The survey summarizes findings from a study conducted by Provoke Insights in December 2017. They surveyed 736 advertising and marketing professionals, including 149 from advertising agencies and 587 client-side marketers. Key findings include:
- Companies are increasingly hiring multiple specialized ad agencies while some conduct marketing in-house
- Social media agencies are most frequently hired, and larger companies work with more agencies
- Payment structure has shifted from retainer to a mix of retainer and project-based work
- Cost is the primary reason for switching agencies, while research/data is also important for larger companies
- The vendor selection process typically takes 3-6 months from RFP to selection
Research conducted earlier this year by Demand Metric confirmed that email is still the most favored marketing channel for businesses. Even with the growing popularity of social media, email remains at the top of the heap.
This report details results from the Demand Metric study on B2B email marketing effectiveness, whose goal was to understand how effective email is as a marketing channel, and specifically to understand the impact of multiple factors known to negatively impact email marketing effectiveness.
To obtain this document, visit us at http://www.demandmetric.com/register
Your Guide to Successful Marketing in 2021: Do This, Not That!
Learn which marketing methods are assisting successful organisations in today's remote-first environment to thrive and expand.
Madelyn Wing, Head of Partnerships at Call Rail
What factors played a role in this resurgence?
What Is Effective
What Doesn't Work
For Agencies, There Is Good News
What's Next for Small Business Owners?
They'll put money and time into the following areas:
Additional Information:
DamoDigital's first annual survey revealed interesting trends into how B2B marketers in healthcare are approaching, doing, and implementing content marketing, including:
-Improving engagement with clients and prospects
-Delivering quality content with limited team size
Download the report to access deeper insights into what is working in content marketing in healthcare. Find answers to other trends, tactics, and decisions taken by B2B content marketers in healthcare.
[Report] 2017 Recruitment Media Benchmark ReportAppcast
In this report, Appcast analyzed 2016 pay-for-performance recruitment media from over 750 companies across every major industry. Learn the trends and results that 750+ leading employers are getting from their recruitment media.
What's in the Report?
-Click-to-apply rates by industry
-Average cost-per-click bids by device
-Impact of device and length of job titles and descriptions on conversion rates
Sign up for a free demonstration of Appcast to learn how you can improve the performance of your recruitment advertising. http://www.appcast.io/get-a-demo-of-appcast/
Research conducted earlier this year by Demand Metric confirmed that email is still the most favored marketing channel for businesses. Even with the growing popularity of social media, email remains at the top of the heap.
This report details results from the Demand Metric study on B2B email marketing effectiveness, whose goal was to understand how effective email is as a marketing channel, and specifically to understand the impact of multiple factors known to negatively impact email marketing effectiveness.
To obtain this document, visit us at http://www.demandmetric.com/register
Your Guide to Successful Marketing in 2021: Do This, Not That!
Learn which marketing methods are assisting successful organisations in today's remote-first environment to thrive and expand.
Madelyn Wing, Head of Partnerships at Call Rail
What factors played a role in this resurgence?
What Is Effective
What Doesn't Work
For Agencies, There Is Good News
What's Next for Small Business Owners?
They'll put money and time into the following areas:
Additional Information:
DamoDigital's first annual survey revealed interesting trends into how B2B marketers in healthcare are approaching, doing, and implementing content marketing, including:
-Improving engagement with clients and prospects
-Delivering quality content with limited team size
Download the report to access deeper insights into what is working in content marketing in healthcare. Find answers to other trends, tactics, and decisions taken by B2B content marketers in healthcare.
[Report] 2017 Recruitment Media Benchmark ReportAppcast
In this report, Appcast analyzed 2016 pay-for-performance recruitment media from over 750 companies across every major industry. Learn the trends and results that 750+ leading employers are getting from their recruitment media.
What's in the Report?
