The document discusses the concept of being "fit for purpose" (F4P) in business. It advocates understanding customer market segments and ensuring products and services are tailored to meet the specific needs and expectations of each segment. The author provides examples of key performance indicators and metrics that can help evaluate whether a business is properly serving different customer groups. The presentation concludes by encouraging attendees to apply F4P principles to generate product backlogs and improve how their organization builds solutions to address the right customer needs.

1. Understanding
Fit for Purpose
Sudipta Lahiri
Head of Products and Engineering
Digite Inc.
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2. Why F4P?
• Most of our discussions are around software delivery…
• Expanding to Production deployment…
• Very little discussion left of the business cycle
• Do we know our markets?
• Are we serving the right market?
• Are we building the right thing for the right market?
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3. 3

4. 4

5. • Understand your market segments
• Understand the hidden expectations for each market segment
• But… how do you identify your market segments?
• Metrics… but do we measure the right thing?
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6. Are our metrics Fit for Purpose?
• KPIs, with thresholds
• Are you over-serving a market?
• Vanity Metrics
• General Health Indicators
• Improvement Drivers
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7. KPIs
Lead Time metric… … and its
predictability
Quality… and its predictability
• Quality is functional and non-functionalMode
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8. Understanding your market segments…
• Understand your positioning for each of different
customer segments
• Bring frontline staff into your discussions
• If you are over-serving a market, systematically
reduce your service levels
• If you are under-serving a market, look at your
KPIs, Health Indicators and Improvement Metrics to
improve
• Determine the right threshold
• Look at Design, Implementation and Service Delivery -
individually
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https://www.saleshacker.com/go-to-market-strategy/

9. Collecting and Analysis
for F4P
• Different from typical
Customer Surveys
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10. Apply F4P to real problems… 10

11. Are we F4P for our employees?
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12. 9; 9%
32; 30%
34; 32%
14; 13%
13; 12%
3; 3%
All Criteria My expectations are
exceeded
My expectations are fully
met
My expectations are fully
met but few concerns
remain
Some significant needs are
unaddressed
I see some value but most
of expectations are not
met
Digite/my team is not fit
for this purpose/ objective
What did we learn?
4; 11%
10; 29%
12; 34%
3; 9%
6; 17%
Criteria 1 My expectations are
exceeded
My expectations are fully
met
My expectations are fully
met but few concerns
remain
Some significant needs are
unaddressed
I see some value but most
of expectations are not
met
Digite/my team is not fit
for this purpose/ objective
2; 6%
7; 21%
10; 29%
9; 26%
4; 12%
2; 6%
Criteria 2 My expectations are
exceeded
My expectations are fully
met
My expectations are fully
met but few concerns
remain
Some significant needs are
unaddressed
I see some value but most
of expectations are not
met
Digite/my team is not fit
for this purpose/ objective
9; 9%
32; 32%
31; 31%
12; 12%
13; 13%
3; 3%
Criteria 3
My expectations are
exceeded
My expectations are fully
met
My expectations are fully
met but few concerns
remain
Some significant needs are
unaddressed
I see some value but most
of expectations are not
met
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13. 13

14. Well Served
Under ServedUnder served
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15. Use this insight to generate
your backlog and populate
your upstream…
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16. In summary
• We are too focused on how we build stuff…
• But… are we building the right stuff?
• F4P thinking is an approach to generate the right backlog!
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17. • Reach me at:
• @sudiptal
• slahiri@digite.com
• lahiri.sudipta@gmail.com
THANK
YOU!
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“Absorb what is useful, discard
what is useless and add what is
specifically your own”
Bruce Lee