mobile Money offering and Telkom merging its Telkom Business unit into Business Connexion.
eCommerce trends 2019 by Divante.co
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
The Role of Digital Customer Experience During Corona-Pandemic
The realization that digital Customer Experience is highly relevant for the success of a company has now reached even the most conservative industries. Nevertheless, CX is often equated with "looking nicely" and the attractive design of products. In times of crisis, this rather meagre understanding of customer experience can quickly lead to improvements in this area being postponed as non-essential. Yet in a situation where customers depend on digital interactions, they are more important than ever.
Big rock final edition
The document provides information about Big Rock, a web solutions company in India. It discusses Big Rock's products like domain registration, website building tools, and hosting services. It then analyzes Big Rock's market situation and outlines objectives to increase brand awareness and capture more market share through improved promotion. Market research findings on customer needs and awareness of Big Rock are presented. The document proposes segmentation of customers and a marketing mix strategy.
Similar to 20 Must See Charts For Modern Marketers (20)
E bay presentation success factors for digital transformation
E bay presentation success factors for digital transformation
Annual Retail Conference, London - 23 September 2011
Annual Retail Conference, London - 23 September 2011
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016
Final file uae's best retail companies 2021 compressed
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Outdoor Advertising Agencies Mumbai - Global Advertisers
Outdoor Advertising Agencies Mumbai - Global Advertisers
Future Commerce - 8 trends that are changing how we buy and sell online
Future Commerce - 8 trends that are changing how we buy and sell online
E-commerce Website Trends in 2020: 4 Winning Features
E-commerce Website Trends in 2020: 4 Winning Features
Future of Retail: Is It Coming Apart at the Seams?
Future of Retail: Is It Coming Apart at the Seams?
The Role of Digital Customer Experience During Corona-Pandemic
The Role of Digital Customer Experience During Corona-Pandemic
More from Quarry
Rethinking 'the Customer' in the age of CX [infographic]
This document provides a roadmap for companies to build a customer segmentation model that supports effective customer experience design and delivery. It outlines a 9-step process including understanding customer motivations through qualitative research, formulating hypotheses about customer differences, gathering quantitative data, analyzing the data to build the segmentation model, and socializing the model across the organization. The goal is for companies to develop a common and actionable understanding of their customers to better differentiate their brand through experience.
The Value of Being Customer-Centric (7 Facts)
B2B marketers know that the path to future success is paved in customer-centricity. Product-centric marketing is the cobblestone of the past. We scoured seven sources to find the seven must have facts for the customer-centric organization. Clip and share your favorite quote.
An Introduction to The Challenger Customer [Pat Spenner, CEB]
Pat Spenner, co-author of The Challenger Customer presented to animal health marketing and sales professionals at NAVC 2016 about the changing landscape of B2B buying.
How to Feed an Elephant: Advice for Getting Personas Right
"How do personas work?" In exploring this question, Quarry's Chief Innovation Officer Glen Drummond calls out a misconception that can make personas not just ineffective but harmful. You'll learn how to distinguish great personas from bad ones, and improve how personas are used in your firm. (Peanuts optional).
Originally presented at the CEB Summit 2015.
15 of the hottest talks from BMA15, visualized
Get inspired and informed by 15 B2B marketing leaders.
Quarry commissioned graphic recorder Kelly Kingman to capture 15 of the hottest talks from the Business Marketing Association's 2015 conference (BMA15) as Keynote Inks. Created in real-time as the presentations unfolded, each Keynote Ink condenses the speaker’s ideas and energy into one fantastic visual. Presenters include Andrew Davis, Jonah Berger, Mark Wilson, Laura Ramos, Joe Pulizzi, Tim Washer and more.
Get the high-res PDF here: http://www.quarry.com/keynoteinks
Digital Experience Design Strategy at the CXPA 2015
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
5 Conversations for CX Leaders to Lead
The difference that really matters between CX leaders and practitioners is not their title, but whether they’re “building cathedrals” or just “laying bricks.” To help their organizations become more customer-centric, CX leaders need to actively participate in and shape conversations in their organizations around 5 key topics: Disruption, Loyalty, Data, Brand and Innovation.
Case study: How Symantec built engagement through design
This case study summarizes the results of a controlled quantitative experiment surrounding the idea that design-based experience can change brand perceptions and customer behaviour.
