The document describes an agile project management exercise where teams will launch a startup to enter the online transportation market in Saudi Arabia. Each self-organizing team must come up with a vision, name, prioritized product backlog of user stories, and work in 30-minute sprints to deliver working software prototypes on paper. At the end of each sprint, teams will demonstrate their products and receive feedback to evaluate their solutions and scrum process.

1. AGILE PROJECT
MANAGEMENT
EXERCISE

2. Startup Launch – Team Exercise
Scenario
We are launching a startup to acquire lion’s share of the online transportation Industry in KSA. In this segment,
Uber and Careem are our competitors. We have to come up with our own novel ideas, relevant to our culture,
society and priorities to penetrate and win over the KSA market.

3. Team Exercise
 Team has to come up with the VISION and company name.
 Every team would be SELF-ORGANIZING, SELF-MANAGING and CROSS-FUNCTIONAL.
 There must be a SHAREDVISION and SHARED UNDERSTANDING of the overall product.
 Team should have a PRODUCT BACKLOG with PRIORITIZED user stories
 PRIORITIZATION should be done according to the BUSINESS VALUE (most required product
features, customer-centric product development).
 Each sprint should be 30 MINUTES, to DELIVERWORKING SOFTWARE.

4. Outcomes
The outcome of each sprint would be:
1. WORKING SOFTWARE as a paper prototyping.
2. The customer looking for Mobile App.
Product Demonstration
At the end of each sprint, each team will present his product to the customers and other stakeholders and will
justify the value of their shipped increment of the product.

5. Product & Process Evaluation
The startup will be solely examined on the finished product – wireframes – and the Scrum implementation will
be seen by looking at:
• Shared understanding of the vision and product.
• Product Backlog.
• User stories with estimations.
• Prioritization according to business value.
• Team dynamics.

6. Your Tools
1. Board Marker.
2. Task Board.
3. Papers.
4. Pen.
5. Sticky Notes.

7. T A S K B O A R D
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