FBIF has been successfully held in Hangzhou from 23rd-25th of April, 2019.

1. FOOD & BEVERAGE
INNOVATION FORUM
2019 · Global Innovation, Powering the Future

2. 2
Simba Events is an exhibition company based in Shanghai that renders professional exhibition service to food and beverage
industry. Founded in 2013, Simba Events has now covered a wide range of business, assisting in conference and awards
organization, business community building, training and media coverage. Simba’s philosophy is to encourage sharing and
communication by means of conference so that new ideas and innovation will flourish. Simba takes on its mission to help
promote the development of food and beverage industry.

3. 3
FBIF 2018 was held in Shanghai with more than 2000 attendees; In the meantime, the 1st Hello Foods Prize ，which is developed from the original Fresh
Air Beverage Innovation Contest, and 2nd Marking Awards were held.
FBIF 2019 will be held in Hangzhou International Expo Center from April 23rd
to 25th
.
April: FBIF 2017 was held in Shanghai with around 1350 attendees. FBIF has become one of the most influential food-industry events in the Asia Pacific.
The 1st Marking Awards and the 1st Fresh Air Beverage Innovation Contest were held.
February: FBIF Subscription was officially launched.
FBIF 2016 was held in Shanghai with around 900 attendees.
FBIF 2015 was held in Shanghai with around 430 attendees. Since then Simba Events has shifted its business model, focusing itself on the annual Food
and Beverage Forum.
November: CSR Leadership World 2014 committee was held.
October: Cosmetics Innovation Forum 2014 was held.
June: China Petrochemical Industry Forum 2014 was held.
May: FBIF 2014 was held in Shanghai with around 230 attendees.
December: China Petrochemical Industry Forum 2013 was held.
June: Simba Events was founded.
April, 2018
April, 2019
2017
April, 2016
May, 2015
2014
2013

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About FBIF
Contents
P01
Media
P03
Trainings Other Links
P04 P05
Exclusive Awards
P02
Introduction
Content
Previous Keynote Speakers
Previous Speech Topics
Structure
Sessions and Activities
Scale and Brands 例
Attendees Analysis
Category
Department
List of Attendees
Brands
Suppliers
Marking Awards
Hello Foods Awards
Moments
Wechat Subscription
Introduction
Original Articles
Followers
Media Partners
Wechat Groups
Courses Previous Events
Extensive Reading

5. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
5
《 Back to Contents
About FBIF
Food and Beverage Innovation Forum (FBIF), founded in 2014 by Simba Events, has become one of the most
influential food-industry events in the Asia Pacific. More than 500 food companies and 2000 individuals joined
us in the 5th FBIF, registering growth of 54%. 56% of the attendees come from brand owners. In 2019, brands
owners are expected to account for 58% of a total of 4,000 attendees and visitors.
Our aim is to communicate the most advanced technology, ideas and business experience, helping the industry
leaders to become better decision-makers so that there will be a brighter future for us all.

6. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
6
《 Back to Contents
About FBIF ——Previous Keynote Speakers
Aalt Dijkhuizen
President Dutch Topsector
Agri & Food; Former
President&CEO, Wageningen
University&Research
Mayank Trivedi
President & CEO
Nestlé Xiamen Yinlu Foods
Xavier Cortadellas
Gatorade Head of
Innovation and Design
PepsiCo
Henry Yu
Marketing Services Director
& Commercial VP
Tetra Pak China
Zhang Jianqiu
Executive President
Yili Group
Guy Tweedie
Vice President Research
and Development (Asia)
Mead Johnson Nutrition
Jason Yu
General Manager of
Kantar Worldpanel
Greater China
Wang Bin
General Manager of
Marketing Center
Chacheer
Zhang Liaoyuan
Founder & CEO
Three Squirrels Inc.
Valerio Nannini
Senior Vice President & Head of
Strategies and Performance
Nestle
Nathan Hendricks
Chief Creative Officer
& VP
LPK Asia
Qiu Weinong
Vice President and Brand Marketing
Center General Manager
JUNLEBAO DAIRY GROUP
Isabelle Esser
Executive Vice President
Research Development Foods
Unilever
Chen Dongfang
Vice President R&D Asia
Pacific
Firmenich
Kiki Fan
General Manager of Key Account
Management, Online Media Group
Tencent
Fan Xianguo
Board Chairman
Jinmailang Mianpin
Co.,Ltd
Zhou Li
Secretary of the Board, Ph.D
Nongfu Spring
Mike Hu
TMALL FMCG
President
Alibaba Group
Moira Cullen
VP Global Design, Fortune 500
Companies Including PepsiCo,
The Hershey Company and The
Coca-Cola Company
Chen Ling
Industry Head
Google
Yan Weibin
Chairman
Ausnutria Dairy Corporation
Ltd
Justin Comes
VP R&D
Mars Chocolate
China
Shell Huang
VP, Asia Pacific R&D
The Coca-Cola
Company
Edward Y.M Zhu
CEO of CHIC Group &
Co-founder of Holland
Center
Javier Sanchez Lamelas
Founder and CEO, Top Line
Marketing;
Former Vice President Marketing
Europe, Coca Cola
Samir Moftah
Director Global Design
Mars Wrigley
Confections
Ross Crittenden
Executive VP - New
Markets
Valio Global
Dr. Ralf Zink
Head of R&D
DMK

7. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
7
《 Back to Contents
Previous Speech Topics
Where Is the Sustained Growth of Food Industry Under Pressure?
Moderator: Leo Xie, Regional President APAC, DSM Food Specialties
Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President, Wageningen
University
Zhou Li, Secretary of the Board,Ph.D, Nongfu Spring
Stephen Maher, President, Mondelez China
David Wang, CEO, Mercury Holding Co., Ltd
Squirrel Kingdom's Tale on Upgrade and Integration
Zhang Liaoyuan, Founder & CEO, Three Squirrels Inc.
Gatorade: Customization Reinvents Future Market
Xavier Cortadellas, Gatorade-Head of Innovation and Design, PepsiCo
Uni-President's Insight on the Topic of Transformation
Brian C.P Hsieh, Former GM of Fast Food Group, Uni-President
Nathan: How Big Trends Play into Functional Food Developments
Nathan Gray, Senior Editor, NutraIngredients
The Secret of Wyeth: Building an Ecosystem to Embrace Innovation
David Zhang, General Manager - Marketing and Ecommerce, Greater China, Wyeth Nutrition
Coca-Cola's Marketing Legend Creator Shared Secret of
Marketing
Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President
Marketing Europe, Coca Cola
The "Three-three Principle" Helps Yili's Innovation Stand Still
Zhang Jianqiu, Executive President, Yili Group
BCG: Two Big Innovations to Create Enterprise Competence
Veronique Yang, Partner & Managing Director, The Boston Consulting Group
Chief Talk: On the Internationalization of China’s Domestic Brands
Moderator:
Guest:
Seizing on the Trends of the New Asian Foods Consumer
Isabelle Esser, Executive Vice President Research Development Foods, Unilever
The global commercial milestone – New Retail Era has come
Mike Hu, TMALL FMCG President, Alibaba Group
SOFT IS THE NEW STRONG: Design's (Packaging's) Strategic Value in a
VUCA world
Moira Cullen, VP Global Design, Fortune 500 Companies Including PepsiCo, The Hershey
Company and The Coca-Cola Company
SUNTORY - Leading in the FOSHU Health Beverage Market
Alexandre Nicolau, Open Innovation Manager, Suntory Holdings Ltd.
Durian——King of Fruit with great potential, Delicacy of Ingenuity and
Creativity
Gavin Guo, Group Partner & Managing Director (PRC), Nature Goodness China
AI is New Electricity
Chen Ling, Industry Head, Google
Operation Red Sea – Brilliant Counter Strike of JUNLEBAO’s Infant
Formula from 0 to 2.5 Billion
Qiu Weinong, Vice President and Brand Marketing Center General Manager, JUNLEBAO DAIRY GROUP
Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President & CEO,
Wageningen University & Research
Edward Y.M Zhu, CEO of CHIC Group & Co-founder of Holland Center
Chu Wah Hui, Founder, Innovative F&B Limited
Yan Weibin, Chairman, Ausnutria Dairy Corporation Ltd
Zhou Li, Secretary of the Board, Ph.D, Nongfu Spring
If you want to know more about FBIF 2018, Please download
《2018-2019 Global F&B Innovation Report》
About FBIF ——Content

8. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
8
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Sessions Exclusive Activity — Hello Foods Market
On the first day of FBIF, there will be two plenary sessions. Marketing,
Innovation A, Innovation B, Innopack and M&A sessions will be held on
the 2nd and 3rd day. All the forums will be closely related to the present
and future of the food and beverage industry. For example, in 2018 we
held a panel on FSMP during the Innovation session.
“Hello Foods Market” aims to provide the audience with some of the
most inspiring product and packaging design in the major markets across
the world. 10 “snacks hunters” spent 7 months in 15 countries (America,
UK, France, Netherland, Germany, Norway, Japan, Singapore, Korea,
etc.), searching for products of the highest level. A total of more than
200 selected products that were exhibited in “Hello Foods Market”. HF
2019 will keep refreshing our attendees’ eyes and giving them incentives
to innovate!
About FBIF ——Structure
Product
Innovation A
Product
Innovation B
Marketing
Innovation Food & Money
Prenary
Session
InnoPack
B
A

9. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
9
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2014 20142016 20162015 20152017 20172018 20182019 2019
Scale Proportion of Brands
FBIF is one of the most influential food and beverage forums in Asia.
The number of its attendees has increased by 8 times in 5 years and is
expected to keep growing to 4000 in 2019.
About FBIF ——Structure
250+
450+
890+
1300+
2000+
4000+ (Expected)
54.59%
51.00%
45.24%
56.58%
43.28%
58% (Expected)

10. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
10
《 Back to Contents
Category Analysis Department Analysis
6%
Functional food
18%
Snacks
27%
Beverage
36%
Dairy
4%
Condiment
3%
Fresh food
2%
Catering
1%
Liquor
3%
Others
About FBIF ——Brands
37%
Marketing
40%
R&D, Packaging
14%
CEO/ Partners/ GM/
Vice President etc
9%
Supply Chain
& PR

11. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
11
《 Back to Contents
Suppliers at FBIFBrands at FBIF
About FBIF ——List of Previous Attendees

12. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
12
《 Back to Contents
Exclusive Events ——Marking Awards
As a local packaging design competition, Marking Awards
is focused on the food and beverage industry. With the
help of 24 designers from top brands and international
design institutions as its judges, Marking Awards is
helping to promote packaging innovation and updates! In
2018, we received nearly 400 works from 124 international
brands and institutions and over 50 domestic universities
and colleges. All the works are evaluated by their design,
relevance, innovativeness, practicality, wholeness and
technology applied which aims to discover, display and
commend the outstanding food packaging! Are you ready
for the latest design trend of MA 2019?
For more packaging design, please click:
http://markingawards.com/

13. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
13
《 Back to Contents
Exclusive Events ——Hello Foods Awards
Hello Foods
Hello Foods is targeted at encouraging domestic beverage innovation. All the 10 judges are CEOs, R&D/
Marketing directors of the industry. In 2018, we’ve seen a wide range of “sku”, including dairy products,
cold brew/bulletproof coffee, tea drinks, function drinks, insect food, freeze-drying products in the awards.
They were scored by their color, shape, smell, taste, design philosophy and the wholeness. HF2019, are you
ready to be challenged?
Hello Foods - Fresh Air
The new generation is eye-catching. In 2018, 645 students and teachers from nearly 50 universities and
colleges nationwide attended our awards! Amazing innovation like “Crazy Coconut and Cicada” (Compound
Protein Beverage)，”Purple Water”,“Walnut + Almond Gradient Sugar-cutting Tea ”,“Almond Chips”,“Enzyme
Bubble Tea” and “Youth Elderberry Bubble Water” have blown our mind! All the teams that made to the
finals were invited to visit NongFu Spring base at Qiandao Lake. Teams who won the first and second
prize were awarded full scholarship to take a trip to Netherland, where they could get to know the latest
trends and information of the industry by taking lessons at world’s top food college, Wageningen University,
visiting Food Valley and Tomato World, touring around and studying at R&D centers of Unilever, Friesland
Campina and Ausnutria in Netherland.
For more info, please click: FBIF2018 Hello Foods Prize Announced Winners of Student Groups!

14. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
14
《 Back to Contents
Exclusive Events ——Moments

15. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
15
《 Back to Contents
Media
FBIF (ID: FoodInnovation) is the new media platform for food and beverage industry, which is built on the concept
of “Innovation with Depth”. It aims to promote the development of domestic food and beverage industry through
sharing and analyzing the latest innovation case. Launched in February, 2017, it has attracted a huge number of
high-level followers and caught the attention of big brands like Nestle, Coca Cola, Mondelez, Master Kong, Yili
Group, Bright Dairy, Nongfu Spring, Vita Coco, Three Squirrels, thanks to the influence of high-end conferences. By
November 14th, 2018, we have followers of 80 thousand. As an increasingly influential media platform of industry,
FBIF has also managed to post articles on other major platforms like Yidianzixun, NetEase, Baijiahao, Toutiao,
Microblog, LinkedIn, Jiemian, Xueqiu, Zhihu, etc, with a total of page views of nearly 400 thousand.
Top 10 Most Innovative Foods in China in 2017
Top 100 Food & Beverage Companies of China
Where Is the Sustained Growth of Food Industry Under Pressure?
Squirrel Kingdom's Tale on Upgrade and Integration
——Wechat Subscription
Featured Original articles
Followers Increase
2017/2/1
2301
15551
26830
37868
61449
80187
2018/2/12017/6/1 2018/6/1 2018/11/142017/10/1

16. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
16
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Media ——Media Partners
During FBIF2018, we cooperated with 85 media platforms and reported firsthand the latest trends in food and beverage industry comprehensively. FoodBev
that hosts World Food Innovation Awards and The Dieline that hosts Dieline Awards, covered our events as well. In the meantime, we organized over 45
guest interviews to discover industry trends. It’s our hope that FBIF 2019 could be heard by a larger audience so that more people would be inspired to
promote the development of the industry.

17. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
17
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Media ——Wechat Groups
FBIF Wechat Groups is built on the concept of “serving
customers with valuable information” and “saying no to
meaningless chitchat”. Our access and regulation mechanism
guarantees the highest level of quality of communication.
With its influence and reputation, FBIF Wechat Groups have
grown to cover more than 60,000 people.
For now, we have built more than 80 industry Wechat groups,
10 food colleges Wechat groups and 300 report groups.
We’ve managed to provide industry insiders and professionals
worldwide with a convenient platform for communicating and
socializing with each other.
For details, please click: FBIF WeChat Groups, Connecting
the Food World!

18. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
18
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Trainings
Lots of business heads and industry authorities have
already come to give speeches at FBIF. By means of
forums, Wechat groups and media platforms, we’ve built
close ties with these professionals, who could be guest
lecturers of our training courses.
Simba Events is to launch a series of training courses
on innovation, packaging, marketing and management,
which will be another platform for us to promote fresh
ideas and insights.

19. About FBIF
Introduction
Content
Structure
Attendees Analysis
List of Attendees
Exclusive Awards
Marking Awards
Hello Foods Awards
Moments
Media
Wechat Subscription
Media Partners
Wechat Groups
Trainings
Other Links
Previous Events
Extensive Reading
19
《 Back to Contents
Other Links
Previous FBIF
FBIF2018
FBIF2017
FBIF2016
FBIF2015
FBIF2014
Welcome to 2019!

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Scan to follow FBIF official WeChat account
Stay tuned with global F&B innovation trends