-Click-to-apply rates by industry
-Average cost-per-click bids by device
-Impact of device and length of job titles and descriptions on conversion rates
Sign up for a free demonstration of Appcast to learn how you can improve the performance of your recruitment advertising. http://www.appcast.io/get-a-demo-of-appcast/
Quality leads are the lifeblood of every successful business. In a recent InsideUp survey of successful B2B marketers, participants listed access to quality leads among the top five factors that had contributed to their success.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
This report presents the findings of Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.
Inbound marketing not only has staying power, it’s growing. It has
proven itself to be much more than the next shiny technology or the latest buzzword. The research
shows that nearly 60% of marketers have adopted inbound marketing strategies and more than
80% of those executing inbound marketing have integrated it into broader company goals. People
are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of
the past three years.
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
Quality leads are the lifeblood of every successful business. In a recent InsideUp survey of successful B2B marketers, participants listed access to quality leads among the top five factors that had contributed to their success.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
This report presents the findings of Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.
Inbound marketing not only has staying power, it’s growing. It has
proven itself to be much more than the next shiny technology or the latest buzzword. The research
shows that nearly 60% of marketers have adopted inbound marketing strategies and more than
80% of those executing inbound marketing have integrated it into broader company goals. People
are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of
the past three years.
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
Choosing the right marketing agency is a critical step for business growth. In this blog, we’ll explore key considerations and tips to guide you in making an informed decision for your unique business needs. Whether you’re new to digital marketing or looking to enhance existing strategies, these insights aim to empower your decision-making process. When opting to engage a marketing agency, numerous factors warrant consideration. Continue reading to discover our tips for selecting the ideal marketing company for your business. Supercharge your brand’s success with Khushi Ambient Media Solutions, India’s top-tier Marketing Company. Ignite growth and visibility choose excellence, choose Khushi.
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
Foundry's Partner Marketing research was previously released under the IDG Communications brand. The study provides insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place.
86 Revealing Charts From the 2013 State of Inbound Marketing ReportHubSpot
86 insightful charts -- straight from the 2013 State of Inbound Marketing Report -- to use in your own content and presentations. Download the full report here (http://offers.hubspot.com/2013-state-of-inbound-marketing), or access our blog post of 150+ stats from the report here (http://blog.hubspot.com/2013-inbound-marketing-stats-charts). Enjoy!
2014 Demand Metric Outlook Study: Highlights & HorizonsDemand Metric
There’s little doubt that 2013 was the Year of the Customer. Successful companies have always known that the “Customer is King.” What was different about 2013 was that companies, particularly their marketing and sales organizations, had better tools with which to understand their needs, wants and desires and better ways to serve these needs.
2013 was also the year in which the Modern Marketing Organization consolidated and deepened its role within large and mid-sized organizations as the owner and driver of revenue-producing initiatives and programs. More than ever before, Marketing has direct control over the sales/buying process and with it the customer journey. That change has given Marketing more opportunity to prove its value to the company, while at the same time increasing pressure to deliver results with measureable advances in performance and productivity.
This premier Demand Metric Outlook Study will examine Highlights of 2013: Our best research, great marketing moments and major
influencers in our industry as shared by our Research Directors and Senior Analyst Network.
In the Horizons section of this study, we pull out our crystal balls and share our predictions for trends, new ideas and emerging vendors and
products we see on the Horizon for 2014.
To obtain this document, visit us at http://www.demandmetric.com/register
2023 Updated Top 5 List of Digital Marketing Agencies in Pratapgarh.pdfmarketonicindia1
If you’re searching for the best digital marketing agencies in Pratapgarh, you’ve come to the right spot. In this blog, They’ll reveal the latest 2023 list of the top 5 digital marketing agencies in Pratapgarh.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
The Agency Selection Process
1. December, 2017
The Agency Selection Process
___________________________
Advertisers & Client-Side Marketers
Research Study
www.provokeinsights.com
April 2018
2. Introduction
The advertising and marketing landscape is changing and
considering we are seeing more marketers conducting advertising
initiatives in-house, what are they still outsourcing in 2018? What is
the payment structure for these projects? Are there areas that
could use improvement? What makes marketers most likely to
select an advertising agency? How do marketers and agencies
measure advertising success?