The hypothesis in this experiment was as follows: “If we can create a customer experience through design that influences the meanings people associate with a brand, then we can change their behavior towards the brand.”
If you happen to work in an enterprise where “brand” is frequently misunderstood, and where you encounter challenges in convincing people to invest in customer experience, then this case study is for you. Glen Drummond, Chief Innovation Officer at Quarry, presented this customer experience case study at the Customer Experience Strategy Summit in Toronto, Ontario to modern marketers and CX experts in March 2015.
Transformative Segmentation - How John Deere is renewing leadership by disrup...
Product-centric companies target and count customers. Customer-centric companies reimagine the needs and motivations of their customers.
Glen Drummond of Quarry and Todd VanTilburg of John Deere reveal the work that Ag-equipment market leader John Deere has been doing to respond to the disruptive challenges of a market transformed by technology, globalization of competition, growing complexity of customer needs, and digitization of buying journeys.
Presented at the Canadian Marketing Association (CMA) 2014 Disruptive B2B Marketing conference.
The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of th...
Do you have zombies lurking in your customer segmentation model? Find out what they are, what dangers they pose and what you can do about them.
Presenting at the Corporate Executive Board (CEB) 2014 Sales & Marketing Summit, Glen Drummond explores this Zombie Effect, the state of customer segmentation (with new research from Quarry), and how John Deere redefined their approach to customer insight.
Leading With Personas
Presented by Glen Drummond at the 2014 MarketingProfs B2B Forum, Leading With Personas explores the insight and persona development process from four different Quarry client projects - 3 innovation stories and 1 glorious failure.
For more about how business leaders use personas to drive innovation, check out: www.quarry.com/lwp.
Making Digital Experience Pay
How do you develop a digital experience design strategy that transforms customer relationships with your brand? This case study, presented by Greg Olson of Symantec and Glen Drummond of Quarry at the 2014 Digital Customer Experience Strategies Summit, explores how Symantec moved the needle on customer abandonment through design of “The Norton Lounge” experience. The presentation explores how digital experience design can make a measurable difference on business results.
Zombies, Phantoms and Shadows: 3 Threats to Your Customer Experience Initiatives
Products fail, leading companies falter, and sales slump when businesses don't have an accurate view of 'the customer.' Does this just happen to poorly managed organizations, or could it happen anywhere? Zombies, Phantoms and Shadows are three very real threats to your customer experience initiatives. We’ll show you where these threats come from and — most importantly — provide tips to help you combat them in your organization.
Marketing Automation Mind Map
Marketing Automation Platforms are complex, with many features and functionality. We've created this Mind Map, which breaks down the four main components of the platforms - Managing Contacts, Managing Campaigns, Managing Leads and Measuring Impact.
More from Quarry (14)
Rethinking 'the Customer' in the age of CX [infographic]
Rethinking 'the Customer' in the age of CX [infographic]
An Introduction to The Challenger Customer [Pat Spenner, CEB]
An Introduction to The Challenger Customer [Pat Spenner, CEB]
How to Feed an Elephant: Advice for Getting Personas Right
How to Feed an Elephant: Advice for Getting Personas Right
Digital Experience Design Strategy at the CXPA 2015
Digital Experience Design Strategy at the CXPA 2015
Case study: How Symantec built engagement through design
Case study: How Symantec built engagement through design
Transformative Segmentation - How John Deere is renewing leadership by disrup...
Transformative Segmentation - How John Deere is renewing leadership by disrup...
The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of th...
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Zombies, Phantoms and Shadows: 3 Threats to Your Customer Experience Initiatives
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Podcast, The New Marketing Currency - Ozeal Debastos
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How American Bath Group Leveraged Kontent
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We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Amazing and On Point - Ramon Ray, USA TODAY
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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- 22. Quarry Integrated Communications is a pioneer in creating meaningful customer experiences that convert branding into buying. Quarry was among the first marketing agencies to become a Certified Agency Partner with Eloqua, the category-defining marketing automation leader. If you want to experience the combination of Eloqua’s powerful engine, fueled by Quarry’s impactful creative, engaging content, execution know-how and strategic advice, email Richard Hill at rhill@quarry.com © Copyright 2012 Quarry Integrated Communications Inc.