This study, conducted by Provoke Insights, a thought leader in
branding and advertising research, surveys both advertising and in-
houses marketers to best answer these questions.
3. Methodology Advertisers (149 respondents)
Works at an advertising agency
with 2+ employees for at least one
year. Their job role is account
management, analytics, art buyers,
content marketing, creative,
finance, leadership, media
buying/planning, new business,
production, project management,
search specialists, social
media/community management,
strategy, or web development.
1 Client-side (587 respondents)
Works at a company with a minimum of
25 employees and has an advertising
budget. They have full or shared
decision making authority of ad
budget, marketing vendor selection, or
marketing initiatives
2
How To Read the Deck
Statistical differences between subgroups were tested at a 90% confidence level and
are indicated by capital letters in the analysis. Margin of error is +/- 3%.
Smaller companies are defined as under 500 employees and larger companies as 500+
employees.
Note numbers may not add up to a 100% due to rounding.
Provoke Insights conducted a ten minute online survey in December
2017. The research firm surveyed 736 advertising and marketing
professionals. The two segments are as follows:
5. Partnering
with
Agencies
Companies are increasingly
hiring multiple specialized ad
agencies to bolster their
marketing efforts. However, some
smaller companies opt to
conduct the advertising in-house.
Firms who outsource their
advertising, on average, work
with 4 agencies at a time. On
average, businesses have
worked with their primary
agency for five years.
Social media agencies are most
frequently commissioned. Larger
companies are also more likely to
hire web, full-service, digital, and
media agencies as well.
Agencies are overall satisfied
with their vendors. Businesses
were most satisfied with how their
primary agency understood their
business objectives.
ROI, distrust, and expectations
not being met are reasons for
dissatisfaction with the
relationship. Smaller businesses
are also less satisfied with the
research and data supplied by
their agency.
Larger companies tend to
measure marketing
effectiveness using multiple
techniques. Smaller firms use
research less to measure
success.
A notable change in the industry
is in how agencies are being
paid. While retainer used to be
the norm, payment structure is
now a combination of retainer
and project based. Interestingly,
over a tenth of large companies
solely use a project based
structure. However, this is much
more prevalent among
companies with less than 500
employees.
6. Cost is the primary reason for an
account to go into review followed by
the relationship, lack of research, and
responsiveness. Cost becomes less of a
factor for larger companies while
research and relationships play a
bigger role in the decision.
Companies take, on average, between
3-6 months to choose a vendor from
RFP to selection with four agencies
competing in the process. Smaller
companies have a shorter decision
cycle: half take under two months to
vet and select an agency.
Agency
Selection
9. Commissioning an
Agency vs. In-house
Q. Does your company conduct all marketing in-house or does your company hire a marketing/advertising agency(ies)?
44%
36%
20%
Almost half of companies conduct
their marketing solely in-house; this is
especially true for companies with
less than 500 employees.
Base: In-house Marketers (n=587)
Base: In-house Marketers that hire
outside agencies (n=326)
How Companies Conduct Marketing
Companies with under 500 employees
33%
67%
Companies with 500+ employees
Companies that hire advertising agencies
All marketing
initiatives are
outsourced
Marketing initiatives
are conducted in-
house and
outsourced
All marketing
initiatives are
conducted in-
house.
10. Number of
Agencies
on the
Roster
Companies with under
500 employees (A)
(that hire outside agencies
n=109)
Companies with
500+ employees (B)
(that hire outside agencies
n=217)
25% B 9%
47% 48%
13% 22% A
2% 9% A
14% 13%
1 agency
2 -4 agencies
5 -6 agencies
7 -9 agencies
10+ agencies
Companies work with an
average of four agencies
at a time (median).
However, larger
companies are more likely
to use five or more
agencies to fulfill their
marketing needs.
•Q. How many marketing/advertising agencies does your company currently work with?
11. Type of
Agencies
Commissioned
39%
23%
37%
24%
37%
24%
28%
34%
29%
40%
45%
47%
46%
13%
17%
18%
19%
19%
21%
21%
23%
28%
28%
31%
35%
39%
Media
CRM
Design/Creative
Brand Consultancy
Search Marketing
Content Marketing
Traditional
Communications/PR
Promotional
Digital/Interactive
Full Service
Web Design
Social Media
Companies with under 500 employees Companies with 500+ employees
B
B
B
B
B
B
B
B
Companies are using multiple types of agencies
to meet their needs. Firms that specialized in
social media are the most-hired type of agency.
Larger companies are also more likely to hire
web, full-service, digital, and media agencies.
•Q. Which of the following types of marketing/advertising agencies is your company currently working with? (Select all that apply)
Base: Hire outside agencies
(n=109) (n=217)
12. Payment
Structure
Q. How do you typically structure payments with your Primary Agency (retainer or per-project basis)?
60%
24%
16%
41%
38%
22%
70%
17%
13%
Both Per-project basis Retainer
Total Companies with under 500 employees Companies with 500+ employees
A
B
B
No longer are agencies solely
on retainer. Typically,
companies commission
agencies on per project and
retainer basis. This is particularly
true for larger companies.
A B
(n=109) (n=217)
Base: Hire an
outside ad
agency
(n=326)
13. Marketing
Initiatives
by Company Size
Type of Marketing Initiative
Companies with
under 500
employees (A)
Companies with 500
+ employees (B)
Base Size 236 351
Banner Ads 57% 64%A
Paid Social 56% 65%A
Print Ads 53% 56%
Social Media Management 45% 56%A
Events 43% 48%
Brochures 43%B 36%
Direct Response 39% 38%
Public Relations 39% 46%
Radio Ads 34% 42%A
SEM 33% 43%A
SEO 30% 40%A
TV Ads 28% 48%A
Mobile Apps 26% 46%A
Out-of-Home 23% 30%A
Tradeshows 22% 27%
Loyalty Programs 20% 32%A
Product Placement 19% 23%
Telemarketing 17% 29%A
Affiliate Marketing 15% 25%A
POP Advertising 14% 19%A
Cause Marketing 11% 19%A
Guerilla Marketing 8% 10%
Companies most often implement
banner ads and paid social. Larger
companies are more likely to invest in
mobile apps and television
commercials. Smaller companies are
more likely to use brochures or other
print marketing materials.
•Q. Which of the following marketing initiatives does your company implement? (Select all that apply)
14. Determining
Success of
Marketing
Initiatives
55% 54% 53%
50%
39%
33%
20%
4%
70%
68%
50%
57%
59%
61%
24%
1%
Web/Mobile
Analytics
Social Media
Analytics
Sales Revenue Direct
Response
Tracking
Quantitative
Research
Qualitative
Research
Cost Per Lead Do not
measure
effectiveness
initiatives
Companies with under 500 employees Companies with 500+ employees
A
A
A
A
Larger companies tend to
measure marketing
effectiveness using multiple
techniques. Smaller firms
use research less to
measure success.
•Q. How does your company determine marketing, advertising, or PR initiative(s) effectiveness? (Select all that apply)
15. Satisfaction
with Primary
Agency
39%
56%
2% 3%
Very satisfied Satisfied Dissatisfied Very dissatisfied
In-house marketers
have partnered with
their primary
agencies for an
average of
5 years
While the vast majority are at
least satisfied with their primary
agency, only a fourth say they
are very satisfied. This leaves
room for agency improvement.
95%
Base: In-house Marketers that hire
outside agencies (n=326)
Q. Overall, how satisfied are you with the Primary Agency?
17. Motivations
for Putting
An Account
In Review
Q. Which of the following would be the main reasons your company would consider switching a marketing agency it partners with? (Select up to two)
Unsurprisingly, cost is the biggest
reason why companies switch
advertising agencies.
Access to research and data is the
second biggest reason for switching
agencies, particularly for larger
companies.
3%
4%
5%
9%
8%
17%
17%
21%
22%
27%
28%
33%
0%
2%
4%
8%
12%
16%
25%
20%
25%
10%
16%
49%
2%
3%
5%
9%
10%
16%
18%
21%
22%
23%
24%
37%
Change in my
co.'s leadership
Working style
Trust
Want a more
innovative firm
Looking for a fresh
perspective
Understanding your company’s
objectives
Prior experience in
your industry
Marketing effectiveness
Responsiveness
Access to
research/data
Relationship
w/ agency
Cost
In-House Marketers Companies With Under 500 Employees Companies With 500+ Employees
B
(n=190) (n=49) (n=141)
18. Vendor
Selection &
Timelines
Q. Typically how long is the vendor selection process from sending out an RFP to agency selection? When vetting advertising/marketing agencies, how many do you consider at time?
Most frequently
companies take between
3-6 months to choose a
vendor from RFP to
selection with four
agencies competing in
the process. Smaller
companies have a
quicker decision cycle.
36%
54%
41%
59%
43%
54%
5%
3%
5%
Companies with
500+ employees
Companies with under
500 employees
In-House Marketers
2 months or less 3-6 months 7 months or more
Companies typically vet
4 agencies at a time
(n=326)
(n=109)
(n=217)
20. Size of
Advertising
Agency
Q. How many employees work at your company?
Number of Employees
2-24 25%
25-99 13%
100-999 30%
1,000-4,999 15%
5,000+ 17%
n=149
21. Type of
Ad Agency
And Job
Role
Q. What best describes the type of advertising/marketing agency you work for? What best describes your job role? (Please select the closest job function)
Type of Agency
Traditional/Brand/Full-service
Agency 36%
Digital/Search 17%
Creative/Content/Social/Web
design 16%
Media 15%
Other 17%
Job Role
Account/Project Management 23%
Media 21%
Content/Social/SEO/SEM 18%
Creative/Art Buyer 11%
Strategy/Analytics 11%
Leadership/New Business 9%
Other 7%
Average experience in
advertising industry
Mean: 7.81 years
Median: 5
(n=149)
22. Annual
Revenue
Ad Agencies
5% 5%
13%
14%
15%
12%
8%
9%
3%
16%
Under $250,000 $250,000 -
$499,999
$500,000-
$999,999
$1,000,000-
$2,499,999
$2,500,000-
$4,999,999
$5,000,000-
$9,999,999
$10,000,000-
$99,999,999
$100,000,000-
$499,999,999
$500,000,000-
$999,999,999
$1,000,000,000+
(n=149)
Q. What is your company's annual revenue?
23. Size of
Company
In-House
Marketers
Q. How many employees work at your company? Q. Which of the following categories best describes your organization's primary industry?
Number of Employees
2-24 0%
25-99 20%
100-999 31%
1,000-4,999 22%
5,000+ 27%
(n=587)
24. In-House Marketers
(n=587)
Retail 14%
Healthcare/Pharma 11%
Hospitality/Tourism 8%
Education 8%
Banking/Finance/Insurance 8%
IT/Comp Hard/Software 7%
Real Estate 6%
Jewelry/Fashion 5%
Automotive 4%
Consumer Packaged Goods 4%
Other 25%
The of
Industry
In-House
Marketers
Q. How many employees work at your company? Which of the following categories best describes your organization's primary industry?
(n=587)
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1460 Broadway
NY, NY 1003
212-653-8819
info@provokeinsights.com